自行车配件市场：现况分析及未来预测（2024-2032）

预计预测期内自行车配件市场将达到 7.49% 的稳定成长率。骑自行车作为交通和娱乐方式的增加、电子商务销售额的成长以及环保意识的增强是推动自行车配件市场成长的一些因素。自行车配件产品的电子卖家认识到头盔、灯、锁、包包等物品对于骑乘者的安全、方便和舒适的重要性。骑自行车的人的安全意识越来越强，这对高品质的头盔和反光装备产生了需求。製造商正在利用先进的材料来增加舒适度，同时减轻防护负担。产业需求将促使大型製造商扩大生产能力以满足需求。例如，台湾主要自行车製造商Giant集团将于2024年4月在越南平阳省额外投资1.2亿美元。Giant初期投资6,000万美元，目前已成功在越南新加坡工业园区（VSIP）II-A建设工厂，年产能达100万辆自行车。该投资将用于资助 VSIP III 的额外生产设施建设，使 Giant 能够扩大其在该地区的生产能力。网上购物的转变也使消费者能够买到自行车零件和配件。这将促使零售商进一步投资于改进的、用户友好的网站设计和物流，以进入不断增长的线上市场。

自行车配件市场按产品细分为服装和零件。截至 2023 年，零件部分将成为自行车配件市场中最大的部分，并且在未来的预测期内仍将保持这一地位。这些零件不仅在提高自行车的性能和耐用性方面有其独特的用途，而且它们还广泛可用且具有成本效益。鞍座、踏板和车把等零件对于骑乘者的舒适度和效率至关重要。 2022 年，Shimano 重新发布了 12 速 105 R7100 套件，除了去年推出的 Di2（电子）元件外，还配备可选的机械变速功能。新款 Shimano 105 R7100 机械 12 速套件仅相容于液压碟式煞车，但其成本远低于电子控制套件，成本优势非常明显。此外，随着道路上的电动自行车数量越来越多，对高品质电动专用零件的需求也日益增长，包括电动传动系统、电动马达、电池和耐用轮胎。专用零件对于维持电动自行车的功能和使用寿命至关重要，电动自行车最常用于城市通勤和休閒健行。

根据自行车的类型，市场分为登山车、专业自行车、混合动力自行车、公路车和其他自行车。 2023 年的市场区隔中，公路车领域占据市场主导地位，预计在预测期内将继续占据主导地位。随着对健身和永续旅行的需求不断增长，越来越多的人将公路自行车作为最快、最高效和最通用的城市交通方式。这促使对公路车配件（例如轻型车轮、空气动力学车把和尖端传动系统）的需求增加。例如，2024 年 5 月，Factor Bikes 透露将为其主要型号（包括 OSTRO VAM、O2 VAM、O2、LS 和 OSTRO Gravel）配备新升级的 SRAM Red AXS eTap 套件。此次合作旨在透过 SRAM 的空气动力学和人体工学设计的自行车补充其先进的无线变速技术。它采用精緻的人体工学设计，改进的齿轮比和整合的功率计，为骑乘者提供更有效率、更灵敏的骑乘体验。道路变得越来越智慧。例子包括先进的支援 GPS 的自行车电脑、功率计，甚至复杂的照明系统。例如，2023年8月，最值得信赖的高品质自行车配件製造商之一Lezyne推出了其尖端的LED产品线。该公司的最新产品完全由公司内部构思和设计，旨在为骑乘者提供最佳的照明体验。这款最新产品具有前所未有的运行时间、先进的散热功能、创新的光学镜头设计和防水 USB-C 充电端口，可提供最佳的性能、耐用性和风格。这些灯肯定会给最挑剔的骑士留下深刻印象。

依类型，市场分为 OEM 和售后市场。售后市场是 2023 年自行车配件市场的领先部分，并将在预测期内继续保持领先地位。售后市场占据自行车配件行业的最大占有率，因为它满足从休閒到竞技的各种骑行者的自行车增强、维修和更换需求。随着越来越多的骑乘者寻求使用高品质、耐用和技术创新的零件来改进自行车的方法，这一领域仍然是最成功的。其他因素，如骑自行车作为锻炼方式、电动自行车的销量和使用量不断增长以及山地自行车和公路自行车比赛的不断提高，也在推动售后零件的销售。但与仅在销售点安装零件的 OEM 市场不同，售后市场拥有各种各样的产品，消费者可以根据他们的行驶距离和遇到的地形类型来修改他们的自行车，包括智慧型设备，如支援 GPS 的电脑、功率计、先进的传动系统和专用轮胎。对永续性和效率的追求也催生了自行车维修文化，人们不断订购更换链条、煞车片和鞍座。

根据销售管道，自行车配件市场分为线上和线下。 2023 年，线上细分市场将呈现最快的成长速度，预计在预测期内仍将维持这一趋势。这一增长背后的主要因素是互联网的广泛使用和数位化的进步、产品选择的广泛性和易于比较等。随着网路的普及，消费者行为日益数位化。如今，大多数骑行者，无论是专业骑行者还是普通骑行者，都喜欢在网上购物，并足不出户地寻找产品。此线上系统拥有丰富的自行车配件目录，包括零件、服装和智慧设备。这使得消费者可以轻鬆地比较品牌、功能和价格。当然，在传统商店购物更可取。您随时可以透过送货方式购买。它为消费者节省了时间。由于全天候可访问性、产品评论和高度详细的描述，线上平台对忙碌的人更有吸引力。造访电子商务网站的顾客会注意到更优惠的价格、季节性折扣和捆绑销售。忠诚度计划和令人兴奋的折扣会影响消费者选择网上购物。

为了更深入瞭解自行车配件市场，我们根据北美（美国、加拿大和北美其他地区）、欧洲（德国、英国、法国、义大利、西班牙和欧洲其他地区）、亚太地区（中国、日本、印度、澳洲和亚太地区其他地区）和世界其他地区的全球影响力对市场进行了分析。预计预测期内亚太地区的自行车配件市场将占据主导地位。推动市场成长的主要因素是城市化进程加快以及公众对可持续且经济实惠的交通选择的认识不断提高。人们对道路交通和空气污染的极度担忧使得骑自行车作为环保的出行方式越来越受欢迎，尤其是在中国、印度和日本等国家。由于消费者不断追求安全性和便利性，骑自行车使用量的增加将直接刺激对头盔、车灯、锁和修理工具等配件的需求。此外，非洲部分地区是自行车和配件製造中心，这为它们带来了竞争优势。一些全球最大的自行车製造商在亚太地区设有生产基地，包括中国大陆和台湾。因此，低製造成本加上高效率的供应链使得上述市场更具竞争力。此外，国内外品牌都在大力投资创新其产品和电子商务管道，以满足其消费者群体的需求。此外，政府对自行车基础设施和安全的推动也正在增强市场。例如，许多亚洲主要城市正在开发专用自行车道和自行车共享系统，这将进一步鼓励人们采用并最终刺激配件细分。

市场的主要参与者包括 Axel Group、Avon、SHIMANO INC.、Garmin Ltd.、Giant Bicycles India、Trek Bicycle Corporation、MERIDA BIKES、Specialized Bicycle Components, Inc.、DT Swiss 和 Endura Limited。

目录

第一章 市场介绍

• 市场定义
• 主要目的
• 利害关係人
• 限制

第 2 章 研究方法或假设

• 研究过程
• 研究方法
• 受访者资料

第 3 章执行摘要

• 产业摘要
• 各细分市场的展望
  • 市场成长强劲
• 区域展望

第 4 章 市场动态

• 驱动程式
• 机会
• 阻碍因素
• 趋势
• PESTEL 分析
• 需求方分析
• 供给面分析
  • 合併和收购
  • 投资场景
  • 产业洞察：领先的新创公司及其独特策略

第 5 章 定价分析

• 按地区进行价格分析
• 影响价格的因素

第六章 2022-2032 年全球自行车配件市场收入

第 7 章。

• 服饰
• 元件

第 8 章。

• 登山车
• 专业自行车
• 油电混合自行车
• 公路车
• 其他

第 9 章 市场洞察：按类型

• 製造商
• 售后市场

1号第 0 章 市场洞察：按销售管道

• 在线
• 离线

第 11 章市场洞察：按地区

• 北美洲
  • 美国
  • 加拿大
  • 其他北美地区
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 澳大利亚
  • 其他亚太地区
• 世界其他地区

第 12 章 价值链分析

• 边际分析
• 市场参与者名单

第 13 章 竞争格局

• 竞争资讯中心
• 竞争市场定位分析
• 波特五力分析

第 14 章 公司简介

• 加速集团
  • 公司概况
  • 主要财务数据
  • SWOT 分析
  • 产品组合
  • 最新动态
• Avon
• SHIMANO INC.
• Garmin Ltd.
• Giant Bicycles India
• Trek Bicycle Corporation
• MERIDA BIKES
• Specialized Bicycle Components, Inc.
• DT Swiss
• Endura Limited

第 15 章 缩写与先决条件

第 16 章附录

The Bicycle Accessories Market is witnessing a steady growth rate of 7.49% within the forecast period. Increased cycling for transport and recreation as well as higher e-commerce sales combined with more environmental awareness have all contributed to the growth of the bicycle accessories market. E-sellers of bicycle accessories products recognize the importance of items such as helmets, lights, locks, and bags for safety, convenience, and comfort for cyclists. The growing tendency and focus on safety as regards cyclists is increasing the demand for quality helmets and reflective gear. Manufacturers are leveraging advanced materials to reduce the burden on protection while enhancing comfort. Industry demand leads to capacity expansion from major manufacturers to fulfill the demand. For instance, in April 2024, Giant Group, a leading Taiwanese bicycle manufacturer, will invest an additional USD 120 million in Vietnam's Binh Duong province. Following an initial and successful investment of USD 60 million, Giant now has a factory located in the Vietnam-Singapore Industrial Park (VSIP) II-A, boasting an annual production capacity of one million bicycles. The newer investment will fund the construction of a further production facility in VSIP III to enable Giant to expand its production capacity in the region. The shift towards online shopping has equally made bicycle parts and accessories available to consumers. This will see retailers investing further in improved and user-friendly site designs and logistics to tap the ever-increasing online market.

Based on the product, the bicycle accessories market is segmented into apparel and components. In 2023, the component segment was the largest in the market and would remain the same even in the forthcoming forecast period. As components are widely available and cost-effective, besides having applications of their own in the performance enhancement and durability of bicycles. Components such as saddle, pedal, and handlebar are critical in rider comfort and efficiency. In 2022, Shimano relaunched the 12-speed 105 R7100 group set with mechanical shifting as an option in addition to the Di2 (electronic) elements that came out the year before. The cost benefits come very clearly as the new Shimano 105 R7100 Mechanical 12-speed groupset is compatible with only hydraulic disc brakes, but it is way below the cost of its electronic alter ego. Moreover, because of the increasing number of e-bikes on the road, the demand for higher quality components that are specific for use in electric including electric drivetrains, motors, batteries, and very durable tires-has increased specialized components are important for the upheld functionality and longevity of these e-bikes most preferred for urban commuting and recreational hiking.

Based on bicycle type, the market is segmented into mountain bikes, professional bikes, hybrid bikes, road bikes, and others. The road bike segment dominated the bicycle accessories market in 2023 and is expected to dominate in the forecast period. As the demands for fitness and sustainable transport grow, more people have embraced road biking as the quickest, most efficient, and versatile way of urban travel. This, in turn, has stimulated the specific demand for accessories associated with road bikes, including lightweight wheels, aerodynamic handlebars, and state-of-the-art drivetrain systems. For instance, in May 2024, Factor Bikes revealed the outfitting of its leading models, including the OSTRO VAM, O2 VAM, O2, LS, and OSTRO Gravel, with the newly upgraded SRAM Red AXS eTap groupset. The collaboration intends to supplement their performance alongside the aerodynamic and ergonomic designs of their bicycles with advanced wireless shifting technology from SRAM. It consists of refined ergonomics, improved gear ratios, and integrated power meters that deliver a more efficient and responsive cycling experience for its riders. Roads are becoming more intelligent. GPS-enabled augmented cycling computers, power meters, and even complex lighting systems are just a few examples. For instance, in August 2023, Lezyne, one of the most reliable manufacturers and providers of high-quality cycling accessories revealed its new state-of-the-art LED product line. This newest offering from the house is entirely conceived and engineered in-house for the best experience that could be provided to cyclists in lighting. The latest offering has unprecedented run times, advanced heat dissipation, a novel optical lens design, and a waterproof USB-C charging port, which makes it provisioned with the best performance, durability, and style. These lights are sure to behold even the most demanding riders.

Based on type, the market is segmented into OEM and Aftermarket. The aftermarket is the major segment in the bicycle accessories market in 2023 and remains the leading segment during the forecast period. Aftermarket accounted for the largest share in the bicycle accessories industry as it meets the requirements of bike enhancement and repair/replacement across bicycle users ranging from recreational to competitive ones. This segment remains the most successful because more cyclists are looking for ways to improve their bicycles using high-quality, long-lasting, and technologically innovative parts. Other influences, including cycling as exercise, the growth of e-bicycle sales and usage, and improved mountain and road bicycle competitions, have also fueled aftermarket parts sales. However, unlike the OEM segment that involves only those components installed at the point of sale, the aftermarket has a wide range of offerings such as smart devices like GPS-enabled computers, power meters, advanced drivetrain systems, specialized tires, and many more that the consumers need to modify the bikes according to the distance they need to travel and the type of terrain they are going to encounter. Also, cycling repair culture has emerged, because charging for sustainability and efficiency, constantly orders replacement number one chains, number two brake pads, and number three saddles.

Based on sales channel, the bicycle accessories market is segmented into online and offline. In 2023, the online segment shows the fastest growth grade and is expected to behave the same in the forecast period. The major factors contributing to the growth are the increased internet penetration and digitalization, wide product variety & easy comparison, and others. The internet is more readily available, and the behavior of consumers is more and more digitalized; therefore, online shopping has become easier and more convenient. These days, most cyclists-from the serious ones to the relaxed ones-are going to do their shopping via online stores, looking for products in the comfort of their own homes. Online systems run an enormous catalog of bicycle accessories that include components, apparel, and smart devices. This gives consumers the chance to compare brands, features, and prices without hassle. Of course, it will be much preferable to shop in a conventional store. There is buying power anytime with home delivery. There is a time saving for consumers. Features such as accessing it 24 hours a day, product reviews, and very detailed descriptions make online platforms almost more attractive for busy people. They are packed with benefits, customers who visit e-commerce websites find themselves with better prices, seasonal discounts, and bundling. Consumers are influenced into choosing online shopping by loyalty programs and exciting discounts.

For a better understanding of the market of the bicycle accessories market, the market is analyzed based on its worldwide presence in countries such as North America (The US, Canada, and Rest of North America), Europe (Germany, The UK, France, Italy, Spain, Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Rest of Asia-Pacific), Rest of World. The Asia Pacific bicycle accessories market is expected to dominate in the forecast period. The major factors contributing to the growth of the market are the growing urbanization and rising consciousness towards the sustainable and affordable means of transport among citizens. Such overwhelming concerns about road traffic and air pollution have popularized bicycles as a green alternative, especially in countries like China, India, and Japan. Increased bicycle use would, therefore, directly spur the demand for accessories such as helmets, lights, locks, and repair kits, since consumers always seek safety and convenience. Additionally, the manufacturing base for bicycles and accessories in this part of the continent presents a competitive advantage. Several of the largest bicycle manufacturers in the world have production units in the Asia Pacific; among them are manufacturers in China and Taiwan. Thus, a cheaper manufacturing cost coupled with supply chain efficiency boosts the competitive standing of the above markets. Local and international brands have also invested hugely in innovation into products and e-commerce channels to their consumer base. Further government promotion of cycling infrastructures and safety enhances the market. For example, dedicated bike lanes and sharing systems have been developed in many of the major cities in Asia, which further spur adoption and, by extension, accessory segmentation.

Some of the major players operating in the market include Accell Group, Avon, SHIMANO INC., Garmin Ltd., Giant Bicycles India, Trek Bicycle Corporation, MERIDA BIKES, Specialized Bicycle Components, Inc., DT Swiss, and Endura Limited.

TABLE OF CONTENTS

1.MARKET INTRODUCTION

• 1.1. Market Definitions
• 1.2. Main Objective
• 1.3. Stakeholders
• 1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

• 2.1. Research Process of the Bicycle Accessories Market
• 2.2. Research Methodology of the Bicycle Accessories Market
• 2.3. Respondent Profile

3.EXECUTIVE SUMMARY

• 3.1. Industry Synopsis
• 3.2. Segmental Outlook
  • 3.2.1. Market Growth Intensity
• 3.3. Regional Outlook

4.MARKET DYNAMICS

• 4.1. Drivers
• 4.2. Opportunity
• 4.3. Restraints
• 4.4. Trends
• 4.5. PESTEL Analysis
• 4.6. Demand Side Analysis
• 4.7. Supply Side Analysis
  • 4.7.1. Merger & Acquisition
  • 4.7.2. Investment Scenario
  • 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

• 5.1. Regional Pricing Analysis
• 5.2. Price Influencing Factors

6.GLOBAL BICYCLE ACCESSORIES MARKET REVENUE (USD MN), 2022-2032F

7.MARKET INSIGHTS BY PRODUCT

• 7.1. Apparels
• 7.2. Components

8.MARKET INSIGHTS BY BICYCLE TYPE

• 8.1. Mountain Bikes
• 8.2. Professional Bikes
• 8.3. Hybrid Bikes
• 8.4. Road Bikes
• 8.5. Others

9.MARKET INSIGHTS BY TYPE

• 9.1. OEM
• 9.2. Aftermarket

10.MARKET INSIGHTS BY SALES CHANNEL

• 10.1. Online
• 10.2. Offline

11.MARKET INSIGHTS BY REGION

• 11.1. North America
  • 11.1.1. The US
  • 11.1.2. Canada
  • 11.1.3. Rest of North America
• 11.2. Europe
  • 11.2.1. Germany
  • 11.2.2. The UK
  • 11.2.3. France
  • 11.2.4. Italy
  • 11.2.5. Spain
  • 11.2.6. Rest of Europe
• 11.3. Asia-Pacific
  • 11.3.1. China
  • 11.3.2. Japan
  • 11.3.3. India
  • 11.3.4. Australia
  • 11.3.5. Rest of Asia-Pacific
• 11.4. Rest of World

12.VALUE CHAIN ANALYSIS

• 12.1. Marginal Analysis
• 12.2. List of Market Participants

13.COMPETITIVE LANDSCAPE

• 13.1. Competition Dashboard
• 13.2. Competitor Market Positioning Analysis
• 13.3. Porter Five Forces Analysis

14.COMPANY PROFILED

• 14.1. Accell Group
  • 14.1.1. Company Overview
  • 14.1.2. Key Financials
  • 14.1.3. SWOT Analysis
  • 14.1.4. Product Portfolio
  • 14.1.5. Recent Developments
• 14.2. Avon
• 14.3. SHIMANO INC.
• 14.4. Garmin Ltd.
• 14.5. Giant Bicycles India
• 14.6. Trek Bicycle Corporation
• 14.7. MERIDA BIKES
• 14.8. Specialized Bicycle Components, Inc.
• 14.9. DT Swiss
• 14.10. Endura Limited

15.ACRONYMS & ASSUMPTION

16.ANNEXURE