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市场调查报告书
商品编码
1290941
BI及分析市场:现状分析与预测(2022-2028年)BI and Analytics Market: Current Analysis and Forecast (2022-2028) |
由于云端运算、大数据分析和商业智能工具的日益普及,预计 BI 和分析市场在预测期内将以 9% 左右的复合年增长率大幅增长。此外,数字技术的日益采用、公司之间的竞争加剧、对改进决策的需求不断增加以及公司对成本效益和客户满意度的需求不断增加是推动市场增长的最突出因素之一。云端运算投资的增加也促进了市场的高增长率。例如,谷歌发现,由于当前的经济气候,41.4%的全球科技和商业领袖计划增加对云端运算(主要是云端型服务和产品)的投资。
为了加深BI及分析产业的市场引进相关理解,市场按照北美(美国,加拿大,其他北美地区),欧洲(德国,英国,法国,义大利,西班牙,其他欧洲地区),亚太地区(中国,日本,印度,其他亚太地区),其他全球国家的,那个存在分析着。BI及分析的需求在北美地区伸长,主要根据几个理由。变得生成庞大的数量的资料的数位技术各种各样的产业被采用的事,成为主要的促进因素的1个。BI及分析工具,提供企业理解这个资料的意义,得对业务的洞察,进行资料驱动型的决策的能力。以再加上快的步调不断变化的市场维持竞争力的必要性高涨着,BI及分析,企业迅速紧握趋势和机会有用。再加上资料的隐私和保全越发变得被重视,企业为了由于确保资料的安全性,变得采用被洗练了的BI及分析工具。
BI and analytics include the applications, infrastructure, tools, and best practices that enable information to be accessed and analyzed to improve and optimize decision-making and performance. A primary use of BI is to enable business units, managers, executives, and other operational staff to make more informed decisions backed by accurate data. It helps you find new business opportunities, reduce costs, and identify inefficient processes that need to be reviewed.
The BI and analytics market is expected to grow at a strong CAGR of around 9% during the forecast period owing to the increasing adoption of cloud computing, big data analytics, and business intelligence tools. Moreover, the growing adoption of digital technologies, fierce competition between businesses, increasing demand for improved decision-making, and rising need for cost-effectiveness and improved customer satisfaction among businesses are some of the most prominent factors driving the growth of the market. In addition, the rising investment in cloud computing is also helping the market to grow at a strong growth rate. For instance, according to Google, 41.4% of global technology and business leaders are planning to increase their investment in cloud computing (mostly cloud-based services and products) due to the current economic climate.
Based on component, the market is bifurcated into solutions and services. Amongst solutions and services, the solutions segment catered to a significant share of the market in 2021. This is due to the benefits associated with BI and analytics solutions such as identifying trends & patterns, improved operational efficiency, driving revenue & performance, making informed decisions, etc. BI and analytics help companies gain a competitive edge by helping them find new opportunities and strategize smarter. With the help of all the data, businesses can identify market trends and improve corporate profit margins
On the basis of industry, the market is segmented into information & communication technology, banking & financial services, manufacturing, retail & e-commerce, and others. The banking & financial services industry held a significant share of the BI and analytics market in 2021 and is expected to grow at a substantial CAGR during the forecasted period. This is because BI and analytics allow financial institutions to create better customer retention policies. With a better understanding of their usage, patterns, and transactions, an organization can offer a better experience to the customer
For a better understanding of the market adoption of the BI and analytics industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Italy, Spain, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. The demand for BI and analytics is growing in the North America region mainly due to several reasons. The growing adoption of digital technologies across various industries, which generates a massive amount of data is one of the key drivers. BI and analytics tools provide companies with the ability to make sense of this data, gain insights into their operations, and make data-driven decisions. Additionally, there is a growing need for businesses to remain competitive in a fast-paced market, and BI and Analytics can help them identify trends and opportunities quickly. Further on, the increasing emphasis on data privacy and security is driving companies to adopt more sophisticated BI and analytics tools to ensure the safety of their data
Some of the major players operating in the market include: Adobe; Google; IBM, Oracle; SAS Institute Inc.; Salesforce, Inc.; Micro Focus; Cloud Software Group, Inc.; SAP SE; and QlikTech International AB