狗用服饰&配件市场:现状分析与预测(2024-2032年)

预计预测期内（2024-2032 年），狗服装和配件市场将以 6.23% 的显着复合年增长率增长。人们对饲养宠物的偏好日益增长以及消费者意识的增强导致对狗服装和配件的需求增加。核心家庭、孤立和工作压力也推动了这个市场的发展。随着对服装和配件的需求不断增加，许多公司纷纷向我们寻求合作。

例如，2023 年 5 月 4 日，米莉·鲍比·布朗 (Millie Bobby Brown) 的 Florence by Mills 宣布已与 Kanine Group 的子公司 Kanine Pets World Limited 签署了一份宠物服装和配饰的长期协议，该协议由米莉的全球授权合作伙伴 IMG 谈判达成。

市场依类型分为服装和配件。 2023年，服装业将占据全球市场的很大占有率。衬衫以及夹克、外套、上衣、洋装、毛衣和连帽衫的扩张正在推动这个市场的发展。生产的产品可持续且穿着舒适。此外，这些产品采用一流的最新技术以及柔软的纱线和线製成。此外，领先的公司正在向市场推出新产品，推动市场成长。例如，2025 年 1 月 8 日，Authentic Brands Group 旗下的 Izod 与宠物时尚公司 K9 Wear 合作推出了宠物系列。该系列包括 Izod 品牌的狗和猫装备，如时尚实用的狗背带、彩色头巾、防风雨旅行雨衣、碗以及耐用的项圈和皮带。

根据材料，市场分为聚酯、尼龙、棉、羊毛、氯丁橡胶和其他。 2023年，棉质材料类型将占据市场的很大占有率。随着人们越来越关注季节性时尚，现在的服装设计都是为了适应特定的天气和气候。在寒冷的气候下，人们更喜欢穿羊毛洋装。衣服和配件是为了保护你免受恶劣天气的伤害而製作的。热带国家和夏季对棉质产品的需求很大。因此，随着时尚潮流的不断发展，狗服装和配件市场越来越受到消费者的欢迎。

根据分销管道，市场分为线上和线下。预计预测期内（2024-2032 年）线上市场将以显着的复合年增长率成长。随着网上购物趋势的日益增长，企业现在可以建立网站并使其产品轻鬆地在电子商务网站上销售。行动数据使用量的增加和网站提供的丰厚优惠必将促进市场发展，因为消费者倾向于并接受这些优惠。 Flipkart、亚马逊、沃尔玛等许多电子商务网站都乐于提供这些服务，扩大了狗服装和配件市场。

根据目标族群，市场分为 Z 世代、千禧世代和 X 世代。千禧世代占人口的很大一部分。根据美国宠物产品协会 (APPA) 的数据，到 2023 年，千禧世代将占美国宠物主人的 35%。千禧世代的职业更加稳定，因此有能力在狗身上花更多的钱。他们对狗更加友好，并且更愿意为他们的狗寻求专业的兽医建议。

为了更了解狗服装和配件市场的介绍，我们根据北美（美国、加拿大和北美其他地区）、欧洲（德国、法国、英国、西班牙、义大利和欧洲其他地区）、亚太地区（中国、日本、印度和亚太地区其他地区）和世界其他地区的全球影响力对其进行了分析。 2023 年，北美将占据大部分市场占有率。人们对狗服装和配件的兴趣日益浓厚。此外，随着收入的增加以及消费者从宠物主人转变为宠物父母，他们对做事的兴趣也发生了转变。据美国宠物产品协会称，到 2023 年，消费者在宠物上的花费将达到 1,480 亿美元。根据美国兽医协会（AVMC）统计，到2024年，大约45.5%的美国家庭将拥有狗，家庭总数将达到5,980万户。

市场的主要参与者包括 Petmate、Bitch New York、Moshiqa、Canada Pooch、PetRageous Designs、Milk&Pepper、Ruffwear、Hurtta、BedHead PJS 和 Canine Styles。

目录

第1章 市场简介

• 市场定义
• 主要目的
• 相关利益者
• 限制事项

第2章 调查手法或前提条件

• 调查流程
• 调查手法
• 受访者简介

第3章 摘要整理

• 产业摘要
• 各市场区隔预测
  • 市场成长的强度
• 地区展望

第4章 市场动态

• 促进因素
• 机会
• 阻碍因素
• 趋势
• PESTEL分析
• 需求面分析
• 供给面分析
  • 合併和收购
  • 投资情势
  • 产业考察:大Start-Ups企业与其独自的策略

第5章 价格分析

• 各地区价格分析
• 价格的影响因素

第6章 全球狗用服饰&配件市场收益 , 2022-2032年

第7章 市场洞察:各类型

• 服装
• 配件

第8章 市场洞察:不同材料

• 聚酯
• 尼龙
• 棉花
• 羊毛
• 氯丁橡胶
• 其他

第9章 市场洞察:各流通管道

• 线上
• 离线

第10章 市场洞察:各目标族群

• Z世代
• 千禧新生代
• X世代

第11章 市场洞察:各地区

• 北美
  • 美国
  • 加拿大
  • 其他北美地区
• 欧洲
  • 德国
  • 法国
  • 英国
  • 西班牙
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 其他亚太地区
• 全球其他地区

第12章 价值链分析

• 限制分析
• 市场参与企业一览

第13章 竞争情形

• 竞争仪表板
• 竞争市场定位分析
• 波特的五力分析

第14章 企业简介

• Petmate
  • Company Overview
  • Key Financials
  • SWOT Analysis
  • Product Portfolio
  • Recent Developments
• Bitch New York
• Moshiqa
• Canada Pooch
• PetRageous Designs
• Milk&Pepper
• Ruffwear
• Hurtta
• BedHead PJS
• Canine Style

第15章 缩写与前提条件

第16章 附录

Dog Clothing & Accessories is a market that includes clothing and accessories. Its apparel includes clothes such as outerwear, jackets, coats, neckwear, jerseys, shirts, footwear, socks, hats, and others. These apparel are made up of different fabrics such as cotton, woolen, nylon, polyester, and neoprene. Adding to this, accessories include collars, bowls, bedding, toys, leashes, harnesses, poop bags, jewelry, etc. Now dog clothing and accessories are coming in the latest designs with new fashion trends coupled with the increasing trend of humanizing pets.

The Dog Clothing & Accessories Market is expected to grow with a significant CAGR of 6.23% during the forecast period (2024-2032). With the preference for keeping pets and growing consumer awareness, people are now more demanding of dog clothing and accessories. The rise in the nuclear family, isolation, and work pressure is also igniting this market. Due to the increased demand for clothing and accessories, many companies have come forward for partnerships.

For instance, on May 04, 2023, Millie Bobby Brown's Florence by Mills announced a long-term pet apparel and accessories agreement with Kanine Group subsidiary, Kanine Pets World Limited, in a deal negotiated by Millie's global licensing partner IMG.

Based on the type, the market is segmented into apparel and accessories. The apparel segment held a significant share of the global market in 2023. The market expansion for shirts along with jackets, coats, tops, dresses, sweaters, and hoodies together drives this market. The products made are sustainable and comfortable to wear. Moreover, they are made by using top-notch and latest technologies using soft yarns and threads. Further, major companies are launching new products in the market that drive the growth of the market. For instance, on January 8, 2025, Izod, part of Authentic Brands Group, launched a pet collection in partnership with pet fashion company K9 Wear. The collection will feature Izod-branded dog and cat products, including stylish yet functional dog harnesses, colorful bandanas, weatherproof travel raincoats, bowls, and durable collars and leashes.

Based on the material, the market is segmented into polyester, nylon, cotton, wool, neoprene, and others. Cotton material type held a significant market share in 2023. The rising attention towards seasonal fashion, dresses are being designed for particular weather and climate. Cold climatic countries prefer woolen dresses. Apparel and accessories are coming for the shield from rain and wind also. Cotton material products are in demand in Tropical countries and for the summer season. Accordingly, the dog clothing & accessories market has gained adoption among its consumers due to advancements in the fashion trend.

Based on the distribution Channel, the market has been divided into online and offline. The online sector is expected to grow with a significant CAGR in the forecast period (2024-2032). With the increasing trend of online shopping, companies have their website or their products are easily available on e-commerce websites. The increase in mobile data usage and lucrative offers by the websites will certainly fuel the market since consumers get inclined and alleviated with these offers. Many e-commerce websites such as Flipkart, Amazon, and Walmart readily offer these types of services increasing the dog clothing & accessories market.

Based on the target audiences, the market has been divided into Gen-Z, Millennials, and Gen-X. Millennials held a significant share. According to the American Pet Products Association, (APPA), millennials held 35% of pet ownership in the United States in the year 2023. Millennials are occupationally stable due to which they can spend more on their dogs. They are more friendly to the dogs and prefer to take professional veterinary expert advice for their dogs.

For a better understanding of the market adoption of dog clothing & accessories it is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, France, U.K., Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America held a significant share of the market in 2023. The increasing interest in clothing and accessories of dogs. Moreover, the increased income and consumers' shift towards their keen interest in doing things for passion, as they have become pet parents rather than pet owners. According to the American Pet Products Association, consumers spent 148 USD billion on pets in 2023. According to the American Veterinary Medical Association (AVMC), in 2024, approximately 45.5 percent of U.S. households owned and a total number of U.S. households owning 59.8 million dogs.

Some of the major players operating in the market include Petmate; Bitch New York; Moshiqa; Canada Pooch; PetRageous Designs; Milk&Pepper; Ruffwear; Hurtta; BedHead PJS; Canine Styles.

TABLE OF CONTENTS

1.MARKET INTRODUCTION

• 1.1. Market Definitions
• 1.2. Main Objective
• 1.3. Stakeholders
• 1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

• 2.1. Research Process of the Dog Clothing & Accessories Market
• 2.2. Research Methodology of the Dog Clothing & Accessories Market
• 2.3. Respondent Profile

3.EXECUTIVE SUMMARY

• 3.1. Industry Synopsis
• 3.2. Segmental Outlook
  • 3.2.1. Market Growth Intensity
• 3.3. Regional Outlook

4.MARKET DYNAMICS

• 4.1. Drivers
• 4.2. Opportunity
• 4.3. Restraints
• 4.4. Trends
• 4.5. PESTEL Analysis
• 4.6. Demand Side Analysis
• 4.7. Supply Side Analysis
  • 4.7.1. Merger & Acquisition
  • 4.7.2. Investment Scenario
  • 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

• 5.1. Regional Pricing Analysis
• 5.2. Price Influencing Factors

6.GLOBAL DOG CLOTHING & ACCESSORIES MARKET REVENUE (USD BN), 2022-2032F

7.MARKET INSIGHTS BY TYPE

• 7.1. Apparel
• 7.2. Accessories

8.MARKET INSIGHTS BY MATERIAL

• 8.1. Polyester
• 8.2. Nylon
• 8.3. Cotton
• 8.4. Wool
• 8.5. Neoprene
• 8.6. Others

9.MARKET INSIGHTS BY DISTRIBUTION CHANNEL

• 9.1. Online
• 9.2. Offline

10.MARKET INSIGHTS BY TARGET AUDIENCE

• 10.1. Gen-Z
• 10.2. Millennials
• 10.3. Gen-X

11.MARKET INSIGHTS BY REGION

• 11.1. North America
  • 11.1.1. U.S.
  • 11.1.2. Canada
  • 11.1.3. Rest of North America
• 11.2. Europe
  • 11.2.1. Germany
  • 11.2.2. France
  • 11.2.3. UK
  • 11.2.4. Spain
  • 11.2.5. Italy
  • 11.2.6. Rest of Europe
• 11.3. Asia-Pacific
  • 11.3.1. China
  • 11.3.2. Japan
  • 11.3.3. India
  • 11.3.4. Rest of APAC
• 11.4. Rest of the World

12.VALUE CHAIN ANALYSIS

• 12.1. Marginal Analysis
• 12.2. List of Market Participants

13.COMPETITIVE LANDSCAPE

• 13.1. Competition Dashboard
• 13.2. Competitor Market Positioning Analysis
• 13.3. Porter Five Forces Analysis

14.COMPANY PROFILES

• 14.1. Petmate
  • 14.1.1. Company Overview
  • 14.1.2. Key Financials
  • 14.1.3. SWOT Analysis
  • 14.1.4. Product Portfolio
  • 14.1.5. Recent Developments
• 14.2. Bitch New York
• 14.3. Moshiqa
• 14.4. Canada Pooch
• 14.5. PetRageous Designs
• 14.6. Milk&Pepper
• 14.7. Ruffwear
• 14.8. Hurtta
• 14.9. BedHead PJS
• 14.10. Canine Style

15.ACRONYMS & ASSUMPTION

16.ANNEXURE