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市场调查报告书
商品编码
1534941

3D电子商务市场：现况分析与预测（2024-2032）

3D E-commerce Market: Current Analysis and Forecast (2024-2032)
出版日期: | 出版商: UnivDatos Market Insights Pvt Ltd | 英文 134 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

由于3D电商发展投资力道加大，3D电商市场预计将稳定成长约18%。例如，2021年 11月，3D 内容管理软体（CMS）产业领导者 VNTANA 宣布获得最新一轮融资。这一轮获得高度认购的投资者包括 Mark Cuban、Brendan Iribe（Oculus 联合创始者）、Tom Dolan、Anorak Ventures、Flexport、Chloe Capital 和 Mana Ventures。借助这笔资金，VNTANA 将进一步推进 3D 模型和扩增实境（AR）的创建、共享和管理。除此之外，透过 3D 电子商务增加产品的可及性也在稳步推动这个市场。

根据产品型号，市场分为 3D 扫描、摄影测量、3D 设计、3D 渲染等。 3D电子商务市场中的3D扫描部分预计将在预测期内显着成长。此功能有助于获得有关建筑工地的极其详细和准确的资讯。领先的公司升级这些技术，这推动市场。例如，2024年4月，3D测量技术领先创新者Scantech宣布推出两款突破性产品：智慧型无线3D扫描系统NimbleTrack和自动3D测量系统AM-CELL C。随着越来越多的消费者优先考虑在电子商务平台上轻鬆获得的实惠产品，该行业可能会扩大。因此，3D扫描细分市场预计在预测期内的产品型号中将呈现显着的成长速度。

依应用，市场分为服装、汽车、家具等。2023年的市场将由服装领域主导。由于消费者对时尚服装的需求不断成长以及企业的策略扩张，3D电子商务市场的服装细分市场蓬勃发展。例如，2023年 5月，印度时尚电子商务公司 Myntra 推出了 My Stylist，这是由人工智慧（AI）驱动的端到端自动化个人风格指南。这个概念目的是彻底改变时尚购物和生活方式，透过数位时尚助理向用户推荐合适的服装并建议完整的外观。随着受社群媒体影响的人群比例不断增加，这群人在未来几年可能会扩大。因此，到2023年，服装领域将在应用中占据很大的市场占有率。

为了更了解3D电子商务的市场导入情况，市场根据北美（美国、加拿大、北美其他地区）、欧洲（德国、法国、英国、西班牙、义大利、欧洲其他地区）、亚太地区（中国、日本、印度、亚太其他地区）和其他地区的全球影响力进行分析。在目前2023年的情况下，北美占据市场主导地位。这是由于公司扩张、消费者线上购物偏好的变化以及公司升级创新的线上功能。例如，2023年9月，美国家具业领导者La-Z-Boy在la-z-boy.com网站上宣布推出其下一代3D产品配置和WebAR OnDemand技术。 Marxent 的这项以 3D Cloud 为特色的创新技术举措是 La-Z-Boy 世纪愿景策略计画的一部分。其他因素，例如电子商务平台上产品可及性的提高，也推动该地区的市场成长。这样一来，2023年北美将占据很大的市场规模。

市场上营运的主要公司包括Myntra Designs Private Limited、Blippar Group Limited、Zappar Ltd.、3D Cloud、FF Poplar Limited、Magic Leap, Inc.、Cappasity Inc.、Wikitude, a Qualcomm company、Niantic、VNTANA等。

目录

第1章 市场介绍

  • 市场定义
  • 主要目的
  • 利害关係人
  • 限制

第2章 研究方法或前提

  • 调查过程
  • 调查方法
  • 受访者简介

第3章 执行摘要

  • 行业概况
  • 依细分市场进行预测
    • 市场成长强度
  • 区域展望

第4章 市场动态

  • 促进因素
  • 机会
  • 抑制因素
  • 趋势
  • PESTEL 分析
  • 需求方分析
  • 供给面分析
    • 併购
    • 投资场景
    • 产业洞察：主要新创公司及其独特策略

第5章 价格分析

  • 区域价格分析
  • 影响价格的因素

第6章 2022-2032年全球 3D 电子商务市场营收

第7章 依产品机型进行市场分析

  • 3D扫描
  • 摄影测量
  • 3D 设计
  • 3D 渲染
  • 其他

第8章 应用市场分析

  • 服装
  • 汽车
  • 家具
  • 其他

第9章 依地区划分的市场分析

  • 北美
    • 美国
    • 加拿大
    • 其他北美地区
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
    • 其他欧洲地区
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 其他亚太地区
  • 世界其他地区

第10章 价值链分析

  • 主要成分分析
  • 进入市场的公司名单

第11章 竞争态势

  • 竞争仪表板
  • 竞争市场定位分析
  • 波特五力分析

第12章 公司简介

  • Myntra Designs Private Limited
  • Blippar Group Limited
  • Zappar Ltd.
  • 3D Cloud
  • FF Poplar Limited
  • Magic Leap, Inc.
  • Cappasity Inc.
  • Wikitude, a Qualcomm company
  • Niantic
  • VNTANA

第13章 缩写与先决条件

第14章 附录

简介目录
Product Code: UMCG212940

3D e-commerce is a subsegment of the broad e-commerce industry that employs 3D imaging and AR/VR (Augmented Reality/ Virtual Reality) to get closer to the customers' experience. This market is growing because modern customers demand product quality and convenience, particularly the expertise that realistically imitates a purchase process. Several other factors, such as a constant advancement of technology, the rise of consumer demands for a better experience while browsing websites, and a surge in company collaborations & partnerships, are driving the global 3D E-commerce market.

The 3D E-commerce Market is expected to grow at a steady rate of around 18% owing to the rising investments in advancing 3D E-commerce. For instance, in November 2021, VNTANA, the industry leader in 3D Content Management Software (CMS), announced its latest round of funding, which will be used to scale and continue recruiting top talent across the organization. The oversubscribed round included participation by notable investors, including Mark Cuban, Brendan Iribe (Co-Founder of Oculus), Tom Dolan, Anorak Ventures, Flexport, Chloe Capital, and Mana Ventures. With this raise, VNTANA will continue advancing the production, sharing, and management of 3D models and augmented reality (AR). Apart from this, improving the accessibility of products through 3D E-commerce is also driving this market steadily.

Based on the product models, the market is segmented into 3D scanning, photogrammetry, 3D design, 3D rendering, and others. The 3D scanning segment in the 3D E-commerce market is expected to grow significantly in the forecast period. This feature helps capture incredibly detailed and accurate information about a construction site. Leading companies are upgrading these technologies, which is driving the market. For instance, in April 2024, Scantech, a leading innovator in 3D measurement technology, unveiled two groundbreaking products, the intelligent and wireless 3D scanning system NimbleTrack and the automated 3D measurement system AM-CELL C as well as briefly introduced the upcoming all-in-one software platform Definsight, promising to revolutionize precision measurement in manufacturing and industrial applications. This segment will likely expand as consumers increasingly prioritize affordable products readily available on e-commerce platforms. Thus, the 3D scanning segment is expected to grow at a significant rate in the forecast period among the product models.

Based on the application, the market is segmented into clothes, automobile, furniture, and others. The clothes segment dominated the market in the year 2023. The clothes segment in the 3D E-commerce market is flourishing, driven by rising consumer demand for trendy clothes and strategic company expansions. For instance, in May 2023, Indian fashion e-commerce company Myntra introduced 'My Stylist'-an Artificial Intelligence (AI) powered end-to-end automated personal style guide for its customers. The concept is aimed to revolutionize shopping for fashion and lifestyle at large, with the digital style assistant recommending the right outfits and suggesting a complete look to the users. As a higher percentage of people are being influenced by social media, this segment will likely expand in the coming years. Thus, the clothes segment held a significant market share in the year 2023 among the applications.

For a better understanding of the market adoption of 3D E-commerce, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America dominated the market in the current scenario of 2023 due to the rising company expansions and changes in consumer preferences for online shopping and innovative online feature upgradation by the companies. For instance, in September 2023, U.S.-based La-Z-Boy, an iconic furniture industry leader, launched next-gen 3D product configuration and WebAR OnDemand technology, available on the la-z-boy.com website. Powered by 3D Cloud by Marxent, the innovative tech initiative is part of La-Z-Boy's Century Vision strategic plan. Other factors, such as the improving accessibility of the products on E-commerce platforms, propel the region's market growth. Thus, amongst areas, North America held a significant share of the market in 2023.

Some of the major players operating in the market include Myntra Designs Private Limited; Blippar Group Limited; Zappar Ltd.; 3D Cloud; FF Poplar Limited; Magic Leap, Inc.; Cappasity Inc.; Wikitude, a Qualcomm company; Niantic; VNTANA.

TABLE OF CONTENTS

1.MARKET INTRODUCTION

  • 1.1. Market Definitions
  • 1.2. Main Objective
  • 1.3. Stakeholders
  • 1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

  • 2.1. Research Process of the 3D E-commerce Market
  • 2.2. Research Methodology of the 3D E-commerce Market
  • 2.3. Respondent Profile

3.EXECUTIVE SUMMARY

  • 3.1. Industry Synopsis
  • 3.2. Segmental Outlook
    • 3.2.1. Market Growth Intensity
  • 3.3. Regional Outlook

4.MARKET DYNAMICS

  • 4.1. Drivers
  • 4.2. Opportunity
  • 4.3. Restraints
  • 4.4. Trends
  • 4.5. PESTEL Analysis
  • 4.6. Demand Side Analysis
  • 4.7. Supply Side Analysis
    • 4.7.1. Merger & Acquisition
    • 4.7.2. Investment Scenario
    • 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

  • 5.1. Regional Pricing Analysis
  • 5.2. Price Influencing Factors

6.GLOBAL 3D E-COMMERCE MARKET REVENUE (USD BN), 2022-2032F

7.MARKET SEGMENT BY PRODUCT MODELS

  • 7.1. 3D Scanning
  • 7.2. Photogrammetry
  • 7.3. 3D Design
  • 7.4. 3D Rendering
  • 7.5. Others

8.MARKET INSIGHTS BY APPLICATION

  • 8.1. Clothes
  • 8.2. Automobile
  • 8.3. Furniture
  • 8.4. Others

9.MARKET INSIGHTS BY REGION

  • 9.1. North America
    • 9.1.1. U.S.
    • 9.1.2. Canada
    • 9.1.3. Rest of North America
  • 9.2. Europe
    • 9.2.1. Germany
    • 9.2.2. U.K.
    • 9.2.3. France
    • 9.2.4. Italy
    • 9.2.5. Spain
    • 9.2.6. Rest of Europe
  • 9.3. Asia-Pacific
    • 9.3.1. China
    • 9.3.2. Japan
    • 9.3.3. India
    • 9.3.4. Rest of Asia-Pacific
  • 9.4. Rest of World

10.VALUE CHAIN ANALYSIS

  • 10.1. Key Component Analysis
  • 10.2. List of Market Participants

11.COMPETITIVE LANDSCAPE

  • 11.1. Competition Dashboard
  • 11.2. Competitor Market Positioning Analysis
  • 11.3. Porter Five Forces Analysis

12.COMPANY PROFILES

  • 12.1. Myntra Designs Private Limited
    • 12.1.1. Company Overview
    • 12.1.2. Key Financials
    • 12.1.3. SWOT Analysis
    • 12.1.4. Product Portfolio
    • 12.1.5. Recent Developments
  • 12.2. Blippar Group Limited
  • 12.3. Zappar Ltd.
  • 12.4. 3D Cloud
  • 12.5. FF Poplar Limited
  • 12.6. Magic Leap, Inc.
  • 12.7. Cappasity Inc.
  • 12.8. Wikitude, a Qualcomm company
  • 12.9. Niantic
  • 12.10. VNTANA

13.ACRONYMS & ASSUMPTION

14.ANNEXURE