雪靴市场：现况分析与预测（2023-2030）

Snow Boots Market: Current Analysis and Forecast (2023-2030)

出版日期: 2023年12月30日 | 出版商:

UnivDatos Market Insights Pvt Ltd | 英文 149 Pages | 商品交期: 最快1-2个工作天内

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简介目录

随着消费者越来越愿意花钱购买户外服装和鞋类（包括雪靴），雪靴市场预计在预测期内将以 3.1% 的复合年增长率成长。这是由于可支配收入的增加以及对时尚和个人风格的兴趣增加。气候变迁正在导致极端天气事件增加，包括一些地区降雪量增加。这也促进了雪靴需求的增加。例如，2023 年，Sorel 推出了 Kinetic Conquest 系列雪靴，采用革命性的新型牵引系统，可增强冰面抓地力。

市场依类型分为户外和运动。其中，户外雪靴领域将在2022年占据压倒性的市场。户外雪靴针对的是积极参与冬季运动和户外活动的个人。这代表了人口中很大且不断增长的部分，特别是在气候寒冷的地区。此外，与其他雪靴类别相比，户外雪靴细分市场提供了广泛的产品选择。这包括功能、材料、款式和价格点的变化，以满足各种需求和偏好。

根据最终用户，市场分为男性、女性和其他。男性市场在雪靴市场中占有很大份额，因为男性通常参与更多的户外活动，如健行、露营、雪鞋行走和滑雪。这些活动通常需要雪靴，这就是为什么男士对雪靴的需求量很大。此外，男性在选择雪靴时往往会优先考虑功能和性能。他们倾向于选择具有高级功能的靴子，例如卓越的保暖性、防水性、牵引力和耐用性，这些功能通常出现在价格较高的男士雪靴中。

依分销管道划分，市场分为电子商务和线下商店。一般来说，男性更愿意参加健行、露营、雪鞋行走和滑雪等户外活动，因此男性细分市场占据了雪靴市场的很大份额。这些活动通常需要雪靴，这就是为什么男士对雪靴的需求量很大。此外，男性在选择雪靴时往往会优先考虑功能和性能。他们更有可能选择具有先进功能的靴子，例如更好的绝缘性、防水性、牵引力和耐用性，这些功能通常出现在价格较高的男士雪靴中。

为了更了解雪靴产业的市场采用情况，市场为北美（美国、加拿大、北美其他地区）、欧洲（德国、英国、荷兰、法国、义大利、西班牙、欧洲其他地区）、亚太地区（中国、日本、印度、亚太地区其他地区）及世界其他国家。北美是最大的雪靴市场，以数量计算约占全球市场份额的40%。这是由于以下几个因素造成的：北美许多地区严酷的冬季条件和降雪对雪靴的需求很高。此外，北美消费者通常活跃且热爱户外运动，参与滑雪、单板滑雪和雪鞋行走等冬季运动，这些运动需要专门的鞋子。此外，北美消费者平均可支配收入较高，这意味着他们可以花更多钱购买优质功能性雪靴。

市场上的主要参与者包括：Rocky Brands, Inc.、New Balance Athletics, Inc.、Danner、Amer Sports Corporation、DECKERS BRANDS、Wolverine World Wide, Inc.、Norse Projects、 Nike Inc.、SOREL Corporation 和Dr. Martens plc。

Snow boots are intended to protect the feet from dampness and cold when walking in the snow. The popularity of winter sports and activities such as skiing, snowboarding, and snowshoeing has been growing steadily in recent years. This has led to an increased demand for snow boots that can provide warmth, comfort, and traction in cold and snowy conditions. With urbanization on the rise, more people are living in colder climates where snow boots are a necessity. Additionally, an increase in migration to colder regions is further driving the demand for snow boots market.

The Snow boots market is expected to grow at a strong CAGR of 3.1 % during the forecast period owing to consumers being increasingly willing to spend money on outdoor clothing and footwear, including snow boots. This is driven by rising disposable incomes and a growing interest in fashion and personal style. Climate change is leading to more extreme weather events, including increased snowfall in some regions. This has also contributed to the rising demand for snow boots. For example, in 2023 Sorel Launched its "Kinetic Conquest" snow boot line featuring a revolutionary new traction system for enhanced grip on ice.

Based on type, the market is segmented into outdoor snow boots and sports snow boots. Amongst these, the outdoor snow boots segment held a dominating share of the market in 2022. Outdoor snow boots are targeted towards individuals who actively participate in winter sports and outdoor activities. This represents a large and growing segment of the population, especially in regions with cold climates. Additionally, the outdoor snow boot segment offers a wider range of product options compared to other snow boot categories. This includes variations in features, materials, styles, and price points, catering to diverse needs and preferences.

Based on end user, the market is segmented into men, women, and others. The men segment has a significant share in the snow boots market because men are generally more likely to participate in outdoor activities such as hiking, camping, snowshoeing, and skiing. These activities often require snow boots, contributing to the higher demand among men. Additionally, men tend to prioritize functionality and performance when choosing snow boots. They are more likely to opt for boots with advanced features such as superior insulation, waterproofness, traction, and durability, which are often found in higher-priced men's snow boots.

Based on the distribution channel, the market is segmented into e-commerce and offline stores. The men segment has a significant share in the snow boots market because men are generally more likely to participate in outdoor activities such as hiking, camping, snowshoeing, and skiing. These activities often require snow boots, contributing to the higher demand among men. Additionally, men tend to prioritize functionality and performance when choosing snow boots. They are more likely to opt for boots with advanced features such as superior insulation, waterproofness, traction, and durability, which are often found in higher-priced men's snow boots.

For a better understanding of the market adoption of the snow boots industry, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, UK, Netherlands, France, Italy, Spain, Rest of Europe), Asia-Pacific (China, Japan, India and Rest of Asia-Pacific), Rest of World. North America is the largest market for snow boots, accounting for around 40% of the global market share in terms of volume. This is due to several factors, including many regions in North America experiencing harsh winter conditions with snowfall, creating a high demand for snow boots. Additionally, North Americans are generally more active and outdoorsy, participating in winter sports like skiing, snowboarding, and snowshoeing, which require specialized footwear. Moreover, Consumers in North America have higher disposable income on average, allowing them to spend more on premium and functional snow boots.

Some major players operating in the market include: Rocky Brands, Inc., New Balance Athletics, Inc., Danner, Amer Sports Corporation, DECKERS BRANDS, Wolverine World Wide, Inc., Norse Projects, Nike Inc., SOREL Corporation, and Dr. Martens plc.

1 MARKET INTRODUCTION

1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation

2 RESEARCH METHODOLOGY OR ASSUMPTION

2.1. Research Process of the Snow Boots Market
2.2. Research Methodology of the Snow Boots Market
2.3. Respondent Profile

3 MARKET SYNOPSIS

4 EXECUTIVE SUMMARY

5 GLOBAL SNOW BOOTS MARKET COVID-19 IMPACT

6 GLOBAL SNOW BOOTS MARKET REVENUE, 2020-2030F

7 MARKET INSIGHTS BY TYPE

7.1. Outdoor Snow Boots
7.2. Sports Snow Boots

8 MARKET INSIGHTS BY END USER

8.1. Men
8.2. Women
8.3. Others

9 MARKET INSIGHTS BY DISTRIBUTION CHANNEL

9.1. E-Commerce
9.2. Offline Stores

10 MARKET INSIGHTS BY REGION

10.1. North America
- 10.1.1. U.S.
- 10.1.2. Canada
- 10.1.3. Rest of North America
10.2. Europe
- 10.2.1. Germany
- 10.2.2. France
- 10.2.3. UK
- 10.2.4. Italy
- 10.2.5. Spain
- 10.2.6. Rest of Europe
10.3. Asia-Pacific
- 10.3.1. China
- 10.3.2. Japan
- 10.3.3. India
- 10.3.4. Rest of APAC
10.4. Rest of the World