一次性卫生用品市场：现况分析与预测（2023-2030）

Disposable Hygiene Products Market: Current Analysis and Forecast (2023-2030)

出版日期: 2023年12月30日 | 出版商:

UnivDatos Market Insights Pvt Ltd | 英文 149 Pages | 商品交期: 最快1-2个工作天内

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简介目录

由于全球健康和卫生意识不断增强，一次性卫生用品市场预计将以 7% 左右的速度稳定成长。近年来，受多种因素影响，一次性卫生用品市场经历了显着增长。导管相关泌尿道感染 (CAUTI)、失禁相关皮肤炎 (IAD) 和月经失调等健康相关问题的增加是一次性卫生用品需求增加的主要原因。多家公司正在将技术先进的产品推向市场。例如，2023年5月，旗舰品牌Friends推出了 "纤薄" 的一次性吸水内衣Friends UltraThin。此外，一些国家的政府发起了鼓励良好卫生习惯的运动，特别是在农村地区。提高人们对解决关键健康问题的认识并实现永续目标的计划可能会扩大市场规模。

依产品划分，市场分为湿纸巾、尿布、女性卫生用品等。湿纸巾细分市场拥有很大的市场份额，主要是由于全球人口不断增长，对个人护理和家庭卫生用可冲散湿纸巾的需求不断增长。例如，生产湿纸巾的全球公司Kimberly-Clark Corporation公司宣布，2021年其总销售额成长1.6%，达194亿美元。我们也预期更多的家庭消费者会选择由天然纤维和草药萃取物（如芦荟、薄荷、玫瑰水和柠檬）製成的湿纸巾。这可能会在某些领域创造新的成长机会。

一次性卫生用品市场依通路分为超市、药局、网路商店等。从市场区隔来看，超市占了最高的市场份额。这是由于商店向顾客提供大幅折扣和优惠，这有助于推动一次性卫生用品透过全球超市的销售，从而对整体市场成长做出重大贡献。

为了更了解一次性卫生用品市场的采用情况，我们将市场分为北美（美国、加拿大和北美其他地区）、欧洲（德国、英国、法国、西班牙、义大利和欧洲其他地区））、亚太地区（世界是根据其在中国、日本、印度和亚太地区其他地区等国家的存在来分析的）和世界其他地区。由于美国和加拿大人口对湿纸巾、尿布、刮鬍刀和餐具等个人护理产品的巨大需求，北美地区可能会主导该市场。对卫生和清洁的兴趣日益浓厚是推动全球一次性卫生用品市场的主要因素之一。此外，女性卫生是引导当前市场成长的主要因素之一。此外，一次性尿布、卫生棉等使用量的增加导致政府加强永续发展力度，推动市场成长。例如，联邦政府部门美国人口普查局报告称，2021年9月该国健康和个人护理零售额为430万美元，比2021年8月增长0.5%。

Disposable hygiene products refer to single-use items designed for personal hygiene purposes, such as diapers, wet wipes, sanitary napkins, adult incontinence products, and disposable gloves. These products are widely used across various sectors, including households, healthcare facilities, and commercial establishments. The disposable hygiene products market has witnessed significant growth in recent years due to various factors. Rising awareness of personal hygiene and health concerns, particularly in developing countries, is contributing to the increasing adoption of disposable hygiene products. Additionally, the growing geriatric population and the rising incidence of chronic diseases are driving the demand for adult incontinence products.

The Disposable Hygiene Product Market is expected to grow at a steady rate of around 7% owing to the increasing awareness of health and hygiene globally. The disposable hygiene products market has witnessed significant growth in recent years due to various factors. Growing health-related issues such as catheter-associated urinary tract infection (CAUTI), incontinence-associated dermatitis (IAD), and menstrual disorders are a major cause of increased demand for disposable hygiene products. Several companies are launching technologically advanced products in the market. For instance, in May 2023, Friends, the flagship brand has launched 'slim' disposable absorbent underpant - Friends UltraThin. Further, Governments of several countries have launched campaigns encouraging proper hygiene, especially in rural areas. Programs that address critical health issues and raise awareness to meet sustainability goals are likely to expand the market size.

Based on product, the market is segmented into wipes, diapers, feminine hygiene products & others. The wipes segment held the significant share mostly driven by the growing demand for flushable wipes for personal care and home hygiene from the world's growing population. For example, Kimberly-Clark Corporation, a global company that makes wet wipes, said that its total sales increased by 1.6% and reached USD 19.4 billion in 2021. Also, a growing number of home consumers will choose wipes made of natural fibres and herbal extracts like aloe vera, mint, rose water, lemon, and others. This will create new growth opportunities in certain segments.

On the basis of distribution channel, the disposable hygiene product market is segmented into supermarkets, pharmacy Stores, online stores & others. The supermarket segment accounted for the highest market share in the disposable hygiene products market. This is due to the heavy discounts and offers provided by the stores to the customers that help to boost the sales of disposable hygiene products through supermarket stores across the globe, which notably contributes toward growth of the overall market.

For a better understanding of the market adoption of the body fat reduction, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. The North American region will dominate this market by the substantial demand for personal care items, such as wipes, diapers, razors, blades, and others, among the population of the United States and Canada. Growing concerns about hygiene and cleanliness are amongst the major factor which will boost the global disposable hygiene products market. Furthermore, female hygiene is one of the main factors leading to present market growth. Moreover, rising government sustainability initiatives drive market growth, as the increased usage of disposable diapers, pads, and other products. For Instance, The U.S. Census Bureau, a federal government department in the United States, reported that in September 2021, sales at health and personal care retailers in the country totaled USD 4.3 million, an increase of 0.5% over August 2021.

Some of the major players operating in the market include: Procter & Gamble, Kimberly-Clark Corporation, Essity AB, Unicharm Corporation, Ontex Group NV, Johnson & Johnson Private Limited, Ontex BV, Kao Corporation, Edgewell Personal Care, Hengan International Group Company Ltd.

1 MARKET INTRODUCTION

1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation

2 RESEARCH METHODOLOGY OR ASSUMPTION

2.1. Research Process of the Disposable Hygiene Products Market Market
2.2. Research Methodology of the Disposable Hygiene Products Market Market
2.3. Respondent Profile

3 MARKET SYNOPSIS

4 EXECUTIVE SUMMARY

5 GLOBAL DISPOSABLE HYGIENE PRODUCTS MARKET MARKET COVID-19 IMPACT

6 GLOBAL DISPOSABLE HYGIENE PRODUCTS MARKET MARKET REVENUE, 2020-2030F

7 MARKET INSIGHTS BY PRODUCT TYPE

7.1. Wipes
7.2. Diapers
7.3. Feminine Hygiene Products
7.4. Others

8 MARKET INSIGHTS BY DISTRIBUTION CHANNEL

8.1. Supermarkets
8.2. Pharmacy Stores
8.3. Online Stores
8.4. Others

9 MARKET INSIGHTS BY REGION

9.1. North America
- 9.1.1. United States
- 9.1.2. Canada
- 9.1.3. Rest of North America
9.2. Europe
- 9.2.1. Germany
- 9.2.2. France
- 9.2.3. U.K.
- 9.2.4. Italy
- 9.2.5. Spain
- 9.2.6. Rest of Europe
9.3. Asia Pacific
- 9.3.1. China
- 9.3.2. Japan
- 9.3.3. India
- 9.3.4. Rest of Asia Pacific
9.4. Rest of World