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市场调查报告书
商品编码
1408727
微型汽车市场:现况分析与预测(2023-2030)Microcar Market: Current Analysis and Forecast (2023-2030) |
由于人们专注于提高小型汽车的燃油效率和降低营运成本,微型汽车市场预计将以约 11.02% 的复合年增长率稳定成长。此外,消费者对车辆客製化的兴趣日益浓厚,尤其是在新兴市场,正在推动对独特格栅设计的需求。美感、个人风格和脱颖而出的愿望是消费者的重要动机。此外,世界上大多数城市地区的停车位变得越来越稀缺,迫使消费者选择较小的汽车而不是较大的汽车。
与此相适应,许多汽车製造商纷纷宣布计画推出总长度小于3公尺、适合在交通拥堵中机动的新型微型汽车。例如,Renault宣布将于 2022 年推出一款新型电动四轮车 Mobilize Duo。该车型是Renault Twizy的更新车型。
此外,各种政府政策也正在促进微型汽车的采用,因为它们是一种更永续的交通方式。
根据推进系统,市场分为内燃机驱动和电动驱动。其中,内燃机在全球占有很大的市场份额。与电动动力系统相比,传统引擎的加油便利性以及成本较低,有助于该细分市场占据重要的市场份额。然而,随着锂离子电池成本的下降以及电动动力总成规模经济的实现,许多设计电动动力总成的新型微型车车型已进入微型车市场。这是关键转变之一,将推动基于电动动力系统的微型汽车市场成长,并确保该细分市场在 2023 年至 2030 年的预测期内保持主导市场份额。微型汽车也越来越多地透过商店以外的分销管道销售,尤其是电子商务平台和线上零售商。在线微型汽车销售因其便利性和可及性而广受欢迎。消费者可以探索各种微型汽车品牌,下订单,然后将其送到家中。这种便利性,加上网路购物的日益普及,使消费者更容易获得微型汽车。此外,线上零售商经常提供产品资讯和评论,使消费者能够做出明智的选择,从而有助于透过商店以外的管道购买微型汽车。
全球微型汽车市场根据驱动类型分为四轮汽车和两轮/三轮汽车。考虑到四轮车辆易于操纵且易于在道路上控制,消费者主要更喜欢四轮车辆。在许多国家,例如美国、加拿大和德国,三轮车被归类为两轮车辆,并被认为在道路上使用不稳定。此外,在美国等主要国家,四轮车辆被禁止,因为它们使通勤不安全。此外,人们被迫购买四轮车而不是三轮车和两轮车。四轮微型汽车在全球占据主要市场份额,预计在预计几年内将进一步增加其市场份额。这个领域的成长因素包括四轮汽车的强烈倾向,因为它的稳定性高、有效载荷大、最小离地间隙高、汽车外观好、乘坐空间大,我可以列出来。此外,微型汽车被认为是大型SUV、轿车和掀背车的较小替代品,因此,客户更喜欢较小的类似四轮车,因为它们更容易在交通拥堵的情况下操作和导航。我倾向于选择。除了上述因素外,四轮车的大量选择也是推动该类别需求的核心因素。
全球微型汽车市场根据最终用户分为商用车和乘用车。其中,由于个人通勤用途的微型汽车的高需求,乘用车领域获得了很大的市场份额。此外,对续航里程的担忧限制了微型汽车在商业领域的应用,从而限制了市场的成长。然而,随着微型汽车的普及和续航里程的提高以及对充电基础设施的日益关注,商用微型汽车市场正在经历快速增长,并且这种增长预计将在未来几年持续下去,这预计将有助于市场的全面成长微型汽车。商用细分市场是微型汽车市场两个细分市场中成长最快的。推动这一增长的因素包括,由于微型汽车电池容量的增加,买家对续航里程的担忧减少,以及根据各种政府政策系统地开发充电基础设施。这些是缓解微型汽车用于商业用途的最初挑战的一些关键因素。此外,微型汽车体积小、营运和拥有成本低,吸引了许多希望降低车辆营运成本的消费者,他们的目标是短程渡轮。
为了更了解微型汽车的市场介绍,市场分为北美(美国、加拿大等北美地区)、欧洲(德国、英国、法国、义大利等欧洲地区)和亚太地区(中国、日本、印度等地区)、亚太地区)以及世界其他地区。亚太地区已成为汽车及汽车相关产品成长最快的市场之一。亚太地区多年来经历了显着的经济成长,导致可支配收入快速成长和中产阶级不断扩大。因此,对汽车的需求不断增加。此外,亚太地区也是日本、中国、韩国、印度等製造业巨头的所在地。这些国家已成为汽车的主要生产国,用于国内消费和国际出口。此外,亚太地区,特别是中国和印度等国家,正以前所未有的速度进行都市化。随着越来越多的人搬到城市,对个人交通的需求也增加。城市生活方式的这些变化在推动微型汽车的需求方面发挥着重要作用。除此之外,微型汽车不再只是用于功能目的,在汽车美学领域也扮演重要角色。亚太地区对具有视觉吸引力和独特的格栅的需求正在激增,该地区的消费者非常重视车辆的外观。
Microcars refers to smaller alternatives to regular sized cars. These vehicles have less than 3 m of length and smaller engine displacemnets especially lesser than 700 cc. Microcars offer higher manuervorability as compared to larger cars with easy handling in heavy traffic conditions. Smaller size of these vehicles also provide reduced cost of operation as well as ownership due which a large number of consumers have started opting for the microcars in different countries.
The Microcar Market is expected to grow at a steady CAGR of around 11.02% owing to the growing focus on the higher fuel economy of smaller cars, keeping operational costs in check. Furthermore, growing consumer interest in vehicle customization, especially in emerging markets, has boosted the demand for unique grille designs. Aesthetic appeal, personal style, and the desire to stand out are key motivators for consumers. Additionally, parking space availability has also become scarce in most of the urban places across the world, which has forced consumers to opt for smaller alternatives to large cars.
In line with this, many automotive manufacturers have announced their plans to launch new microcars under sub-3-meter lengths apt for maneuvering in heavy traffic congestions. For instance, in 2022, Renault announced the launch of its new electric quadricycle Mobilize Duo. The model is an update to the Renault Twizy.
Additionally, various government policies have also promoted the adoption of microcars as they are more sustainable mode of transportation.
Based on the propulsion, the market is segmented into internal combustion-based and electric. Of these, internal combustion engines have held a sizeable market share across the globe. The ease of refueling, as well as the lower cost of conventional engines compared to electric powertrains, has assisted the segment in holding a sizeable market share. However, with the declining cost of the lithium-ion batteries and achieving the economies of scale in the electric powertrain many of the new microcar models devising electric powertrain have embarked into the microcar market. This is one of the major shifts that would steer the electric powertrain-based microcar's market growth and help the segment hold a dominant market share in the forecast years, i.e., 2023-2030. The adoption of Microcar through non-store-based distribution channels, particularly e-commerce platforms and online retailers, has also been on the upswing. Online sales of Microcar have gained significant traction due to their convenience and accessibility. Consumers can explore a broad selection of Microcar brands, place orders, and have the products delivered to their doorsteps. This convenience, coupled with the increasing popularity of online shopping, has made it easier for consumers to access Microcar, especially for those who prefer the convenience of shopping from home. Furthermore, online retailers often provide product information and reviews, enabling consumers to make well-informed choices, contributing to the growth of Microcar adoption through non-store-based channels.
The Global Microcar market is segmented by four-wheeled and two and three wheeled vehicles in terms of drive type. Considering the ease of maneuverability and higher control on road the consumers are majorly preferring four-wheeled vehicles. These vehicles not only offer better stability on the road as many of the countries as the US, Canada, Germany, etc., consider three-wheeled vehicles under two-wheeler category tagging them unstable for road operations. Additionally, quadricycles are banned in some of the major countries as the US due to considering them unstable for commuting. Additionally, people are conditioned to buy four-wheeled vehicles over three or two wheeled vehicles due to their appearance of cars that has proven to be conducive for the demand growth of respective segment. Four-Wheeled microcars have held major market share across the globe and is anticipated to further increase their market share in the forecasted years. Some of the factors that have attributed to the growth of the segment is higher inclination of the customers towards opting for four wheelers due to their higher stability, greater load carrying capacity, better ground clearance, their appearance as a car, better passenger carrying space, etc. Additionally, microcars are seen as a smaller alternative to the larger SUVs, Sedans and Hatchbacks due to which the customer are more inclined towards opting for similar four-wheeled alternatives in smaller size for easier handling and moving through heavy traffic situations. Apart from the above-mentioned factors higher number of options available for the four-wheeled vehicles is also a prominent factor that has been central to improve the demand for the category.
Based on End-Users the global microcar market is segmented into commercial and passenger microcars. Of these passenger car segment has grabbed a sizeable market share in the microcar segment due to higher demand for microcars for personal commute application. Additionally, the range anxiety has something that had limited the application of microcars in the commercial category restricting its market growth. However, with the growing availability of microcars with improved range and focus towards electric charging infrastructure the commercial microcar segment has been witnessing a fast growth which is anticipated to be continued in the forecasted years contributing to the comprehensive market growth of microcars. Commercial segment has witnessed the fasted growth of the two segments in the microcar market. Some of the factors that have attributed to the growth were reduced range anxiety among the buyers due to increased battery capacity in the microcars as well as systematic establishment of charging infrastructure in line with the various government policies. These were some of the paramount factors that reduced some of the primitive challenges associated with the adoption of microcars for commercial applications. Additionally, microcars being smaller in size and having lucrative low cost of operation and ownership attracted a large set of consumers looking forward to reduce their fleet operation cost targeting for short-distance ferrying.
For a better understanding of the market adoption of microcar, the market is analyzed based on its worldwide presence in countries such as North America (The U.S., Canada, and the Rest of North America), Europe (Germany, The U.K., France, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. Asia Pacific is emerging as one of the fastest-growing markets for automotive and automotive-related products. The APAC region has witnessed remarkable economic growth over the years, leading to a surge in disposable income and an expanding middle class. As a result, there is a growing demand for automobiles. Furthermore, APAC is also home to several manufacturing giants, such as Japan, China, South Korea, and India. These countries have established themselves as leading producers of automobiles, both for domestic consumption and international exports. Moreover, urbanization is happening at an unprecedented pace in the APAC region, especially in countries like China and India. As more people migrate to cities, there is an increased need for personal transportation. This urban lifestyle shift plays a significant role in driving the demand for microcars as there is unprecedented growth in city traffic, thereby boosting the microcar market. In addition to this, microcars no longer serve just functional purposes but have evolved into a prominent area of vehicle aesthetics. In the APAC region, where consumers hold high regard for vehicle appearance, the demand for visually appealing and unique grilles has soared.
Some of the major players operating in the market include: Group PSA, Smart (Mercedes Benz), Toyota Motor Company, Honda Motor Company, General Motors, PMV Electric, LIGER Group, Geely, Micro Mobility Systems (Microlino), Group Renault S.A., Nissan Motors Co. Ltd. Etc.