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市场调查报告书
商品编码
1971510

衬衫市场－全球产业规模、份额、趋势、机会和预测：按材料、分销管道、地区和竞争格局划分，2021-2031年

Shirt Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented, By Material (Cotton, Silk, Linen), By Distribution Channel (Offline, Online), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

全球衬衫市场预计将从 2025 年的 820.8 亿美元成长到 2031 年的 1,058.5 亿美元，复合年增长率为 4.33%。

该行业涵盖上身服装的设计和零售，产品范围从正式的梭织商务衬衫到休閒针织T恤。推动此产业成长的关键因素包括新兴经济体可支配收入增加所带来的消费支出成长，以及快速的都市化对兼顾职业和社交场合的多功能服饰的需求。此外，全球企业员工数量的稳定成长也确保了对传统商务服装和休閒正装的稳定需求，从而维持了不受瞬息万变的时尚潮流影响的可持续生产週期。

市场概览
预测期 2027-2031
市场规模：2025年 820.8亿美元
市场规模：2031年 1058.5亿美元
复合年增长率：2026-2031年 4.33%
成长最快的细分市场 在线的
最大的市场 亚太地区

儘管存在这些有利条件，该行业仍面临一个重大挑战：原物料价格波动。这扰乱了定价结构，降低了製造商的利润率。主要生产基地的供应链延误往往会加剧这种财务不稳定，导致延迟和管理成本增加。例如，根据中国纺织品进出口商会统计，2024年前九个月，中国T恤衫和卫衣的出口额达到852.9亿美元，这显示儘管整体经济面临压力，休閒服饰业仍有大量资金流入。

市场驱动因素

电子商务和行动零售的快速发展正从根本上改变全球衬衫市场，打破地理壁垒，提升消费者的购买便利性。如今，数位平台提供人工智慧尺寸选择工具和便利的退货政策等先进功能，推动了正装衬衫和休閒衬衫的频繁购买，同时也使品牌能够直接与消费者互动，并加快存货周转。 Inditex于2025年3月发布的《2024年全年财务业绩报告》清晰地展现了这一强大的数位转型，报告显示，2024年线上销售额增长12%，达到102亿欧元。

同时，消费者对符合道德规范和永续的服装需求日益增长，促使製造商重新评估其供应链，更加重视环保材料和透明的劳动实践。随着消费者优先选择有机棉和再生纤维製成的产品，各大品牌纷纷采用循环经济原则以维持竞争优势。这种产业范围内的转变也体现在各公司的永续性中。例如，H&M集团于2025年3月发布的《2024年度永续发展报告》指出，其89%的材料为回收材料或永续来源材料。此外，越南纺织服装协会报告称，2024年越南生产的服饰中有50%采用回收材料或永续来源材料。该集团于2025年3月发布的《2024年度永续发展报告》也指出，其89%的材料为回收材料或永续来源材料。此外，越南纺织服装协会在2025年报告称，该行业2024年的出口销售额达到440亿美元，这表明支撑这一全球贸易的巨大製造业规模。

市场挑战

原料成本波动对全球衬衫市场的稳定与成长构成重大障碍。棉花和合成纤维等关键原材料价格的波动会扰乱依赖稳定价格以维持健康利润率的製造商的规划环境。如果原物料成本意外上涨，鑑于大众服饰市场对价格的敏感性，生产商为了保持竞争力，不得不自行承担由此带来的财务衝击，几乎没有空间将这些成本上涨转嫁给消费者。因此，盈利的下降限制了可用于业务扩张和必要再投资的资金。

根据国际纺织製造商联合会（IFTM）2024年的一项全球调查，36%的受访者表示原物料价格上涨是企业面临的主要挑战，显示与年初相比，企业对原物料价格稳定性的担忧显着加剧。这种不确定性迫使企业采取保守的库存策略，通常会导致生产週期延迟或产量下降，以降低财务风险。此类防御措施会造成效率低下，限制进入零售分销网络的商品数量，最终减缓整体市场扩张。

市场趋势

随着传统正式服装规范的逐渐微，混合型工作服和休閒商务服装的兴起正在深刻地改变全球服装市场格局。消费者越来越青睐兼具专业气质与舒适度的「权力休閒」风格，他们更倾向于选择百搭单品，例如高檔针织Polo衫和宽鬆的纽带衬衫，而非拘谨的商务正装。这种对高品质、多功能衣柜必备单品的持续需求，在知名品牌的财务表现中得到了清晰的体现。例如，拉夫·劳伦在2025年5月发布的「2025年第四季及全年财务表现」报告中指出，其年销售额达到70.8亿美元，年增7%。

同时，按需生产和订单生产模式的扩张势头强劲。製造商正积极升级基础设施，采用先进机械设备实现无缝、复杂的生产流程，降低库存风险，满足消费者对针织布料舒适性的偏好。与传统的裁剪缝纫方法相比，这缩短了前置作业时间，减少了布料废弃物。近期全球投资趋势也印证了这项向敏捷生产技术的策略转变。根据国际纺织製造商协会（ITM）2025年6月发布的《国际纺织机械出货量统计》（ITMSS）47/2024报告，2024年全球电子横机出货量成长16%，达到13.5万台。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球衬衫市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依材质（棉、丝、麻）
    • 分销通路（线下、线上）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美衬衫市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国别分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲衬衫市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国别分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太衬衫市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国别分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲衬衫市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东与非洲：国别分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲衬衫市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国别分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 促进因素
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 近期趋势

第十三章：全球衬衫市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的议价能力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Brooks Brothers Group, Inc.
  • PVH Corp.
  • Hugo Boss AG
  • Ralph Lauren Corporation
  • Giorgio Armani SpA
  • Burberry Group plc
  • H & M Hennes & Mauritz AB
  • Levi Strauss & Co.
  • Raymond Group
  • Bestseller Handels BV

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 21101

The Global Shirt Market is projected to expand from USD 82.08 Billion in 2025 to USD 105.85 Billion by 2031, reflecting a CAGR of 4.33%. This sector covers the design and retail of upper-body apparel, ranging from formal woven business shirts to casual knitted T-shirts. Key factors driving this growth include rising disposable incomes in emerging economies, which enable higher consumer spending, and rapid urbanization that demands versatile clothing suitable for both professional and social settings. Additionally, the steady growth of the global corporate workforce ensures consistent demand for traditional business attire and smart casual options, maintaining a manufacturing cycle that persists independently of temporary fashion trends.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 82.08 Billion
Market Size 2031USD 105.85 Billion
CAGR 2026-20314.33%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

Despite these positive drivers, the industry faces significant challenges due to volatile raw material costs, which disrupt pricing structures and reduce manufacturer profit margins. This financial instability is frequently worsened by supply chain delays in major production centers, leading to shipment lags and increased overheads. Illustrating the scale of trade in this sector, the China Chamber of Commerce for Import and Export of Textiles reported that China's export value for T-shirts and sweatshirts reached 85.29 billion US dollars in the first three quarters of 2024, highlighting the massive capital flow in the casual apparel segment despite broader economic pressures.

Market Driver

The rapid growth of e-commerce and mobile retail is fundamentally transforming the Global Shirt Market by removing geographical barriers and improving consumer access. Digital platforms now provide advanced features like AI-based sizing tools and seamless return policies, which encourage frequent purchases of both formal and casual shirts while allowing brands to engage directly with customers and speed up inventory turnover. This strong digital shift is exemplified by Inditex, which reported in its 'Full Year 2024 Results' from March 2025 that online sales rose by 12 percent, reaching €10.2 billion in 2024.

Concurrently, increasing consumer demand for ethical and sustainable apparel is driving manufacturers to overhaul supply chains in favor of eco-friendly materials and transparent labor practices. As shoppers prioritize items made from organic cotton or recycled fibers, major labels are adopting circular economy principles to remain competitive. This industry-wide shift is evident in corporate sustainability achievements; for instance, H&M Group's 'Annual and Sustainability Report 2024', released in March 2025, noted that 89 percent of their materials were recycled or sustainably sourced. Furthermore, the Vietnam Textile and Apparel Association reported in 2025 that the sector's export turnover reached $44 billion for the year 2024, illustrating the substantial manufacturing volume supporting this global trade.

Market Challenge

Fluctuating raw material costs present a significant obstacle to the stability and growth of the Global Shirt Market. The volatility in prices for essential inputs, such as cotton and synthetic fibers, creates a risky planning environment for manufacturers who depend on consistent pricing to sustain viable profit margins. When input costs rise unexpectedly, producers often absorb the financial impact to remain competitive, as the price-sensitive nature of the mass apparel market limits their ability to pass these increases on to consumers. Consequently, this reduction in profitability restricts the capital available for operational scaling and essential reinvestment.

According to the International Textile Manufacturers Federation, 36% of global survey participants in 2024 identified high raw material prices as a major business concern, indicating a significant rise in anxiety regarding input stability compared to earlier in the year. This uncertainty compels companies to adopt conservative inventory strategies, often delaying production cycles or reducing output volumes to limit financial exposure. Such defensive measures ultimately slow overall market expansion by creating inefficiencies and restricting the volume of goods entering the retail chain.

Market Trends

The rise of hybrid workwear and smart casual designs is significantly reshaping global product assortments as traditional formal dress codes continue to decline. Consumers are increasingly favoring a "power casual" aesthetic that combines professional polish with comfort, preferring versatile items like premium knit polos and unstructured button-downs over rigid business attire. This sustained demand for elevated, multi-functional wardrobe staples is evident in the financial performance of leading heritage brands; for instance, Ralph Lauren Corporation reported in its 'Fourth Quarter and Full Year Fiscal 2025 Results' from May 2025 that annual revenue reached 7.08 billion dollars, representing a 7 percent increase compared to the prior year.

Simultaneously, the growth of on-demand and made-to-order manufacturing is gaining traction as producers seek to mitigate inventory risks and cater to preferences for knitted comfort. Manufacturers are aggressively upgrading infrastructure with advanced machinery capable of seamless and complex production, which facilitates shorter lead times and reduces fabric waste compared to traditional cut-and-sew methods. This strategic shift toward agile production technologies is quantified by recent global investment patterns; according to the International Textile Manufacturers Federation's 'International Textile Machinery Shipment Statistics (ITMSS) 47/2024' from June 2025, global shipments of electronic flat knitting machines increased by 16 percent to reach 135,000 units in 2024.

Key Market Players

  • Brooks Brothers Group, Inc.
  • PVH Corp.
  • Hugo Boss AG
  • Ralph Lauren Corporation
  • Giorgio Armani S.p.A.
  • Burberry Group plc
  • H & M Hennes & Mauritz AB
  • Levi Strauss & Co.
  • Raymond Group
  • Bestseller Handels B.V.

Report Scope

In this report, the Global Shirt Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Shirt Market, By Material

  • Cotton
  • Silk
  • Linen

Shirt Market, By Distribution Channel

  • Offline
  • Online

Shirt Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Shirt Market.

Available Customizations:

Global Shirt Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Shirt Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Material (Cotton, Silk, Linen)
    • 5.2.2. By Distribution Channel (Offline, Online)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Shirt Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Material
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Shirt Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Material
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Shirt Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Material
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Shirt Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Material
        • 6.3.3.2.2. By Distribution Channel

7. Europe Shirt Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Material
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Shirt Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Material
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Shirt Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Material
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Shirt Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Material
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Shirt Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Material
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Shirt Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Material
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Shirt Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Material
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Shirt Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Material
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Shirt Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Material
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Shirt Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Material
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Shirt Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Material
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Shirt Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Material
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Shirt Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Material
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Shirt Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Material
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Shirt Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Material
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Shirt Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Material
        • 9.3.3.2.2. By Distribution Channel

10. South America Shirt Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Material
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Shirt Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Material
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Shirt Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Material
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Shirt Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Material
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Shirt Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Brooks Brothers Group, Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. PVH Corp.
  • 15.3. Hugo Boss AG
  • 15.4. Ralph Lauren Corporation
  • 15.5. Giorgio Armani S.p.A.
  • 15.6. Burberry Group plc
  • 15.7. H & M Hennes & Mauritz AB
  • 15.8. Levi Strauss & Co.
  • 15.9. Raymond Group
  • 15.10. Bestseller Handels B.V.

16. Strategic Recommendations

17. About Us & Disclaimer