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市场调查报告书
商品编码
1570958

数位化身市场：现况分析与预测（2024-2032）

Digital Human Avatar Market: Current Analysis and Forecast (2024-2032)
出版日期: | 出版商: UnivDatos Market Insights Pvt Ltd | 英文 138 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

数位化身市场预计将呈现约 40.6%的成长率。这可能是由于与云端服务供应商和其他技术公司的策略联盟，以增强产品供应和市场覆盖范围。例如，2022年 11月，Ogilvy宣布开设 Reality，这是一个数位体验 "实验室" ，致力于探索和开发 AR、VR 和 NFT 等技术的新应用。该公司将致力于三个主要领域：扩增实境（AR）、包括品牌头像和虚拟人物在内的 "合成体验" ，以及包括 NFT 设计和 web3 应用程式在内的 "去中心化体验" 。透过这项声明，Ogilvy成为第二家大力投资创建虚拟品牌形象的网路机构。

根据产品类型，市场分为互动式数位人体化身和非互动式数位人体化身。在数位真人市场中，互动数位真人类别预计将占据最大的市场占有率。这些化身在人工智慧、机器学习和自然语言处理的支持下，非常适合客户参与、健康、教育和娱乐。透过这种方式，化身丰富了人类体验，最佳化了流程，并为组织提供了多功能工具。对此类虚拟体验、改进的人工智慧和虚拟实境技术的需求都将有助于增加此类化身的使用，进而推动全球整体市场的成长。

根据部署，市场分为基于云端的和本地的。其中，基于云端的类别预计将占据最大的市场占有率。云端基础设施有助于储存和管理开发人工智慧和机器学习技术以实现逼真的互动式化身所需的大量资料。此外，它还可以帮助开发人员和企业使用先进的工具和服务创建数位化身解决方案，而无需在硬体上进行大量资本投资，促进市场上新的有用解决方案的创建。不仅提升了顾客体验，也方便了虚拟形像在娱乐、购物、学习等各个生活领域的落地。

依产业划分，市场分为游戏、零售、IT/通讯、教育等。其中，游戏品类透过增强真实感知和游戏操控体验，预计将占据市场最大占有率。对更真实、更有吸引力的游戏环境的需求推动开发人员融入真实的数位化人物，以提高玩家在视讯游戏中的识别和沈浸感。图形和动画的进步，尤其是人工智慧的进步，使得模仿人类行为和外表的化身为游戏增添趣味成为可能。此外，随着多用户游戏和虚拟实境游戏的激增，对独特且社交的客製化身的需求不断增加，创造了一个吸引对化身技术投资的市场。

为了提高对数位化身市场导入的了解，市场根据北美 (美国、加拿大、北美其他地区) 、欧洲 (德国、法国、英国、西班牙、义大利、欧洲其他地区) 、亚太地区 (中国、日本、印度、亚太其他地区) 和世界其他国家的全球布局进行分析。其中，北美地区在预测期内将以最快的年复合成长率成长。北美数位化身市场是指创建能够满足各种角色和目的的数位化身的技术和解决方案，例如客户关係服务、游戏、虚拟实境和社交介面。对使用者体验个人化日益成长的兴趣、人工智慧/机器学习的市场发展以及虚拟助理和体验技术深度的趋势等因素推动了这一市场的发展。此外，随着人们上网时间显着增加，COVID-19 也为市场创造了新的机会。因此，开发更有效的虚拟通讯变得非常重要，市场需求也随之增加。随着越来越多的跨行业组织使用数位人形化身来提高消费者满意度和最佳化流程，北美地区有望在未来几年内快速成长。

市场上营运的一些主要公司包括Alibaba Cloud、UneeQ、HOUR ONE AI、iFLYTEK Corporation、Meta Platforms, Inc、Microsoft Corporation、Soul Machines、Ziva Dynamics、AI Foundation、NVIDIA Corporation等。

目录

第1章 市场介绍

  • 市场定义
  • 主要目的
  • 利害关係人
  • 限制

第2章 研究方法或前提

  • 调查过程
  • 调查方法
  • 受访者简介

第3章 执行摘要

  • 行业概况
  • 依细分市场进行预测
    • 市场成长强度
  • 区域展望

第4章 市场动态

  • 促进因素
  • 机会
  • 抑制因素
  • 趋势
  • PESTEL 分析
  • 需求方分析
  • 供给面分析
    • 併购
    • 投资场景
    • 产业洞察：主要新创公司及其独特策略

第5章 价格分析

  • 区域价格分析
  • 影响价格的因素

第6章 2022-2032年全球数位化身市场收入

第7章 市场洞察：依产品类型

  • 互动式数位化身
  • 非互动式数位化身

第8章 市场洞察：依布署

  • 云端
  • 本地

第9章 市场洞察：依行业

  • 游戏
  • 零售
  • IT/通信
  • 教育
  • 其他

第10章 市场洞察：依地区

  • 北美
    • 美国
    • 加拿大
    • 其他北美地区
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
    • 其他欧洲地区
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 其他亚太地区
  • 世界其他地区

第11章 价值链分析

  • 边际分析
  • 进入市场的公司名单

第12章 竞争态势

  • 竞争仪表板
  • 竞争市场定位分析
  • 波特五力分析

第13章 公司简介

  • Alibaba Cloud
  • UneeQ
  • HOUR ONE AI
  • iFLYTEK Corporation
  • Meta Platforms, Inc.
  • Microsoft Corporation
  • Soul Machines
  • Ziva Dynamics
  • AI Foundation
  • NVIDIA Corporation

第14章 首字母缩写与先决条件

第15章 附录

简介目录
Product Code: UMTI213005

The global digital human avatar market comprises the application of human-like digital avatars powered by artificial intelligence in industries like entertainment, health care, education, and customer relations. These avatars whose focus is to be able to communicate and capture users in some ways are employed more in personal assistant interfaces, sales and marketing icons, and perceptions and simulations. The growth of this market is influenced by Artificial Intelligence and Machine learning technology, the necessity for the optimization of the user experience and customer interaction as well as by the implementation of avatars to metaverse concepts. Moreover, the rising use of digital transformation solutions in several industries also propels the market's growth.

The digital human avatar market is set to exhibit a growth rate of about 40.6%. This is due to strategic alliances with cloud service providers and other tech firms that can enhance product offerings and market reach. For instance, in November 2022, Ogilvy announced the opening of Reality, a "lab" for digital experiences devoted to exploring and developing new uses for technologies like AR, VR, and NFT. The firm will concentrate on three main areas: augmented Reality (AR), "synthetic experiences," which include brand avatars and virtual people, and "decentralized experiences," which include NFT design and web3 applications. With this statement, Ogilvy becomes the second network agency to invest significantly in creating virtual brand avatars.

Based on the product type, the market is bifurcated into interactive digital human avatar and non-interactive digital human avatar. The interactive digital human avatar category is expected to have the largest market share of the digital human avatar market. These avatars, supported by artificial intelligence, machine learning, and natural language processing make them a perfect choice for customer engagement, the health sector, the education sector, and the entertainment field. As such, they enrich the human experience, optimize processes, and offer versatile tools for organizations. The need for such virtual experiences, improved AI, and VR technologies together contribute to the increased usage of such avatars that in turn fuel the market growth across the globe.

Based on the deployment, the market is bifurcated into cloud-based and on-premises. Among these, the cloud-based category is expected to have the largest share of the market. Cloud infrastructure helps in storage and management of voluminous data that are necessary in the development of artificial intelligence and machine learning techniques for realistic and interactive avatars. Moreover, it helps developers and businesses to use advanced tools and services to create digital avatar solutions and doesn't require substantial capital investments in hardware, which accelerates the creation of new useful solutions on the market. It does not only improve customers' experience but also fuels the implementation of avatars in various spheres of life such as entertainment, purchasing, and studying.

Based on the verticals, the market is segmented into gaming, retail, it & telecommunications, education, and others. Among these, the gaming category is expected to have the largest market share of the market by enhancing realistic perception and game control experiences. The demand for more realistic and engaging gaming environments is driving developers to incorporate realistic Digital Human Avatars that improve player identification and immersion in video games. Advances in graphics, and animation especially in artificial intelligence make it possible to use avatars that imitate human actions and looks to enhance the game. Also, the proliferation of multiuser and virtual reality games has resulted in the increased demand for customized avatars to stay unique and socialize, and so make the marketplace more inviting to invest in avatars' technologies.

For a better understanding of the market adoption of digital human avatar, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. Among these, the North American region will grow at the fastest CAGR during the forecast period. The North American Digital Human Avatar Market refers to technology and solutions that involve the creation of a digital human avatar capable of performing different roles and purposes such as customer relation services, gaming, virtual reality, and social interfacing. This market is fueled by factors like the rising interest in better personalization of user experience, the development of AI/ML, and the trends for virtual helpers and depth of experience technologies. Furthermore, COVID-19 created new opportunities in the market because people spend significantly more time online; therefore, it has become essential to develop more effective virtual communications, which increased the market's demand. As more and more organizations across industries use digital human avatars to increase consumer satisfaction and optimize processes, is expected to grow rapidly in North America in the coming years.

Some of the major players operating in the market include Alibaba Cloud; UneeQ; HOUR ONE AI; iFLYTEK Corporation; Meta Platforms, Inc.; Microsoft Corporation; Soul Machines; Ziva Dynamics; AI Foundation; and NVIDIA Corporation

TABLE OF CONTENTS

1.MARKET INTRODUCTION

  • 1.1. Market Definitions
  • 1.2. Main Objective
  • 1.3. Stakeholders
  • 1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

  • 2.1. Research Process of the Global Digital Human Avatar Market
  • 2.2. Research Methodology of the Global Digital Human Avatar Market
  • 2.3. Respondent Profile

3.EXECUTIVE SUMMARY

  • 3.1. Industry Synopsis
  • 3.2. Segmental Outlook
    • 3.2.1. Market Growth Intensity
  • 3.3. Regional Outlook

4.MARKET DYNAMICS

  • 4.1. Drivers
  • 4.2. Opportunity
  • 4.3. Restraints
  • 4.4. Trends
  • 4.5. PESTEL Analysis
  • 4.6. Demand Side Analysis
  • 4.7. Supply Side Analysis
    • 4.7.1. Merger & Acquisition
    • 4.7.2. Investment Scenario
    • 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

  • 5.1. Regional Pricing Analysis
  • 5.2. Price Influencing Factors

6.GLOBAL DIGITAL HUMAN AVATAR MARKET REVENUE (USD BN), 2022-2032F

7.MARKET INSIGHTS BY PRODUCT TYPE

  • 7.1. Interactive Digital Human Avatar
  • 7.2. Non-Interactive Digital Human Avatar

8.MARKET INSIGHTS BY DEPLOYMENT

  • 8.1. Cloud-based
  • 8.2. On-premises

9.MARKET INSIGHTS BY VERTICAL

  • 9.1. Gaming
  • 9.2. Retail
  • 9.3. IT & Telecommunications
  • 9.4. Education
  • 9.5. Others

10.MARKET INSIGHTS BY REGION

  • 10.1. North America
    • 10.1.1. U.S.
    • 10.1.2. Canada
    • 10.1.3. Rest of North America
  • 10.2. Europe
    • 10.2.1. Germany
    • 10.2.2. U.K.
    • 10.2.3. France
    • 10.2.4. Italy
    • 10.2.5. Spain
    • 10.2.6. Rest of Europe
  • 10.3. Asia-Pacific
    • 10.3.1. China
    • 10.3.2. Japan
    • 10.3.3. India
    • 10.3.4. Rest of Asia-Pacific
  • 10.4. Rest of World

11.VALUE CHAIN ANALYSIS

  • 11.1. Marginal Analysis
  • 11.2. List of Market Participants

12.COMPETITIVE LANDSCAPE

  • 12.1. Competition Dashboard
  • 12.2. Competitor Market Positioning Analysis
  • 12.3. Porter Five Forces Analysis

13.COMPANY PROFILED

  • 13.1. Alibaba Cloud
    • 13.1.1. Company Overview
    • 13.1.2. Key Financials
    • 13.1.3. SWOT Analysis
    • 13.1.4. Product Portfolio
    • 13.1.5. Recent Developments
  • 13.2. UneeQ
  • 13.3. HOUR ONE AI
  • 13.4. iFLYTEK Corporation
  • 13.5. Meta Platforms, Inc.
  • 13.6. Microsoft Corporation
  • 13.7. Soul Machines
  • 13.8. Ziva Dynamics
  • 13.9. AI Foundation
  • 13.10. NVIDIA Corporation

14.ACRONYMS & ASSUMPTION

15.ANNEXURE