市场调查报告书
商品编码
1290922
汽车用BYOD(Bring Your Own Device)市场:现状分析与预测(2022-2028年)Automotive Bring Your Own Device (BYOD) Market: Current Analysis and Forecast (2022-2028) |
由于越来越多地使用智能手机和其他移动设备来执行以下任务,因此在预测期内(2022-2030 年),汽车自带设备 (BYOD) 市场预计将以 15% 的复合年增长率强劲增长导航、通讯、娱乐。BYOD 解决方案允许驾驶员在路上继续使用他们喜欢的设备和应用程序,提供更方便和用户友好的体验。最后,对可持续性和减少碳排放的日益重视正在推动电动汽车和自动驾驶汽车的采用,这反过来又推动了对支持这些技术的 BYOD 解决方案的需求。例如,2022 年 4 月,Salesforce 推出了客户数据平台更新、人工智能支持的新对话智能以及相关信息的移动离线访问,仅举几例新的服务和营销云功能。
为了更深入地了解智能家居行业的市场采用情况,市场分为北美(美国、加拿大、北美其他地区)、欧洲(德国、英国、意大利、法国、欧洲其他地区)、亚洲太平洋地区(中国、日本、印度)、亚太地区其他地区),基于在世界其他地区的全球影响力。由于多种因素的综合作用,包括智能手机和其他移动设备的激增、主要汽车原始设备製造商和供应商的存在以及对创新的重视,北美在汽车 BYOD 市场上占据主导地位。首先,该地区智能手机和其他移动设备的普及率很高,这是汽车行业BYOD的主要推动力。北美是通用汽车、福特和菲亚特克莱斯勒汽车等一些全球最大的汽车製造商和供应商以及苹果、谷歌和三星等科技巨头的所在地。第三,北美以重视创新并积极采用新技术而闻名。因此,鼓励製造商和供应商投资能够改善驾驶体验和提高客户满意度的新技术,为汽车行业BYOD解决方案的开发和部署创造有利的环境。最后,北美市场还受到对联网汽车不断增长的需求以及对个性化和便利性的渴望作为驱动因素的推动。总体而言,智能手机的高普及率、主要汽车製造商的存在、对技术创新的坚定承诺以及对联网汽车不断增长的需求,都有助于在北美汽车BYOD市场占据主导地位。
Automotive Bring Your Own Device (BYOD) refers to the trend of allowing drivers to use their personal smartphones and other mobile devices as a central interface for controlling in-car entertainment, navigation, and other functions. With BYOD, drivers can use their familiar devices and apps to access a range of in-car services and features, improving the convenience and user experience of the vehicle. The automotive Bring Your Own Device (BYOD) market is driven by several factors. One of the primary drivers is the increasing demand for connectivity and in-vehicle entertainment. Consumers are looking for a seamless and personalized entertainment experience while driving, and BYOD solutions allow them to bring their own devices and apps to the vehicle, providing a more customized and immersive experience. Additionally, the trend towards electric and autonomous vehicles has led to a growing demand for advanced in-vehicle technology, which BYOD solutions can help support.
The Automotive Bring Your Own Device (BYOD) Market is expected to grow at a strong CAGR of 15% during the forecast period (2022-2030) owing to the increasing use of smartphones and other mobile devices for tasks such as navigation, communication, and entertainment. BYOD solutions allow drivers to continue using their preferred devices and apps while on the road, providing a more convenient and user-friendly experience. Finally, the growing emphasis on sustainability and reducing carbon emissions is driving the adoption of electric and autonomous vehicles, which in turn is driving demand for BYOD solutions that can support these technologies. For instance, In April 2022, Salesforce introduced updates to the Customer Data Platform, new conversational intelligence powered by AI, and mobile offline access to relevant information, to name a few of the new Service and Marketing Cloud features.
Based on deployment, the market is segmented into on-premises and cloud. Amongst these, the on-premises segment has a significant share of the automotive BYOD market because it offers several advantages over cloud-based solutions. First, on-premises solutions provide greater control over the data and security of BYOD devices. Companies can implement their own security protocols, including data encryption, access control, and network security, which are not always possible with cloud-based solutions. Second, on-premises solutions can be more easily integrated with existing IT infrastructure and systems. This is important for the automotive industry, where there are often multiple systems and devices that need to be connected and managed. On-premises solutions can be customized to meet the specific needs of the industry, including integrating with existing systems, implementing specific security protocols, and configuring the solution to meet the unique demands of the industry.
On the basis of end-users, the market is segmented into passenger vehicle, commercial vehicle, and others. The passenger vehicle segment has a significant share of the automotive BYOD market because of the increasing demand for connected cars and the desire for personalization and convenience for drivers. Passenger vehicles are equipped with a range of features and technologies that allow drivers to connect their personal devices, such as smartphones and tablets, to the vehicle's infotainment system. This enables drivers to access their music, maps, and other apps while on the go.
For a better understanding of the market adoption of the Smart Home industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, UK, Italy, France, Rest of Europe), Asia-Pacific (China, Japan, India, and Rest of Asia-Pacific), Rest of World. North America dominates the automotive BYOD market due to a combination of factors, including the widespread adoption of smartphones and other mobile devices, the presence of major automotive OEMs and suppliers, and the region's strong emphasis on technology innovation.Firstly, the region has a high penetration of smartphones and other mobile devices, which is a key enabler for BYOD in the automotive industry. North America is home to some of the world's largest automotive OEMs and suppliers, including General Motors, Ford, and Fiat Chrysler Automobiles, as well as leading technology companies such as Apple, Google, and Samsung.Thirdly, North America is known for its strong emphasis on technology innovation and its willingness to adopt new technologies. This has created a favorable environment for the development and adoption of BYOD solutions in the automotive industry, as manufacturers and suppliers are encouraged to invest in new technologies that can improve the driving experience and increase customer satisfaction.Finally, the North American market is also driven by the increasing demand for connected cars and the desire for personalization and convenience for drivers. BYOD solutions in the automotive industry offer drivers greater flexibility and control over their in-vehicle experience, and this is a key factor in the region's dominance of the BYOD market.Overall, the combination of high smartphone penetration, the presence of major automotive players, a strong emphasis on technology innovation, and the increasing demand for connected cars has contributed to the dominance of the Automotive BYOD market in North America.
Some of the major players operating in the market include: VMware Inc.,Citrix Systems Inc., IBM Corporation, MobileIron Inc., SAP SE, BlueBOX IT, Cisco Systems Inc. Hewlett, Packard Company, Oracle Corporation, and BlackBerry Limited