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赛车模拟器市场：现状分析与未来预测（2024-2032）

Racing Simulator Market: Current Analysis and Forecast (2024-2032)

出版日期: 2024年12月01日 | 出版商:

UnivDatos Market Insights Pvt Ltd | 英文 155 Pages | 商品交期: 最快1-2个工作天内

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预计赛车模拟器市场在预测期内将达到 15.32% 的稳定成长率。游戏对模拟体验的需求不断增长以及虚拟实境（VR）和运动模拟系统等即将出现的先进技术最终促进了赛车模拟器市场的成长。赛车模拟器透过提供高度逼真和准确的模拟条件，在游戏、电子竞技和专业驾驶员训练中发挥重要作用。赛车模拟器透过模拟真实驾驶场景的精确回馈机制提供更多的参与和技能发展。其他趋势包括电子竞技活动和线上赛车锦标赛的日益普及，以及监管机构越来越多地使用赛车模拟器进行驾驶员培训和测试。此外，针对一般使用者来说，紧凑、廉价的家用模拟器的需求也日益增加。例如，2023 年 5 月，UNIT 1 推出了 AURA 智慧自行车系统，这是一套针对骑乘者的全面安全解决方案。该系统配备智慧混合头盔，带有灯光、碰撞侦测、方向灯和煞车灯。该系统配备可自动调节不同颜色的智慧前灯和后灯、可同时控制所有设备的导航遥控器以及用于个人化和能源管理的行动应用程式。该装置专为城市骑行和公共道路而设计，旨在提高骑行者的可见度和可预测性，同时提高各种骑行区域的安全性。

根据模拟器类型，赛车模拟器市场分为紧凑型/入门级模拟器、中型模拟器和全尺寸模拟器。紧凑型/入门级模拟器市场将在 2023 年成为市场上最大的市场，并且在未来的预测期内仍将保持这一地位。主要因素在于其价格实惠，从而吸引了许多潜在用户，包括休閒游戏玩家和赛车模拟器领域的新手。与中型或全尺寸模拟器不同，紧凑型模拟器提供逼真的赛车体验，价格相当实惠，从而吸引了注重成本的消费者。电子竞技、赛车游戏和参与者的兴起刺激了对紧凑型模拟器的需求增加，使用者可以透过这种设备以相对较低的成本获得引人入胜的体验。随着技术的不断进步，对紧凑型模拟器的要求（例如更好的力回馈、图形、更具沉浸感的游戏体验）不断提高，而成本仅为大型模拟器占地面积的一小部分。

根据车辆类型，赛车模拟器市场分为乘用车和商用车。 2023 年，乘用车市场占据了赛车模拟器市场的主导地位，预计在整个预测期内仍将保持主导地位。成长背后的主要因素是世界各地的人们都希望支持一级方程式赛车、纳斯卡赛车和拉力赛等赛车运动。这些运动很受欢迎并且拥有大批粉丝。该模拟器适合此类赛车运动，其设计注重速度、精度和逼真的驾驶物理，对休閒游戏玩家和专业电竞赛车手都具有吸引力。这些汽车模拟器重现了着名的汽车和赛道。这将使我们更加接近真正的赛车赛事。例如，F1 模拟器应该让使用者沉浸在高速赛道的世界中，并结合先进的车辆动力学，提供令人惊嘆的逼真体验。此外，游戏开发商和模拟器製造商经常与赛车运动组织合作，提供授权内容，进一步促进了乘用车模拟的成长趋势。

依产品类型，市场分为硬体和软体。其中，硬体领域在 2023 年占据市场主导地位，预计在预测期内将继续引领市场。赛车方向盘、踏板、座椅和驾驶舱等硬体组件对于提供逼真、身临其境的模拟体验如此重要，是因为这些硬体设定通常需要配备力回馈方向盘和运动平台，专业赛车手和真正的爱好者希望模拟真实世界的条件。高品质的硬体模拟了现实生活中的基本方面，例如道路振动、转向阻力和加速力，使用户能够在模拟中更好地感知自己。例如，Logitech、Fanatec 和 Thrustmaster 继续推出具有增强触觉功能的赛车方向盘，从而提高了采用率。具有运动系统和虚拟实境头戴式设备的完整模拟器正在被专业培训机构广泛采用，从而推动了硬体领域的惊人成长。

依组件，市场细分为方向盘、踏板组、变速箱变速桿、座椅、显示器支架、驾驶舱等。方向盘领域在 2023 年占据主导地位，预计在预测期内仍将保持领先地位。方向盘模拟了真实驾驶物理中常见的现象，借助先进的力回馈技术，提供了深入的模拟赛车体验，甚至可以感受到触觉。这使得用户不仅可以感受到路面，还可以感受到车辆的转弯反应，这使其成为休閒游戏玩家和严肃赛车手的必备装备。电子竞技和有组织的赛车联盟的迅速崛起大大增加了对高端方向盘和周边设备的需求，例如国际汽联认可的 Gran Turismo 锦标赛中使用的方向盘和周边设备。 Logitech、Thrustmaster 和 Fanatec 都在开发创新的转向底座，具有双电机力回馈、个人化动作限制和多人相容性等功能。例如，2024 年 10 月，考斯沃斯与 SimRep Engineering 合作推出了 CCW Mk2 Pro Sim 方向盘，这是一款用于赛车运动和模拟赛车之间赛道的未来设备。这款新一代方向盘融入了考斯沃斯在赛车运动技术方面的专业知识，专为沉浸式模拟训练而设计，可复製真实的赛车体验。该方向盘还与赛车模拟器的入门级和中端系统中的踏板组一起出售，进一步提高了它的知名度。此外，越来越多的赛车运动爱好者寻求娱乐和训练目的的真正的模拟体验，使方向盘成为市场上的首选材料。

依销售管道，市场分为线上和线下。线上市场占据市场主导地位，预计在预测期内仍将保持这一地位。推动这一领域成长的主要因素是电子商务平台的日益普及及其为消费者提供的便利。网路上的产品种类、有竞争力的价格和全面的评论为买家提供了做出自己购买决定的机会和事实。随着电子商务零售网站向消费者提供一系列最新技术并根据其所在地区客製化满足其需求的产品，全球电子购物不断发展。由于送货上门的便利性和多种折扣，消费者开始青睐线上管道。目前的疫情似乎是加速这一趋势的潜在诱因。电子商务的成长和赛车模拟器等高价位商品的流行可能会填补这一空白。其中很大一部分发生在亚马逊和专业游戏网站上，入门级和专业级模拟游戏的销售量飙升。

为了更深入瞭解赛车模拟器市场，我们根据北美（美国、加拿大和北美其他地区）、欧洲（德国、英国、法国、义大利、西班牙和欧洲其他地区）、亚太地区（中国、日本、印度和亚太其他地区）和世界其他地区的全球影响力对市场进行了分析。预计预测期内北美赛车模拟器市场将占据主导地位。推动市场成长的关键因素包括强大的赛车运动文化、游戏技术的进步以及模拟器在专业赛车训练和电子竞技中的日益广泛的使用。例如，该地区是美国纳斯卡赛车和一级方程式赛车赛事的举办地，这些赛事越来越多地在其驾驶员准备计划中使用这种模拟技术。强大的电竞基础设施也推动了该地区对赛车模拟器的需求，使得 iRacing 系列赛等比赛在爱好者中广受欢迎。罗技和 Playseat 等公司正忙于创新并针对北美消费者推出客製化的沉浸式模拟器设定。例如，2023 年 11 月，D-BOX Technologies 与赛车和飞行模拟驾驶舱的全球领导者 Playseat (R) 合作，将 D-BOX 的触觉技术整合到 Playseat (R) 的赛车和飞行模拟平台中。透过此次合作，Playseat (R) D-BOX 动态平台旨在透过同步运动、振动和纹理效果来提供逼真的沉浸式体验。此次合作旨在利用两家公司的专业知识及其作为国际汽车联合会 (FIA) 官方授权合作伙伴的地位，增强模拟赛车和飞行模拟的真实感。该平台将 Playseat 的创新设计与 D-BOX 的先进触觉技术相结合，有望重新定义游戏和专业模拟体验的标准，进一步加强 D-BOX 在娱乐领域的地位以及 Playseat 作为模拟设备先驱的声誉。此外，使用 VR 和 AR 的模拟器的趋势正在进一步改善用户体验并有助于推动该市场的渗透。优质产品在亚马逊和百思买等各种商店中均可轻鬆买到，有助于它们在该地区市场持续占据主导地位。

市场的主要参与者包括 CXC SIMULATIONS、Track Racer、SimXperience、Vesaro、VI-grade GmbH、Cruden BV、SIMWORX Pty Ltd.、Playseat、Next Level Racing 和 SimCraft。

The Racing Simulator Market is witnessing a steady growth rate of 15.32% within the forecast period. The increasing demands for experiencing simulation in gaming and upcoming advanced technologies such as virtual reality (VR) and motion simulation systems eventually supplement the growth of the racing simulator market. Racing simulators fulfill the purpose and accompany highly realistic and accurate simulation conditions in gaming, e-sports, and professional driver training. Racing simulators provide more engagement and skill improvement with accurate feedback mechanisms that simulate real driving scenarios. Apart from it, other trending factors include increasing fame of E-sports events and online racing tournaments, along with a growing number of utilizations for racing simulators in driver training and testing in enforcement agencies. Furthermore, the market is exhibiting a greater demand for compact and cheaper home simulators to target the casual user. For instance, in May 2023, UNIT 1 unveiled the AURA Smart Cycling System, a comprehensive safety solution for cyclists. The system has an intelligent hybrid helmet able to function with lights, crash detection, turn signals, as well as brake lights. It comes with smart front and rear lights that are automatically adjustable with different colors and a navigation remote for simultaneous control of all devices together with a mobile app for personalization and energy management. This device is engineered for urban riding as well as road riding; its intended aim is to enhance rider visibility and predictability while also improving safety across different riding domains.

Based on simulator type, the racing simulator market is segmented into Compact/ Entry-Level Simulator, Medium-level Simulator, and Full-Scale Simulator. In 2023, the compact/entry-level simulator segment was the largest in the market and would remain the same even in the forthcoming forecast period. The major factors primarily attributed is the broad affordability, making them appealing for so many potential users such as casual gamers and novices joining the racing simulator scene. The compact simulators are rather budget-friendly, offering realistic racing experiences unlike medium-level or full-blown simulators, so they can be attracted to cost-conscious consumers. Increasing e-sports, motorsport game activities, and their participation have all fueled an increased demand for compact simulators as a means through which users access entry into absorption experiences at relatively low costs. The continued surge in technology also continues to improve the requirements expected from compact simulators, such as better force feedback, graphics, and more ingressive gameplay, compared to a very small fraction of the costs of larger simulator footprints.

Based on vehicle type, the racing simulator market is segmented into passenger cars and commercial vehicles. The passenger cars segment dominates the racing simulator market in 2023 and is expected to retain its dominance throughout the forecast period. The major factors contributing to the growth include the people around the world wanting to endorse motor racing like Formula 1, NASCAR, or rally racing. These sport types are familiar and have great fanfare. A simulator has its place for such motorsports designed around speed, precision, and realistic driving physics; it's as appealing to casual gamers as to professional e-sports racers. Such simulators for passenger cars would recreate the famous cars and tracks. It would take them even closer to real-world motorsport events. For example, Formula 1 simulators should let the user enter the world of high-speed circuits coupled with advanced vehicle dynamics, offering a real breathtaking experience. Moreover, game developers and simulator manufacturers often establish collaborations with motorsport organizations in order to make available licensed content, which again has major contributions to the growing passenger car simulation trend.

Based on offering, the market is segmented into hardware and software. Among these, the hardware segment dominated the market in 2023 and is expected to continue leading during the forecast period. The reason for the dominance of hardware components like racing wheels and pedals, seats, and cockpits in delivering a realistic and immersive experience of simulation is that these hardware setups should have force-feedback steering wheels and motion platforms attached to them, which are desired by professional racers and true enthusiasts for mimicking real-world conditions. High quality hardware allows users to better perceive themselves in the simulation as it simulates essential real-life aspects such as road vibrations, steering resistance, and acceleration forces. For instance, Logitech, Fanatec, and Thrustmaster have been very active in continuously launching racing wheels with haptic enhancements that have increased adoption. Complete simulators with motion systems and VR headsets have witnessed intensive growth in uptake by professional training organizations, which have contributed to the phenomenal growth in the hardware segment.

Based on components, the market is segmented into steering wheel, pedal sets, gearbox shifters, seats, monitor stand, cockpits, and others. The steering wheel segment has dominated in 2023 and is projected to maintain its leadership during the forecast period. Steering wheels provide the experience of simulated racing to such depth, which typically mimics that observed in real driving physics and even feels the tactile sensations with the help of advanced force feedback technologies. This allows users to experience the feel of the road as well as feel the vehicle respond to turns, hence, making it mandatory equipment for leisure gamers and serious racers alike. The very rapid proliferation of eSports and organized racing leagues has caused a massive increase in the demand for high-end steering wheels and peripherals, such as those used for the FIA-certified Gran Turismo Championships. Logitech, Thrustmaster, and Fanatec have all developed their innovation-steering bases with dual-motor force feedback, personalized action limit, and multiplayer compatibility. For instance, in October 2024, Cosworth, along with SimRep Engineering, launched the CCW Mk2 Pro Sim steering wheel, a futuristic device for the track between motorsport and simulation racing. This next-generation wheel incorporates Cosworth's expertise in motorsport technology and is designed for immersive simulation training, replicating the experience of real-world racing. The steering wheels are sold with pedal sets in entry-level and mid-end systems for racing simulators, which increase their penetration further. Increasing in the segment is also a growing number of motorsport fans seeking word-for-word simulation experiences for entertainment and training purposes making the steering wheel the number one ingredient in the market.

Based on sales channels, the market is segmented into online and offline. The online segment has dominated the market, is expected to behave in the same way in the forecast period. The major factors contributing for the growth of the segment is mainly due to the increasing penetration of e-commerce platforms and the convenience it offers to the consumer. The diversity of products, competitive prices, and comprehensive reviews given on the web will provide buyers the opportunity and only the facts to be able to make buying decisions themselves. Global e-shopping has grown along with e-simulator retail sites that can give consumers all varieties of the newest technology and tailor it to their needs according to region. Consumers have begun to prefer online channels because of the convenience of home delivery and the multiple discounts offered. With this pandemic, it would have been the potential trigger that hastened this trend. The lockdowns didn't t allow physical visits and created vacuums inside, to be filled through the expansion of e commerce and the purchases-prevalence of high-value items such as racing simulators. Much of the action has taken place on Amazon and specialty gaming sites, with soaring numbers in both entry- and professional-grade simulation sales.

For a better understanding of the market of the racing simulator market, the market is analyzed based on its worldwide presence in countries such as North America (The US, Canada, and Rest of North America), Europe (Germany, The UK, France, Italy, Spain, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. The North America racing simulator market is expected to dominate in the forecast period. The major factors contributing to the growth of the market are the strong motorsport culture, advancements in gaming technology, and ever-growing usage of simulators in professional racing training and e-sports are some of the factors driving the growth. For instance, the region is hub of NASCAR and Formula events in the United States, wherein this simulation technology is increasingly used in driver preparation programs. The demand for racing simulators in the region has also been stirred up by the robust e-sports infrastructure that has made competitions such as the iRacing Series a favorite among enthusiasts. Companies like Logitech and Playseat are thus busy innovating and releasing such immersive simulator setups customized for the North American consumer. For instance, in November 2023, D-BOX Technologies partnered with Playseat(R), a global leader in racing and flying simulation cockpits, to integrate D-BOX's haptic technology into Playseat(R)'s racing and flight simulation platforms. The collaboration introduces the Playseat(R) D-BOX Motion Platform, designed to deliver a realistic and immersive experience by synchronizing motion, vibration, and texture effects. This partnership aims to enhance the realism in sim racing and flight simulations, leveraging both companies' expertise and their status as official license partners of the FIA (Federation Internationale de l'Automobile). By combining Playseat(R)'s innovative designs with D-BOX's advanced haptic technology, the platform is expected to redefine the standards for gaming and professional simulation experiences, further strengthening D-BOX's position in the entertainment sector and Playseat(R)'s reputation as a pioneer in simulation gear. Additionally, the growing trends on VR and AR-based simulators take the user experience even further and accommodate penetration in this market. There is a continued sustained domination of the market in the region, as premium products are easily accessible in different outlets such as Amazon and Best Buy.

Some of the major players operating in the market include CXC SIMULATIONS, Track Racer, SimXperience, Vesaro, VI-grade GmbH, Cruden BV, SIMWORX Pty Ltd., Playseat, Next Level Racing, and SimCraft.

1.MARKET INTRODUCTION

1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

2.1. Research Process of the Racing Simulator Market
2.2. Research Methodology of the Racing Simulator Market
2.3. Respondent Profile

3.EXECUTIVE SUMMARY

3.1. Industry Synopsis
3.2. Segmental Outlook
- 3.2.1. Market Growth Intensity
3.3. Regional Outlook

4.MARKET DYNAMICS

4.1. Drivers
4.2. Opportunity
4.3. Restraints
4.4. Trends
4.5. PESTEL Analysis
4.6. Demand Side Analysis
4.7. Supply Side Analysis
- 4.7.1. Merger & Acquisition
- 4.7.2. Investment Scenario
- 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

5.1. Regional Pricing Analysis
5.2. Price Influencing Factors

6.GLOBAL RACING SIMULATOR MARKET REVENUE (USD MN), 2022-2032F

7.MARKET INSIGHTS BY SIMULATOR TYPE

7.1. Passenger Car
7.2. Commercial Vehicles
7.3. Full-Scale Simulator

8.MARKET INSIGHTS BY VEHICLE TYPE

8.1. Passenger Car
8.2. Commercial Vehicles

9.MARKET INSIGHTS BY OFFERING

9.1. Hardware
9.2. Software

10.MARKET INSIGHTS BY COMPONENT

10.1. Steering Wheel
10.2. Pedal Sets
10.3. Gearbox Shifters
10.4. Seats
10.5. Monitor Stand
10.6. Cockpits
10.7. Others

11.MARKET INSIGHTS BY SALES CHANNEL

11.1. Online
11.2. Offline

12.MARKET INSIGHTS BY REGION

12.1. North America
- 12.1.1. The US
- 12.1.2. Canada
- 12.1.3. Rest of North America
12.2. Europe
- 12.2.1. Germany
- 12.2.2. The UK
- 12.2.3. France
- 12.2.4. Italy
- 12.2.5. Spain
- 12.2.6. Rest of Europe
12.3. Asia-Pacific
- 12.3.1. China
- 12.3.2. Japan
- 12.3.3. India
- 12.3.4. Rest of Asia-Pacific
12.4. Rest of World

13.VALUE CHAIN ANALYSIS

13.1. Marginal Analysis
13.2. List of Market Participants

14.COMPETITIVE LANDSCAPE

14.1. Competition Dashboard
14.2. Competitor Market Positioning Analysis
14.3. Porter Five Forces Analysis

15.COMPANY PROFILED

15.1. CXC SIMULATIONS
- 15.1.1. Company Overview
- 15.1.2. Key Financials
- 15.1.3. SWOT Analysis
- 15.1.4. Product Portfolio
- 15.1.5. Recent Developments
15.2. Track Racer
15.3. SimXperience
15.4. Vesaro
15.5. VI-grade GmbH
15.6. Cruden BV
15.7. SIMWORX Pty Ltd.
15.8. Playseat
15.9. Next Level Racing
15.12. SimCraft

16.ACRONYMS & ASSUMPTION

17.ANNEXURE

02-2729-4219

+886-2-2729-4219

License/价格

赛车模拟器市场：现状分析与未来预测（2024-2032）

Racing Simulator Market: Current Analysis and Forecast (2024-2032)

目录

第1章市场概览

第 2 章分析方法或假设

第 3 章执行摘要

第 4 章市场动态

第 5 章定价分析

第6章全球赛车模拟器市场收入（2022-2032）

第 7 章模拟器类型的市场分析

第8章依车型划分的市场分析

第 9 章市场分析（依产品）

第 10 章市场成分分析

第 11 章依销售管道进行的市场分析

第 12 章各区域市场分析

第 13 章价值链分析

第 14 章竞争格局

第 15 章公司简介

第 16 章缩写与先决条件

第 17 章附录