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市场调查报告书
商品编码
1971482
Murumuru奶油市场-全球产业规模、份额、趋势、机会、预测:天然成分、通路、区域及竞争格局,2021-2031年Murumuru Butter Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Nature (Conventional, Organic), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F |
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全球穆鲁穆鲁黄油市场预计将从 2025 年的 9.7185 亿美元增长到 2031 年的 16.4611 亿美元,复合年增长率为 9.18%。
该行业的核心是亚马逊特有的穆鲁穆鲁棕榈(Astrocaryum murumuru)种子中提取的润肤油脂的贸易,因其富含月桂酸和肉荳蔻酸而备受推崇。推动该产业成长的主要因素是消费者对个人保健产品中植物来源成分的需求不断增长,以及这种油脂在控制毛躁和滋润头髮方面的卓越功效。全球向永续消费的转变进一步促进了这些因素的发展。例如,根据伦理生物贸易联盟(UEB)发布的《2024年报告》,86%的全球消费者认为“企业有道德义务对生物多样性产生积极影响”,这种认知正在鼓励製造商采用穆鲁穆鲁等符合伦理的原材料。
| 市场概览 | |
|---|---|
| 预测期 | 2027-2031 |
| 市场规模:2025年 | 9.7185亿美元 |
| 市场规模:2031年 | 1,646,110,000 美元 |
| 复合年增长率:2026-2031年 | 9.18% |
| 成长最快的细分市场 | 在线的 |
| 最大的市场 | 北美洲 |
然而,市场扩张仍面临许多重大障碍。其中包括供应链不稳定,而这主要是由于严重依赖偏远雨林地区的季节性野生采摘所致。从这些偏远地区运输原材料所需的复杂物流往往导致供应波动和不稳定。这种不确定性使得大规模跨国化妆品公司难以维持大规模生产所需的稳定库存,从而限制了原材料的扩充性和主流市场渗透。
全球穆鲁穆鲁黄油市场的主要驱动力是对符合道德规范且永续采购的亚马逊原料日益增长的需求。随着化妆品製造商面临越来越大的环境责任压力,穆鲁穆鲁黄油正成为生物多样性保护的战略工具。其野生采集模式既为当地农业社区提供了经济可行性,也支持了现有雨林的保护。这种再生型商业模式正被主要产业参与者采用,以实现生态学目标。例如,Natura & Company 在其 2023 年综合年度报告(2024 年 4 月发布)中重点介绍了其供应链实践如何为保护 220 万公顷亚马逊雨林做出贡献。这种将采购和保护相结合的承诺正在吸引具有环保意识的消费者,并推动那些拥有严格 ESG 目标的品牌进行大宗采购。
随着消费者对洁净标示和植物来源化妆品的偏好日益增长,市场接受度正在加速提升,尤其是在越来越多的品牌寻求合成硅油的天然替代品之际。穆鲁穆鲁果油卓越的润肤性能使其能够媲美硅油的触感,使其成为高效清洁护髮和护肤产品中不可或缺的成分。这种向透明化方向的转变得到了数据的支持,英国土壤协会发布的《2024年有机美容与健康市场报告》(2024年2月)显示,英国获得认证的清洁美容产品销量增长了11%。对天然成分的需求正在重塑整个产业,欧洲化妆品协会发布的《2023年市场表现报告》(2024年6月)也印证了这一点,该报告指出欧洲化妆品市场价值高达960亿欧元。这凸显了穆鲁穆鲁果油等功能性植物成分在主流市场的巨大潜力。
阻碍全球穆鲁穆鲁黄油市场成长的主要障碍是供应链不稳定,这源于物流困难以及对季节性野生采摘的高度依赖。由于穆鲁穆鲁主要产自亚马逊雨林的偏远地区,其生产依赖波动不定的自然週期和当地社区的劳动力,而非工业化农业。这种不稳定的采购模式导致供应量大幅波动,使得生产商难以维持大规模生产所需的稳定库存水准。
这种不稳定性因产区基础设施的结构性不足而进一步加剧,这为原料向加工中心的运输带来了难题。根据巴西国家工业联合会(CNI)2024年的数据,巴西在基础设施竞争力方面在18个国家中排名第15位,这一弱点严重阻碍了内陆地区货物的运输效率。这种物流瓶颈导致采购成本增加和延误,使得大规模跨国公司无法全面投入穆鲁穆鲁黄油的生产,限制了其商业性覆盖范围和扩充性。
无水固态美容产品的兴起正在加速穆鲁穆鲁油的普及。其高熔点使其能够用于无塑胶配方。与需要合成稳定剂的液态油脂不同,穆鲁穆鲁油有助于打造持久耐用的「裸装」润唇膏和润肤皂,这些产品在室温下保持稳定,并能提供深层滋养。这种向浓缩形态的转变使品牌能够显着减轻运输重量并消除一次性包装。 Lush Fresh Handmade Cosmetics 在其 2024 年 6 月经审核财务报表(2025 年 4 月发布)中证实了这种模式的可行性,报告显示裸装产品占总销售额的 54%,这表明使用穆鲁穆鲁油等结构性油脂的固态产品具有商业性潜力。
同时,添加了穆鲁穆鲁果油的混合型彩妆市场正在扩张,以满足消费者对兼具护肤功效的彩妆产品的需求。配方师正利用这种果油的成膜特性,开发保湿粉底和唇部产品。透过在输送色素的同时修復皮肤屏障,他们有效地将美妆与护肤融为一体。这种「护肤化」趋势利用了该成分防止水分蒸发的特性,同时避免了凡士林的厚重感。化妆品产业杂誌《化妆品商业》(Cosmetics Business)2025年2月刊的报导关于美国高端化妆品市场的文章也印证了这种对功能性的需求。报导指出,受兼具护肤功效的混合配方产品广受欢迎的推动,2024年唇部产品的销售额成长了19%。
The Global Murumuru Butter Market is projected to expand from USD 971.85 Million in 2025 to USD 1646.11 Million by 2031, registering a CAGR of 9.18%. This sector centers on the trade of the emollient fat derived from the seeds of the Astrocaryum murumuru palm, an Amazonian tree prized for its high lauric and myristic acid content. Growth is primarily driven by increasing consumer demand for botanical ingredients in personal care items and the butter's functional superiority in managing frizz and hydrating hair. These drivers are bolstered by a worldwide shift toward sustainable consumption; for instance, the Union for Ethical BioTrade reported in 2024 that 86% of global consumers believe companies have a moral duty to ensure positive biodiversity impacts, a sentiment that encourages manufacturers to adopt ethical raw materials like murumuru.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 971.85 Million |
| Market Size 2031 | USD 1646.11 Million |
| CAGR 2026-2031 | 9.18% |
| Fastest Growing Segment | Online |
| Largest Market | North America |
However, market expansion faces a significant hurdle due to supply chain instability caused by a strong dependence on seasonal wild harvesting in isolated rainforest areas. The complex logistics required to move raw materials from these remote locations often result in fluctuating volumes and inconsistent availability. This unpredictability creates difficulties for large multinational beauty corporations in maintaining the steady inventory needed for mass production, thereby restricting the ingredient's scalability and penetration into mainstream markets.
Market Driver
A key force propelling the Global Murumuru Butter Market is the rising demand for Amazonian ingredients that are ethically harvested and sustainably sourced. With beauty manufacturers under increasing pressure to demonstrate environmental responsibility, Murumuru butter has become a strategic tool for biodiversity conservation. Its wild-harvesting model supports the preservation of standing rainforests while offering economic viability to local agro-extractivist communities. This dedication to regenerative commerce is adopted by major industry players to meet ecological goals; for example, Natura &Co's 'Integrated Annual Report 2023' (April 2024) highlighted that their supply chain practices contributed to conserving 2.2 million hectares of Amazon forest, a link between sourcing and protection that attracts conscious consumers and drives bulk purchasing by brands with strict ESG targets.
Market adoption is further accelerated by a growing preference for clean label and plant-based cosmetics, particularly as brands search for natural substitutes for synthetic silicones. The excellent emollient properties of Murumuru butter allow it to replicate the sensory feel of silicones, making it essential for high-performance, clean hair and skin care formulations. This shift toward transparency is backed by data; the Soil Association Certification's 'Organic Beauty and Wellbeing Market Report 2024' (February 2024) noted an 11% rise in UK sales for clean beauty products with clear credentials. This demand for natural inputs is reshaping the wider industry, evidenced by Cosmetics Europe's 'Market Performance Report 2023' (June 2024), which valued the European cosmetics market at €96 billion, underscoring the massive potential for functional botanicals like Murumuru in the mainstream.
Market Challenge
The primary obstacle hindering the growth of the Global Murumuru Butter Market is supply chain instability, stemming from logistical difficulties and a heavy reliance on seasonal wild harvesting. Since murumuru is chiefly sourced from remote parts of the Amazon rainforest, collection depends on variable natural cycles and local community labor rather than industrial farming. This erratic sourcing model leads to substantial volume fluctuations, making it hard for manufacturers to guarantee the reliable inventory levels required for mass-market product lines.
These fluctuations are severely exacerbated by structural infrastructure deficits in the extraction regions, which complicate the transport of raw materials to processing centers. Data from the National Confederation of Industry (CNI) in 2024 indicates that Brazil ranked 15th out of 18 comparable economies in infrastructure competitiveness, a weakness that critically impedes freight efficiency from interior zones. This logistical bottleneck increases procurement costs and causes delays, preventing large multinational conglomerates from fully committing to murumuru butter, thus limiting its commercial reach and scalability.
Market Trends
The rise of waterless and solid beauty products is speeding up the adoption of Murumuru butter, leveraging its high melting point to create plastic-free formulations. Unlike liquid oils that require synthetic stabilizers, Murumuru facilitates the production of durable "naked" balms and bars that remain stable at room temperature while providing deep nourishment. This move toward concentrated formats allows brands to significantly reduce shipping weights and remove single-use packaging. Lush Fresh Handmade Cosmetics confirmed the viability of this approach in their 'Audited Accounts: Year ending June 2024' (April 2025), reporting that naked products accounted for 54% of total sales, validating the commercial potential of solid formats using structural fats like Murumuru.
Concurrently, the market is growing through the inclusion of Murumuru butter in hybrid color cosmetics, meeting consumer demand for makeup with active skincare benefits. Formulators use the butter's film-forming properties to develop moisturizing foundations and lip products that repair the skin barrier while delivering pigment, effectively merging aesthetics with therapy. This trend of "skinification" utilizes the ingredient's ability to prevent moisture loss without the heavy feel of petrolatum. This demand for functional efficacy is supported by Cosmetics Business (February 2025), which reported in an article on the US prestige beauty market that lip product sales rose by 19% in 2024, driven by the popularity of hybrid formulations offering skincare advantages.
Report Scope
In this report, the Global Murumuru Butter Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Murumuru Butter Market.
Global Murumuru Butter Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: