市场调查报告书
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1570995
智慧型手机相机市场:现况分析与预测(2024-2032)Smartphone Camera Market: Current Analysis and Forecast (2024-2032) |
由于产品组合的扩大,智慧型手机相机市场预计将以 7.5%左右的速度稳定成长。例如,2024年6月,拥有先进半导体技术的三星电子发布了三款专为智慧型手机主相机和副相机设计的新型行动影像感测器: "ISOCELL HP9" 、 "ISOCELL GNJ" 和 "ISOCELL JN5" 。此外,智慧型手机技术的快速发展和相机镜头的日益普及导致市场成长,并有望推动智慧型手机相机市场的成长。
依分辨率,市场分为未满8MP、8-16MP 和超过16MP。 8-16MP细分市场将在2023年占据很大占有率,因为提供最佳的性价比。正常使用可以捕捉足够的图像品质,特别是对于将其用于个人使用或在社交媒体上发布图像的消费者而言。智慧型手机製造商已经认识到人们想要高性能但价格实惠的相机,工程师们中阶和中阶型号中提供具有鲜艳色彩饱和度和低光性能的8-16MP 相机,并将其安装在价格实惠的智慧型手机中。这个细分市场对于年轻人和首次购买智慧型手机的个人尤其有吸引力。因此,8-16MP细分市场将在2023年占据较大市场占有率。
依相机类型,市场分为单镜头、双镜头和多镜头。预计多镜头细分市场在预测期内将显着成长,使消费者越来越倾向于镜头的多功能性和改进的效果。这样可以提供尽可能多的拍摄可能性,不同的视角、场景,而不需要额外的广角、长焦、微距等镜头。这种趋势最受各种社群媒体平台的内容创作者和用户的欢迎,他们希望透过不同的角度和效果来增强他们的摄影和摄影创作。因此,在预测期内,多镜头细分市场预计将在相机类型中呈现显着的成长速度。
为了更了解智慧型手机相机的市场导入,市场根据北美 (美国、加拿大、北美其他地区) 、欧洲 (德国、英国、法国、西班牙、义大利、欧洲其他地区) 、亚太地区 (中国、日本、印度、亚太其他地区) 和世界其他国家的全球布局进行分析。由于技术变革和对手机优质摄影机的良好需求,北美在2023年占据了大部分市场占有率。品牌一直在寻找让其产品脱颖而出的方法,例如多镜头、人工智慧摄影和强大的视讯功能,但当今北美消费者对相机功能的要求越来越高,而且价格也越来越昂贵。新作业系统以及社交网路和其他形式的内容创建的出现,促使消费者要求在互联网路共享最佳图像品质,增加了他们对更好的图像和视频功能的渴望。例如,美国苹果公司于2024年 9月发布了 iPhone 16。这款 iPhone 16 引进了相机控制功能,提供了捕捉记忆的新方式,让用户能够快速存取视觉智能,帮助他们比以往更快地了解周围的物体和地点。强大的相机系统包括一个 48MP 融合相机和 2 倍长焦选项,将两台相机合而为一。此外,新的超广角相机可以进行微距摄影。下一代摄影风格还允许用户个性化他们的图像,空间摄影和视频捕捉让Apple Vision Pro以令人难以置信的深度重温生活中的珍贵记忆。因此,到2023年,北美将占据很大的市场占有率。
参与市场的主要公司:Kantatsu Corporation、Leica Camera AG、SONY ELECTRONICS INC.、AAC Technologies、Asia Optical Co,, Inc.、LG Innotek、Sunny Optical Technology(Group)Company Limited、Largan Precision Co.,Ltd.、OFILM Guangdong、Samsung
Smartphone cameras have emerged as an important feature for mobile devices, which identify the market, affect the consumer's decision-making process, and prompt growth. As the focus on photographic and video also continues to expand manufacturers are continuing to endow their devices with cutting-edge features such as multiple lenses, advanced motion sensors, and AI capabilities to improve the quality of the image and the use of the device. Smartphones have evolved in from casual users to professional, social media influencers, and amateur photography and photography enthusiasts. Mainstream consumer expectations for clearer and more versatile photographs, thicker competition between brands, brand imperishable sustenance vigorous increase in the field of low light performance, high-quality video resolution, and special photo shooting modes. Such a dynamic paradigm highlights the importance of the smartphone camera in the overall scheme of a smartphone.
The Smartphone Camera Market is expected to grow at a steady rate of around 7.5% owing to the expanding product portfolio. For instance, in June 2024, Samsung Electronics, a company in advanced semiconductor technology, announced three new mobile image sensors designed for both main and sub-cameras in smartphones: the ISOCELL HP9, the ISOCELL GNJ, and the ISOCELL JN5. Moreover, rapidly increasing technological developments in smartphones, and the rising adoption of camera lenses are leading to the growth of the market and are anticipated to boost the smartphone camera market.
Based on the resolution, the market is segmented into below 8MP, 8-16MP, and above 16MP. The 8-16MP segment held a significant share of the market in the year 2023 owing to the most optimal ratio of performance to price. It provides the consumer with the capacity to capture adequate image quality for ordinary use, particularly for personal use and those who post images on social media platforms. As smartphone manufacturers realize that people want powerful but affordable cameras, engineers incorporate 8 to 16 MP cameras with brightly saturated colors and decent low-light performability into mid-rangers and affordable smartphones. This segment is especially attractive for young people and for individuals who acquire their first smartphone often focusing on affordable offers while not neglecting implicit functionality. Thus, the 8-16MP segment held a significant share of the market in the year 2023.
Based on the camera type, the market is segmented into single-lens, double-lens, and multi-lens. The multi-lens segment is expected to experience significant growth in the forecast period, setting up a growing consumer inclination towards the variety and improvement of lenses' results. In this way, they can provide as many shooting possibilities as possible, different perspectives, and scenes that don't require having extra lenses like wide angle, telephoto, or macro. This trend has been most appreciated by content creators and different social media platform users wanting to enhance their photography and videography work with different angles and effects. Thus, the multi-lens segment is expected to grow at a significant rate in the forecast period among the camera type.
For a better understanding of the market adoption of smartphone camera, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America held the majority share of the market in the year 2023 owing to technological changes and good demand for better cameras on mobile phones. While brands consistently find ways to differentiate their products such as multiple lenses, AI-driven photography, and powerful video capabilities today's North American consumer is more and more demanding when it comes to the camera function. The desire for better image and video capabilities has increased due not only to new operating systems but also the emergence of social networks and other forms of content creation which make consumers look for the best image quality for sharing on the Internet. For instance, in September 2024, U.S.-based Apple announced the iPhone 16 which introduces Camera Control, which brings new ways to capture memories and will help users quickly access visual intelligence to learn about objects or places around them faster than ever before. The powerful camera system features a 48MP Fusion camera with a 2x Telephoto option, giving users two cameras in one, while a new Ultra-Wide camera enables macro photography. Next-generation Photographic Styles help users personalize their images, and spatial photo and video capture allow users to relive life's precious memories with remarkable depth on Apple Vision Pro. Thus, amongst areas, North America held a significant share of the market in the year 2023.
Some of the major players operating in the market include Kantatsu Corporation; Leica Camera AG; SONY ELECTRONICS INC.; AAC Technologies; Asia Optical Co., Inc.; LG Innotek; Sunny Optical Technology (Group) Company Limited; Largan Precision Co.,Ltd.; OFILM Guangdong; Samsung.