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市场调查报告书
商品编码
1534972

探险旅游市场：现况分析与预测（2024-2032）

Adventure Tourism Market: Current Analysis and Forecast (2024-2032)
出版日期: | 出版商: UnivDatos Market Insights Pvt Ltd | 英文 144 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

由于企业併购的增加，探险旅游市场预计将以 15%左右的速度稳定成长。例如，2024年6月，Yatra Online Limited收购了Adventure and Nature Network Private Limited（ANN）49%的股权。 Yatra Online Limited 寻求透过致力于特定细分市场来扩大其在冒险旅游领域的足迹。线上网站的扩张和公司之间的策略联盟等其他因素也将在预测期内推动市场成长。除此之外，冒险旅游的可负担性和可近性的提高也在稳步推动这个市场。

依类型划分，市场分为硬性和软性。2023年，由于对体力要求较低、但身临其境且文化丰富的体验的需求不断增加，软性细分市场主导了市场。该细分市场包括家庭、老年人和寻求冒险的旅行者，但要求低于先前的细分市场。归类为软性冒险旅行的产品包括野生动物探险、文化和美食之旅以及健康之旅。其中一些遭遇可能包括旅行者被带到特定或偏僻的地点，体验社区的某些仪式，或为残疾人提供舒适的住宿等住宿，有些则包括冒险的方面，例如使用物质丰富的设施。软冒险旅行领域稳步成长，主要是由于人们渴望更多地了解目的地及其文化。

依活动，市场分为陆基、水基和空基。预计在预测期内，空基市场将大幅成长。由于科技的进步、可及性的提高，以及最重要的是对新事物和不同事物的探索，空中活动领域成为探险旅游中成长最快的领域。跳伞、滑翔伞、热气球中心、观光直升机、飞机旅游和租赁旅游等其他活动也是探险旅游活动的一部分，在世界各地越来越受欢迎。例如，2024年5月，无畏旅行推出了为印度东北部各邦和中部地区量身定制的探险套餐，生动地体验印度丰富的文化遗产、野生动物和风景。因此，预计空中活动在预测期内将大幅成长。

根据旅行者类型，市场分为独行旅行者、情侣、家庭和团体。2023年，集团细分市场占据主导地位。由于多种因素的影响，探险旅游市场的团体区隔市场快速成长。一个显着的趋势是人们越来越渴望与朋友、同事和亲戚分享难忘的经验。探险旅游的社会组织改善了团体旅行的社交方面，为参与者提供安全和陪伴，特别是在前往困难地形时。旅游业者和探险旅行社一直在提供专门的团体套餐，以满足所有对徒步旅行、漂流、野生动物探险、文化旅游和其他活动感兴趣的游客的需求。因此，到2023年，团体旅游将在旅行者类型中占据很大的市场占有率。

为了更了解探险旅游的市场导入，市场根据北美（美国、加拿大、北美其他地区）、欧洲（德国、法国、英国、西班牙、义大利、欧洲其他地区）、亚太地区（中国、日本、印度、亚太其他地区）和其他地区的全球影响力进行分析。由于新计划的推出、公司併购扩张以及消费者对探险旅游偏好的改变，预计北美在预测期内将出现强劲成长。例如，2021年 8月，总部位于纽西兰皇后镇的旅行社 Active Adventures 与总部位于蒙大拿州的美国公司 Austin Adventures 合併。推动该地区市场成长的其他因素包括冒险旅游的承受能力和可及性的提高。因此，在这些地区中，预计北美在预测期内将出现最大的成长。

市场上营运的主要公司包括 Austin Adventures、Butterfield & Robinson、G Adventures、GEOGRAPHIC EXPEDITIONS, INC.、Intrepid Group Pty Limited、Mountain Travel Sobek、Discovery Nomads、ROW Adventures、TUI AG、Cox & Kings 等。

目录

第1章 市场介绍

  • 市场定义
  • 主要目的
  • 利害关係人
  • 限制

第2章 研究方法或前提

  • 调查过程
  • 调查方法
  • 受访者简介

第3章 执行摘要

  • 行业概况
  • 依细分市场进行预测
    • 市场成长强度
  • 区域展望

第4章 市场动态

  • 促进因素
  • 机会
  • 抑制因素
  • 趋势
  • PESTEL 分析
  • 需求方分析
  • 供给面分析
    • 併购
    • 投资场景
    • 产业洞察：主要新创公司及其独特策略

第5章 价格分析

  • 区域价格分析
  • 影响价格的因素

第6章 2022-2032年全球探险旅游市场收入

第7章 依类型划分的市场分析

  • 硬
  • 软体

第8章 依活动划分的市场分析

  • 陆地基地
  • 水基
  • 空中基地

第9章 按旅行者类型划分的市场分析

  • 独自旅行
  • 情侣
  • 家庭
  • 组

第10章 预订模式市场分析

  • 直接
  • 旅行社
  • 市场预订

第11章 依地区划分的市场分析

  • 北美
    • 美国
    • 加拿大
    • 其他北美地区
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
    • 其他欧洲地区
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 其他亚太地区
  • 世界其他地区

第12章 价值链分析

  • 进入市场的公司名单

第13章 竞争态势

  • 竞争仪表板
  • 竞争市场定位分析
  • 波特五力分析

第14章 公司简介

  • Austin Adventures
  • Butterfield & Robinson
  • G Adventures
  • GEOGRAPHIC EXPEDITIONS, INC.
  • Intrepid Group Pty Limited
  • Mountain Travel Sobek
  • Discovery Nomads
  • ROW Adventures
  • TUI AG
  • Cox & Kings

第15章 缩写与先决条件

第16章 附录

简介目录
Product Code: UMCG212971

The adventure tourism segment's market is expanding steadily as the world gets more interested in activity-based and experience-seeking travel. It involves various activities like trekking, mountaineering, safaris, water sports, eco-tourism, and so on thus reaching out to the crowds as young as the millennial, Gen Z, and active aged population. Some of the critical drivers influencing this growth include increased disposable income, increasing trend of experience-seeking individualism, availability of better transportation and infrastructure, and increased sustainability consciousness. Tourist destinations are providing a variety of adventure specializations and are adopting technological advancements for more tourist satisfaction and improved health protocols.

The Adventure Tourism Market is expected to grow at a steady rate of around 15% owing to the rising company mergers and acquisitions. For instance, in June 2024, Yatra Online Limited acquired a 49% stake in Adventure and Nature Network Private Limited (ANN). Yatra Online Limited seeks to expand its footprint in adventure tourism by concentrating on specific segments. Other factors, including the expanding online websites and strategic partnerships between companies, drive the market's growth during the forecast period. Apart from this, improving the affordability and accessibility of adventure tourism is also driving this market steadily.

Based on the type, the market is bifurcated into hard and soft. The soft segment dominated the market in the year 2023 driven by increasing demand for less physically demanding yet immersive and culturally enriching experiences. This segment encompasses families, older people, and travelers in search of some adventure but with less extreme conditions than the previous segment. Products that fall under soft adventure travel include wildlife safaris, culture and food tours, and wellness tours. Some of these encounters happen to involve aspects of the adventurous kind, where tourists are taken through specific or isolated places wherein, they are taken through certain rites of the community, or physically endowed facilities like comfortable accommodation for the physically challenged among them. The segment of soft adventure travel is growing steadily and is mostly driven by the desire to learn more about a destination and its culture, the opportunities for further development for destinations or tourism operators are vast.

Based on activity, the market is segmented into land-based, water-based, and air-based. The air-based segment is expected to grow significantly in the forecast period. The air-based activity segment has been ranked to have expanded rapidly in adventure tourism due to the enhancement of technology, enhanced accessibility, and most importantly the quest for the new and different. Aerial adventures like skydives, paragliding, hot air balloon centers, scenic helicopter, and airplane tours, and rental and other winged tours form part of adventure tourism activities that have gained popularity in many places all over the world. For instance, in May 2024, Intrepid Travel, launched its adventure packages tailored for the north-eastern states and central India to provide a vibrant experience of the rich cultural heritage, wildlife, and scenic beauty of India. Thus, the air-based segment is expected to grow significantly in the forecast period among the activity.

Based on the type of traveler, the market is segmented into solo, couple, family, and group. The group segment dominated the market in the year 2023. The group segment in the adventure tourism market has been growing at a good pace owing to several factors. One notable trend is the emerging desire by people to communicate their memorable experiences to friends, kindred spirits, or relatives. The social organization of adventure tourism improves the social facet of group travel and provides participants with safety and companionship especially when it comes to traveling to difficult terrains. The tour operators and adventure travel agencies have brought into existence specialized group packages to fit all the travelers who are interested in different activities that are inclusive of trekking and rafting, wildlife safari, and cultural tours among others. Thus, the group segment held a significant market share in 2023 among the types of travelers.

For a better understanding of the market adoption of adventure tourism, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America is expected to grow at a significant rate in the forecast period due to new scheme launches, rising company expansions with mergers & acquisitions, and changes in consumer preferences for adventure tourism. For instance, in August 2021, Active Adventures, a tour operator based in Queenstown, New Zealand, merged with U.S.-based Austin Adventures of Montana. Other factors, such as the improvement in affordability and accessibility of adventure tourism, have pushed the region's market growth. Thus, amongst areas, North America is expected to grow at a significant rate in the forecast period.

Some of the major players operating in the market include Austin Adventures; Butterfield & Robinson; G Adventures; GEOGRAPHIC EXPEDITIONS, INC.; Intrepid Group Pty Limited; Mountain Travel Sobek; Discovery Nomads; ROW Adventures; TUI AG; Cox & Kings.

TABLE OF CONTENTS

1.MARKET INTRODUCTION

  • 1.1. Market Definitions
  • 1.2. Main Objective
  • 1.3. Stakeholders
  • 1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

  • 2.1. Research Process of the Adventure Tourism Market
  • 2.2. Research Methodology of the Adventure Tourism Market
  • 2.3. Respondent Profile

3.EXECUTIVE SUMMARY

  • 3.1. Industry Synopsis
  • 3.2. Segmental Outlook
    • 3.2.1. Market Growth Intensity
  • 3.3. Regional Outlook

4.MARKET DYNAMICS

  • 4.1. Drivers
  • 4.2. Opportunity
  • 4.3. Restraints
  • 4.4. Trends
  • 4.5. PESTEL Analysis
  • 4.6. Demand Side Analysis
  • 4.7. Supply Side Analysis
    • 4.7.1. Merger & Acquisition
    • 4.7.2. Investment Scenario
    • 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

  • 5.1. Regional Pricing Analysis
  • 5.2. Price Influencing Factors

6.GLOBAL ADVENTURE TOURISM MARKET REVENUE (USD BN), 2022-2032F

7.MARKET INSIGHTS BY TYPE

  • 7.1. Hard
  • 7.2. Soft

8.MARKET INSIGHTS BY ACTIVITY

  • 8.1. Land-based
  • 8.2. Water-based
  • 8.3. Air-based

9.MARKET INSIGHTS BY TYPE OF TRAVELERS

  • 9.1. Solo
  • 9.2. Couple
  • 9.3. Family
  • 9.4. Group

10.MARKET INSIGHTS BY BOOKING MODE

  • 10.1. Direct
  • 10.2. Travel Agent
  • 10.3. Marketplace Booking

11.MARKET INSIGHTS BY REGION

  • 11.1. North America
    • 11.1.1. U.S.
    • 11.1.2. Canada
    • 11.1.3. Rest of North America
  • 11.2. Europe
    • 11.2.1. Germany
    • 11.2.2. U.K.
    • 11.2.3. France
    • 11.2.4. Italy
    • 11.2.5. Spain
    • 11.2.6. Rest of Europe
  • 11.3. Asia-Pacific
    • 11.3.1. China
    • 11.3.2. Japan
    • 11.3.3. India
    • 11.3.4. Rest of Asia-Pacific
  • 11.4. Rest of World

12.VALUE CHAIN ANALYSIS

  • 12.1. List of Market Participants

13.COMPETITIVE LANDSCAPE

  • 13.1. Competition Dashboard
  • 13.2. Competitor Market Positioning Analysis
  • 13.3. Porter Five Forces Analysis

14.COMPANY PROFILES

  • 14.1. Austin Adventures
    • 14.1.1. Company Overview
    • 14.1.2. Key Financials
    • 14.1.3. SWOT Analysis
    • 14.1.4. Product Portfolio
    • 14.1.5. Recent Developments
  • 14.2. Butterfield & Robinson
  • 14.3. G Adventures
  • 14.4. GEOGRAPHIC EXPEDITIONS, INC.
  • 14.5. Intrepid Group Pty Limited
  • 14.6. Mountain Travel Sobek
  • 14.7. Discovery Nomads
  • 14.8. ROW Adventures
  • 14.9. TUI AG
  • 14.10. Cox & Kings

15.ACRONYMS & ASSUMPTION

16.ANNEXURE