多通路分析市场:现状分析及预测(2022年～2028年)

多通路分析的市场规模，由于各产业进行分析解决方案的引进，在预测期间内预计以约22％的高年复合成长率成长。再加上客户参与的多通路行销的日益采用，及网际网路的普及伴随的网路购物趋势，对市场成长也有所贡献。

本报告提供全球多通路分析市场相关调查，市场概要，以及各零件，各用途，各业界，各地区的趋势，及加入此市场的主要企业简介等资讯。

目录

第1章 市场简介

第2章 调查方法或假设，市场定义

第3章 市场摘要

第4章 摘要整理

第5章 COVID-19对全球多通路分析市场的影响

第6章 全球多通路分析市场收益，2020年～2028年

第7章 各零件的市场洞察

• 解决方案
  • 查询和报告
  • 视觉化
  • 多尺寸分析
  • 资料探勘与预测分析
  • 其他
• 服务

第8章 各用途的市场洞察

• 客户的维持与获得
• 跨售和提高销售
• 客户体验管理
• 宣传活动管理
• 其他

第9章 各业界的市场洞察

• 资讯通讯技术
• 银行、金融服务
• 製造业
• 零售、电子商务
• 其他

第10章 各地区的市场洞察

• 北美
• 欧洲
• 亚太地区
• 其他地区

第11章 多通路分析市场动态

• 推动市场要素
• 市场课题
• 影响分析

第12章 多通路分析的市场机会

第13章 多通路分析市场趋势

第14章 需求面和供给方面的分析

第15章 价值链分析

第16章 价格分析

第17章 策略性洞察能力

第18章 竞争模式

第19章 公司概要

• Adobe
• Google
• IBM
• Oracle
• SAS Institute Inc.
• Salesforce, Inc.
• Micro Focus
• NICE
• SAP SE
• Ebiquity plc.

第20章 免责声明

Multichannel analytics is the practice of taking information from various customer channels such as radio, television, internet, and print and combining this information in a software environment to enable comprehensive reporting and analysis. With multi-channel analytics, businesses can see why people buy or convert. For example, it often shows the percentage of conversions that are based on or supported by social media messages.

The Multichannel Analytics Market is expected to grow at a strong CAGR of around 22% during the forecast period owing to the increasing adoption of analytical solutions among industries. Moreover, the growing adoption of multichannel marketing for customer engagement and the rising trend of online shopping due to a large coverage of the internet is further contributing to the growth of the market. In addition, the rising adoption of social media is also helping the market to grow at a strong growth rate. For instance, according to Nasdaq, Inc.; approximately 4.6 billion people worldwide were connected to social media in 2022, up from 3.9 billion in 2020.

Based on component, the market is bifurcated into solutions and services. Amongst these, the solutions segment catered to a significant share of the market in 2020. This is due to the benefits associated with multi-channel analytics solutions such as larger reach, boosted engagement, brand promotion, and streamlined customer journeys are further contributing to the growth of the market for multichannel analytics solutions

By application, the market is divided into customer retention & acquisition, cross-selling & up-selling, customer experience management, campaign management, and others. Among these, the campaign management segment captured a commendable share of the multichannel analytics market in 2020. Multichannel campaign management enables companies to define, orchestrate and communicate offers to customers across websites, mobile, social, direct mail, call centers, and email

On the basis of industry, the market is segmented into information & communication technology, banking & financial services, manufacturing, retail & e-commerce, and others. The retail & e-commerce industry held a major share of the multichannel analytics market in 2020 and is expected to grow at a substantial CAGR during the forecasted period due to the rising online shopping trends owing to widespread internet connectivity. Moreover, increasing integration of machine learning, artificial intelligence, and data analytics with e-commerce is further contributing to the growth of this segment

For a better understanding of the market adoption of the multichannel analytics industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Italy, Spain, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. APAC is expected to grow at a substantial CAGR during the forecast period owing to the increasing adoption of multichannel analytics solutions amongst the businesses in the region to manage marketing campaigns and the need to manage customers across various channels. Multichannel analytics offers an easier way for businesses to grow their customer base, attract more customers around the world, and generate more revenue. Moreover, multichannel analytics is not limited to online marketplaces, but also includes social media platforms with integrated purchases, corporate websites selling their products, and even physical stores

Some of the major players operating in the multichannel analytics market include Adobe; Google; IBM; Oracle; SAS Institute Inc.; Salesforce, Inc.; Micro Focus; NICE; SAP SE; and Ebiquity plc.

TABLE OF CONTENTS

1 MARKET INTRODUCTION

• 1.1. Market Definitions
• 1.2. Main Objective
• 1.3. Stakeholders
• 1.4. Limitation

2 RESEARCH METHODOLOGY OR ASSUMPTION

• 2.1. Research Process of the Multichannel Analytics Market
• 2.2. Research Methodology of the Multichannel Analytics Market
• 2.3. Respondent Profile

3 MARKET SYNOPSIS

4 EXECUTIVE SUMMARY

5 GLOBAL MULTICHANNEL ANALYTICS MARKET COVID-19 IMPACT

6 GLOBAL MULTICHANNEL ANALYTICS MARKET REVENUE, 2020-2028F

7 MARKET INSIGHTS BY COMPONENT

• 7.1. Solutions
  • 7.1.1. Query & Reporting
  • 7.1.2. Visualization
  • 7.1.3. Multidimensional Analysis
  • 7.1.4. Data Mining & Predictive Analytics
  • 7.1.5. Others
• 7.2. Services

8 MARKET INSIGHTS BY APPLICATION

• 8.1. Customer Retention & Acquisition
• 8.2. Cross-Selling & Up-Selling
• 8.3. Customer Experience Management
• 8.4. Campaign Management
• 8.5. Others

9 MARKET INSIGHTS BY INDUSTRY

• 9.1. Information & Communication Technology
• 9.2. Banking & Financial Services
• 9.3. Manufacturing
• 9.4. Retail & E-commerce
• 9.5. Others

10 MARKET INSIGHTS BY REGION

• 10.1. North America Multichannel Analytics Market
  • 10.1.1. U.S.
  • 10.1.2. Canada
  • 10.1.3. Rest of North America
• 10.2. Europe Multichannel Analytics Market
  • 10.2.1. Germany
  • 10.2.2. U.K.
  • 10.2.3. France
  • 10.2.4. Italy
  • 10.2.5. Spain
  • 10.2.6. Rest of Europe
• 10.3. Asia-Pacific Multichannel Analytics Market
  • 10.3.1. China
  • 10.3.2. India
  • 10.3.3. Japan
  • 10.3.4. Rest of Asia-Pacific
• 10.4. Rest of the World Multichannel Analytics Market

11 MULTICHANNEL ANALYTICS MARKET DYNAMICS

• 11.1. Market Drivers
• 11.2. Market Challenges
• 11.3. Impact Analysis

12 MULTICHANNEL ANALYTICS MARKET OPPORTUNITIES

13 MULTICHANNEL ANALYTICS MARKET TRENDS

14 DEMAND AND SUPPLY-SIDE ANALYSIS

• 14.1. Demand Side Analysis
• 14.2. Supply Side Analysis

15 VALUE CHAIN ANALYSIS

16 PRICING ANALYSIS

17 STRATEGIC INSIGHTS

18 COMPETITIVE SCENARIO

• 18.1. Competitive Landscape
  • 18.1.1. Porters Fiver Forces Analysis

19 COMPANY PROFILED

• 19.1. Adobe
• 19.2. Google
• 19.3. IBM
• 19.4. Oracle
• 19.5. SAS Institute Inc.
• 19.6. Salesforce, Inc.
• 19.7. Micro Focus
• 19.8. NICE
• 19.9. SAP SE
• 19.10. Ebiquity plc.

20 DISCLAIMER