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市场调查报告书
商品编码
1272652
有机卸妆液市场:现状分析与预测(2022-2028 年)Organic Makeup Remover Market: Current Analysis and Forecast (2022-2028) |
随着越来越多的人在日常护肤中使用卸妆产品,有机卸妆产品市场预计将以 6% 左右的速度稳定增长。 此外,消费者对传统卸妆液中所含不安全化学成分的认识不断提高,也为预测期内的市场带来了利润丰厚的增长机会。 美容和个人护理行业主要市场参与者的快速产品开发和推出促进了有机卸妆剂的使用,并最终促进了市场的增长。 例如,2020年1月,MARA Beauty在护肤品类推出了海藻□卸妆油,含有奇亚籽、辣木、角鲨烯油、南瓜、木瓜、菠萝、柚子等水果□。
按类型划分,市场分为液体、湿巾等。 由于含有天然成分的液体型卸妆剂的产量和使用量不断增加,预计液体型卸妆剂将在预测期内为有机卸妆剂市场的增长和扩张提供利润丰厚的机会。 此外,液体有机卸妆剂对消费者来说是一个利润丰厚的市场,因为它们副作用较少,并且只需擦拭即可清洁皮肤。
根据分销渠道,有机卸妆剂市场分为大卖场和超市、药房和药店、电子商务等。 其中,大卖场/超市细分市场所占份额最大。 这些商店专注于提供天然和不含化学物质的产品来吸引顾客,在做出购买决定之前提供多种品牌供选择。 例如,2017 年 1 月,网络营销公司 Beauty Counter 决定从其个人护理产品系列中删除欧盟限制的 1,400 种化学品。 此外,电子商务领域预计将以更快的速度增长。 互联网普及率的飙升和各种在线美容产品公司的大规模营销/促销活动使这个市场有利可图。
为了更好地了解有机卸妆行业的市场采用情况,我们将市场分为北美(美国、加拿大、北美其他地区)、欧洲(德国、英国、法国、西班牙、意大利、俄罗斯、欧洲其他地区)和亚洲。基于太平洋地区国家(中国、日本、印度、澳大利亚、韩国、亚太地区)和世界其他地区的全球影响力进行分析。 北美在有机卸妆市场中占有主要份额,预计在预测期内将以显着的复合年增长率增长。 推动该地区市场增长的因素包括美容和化妆品领域有机认证体系的存在,例如美国农业部的国家有机计划 (NOP) 和 NSF International 的 NSF/ANSI 305。 此外,该地区拥有许多长期活跃于该行业的市场参与者。 这些公司有能力在研发方面投入巨资,以扩大其产品组合,并将创新产品推向市场,支持北美有机卸妆市场。 由于印度和中国等新兴经济体消费者对有机产品的认识不断提高,亚太地区在预测期内实现了稳定增长。 此外,规模较小的公司和初创企业正在进入有机护肤品市场,预计这将提高环保有机护肤品的接受度,从而推动该地区有机卸妆市场的增长。
Organic makeup remover is a product that is used to clean or remove makeup from the skin. Natural ingredients are used to manufacture organic makeup remover. Makeup removal products are made using various essential oils like jojoba, almond, coconut, castor, and olive oil, as well as aloe vera gel and micellar water. Organic makeup remover is rich in antioxidants and fatty acids, which cleanse the pores by hydrating and providing nourishment to the skin. Makeup removers are used in day-to-day life to prevent skin problems or issues from harmful makeup products. Traditional makeup removers contain chemicals that can lead to skin irritation or hormone disturbance. As a result, organic makeup removers are becoming progressively popular across the world.
The Organic Makeup Remover market is expected to grow at a steady rate of around 6% owing to the rising adoption of makeup removers in daily skincare routines is driving the market growth. The surge in consumer awareness regarding the unsafe chemical components present in conventional makeup removers also offers lucrative growth opportunities for the market during the forecast period. Rapid product development and introduction by key market players in the beauty and personal care industry have boosted the use of organic makeup remover, which ultimately drives the growth of the market. For instance, in January 2020, MARA Beauty launched Algae Enzyme cleansing oil in the skincare segment, which includes chia, moringa, squalene oils, and fruit enzymes such as pumpkin, papaya, pineapple, and grapefruit.
Based on type, the market is segmented into liquids, wipes, and others. The liquid category is expected to offer lucrative opportunities for the growth and expansion of the organic makeup remover market during the forecast period owing to the increase in production and usage of liquid-based makeup removers prepared using natural elements. Moreover, liquid organic makeup removers help consumers to clear their skin in a single swipe with fewer side effects.
Based on the distribution channel, the organic makeup remover market has been categorized into hypermarkets & supermarkets, pharmacies & drug stores, e-commerce, and others. Among them, the hypermarket and supermarket segment held the greatest share of the market. These stores have emphasized on providing natural and chemical-free products to entice customers and provide them an option to choose from a wide variety of brands before making a purchase decision. For instance, in January 2017, Beauty Counter, a network marketing company, decided to remove 1400 chemicals from their range of personal care goods that the European Union has restricted. The e-commerce segment is also anticipated to witness growth at a faster rate. The surge in internet penetration and extensive marketing/promotion efforts made by various online beauty products companies have made this market profitable.
For a better understanding of the market adoption of the organic makeup remover Industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Russia, Rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, Rest of Asia-Pacific), Rest of World. North America holds the major market share in the organic makeup remover market and is anticipated to grow at a substantial CAGR during the forecast period. due to the presence of organic certification programs for the beauty and cosmetics sector, such as the USDA's National Organic Program (NOP) and NSF International's NSF/ANSI 305 are among the factors boosting the growth of the market in the region. In addition, the region has numerous market players who have been serving in the industry for a long period of time. These organizations had more time to spread their product portfolios and invest more in R&D to bring innovative product offerings to the market, supporting the organic makeup remover market in North America. Asia-Pacific also displayed steady growth in the market during the period of forecast owing to the rising consciousness of consumers towards organic products in developing nations such as India and China. Furthermore, several small-scale companies and startups are tapping into organic skincare products, which is expected to increase the acceptance of eco-friendly or organic skin care products, thus boosting the growth of the organic makeup remover market in the region.
Some of the major players operating in the market include: Caudalie, Foxbrim Naturals, Nature's Brands, Inc., Grown Alchemist, Inika Organic, RMS Beauty, Madara Cosmetics, Sky Organics, Estelle & Thild, and Burt's Bees.