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市场调查报告书
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1971481

生理洁舒巾市场－全球产业规模、份额、趋势、机会、预测：按类型、分销管道、地区和竞争格局划分，2021-2031年

Feminine Wipes Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Ordinary, Sanitary Wipes), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

全球女性用湿纸巾市场预计将从 2025 年的 21.5 亿美元成长到 2031 年的 38.4 亿美元，复合年增长率为 10.15%。

这些产品是指浸渍了温和清洁剂的不织布片，用于私密部位的卫生管理和维持pH值平衡。由于个人卫生意识的提高以及忙碌的职业女性日益增长的需求，这类产品越来越受欢迎。可支配收入的增加和快速的都市化进一步推动了这个市场趋势，使得已开发国家和新兴国家的消费者都能更容易获得专业的个人保健产品。

市场概览
预测期 2027-2031
市场规模：2025年 21.5亿美元
市场规模：2031年 38.4亿美元
复合年增长率：2026-2031年 10.15%
成长最快的细分市场 在线的
最大的市场 北美洲

另一方面，该行业在环境永续性和废弃物管理通讯协定面临严峻挑战。对一次性合成材料的依赖显着增加了掩埋的数量，并导致塑胶废弃物管理法规更加严格。儘管面临这些环境压力，市场需求依然强劲。根据欧洲个人护理湿纸巾协会（EDANA）预测，2024年欧洲个人护理擦拭巾产量增加了4.8%。然而，市场扩张的主要障碍依然存在，主要表现为对不可生物降解废弃物的严格法律法规，以及开发经济高效且真正可分散的基材所面临的技术挑战。

市场驱动因素

全球女性用擦拭巾市场正经历一场重大变革时期，其驱动力在于向可生物降解和环保材料的转变。随着监管机构和消费者密切关註一次性塑胶製品，製造商正迅速采用植物来源可分散纤维重新设计产品，以满足新的标准和道德期望。这种转变不仅是为了遵守法规，更是一项至关重要的商业策略，The Honest Company 于 2025 年 2 月发布的 2024 年第四季及全年财报便印证了这一点。该公司报告称，其收入增长了 10%，主要得益于其永续湿巾的成功。这一趋势凸显了材料创新正成为留住具有环保意识的客户的关键因素。

同时，全球对私密健康的日益重视以及专用女性护理用品的广泛使用，也推动了市场成长。教育宣传活动和私密健康相关污名的减少，使得更多人出于方便和预防感染的目的开始使用擦拭巾。这种需求的激增反映在主要企业的业绩上；例如，Essity在2025年1月发布的报告显示，其2024年的有机销售额增长了3.9%，并指出由于销量增长，女性护理用品已成为一个主要品类。此外，供应链的稳定也为此成长提供了支持。正如EDANA在2025年指出的那样，欧洲不织布产量在2024年增长了2.6%，确保了必要材料的稳定供应。

市场挑战

全球女性用擦拭巾市场面临的一大障碍是严格的法规环境，重点在于减少不可生物降解的废弃物。随着环保机构收紧对一次性塑胶的监管，製造商被迫放弃使用成本效益高的合成纤维，转而使用可生物降解的替代品。这种强制性转型通常需要对生产流程和供应链进行大量维修，导致营运成本增加和零售价格上涨。这削弱了产品的可负担性，并限制了其在价格敏感型发展中地区（消费者购买力较低）的市场渗透。

此外，需要转化为符合监管要求的基材的大量原材料给行业带来了沉重负担。以可分散替代品取代现有合成产品的技术复杂性导致产品开发和市场准入显着延误。 EDANA 2024 年的数据印证了这项挑战的规模：卫生用品产业占欧洲不织布总供应量的 27%，总计 797,300 吨。如此庞大的需求凸显了製造商在调整大规模生产以满足更严格的永续性标准方面所面临的营运挑战。

市场趋势

针对特定人生阶段和产后护理的专业化产品是推动产业发展的主要动力，使其超越了通用卫生解决方案的范畴。製造商正在加速产品线的细分，以满足不同荷尔蒙变化阶段（例如青春期、产后恢復期和更年期）的生理需求。这一趋势包括推出采用针对敏感肌肤和荷尔蒙变化的配方成分的高性能擦拭巾，从而建立起高端市场。根据Unicharm Corporation截至2024年12月（2025年2月）的财年报告，该公司女性用卫生用品部门透过这些高附加价值产品渗透市场，维持了强劲的成长势头，这表明消费者愿意为专业功效支付更高的价格。

同时，注重微生物群的pH平衡配方产品的兴起，标誌着私密护理正朝着「护肤般」的方向发展，人们越来越倾向于像对待面部护肤一样精心呵护擦拭巾。随着对阴道微生物群的了解不断加深，消费者的偏好也从香味浓郁的产品转向了经过科学验证、能够维持黏膜屏障和pH平衡的配方。为了在竞争激烈的市场中脱颖而出，各大品牌正积极投资研发，以支持其关于益生元健康益处和化学安全性的宣传。金佰利公司在2025年1月发布的一份文件中也强调了对高效性的重视，该文件指出，自2019年以来，该公司在个人护理领域的创新产品线价值增长了50%。这体现了该行业致力于提供具有高附加价值和以金额为准的产品。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球生理洁舒巾市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依类型（一般用途、经期用途）
    • 分销通路（线上、线下）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美生理洁舒巾市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国别分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲生理洁舒巾市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国别分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区生理洁舒巾市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国别分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲生理洁舒巾市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东与非洲：国别分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲生理洁舒巾市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国别分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 促进因素
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 近期趋势

第十三章：全球生理洁舒巾市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的议价能力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Johnson & Johnson Services, Inc.
  • Edgewell Personal Care Brands, LLC
  • Kimberly-Clark Corporation
  • Albaad Massuot Yitzhak Ltd.
  • Laclede, Inc.
  • Unicharm Corporation
  • The Procter & Gamble Company
  • Mosaic Wellness Private Limited
  • Corman SpA
  • Boots UK Limited

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 21563

The Global Feminine Wipes Market is projected to expand from USD 2.15 Billion in 2025 to USD 3.84 Billion by 2031, reflecting a compound annual growth rate of 10.15%. These products, defined as pre-moistened nonwoven cloths utilizing mild cleansers for intimate hygiene and pH maintenance, are gaining popularity due to heightened personal cleanliness awareness and the needs of a growing female workforce managing busy schedules. This market trajectory is further underpinned by rising disposable incomes and rapid urbanization, factors that are broadening consumer access to specialized personal care items in both developed and emerging nations.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 2.15 Billion
Market Size 2031USD 3.84 Billion
CAGR 2026-203110.15%
Fastest Growing SegmentOnline
Largest MarketNorth America

Conversely, the sector encounters substantial obstacles related to environmental sustainability and waste management protocols. The reliance on single-use synthetic materials contributes significantly to landfills, triggering stricter regulations regarding plastic waste. Despite these ecological pressures, demand remains robust; according to EDANA, personal care wipe production in Greater Europe rose by 4.8 percent in 2024. However, the primary impediment to wider market growth persists in the form of stringent laws targeting non-biodegradable waste and the technical difficulties associated with engineering cost-efficient, truly dispersible substrates.

Market Driver

The Global Feminine Wipes Market is experiencing a major evolution propelled by the transition toward biodegradable and environmentally friendly materials. As regulatory bodies and consumers increasingly scrutinize single-use plastics, manufacturers are swiftly reformulating their offerings with plant-based, dispersible fibers to meet new standards and ethical expectations. This shift represents a crucial commercial strategy rather than just compliance, as evidenced by The Honest Company's 'Fourth Quarter and Full Year 2024 Financial Results' from February 2025, which reported a 10 percent revenue rise largely attributed to the success of its sustainable wipes. This pattern highlights how material innovation has become the key factor in retaining environmentally aware customers.

Concurrently, market growth is being fueled by heightened global awareness of intimate hygiene and the normalization of using specialized feminine care products daily. Educational campaigns and the reduction of stigma surrounding intimate health are prompting a broader range of demographics to use wipes for convenience and infection prevention. This surge in demand is reflected in the performance of key industry players; for instance, Essity reported in January 2025 that it achieved 3.9 percent organic sales growth in 2024, with Feminine Care cited as a top category due to volume increases. Additionally, the supply chain is stabilizing to support this growth, as EDANA noted in 2025 that European nonwovens production volume grew by 2.6 percent in 2024, ensuring the availability of necessary materials.

Market Challenge

A significant impediment to the Global Feminine Wipes Market is the stringent regulatory environment focused on reducing non-biodegradable waste. With environmental agencies enforcing tougher rules on single-use plastics, producers are forced to abandon cost-effective synthetic fibers in favor of biodegradable substitutes. This mandatory shift often requires costly modifications to manufacturing workflows and supply chains, resulting in increased operational costs and higher retail prices. Consequently, product affordability suffers, limiting market penetration in price-sensitive developing regions where consumer purchasing power is lower.

Moreover, the sheer volume of material that needs to be converted to compliant substrates imposes a massive burden on the industry. The technical complexity involved in replacing such a large quantity of established synthetic products with dispersible alternatives causes notable delays in development and market release. The scale of this challenge is underscored by EDANA data from 2024, which indicates that the hygiene sector comprised 27 percent of total nonwoven deliveries in Greater Europe, totaling 797,300 tons. This vast quantity emphasizes the operational struggles manufacturers face in adapting their massive output to meet tightening sustainability benchmarks.

Market Trends

Product specialization catering to specific life stages and postpartum care is becoming a primary growth driver, pushing the industry beyond generic hygiene solutions. Manufacturers are increasingly dividing their product lines to meet the physiological demands of distinct hormonal periods, such as puberty, postpartum recovery, and menopause. This trend involves launching high-performance wipes with ingredients designed for sensitivity and hormonal changes, effectively establishing a premium market segment; according to Unicharm Corporation's February 2025 report for the fiscal year ending December 31, 2024, their Feminine Care division maintained high growth specifically by penetrating the market with these value-added products, proving consumers will pay more for specialized benefits.

Simultaneously, the rise of microbiome-friendly and pH-balanced formulations signals a shift toward the "skinification" of intimate care, treating wipes with the same sophistication as facial skincare. As knowledge of the vaginal microbiome improves, consumer preference is moving from heavily scented items to scientifically proven formulas that preserve the mucosal barrier and pH balance. Brands are aggressively investing in R&D to support claims regarding prebiotic health and chemical safety to stand out in a competitive landscape. This emphasis on advanced efficacy is highlighted by Kimberly-Clark's January 2025 presentation, which noted that the value of its personal care innovation pipeline has increased by 50 percent since 2019, reflecting the industry's commitment to delivering elevated, benefit-focused products.

Key Market Players

  • Johnson & Johnson Services, Inc.
  • Edgewell Personal Care Brands, LLC
  • Kimberly-Clark Corporation
  • Albaad Massuot Yitzhak Ltd.
  • Laclede, Inc.
  • Unicharm Corporation
  • The Procter & Gamble Company
  • Mosaic Wellness Private Limited
  • Corman SpA
  • Boots UK Limited

Report Scope

In this report, the Global Feminine Wipes Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Feminine Wipes Market, By Type

  • Ordinary
  • Sanitary Wipes

Feminine Wipes Market, By Distribution Channel

  • Online
  • Offline

Feminine Wipes Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Feminine Wipes Market.

Available Customizations:

Global Feminine Wipes Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Feminine Wipes Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Ordinary, Sanitary Wipes)
    • 5.2.2. By Distribution Channel (Online, Offline)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Feminine Wipes Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Feminine Wipes Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Feminine Wipes Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Feminine Wipes Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Feminine Wipes Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Feminine Wipes Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Feminine Wipes Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Feminine Wipes Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Feminine Wipes Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Feminine Wipes Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Feminine Wipes Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Feminine Wipes Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Feminine Wipes Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Feminine Wipes Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Feminine Wipes Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Feminine Wipes Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Feminine Wipes Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Feminine Wipes Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Feminine Wipes Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Feminine Wipes Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Feminine Wipes Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Feminine Wipes Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Feminine Wipes Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Feminine Wipes Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Feminine Wipes Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Johnson & Johnson Services, Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Edgewell Personal Care Brands, LLC
  • 15.3. Kimberly-Clark Corporation
  • 15.4. Albaad Massuot Yitzhak Ltd.
  • 15.5. Laclede, Inc.
  • 15.6. Unicharm Corporation
  • 15.7. The Procter & Gamble Company
  • 15.8. Mosaic Wellness Private Limited
  • 15.9. Corman SpA
  • 15.10. Boots UK Limited

16. Strategic Recommendations

17. About Us & Disclaimer