白色家电市场：现况分析与预测（2023-2030）

由于人口成长和都市化进程，白色家电市场预期复合年增长率约为7.54%。此外，收入水准的提高，特别是在新兴国家，增加了消费者的购买力和对白色家电的需求。此外，白色家电产业不断的技术创新，不断推出更节能、智慧、易用的家电产品，促使消费者升级现有设备，需求进一步加速。此外，跨境贸易的便利和电子商务平台的发展使消费者能够更好地接触到来自不同製造商的各种白色家电，增加了选择并推动了需求。，是推动白色家电需求的主要因素在市场上。例如，根据国际贸易协会（ITA）的数据，中国线上通路销售额占总销售额的近50%，到2022年线上销售额将突破3.3兆美元大关。美国是仅次于中国的全球第二大电子商务市场。

市场依产品细分为空调、冰箱、洗衣机、洗碗机、微波炉、厨房电器等。冰箱在白色家电中占据最大份额。冰箱是每个家庭必备的家用电器，它可以用来储存食物、保存易腐烂的物品以及保持各种物品的新鲜。冰箱提供多种功能，包括温度控制、多个隔间和节能选项，以满足不同消费者的需求。此外，全球人口成长、城市化和消费者生活方式的变化导致对冰箱的需求增加。随着家庭变得越来越小和越来越繁忙，人们更喜欢储存大量食物，这增加了对宽敞且技术先进的製冷解决方案的需求。除此之外，冰箱产业近年来取得了重大技术进步。具有 Wi-Fi 连接、触控萤幕和节能选项等功能的智慧冰箱的推出进一步推动了需求。消费者越来越重视便利性和能源效率，推动了先进车型的采用。例如，2023 年 1 月，Samsung Electronics宣布推出一系列可客製化的客製化住宅。这些最新的家电由Samsung设计，以满足消费者日益增长的客製化需求。这款客製化冰箱的四个门均配备 32 吋大萤幕，并具有人工智慧功能。

根据最终用户，市场分为住宅和商业。住宅领域占据了大部分市场份额。如此高的市场份额的主要因素包括人口增长和城市化。全球人口的成长以及都市化进程的加速是支撑住宅耐用消费品市场主导地位的主要因素。随着更多家庭的建立和城市面积的扩大，对家用电器和耐用消费品的需求将会成长。此外，不断变化的社会规范和生活方式趋势正在对耐用消费品行业产生重大影响。现代生活方式加上可支配收入的增加，促使房主投资先进的技术和产品，以简化任务和日常营运。这种对舒适和便利的持续追求反映了消费者对耐用品的强烈偏好。

依分销通路划分，市场分为线上零售与线下零售。线上零售正在经历显着成长，并且是成长最快的分销管道。白色家电线上零售快速成长的主要因素之一是为消费者提供便利。只需点击几下，您就可以浏览大量产品、比较价格、阅读评论并在舒适的家中购买。推动线上零售成长的另一个因素是提供更广泛的覆盖范围。与实体店不同，线上平台可让您克服地理界限并为世界各地的客户提供服务。这种可访问性的增加鼓励公司扩大其线上业务，从而增加白色家电的销售。此外，科技的进步为无缝的线上购物体验铺平了道路。电子商务平台变得更加用户友好，提供个人化推荐和安全支付网关等功能。这些技术进步给了消费者信心，并导致网上购物的广泛使用。最后，物流和交付系统的不断改进也将为线上零售需求的增加铺平道路。更快、更有效率的交付服务（例如当日和隔日交付）显着提高了客户满意度并推动线上销售成长。此外，第三方物流提供者的出现进一步简化了供应链，使线上零售成为购买耐用消费品更具吸引力的选择。

为了更了解白色家电的市场介绍，市场分为北美（美国、加拿大、北美其他地区）、欧洲（德国、英国、法国、西班牙、义大利、欧洲其他地区）、亚太地区（中国、日本、印度、亚太地区其他地区）和世界其他地区。近年来，亚太地区已成为白色家电市场成长最快的地区。有几个因素创造了这种高成长的环境。主要因素之一是快速城市化，亚太国家城市中心的扩张导致可支配收入增加，并导致白色家电需求激增。随着人们迁移到城市地区，他们对家用电器和电子产品的需求不断增加，这推动了市场的成长。此外，亚太地区不断增长的中产阶级人口对白色家电的成长产生了重大影响。随着越来越多的人能够提高生活水平并获得更好的收入，对冰箱、电视、空调和洗衣机等产品的需求大幅增加。此外，电子商务平台的快速发展彻底改变了消费者购买耐久财的方式。线上零售商提供的便利性、可近性和有竞争力的价格在推动该地区的需求方面发挥着重要作用。此外，亚太地区在基础设施开发方面也出现了大量投资，包括住宅和商业项目。因此，白色家电的需求正在显着成长。

目录

第一章 市场介绍

• 市场定义
• 主要目标
• 利益相关者
• 限制

第二章 研究方法或假设

• 调查过程
• 调查方法
• 受访者简介

第三章市场总结

第 4 章执行摘要

第五章 COVID-19 对白色家电市场的影响

第六章 白色家电市场收入，2020-2030

第 7 章按产品划分的市场洞察

• 冷气机
• 冰箱
• 洗衣机
• 洗碗机
• 微波
• 厨房电器
• 其他

第 8 章 最终用户的市场洞察

• 住房
• 商业的

第 9 章按通路划分的市场洞察

• 网上零售
• 线下零售

第10章按地区划分的市场洞察

• 北美
  • 美国
  • 加拿大
  • 其他北美
• 欧洲
  • 德国
  • 英国
  • 法国
  • 意大利
  • 西班牙
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 世界其他地区

第十一章白色家电市场动态

• 市场驱动力
• 市场挑战
• 影响分析

第十二章白色家电市场机会

第十三章白色家电市场趋势

第十四章需求面和供给面分析

• 需求面分析
• 供给侧分析

第十五章价值链分析

第16章 竞争场景

• 竞争格局
  • 波特五力分析

第十七章公司简介

• Whirlpool Corporation
• Jhonson Controls
• IFB Industries Limited.
• Panasonic Industry Co., Ltd.
• Godrej & Boyce Mfg. Co. Ltd.
• SAMSUNG
• DAIKIN INDUSTRIES, Ltd.,
• Hitachi, Ltd
• LG Electronics
• Haier Group

第18章 免责声明

White goods refer to large household appliances that are typically finished in white or light-colored materials. These appliances are designed for various domestic purposes, primarily in the kitchen and laundry areas, to support everyday tasks and improve the overall efficiency and convenience of household operations. White goods are called so due to their traditional white or light-colored exterior finishes. However, in modern times, it is common to find these appliances in various colors and finishes to match different kitchen or laundry aesthetics.

The White Goods Market is expected to grow at a strong CAGR of around 7.54% owing to the growing population and urbanization. Furthermore, the rising income levels, particularly in emerging economies, have led to higher purchasing power for consumers, resulting in increased demand for white goods. Additionally, continuous technological innovations in the white goods industry have introduced more energy-efficient, smart, and user-friendly appliances, enticing consumers to upgrade their existing equipment is further accelerating the demand for the white goods in the market. Moreover, the ease of cross-border trade and the growth of e-commerce platforms have made it simpler for consumers to access a wide range of white goods from different manufacturers, expanding their choices and driving demand are also the major factors that are driving the demand for white goods in the market. For instance, as per the International Trade Association (ITA), China accounts for almost 50% of the total sales through online channels, with total online sales crossing the USD 3.3 trillion mark in the year 2022. After China, the USA is the second largest e-commerce market globally.

Based on product, the market is segmented into air conditioners, refrigerators, washing machines, dishwashers, microwave ovens, kitchen appliances, and others. The refrigerator segment holds the maximum market share of the white goods. The primary reason for this domination includes functionality and necessity, where refrigerators are a necessary appliance in every home, providing a convenient way to store food, preserve perishables, and maintain the freshness of various items. They offer a wide range of features, such as temperature control, multiple compartments, and energy-efficient options to suit diverse consumer needs. Furthermore, the growing global population, urbanization, and changing consumer lifestyles have contributed to increased demand for refrigerators. As households become smaller and busier, individuals prefer storing food in larger quantities, leading to an increased need for spacious and technologically advanced refrigeration solutions. In addition to this, the refrigerator industry has witnessed significant technological advancements in recent years. The introduction of smart refrigerators with features like Wi-Fi connectivity, touch screens, and energy-saving options has further fueled demand. Consumers increasingly prioritize convenience and energy efficiency, driving the adoption of advanced models, which can also be witnessed from the product launches that are happening in this space. For instance, in January 2023, Samsung Electronics unveiled its customizable Bespoke Home lineup, These latest home appliances are designed by Samsung to meet the growing customization demands that are coming from consumers. The Bespoke refrigerator types are equipped with large and immersive 32-inch screens on all four doors and with AI capabilities.

Based on end-user, the market is bifurcated into residential and commercial. The residential segment holds the majority of the market share. The primary factors that are responsible for this high market share include growing population and urbanization, the rising growth of the global population, along with increasing urbanization, is a major factor backing the residential consumer durables market's dominance. As more households are established and urban areas expand, the demand for residential appliances and durable goods escalates. Furthermore, shifting societal norms and changing lifestyle trends have a significant impact on the consumer durables industry. Modern lifestyles, coupled with increasing disposable incomes, encourage homeowners to invest in advanced technologies and products that simplify tasks and streamline daily routines. This constant pursuit of comfort and convenience portrays a strong consumer preference for residential consumer durables.

Based on the distribution channel, the market is bifurcated into online and offline retail. Online retail is witnessing tremendous growth and is the fastest-growing distribution channel. One of the key factors contributing to the rapid growth of online retail in white goods is the convenience it offers to consumers. With just a few clicks, individuals can browse through a vast array of products, compare prices, read reviews, and make purchases from the comfort of their homes. Another factor driving the growth of online retail is the wider reach it provides. Unlike physical stores, online platforms enable businesses to overcome geographical boundaries and cater to customers worldwide. This enhanced accessibility has encouraged businesses to expand their online presence, resulting in increased sales of white goods. Additionally, the advancements in technology have paved the way for a seamless online shopping experience. E-commerce platforms have become more user-friendly, offering features such as personalized recommendations and secure payment gateways. These technological advancements have instilled confidence in consumers, leading to a higher adoption of online shopping. Lastly, the continuous improvement of logistics and delivery systems is another area that paves the way for increased demand in online retail. Faster and more efficient delivery services, such as same-day or next-day delivery, have significantly enhanced customer satisfaction and propelled the growth of online sales. Additionally, the emergence of third-party logistics providers has further streamlined the supply chain, making online retail an even more enticing option for purchasing consumer durables.

For a better understanding of the market adoption of white goods, the market is analyzed based on its worldwide presence in countries such as North America (The U.S., Canada, and the Rest of North America), Europe (Germany, The U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. In recent years, Asia Pacific is emerged as the fastest-growing region for white goods in the market. Several factors are contributing to creating this high-growth environment for the region. One of the major factors is rapid urbanization, where the expanding urban centers in Asia Pacific countries have led to an increase in disposable income, creating a surge in demand for white goods. As people move to urban areas, they seek appliances, and electronics for their homes, which has stimulated market growth. Furthermore, the rising middle-class population in the Asia Pacific region has had a substantial impact on the growth of white goods. As more individuals elevate their living standards and gain access to better incomes, there is a tremendous demand for products like refrigerators, televisions, air conditioners, and washing machines. Additionally, the rapid growth of e-commerce platforms has revolutionized the way consumers purchase consumer durables. The convenience, accessibility, and competitive pricing offered by online retailers have played a significant role in escalating demand in the region. Moreover, the Asia Pacific region is witnessing substantial investments in infrastructure development, including housing and commercial projects. This creates a significant demand for white goods.

Some of the major players operating in the market include: Whirlpool Corporation; Jhonson Controls; IFB Industries Limited.; Panasonic Industry Co., Ltd.; Godrej & Boyce Mfg. Co. Ltd.; SAMSUNG; DAIKIN INDUSTRIES, Ltd.,; Hitachi, Ltd; LG Electronics; and Haier Group

TABLE OF CONTENTS

1 MARKET INTRODUCTION

• 1.1. Market Definitions
• 1.2. Main Objective
• 1.3. Stakeholders
• 1.4. Limitation

2 RESEARCH METHODOLOGY OR ASSUMPTION

• 2.1. Research Process of the White Goods Market
• 2.2. Research Methodology of the White Goods Market
• 2.3. Respondent Profile

3 MARKET SYNOPSIS

4 EXECUTIVE SUMMARY

5 IMPACT OF COVID-19 ON THE WHITE GOODS MARKET

6 WHITE GOODS MARKET REVENUE (USD BN), 2020-2030F.

7 MARKET INSIGHTS BY PRODUCT

• 7.1. Air conditioner
• 7.2. Refrigerator
• 7.3. Washing Machine
• 7.4. Dishwasher
• 7.5. Microwave Oven
• 7.6. Kitchen Appliance
• 7.7. Others

8 MARKET INSIGHTS BY END-USER

• 8.1. Residential
• 8.2. Commercial

9 MARKET INSIGHTS BY DISTRIBUTION CHANNEL

• 9.1. Online Retail
• 9.2. Offline Retail

10 MARKET INSIGHTS BY REGION

• 10.1. North America
  • 10.1.1. The U.S.
  • 10.1.2. Canada
  • 10.1.3. Rest of North America
• 10.2. Europe
  • 10.2.1. Germany
  • 10.2.2. The U.K.
  • 10.2.3. France
  • 10.2.4. Italy
  • 10.2.5. Spain
  • 10.2.6. Rest of Europe
• 10.3. Asia-Pacific
  • 10.3.1. China
  • 10.3.2. India
  • 10.3.3. Japan
  • 10.3.4. South Korea
  • 10.3.5. Rest of Asia-Pacific
• 10.4. Rest of the World

11 WHITE GOODS MARKET DYNAMICS

• 11.1. Market Drivers
• 11.2. Market Challenges
• 11.3. Impact Analysis

12 WHITE GOODS MARKET OPPORTUNITIES

13 WHITE GOODS MARKET TRENDS

14 DEMAND AND SUPPLY-SIDE ANALYSIS

• 14.1. Demand Side Analysis
• 14.2. Supply Side Analysis

15 VALUE CHAIN ANALYSIS

16 COMPETITIVE SCENARIO

• 16.1. Competitive Landscape
  • 16.1.1. Porters Fiver Forces Analysis

17 COMPANY PROFILED

• 17.1. Whirlpool Corporation
• 17.2. Jhonson Controls
• 17.3. IFB Industries Limited.
• 17.4. Panasonic Industry Co., Ltd.
• 17.5. Godrej & Boyce Mfg. Co. Ltd.
• 17.6. SAMSUNG
• 17.7. DAIKIN INDUSTRIES, Ltd.,
• 17.8. Hitachi, Ltd
• 17.9. LG Electronics
• 17.10. Haier Group

18 DISCLAIMER