米粉米线市场:现状分析及预测(2025年～2033年)

由于亚太地区及其他週边地区对无麸质、健康美味产品的需求不断增长，米粉市场在全球蓬勃发展。最初，米粉是专门从东亚和东南亚进口的，但现在，它们已成为烹饪爱好者、有机食品爱好者以及任何寻求简单快捷营养食品的人士的日常消费品。市面上提供多种产品，以满足不同的用途和消费者需求，例如新鲜米粉、干米粉、速食米粉和调味米粉。大型超市和超市等现代零售通路的普及，尤其是电商平台的兴起，正在推动米粉产品的供应。繁忙的生活方式和人们的健康意识使米粉在已开发市场和新兴市场都成为一种极具发展潜力的食品。

预计在预测期（2025-2033），米粉市场规模将以约8.9%的速度成长。亚洲国家，尤其是中国和印度，米粉市场也迎来了新的机遇，预计这两个国家的米粉市场将会快速成长。这得归功于亚洲美食在城市地区的快速增长，高可支配收入的中产阶级的烹饪选择日益丰富，以及人们越来越青睐易于获取的健康食品。随着这些国家越来越多的消费者转向民族风味和国际美食，这一趋势可能会进一步推动米粉市场的成长。此外，当前素食主义和无麸质饮食的流行趋势也有望进一步推动米粉市场的成长。

依产品类型，米粉市场分为细米粉、米棒粉、宽米粉等。其中，细米粉占据主导地位。推动细米粉市场成长的关键因素包括无麸质产品、低卡路里产品和注重健康的产品。这种米粉普遍受到现代消费者的青睐，因为它比普通的小麦麵条更细、更美味，用途广泛且有益健康。无麸质饮食和减肥等因素使得粉丝成为家庭烹饪和外带的理想选择。亚洲美食在世界范围内的占有率不断增长，以及健康饮食的趋势也推动了这一细分市场的发展。

依製作方法，市场可分为泡麵和传统麵条。其中，传统麵条对米粉产业的贡献最大。传统麵条的蓬勃发展得益于其数量充足、价格低廉，使其成为亚洲乃至全球家庭和餐饮业的热门选择。人们，尤其是发展中国家的消费者，由于成本低廉、保质期长以及在传统食谱中易于食用等原因，更青睐传统麵条。此外，由于价格实惠、食用方便，传统麵条也被广泛应用于街头小吃、快餐和加工食品等食品中，尤其适合大规模烹饪。由于这类产品适合日常使用且成本不高，该产业也蓬勃发展。

依分销通路划分，米粉市场分为大卖场及超市、便利商店、线上及其他。其中，大卖场和超市是米粉产业最大的贡献者。米粉市场中大卖场和超市细分市场的主要驱动力是一站式购物中心，消费者可以以更低的价格购买各种品牌和类型的产品。在这种大型零售模式中，消费者可以区分产品、比较各种选择，并享受促销活动和组合优惠，使其更具吸引力。最后，全球超市和大卖场数量的增加、连锁店的普及以及发达国家和新兴国家的有序零售体系，都对米粉的销售产生了积极影响，使米粉能够更有效地在全球市场上定位。这个细分市场保持活跃，因为它符合消费者对超市便利性、多样性以及产品和服务价格实惠的购物偏好。

为了更了解米粉的市场接受度，本文基于其在北美（美国、加拿大、其他地区）、欧洲（德国、英国、法国、西班牙、义大利、其他地区）、亚太地区（中国、日本、印度、其他地区）和世界其他地区的全球分布进行了分析。在所有地区中，亚太地区目前是最大的米粉市场。这主要归功于其传承的文化、较高的米消费率以及当地人对米製品的偏好。进出口米粉的国家包括中国、越南、柬埔寨、泰国、印尼、印度、寮国、缅甸和菲律宾。作为一种广受欢迎的食品配料，该地区拥有丰富的大米等原材料，并且拥有充足的本地生产设施。随着大量人口迁往城市地区和可支配所得的增加，包装麵条的消费量也随之增加。总体而言，消费者日益增长的健康意识正在将目光转向无麸质、低脂的米粉，而非小麦麵条。亚太地区正受惠于政府对农业发展和食品加工产业的大力推动。此外，超市、大卖场和便利商店等现代零售业态的盛行，以及跨国和本土品牌的强势存在，使得米粉在城市和半城市地区广泛流通。

营运该市场的主要企业有Nissin Foods Holdings Co., Ltd.，Nongshim Co.，Acecook Vietnam Joint Stock Company，Thai President Foods Public Company Limited，McCormick &Company Inc.，Lotus Foods Inc.，Annie Chun's Inc.(CJ CheilJedang)，Roland Foods LLC，Lieng Tong Rice Vermicelli Company Limited，Thai Wah Public Company Limited等。

本报告提供全球米粉米线市场相关调查，市场概要，以及各产品，烹调法，各流通管道，各地区的趋势，及加入此市场的主要企业简介等资讯。

目录

第1章 市场简介

第2章 调查手法或假设

第3章 摘要整理

第4章 市场动态

• 促进因素
• 机会
• 阻碍因素
• 趋势
• PESTEL分析
• 需求面分析
• 供给方面分析

第5章 价格分析

• 地区价格分析
• 价格的影响因素

第6章 全球米粉米线市场收益(100万美元)，2023年～2033年预测

第7章 各产品市场分析

• 粉丝米粉
• 米粉
• 宽米粉
• 其他

第8章 烹调法市场分析

• 即时
• 传统

第9章 各流通管道市场分析

• 大卖场和超级市场
• 便利商店
• 线上
• 其他

第10章 各地区市场分析

• 北美
  • 美国
  • 加拿大
  • 其他
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 其他
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 其他
• 其他各国

第11章 价值链分析

• 限制分析
• 市场参与企业清单

第12章 竞争情形

• 竞争仪表板
• 竞争的市场定位分析
• 波特五力分析

第13章 企业简介

• Nissin Foods Holdings Co., Ltd.
• Nongshim Co., Ltd.
• Acecook Vietnam Joint Stock Company
• Thai President Foods Public Company Limited
• McCormick & Company Inc.
• Lotus Foods Inc.
• Annie Chun's Inc. (CJ CheilJedang)
• Roland Foods LLC
• Lieng Tong Rice Vermicelli Company Limited
• Thai Wah Public Company Limited

第14章 缩写与假设

第15章 附录

The rice noodles market is growing rapidly in global markets due to the increasing demand in the Asia-Pacific region and other neighboring regions for products that are gluten-free, healthy, and delicious. Originally, rice noodles were a specialty import from East and Southeast Asia, but are now a normal feature in culinary arts, organic food enthusiasts, or anyone desiring a simple, speedy, nutritional food solution. There are many products available on the market in the form of fresh, dried, instant, and flavoured, based on the use and consumer choice. The availability of modern retailing outlets such as hypermarkets, supermarkets, and, especially, e-marketing has boosted the accessibility of the products. With busy lifestyles and a consciousness of people's health, rice noodles appear as a well-adapted food product in both developed and emerging markets.

The Rice Noodles market is set to show a growth rate of about 8.9% during the forecast period (2025-2033F). New opportunities for the rice noodles market are also going to be emerging in the Asian countries, especially China and India, which are expected to be the fastest-growing countries for the market. This is due to factors like: high growth of Asian cuisine in urban areas, an increase in cuisine options for middle-class people with better disposable income, and changing eating trends by people preferring easily accessible and healthier foods. This trend will further propel the growth of rice noodles as more consumers in these countries turn to ethnic and international foods. Furthermore, the current trend towards veganism and gluten-free diets will drive further growth of the rice noodle market.

Based on Product, the market is segmented into Vermicelli Rice Noodles, Rice Stick Noodles, Wide Rice Noodles, and Others. Among these, the Vermicelli Rice Noodles segment is leading the market. Some of the major factors that would increase the growth of the Vermicelli rice noodles market include gluten-free products, low-calorie products, and health-oriented products. This type of rice noodles, which is quite thin and tastier than the regular wheat noodles, is generally preferred by contemporary consumers due to their versatility and health benefits. Such factors include gluten-free diets and weight reduction, which make the vermicelli rice noodles ideal for consumption in home-made meals as well as takeaway meals. The enhancement of the share of Asian cuisine worldwide, combined with the tendency towards active consumption of healthy meals, also boosts the development of this segment.

Based on the Cooking Method, the market is segmented into Instant and Conventional. Among these, Conventional is the largest contributor to the Rice Noodles industry. The high activity of conventional rice noodles is justified by their availability in volume and cost, which makes it a popular choice for both the household and foodservice sector across Asia as well as worldwide. The people, especially consumers in the developing world, prefer conventional types due to cost issues, long shelf life, and ease of use in traditional recipes. Furthermore, regular rice noodles are incorporated into food items such as street foods, fast foods, and processed foods because of their price and convenience, especially for large-scale food preparations. This segment also remains live and active since the product type also relates to daily use, but does not call for high costs.

Based on the Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Convenience Stores, Online, and Others. Among these, Hypermarkets & Supermarkets are the largest contributors to the Rice Noodles industry. The leading driver of the Hypermarkets & Supermarkets segment in the rice noodles market is the one-stop shopping centre for a range of brands and types of products at cheaper rates. These large retail formats allow consumers to differentiate the products, compare different options, and avail the benefit of offers or combo offers, which makes it more appealing. Finally, growth in the number of supermarkets and hypermarkets around the world, and availability of chain stores, organized retail systems in developed and emerging countries have positively impacted sales of Rice Noodles, and they can be more effectively positioned all over the Global Market. This segment remains active since it is within the context of consumers' shopping preferences for convenience, product range, and affordability of goods and services across these supermarkets.

For a better understanding of the market adoption of Rice Noodles, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. Out of all the regions, the Asia-Pacific (APAC) is currently the largest market for rice noodles, mainly due to inherited culture, high rice consumption rate, and local preference for rice-based delicacies. Some of the countries include China, Vietnam, Cambodia, Thailand, Indonesia, India, Laos, Myanmar, and the Philippines, among others, that are either importing or exporting rice noodles. A popular food ingredient, the region has a good source of raw materials, such as rice, and adequate production facilities locally. As more of the population moves to urban areas and their disposable income increases, the consumption of organized packaged noodles increases as well. Altogether, a rising health consciousness is making consumers shift toward rice noodles as a gluten-free and low-fat product instead of wheat noodles. The APAC region is benefiting from government backing for agricultural development and food processing sectors. Moreover, the strong presence of both multinational and domestic brands, along with the proliferation of modern retail formats like supermarkets, hypermarkets, and convenience stores, supports the widespread availability of rice noodles across urban and semi-urban areas.

Some major players running in the market include Nissin Foods Holdings Co., Ltd., Nongshim Co., Ltd., Acecook Vietnam Joint Stock Company, Thai President Foods Public Company Limited, McCormick & Company Inc., Lotus Foods Inc., Annie Chun's Inc. (CJ CheilJedang), Roland Foods LLC, Lieng Tong Rice Vermicelli Company Limited, and Thai Wah Public Company Limited.

TABLE OF CONTENTS

1.Market Introduction

• 1.1. Market Definitions
• 1.2. Main Objective
• 1.3. Stakeholders
• 1.4. Limitation

2.Research Methodology or Assumption

• 2.1. Research Process of the Global Rice Noodles Market
• 2.2. Research Methodology of the Global Rice Noodles Market
• 2.3. Respondent Profile

3.Executive Summary

• 3.1. Industry Synopsis
• 3.2. Segmental Outlook
  • 3.2.1. Market Growth Intensity
• 3.3. Regional Outlook

4.Market Dynamics

• 4.1. Drivers
• 4.2. Opportunity
• 4.3. Restraints
• 4.4. Trends
• 4.5. PESTEL Analysis
• 4.6. Demand Side Analysis
• 4.7. Supply Side Analysis
  • 4.7.1. Merger & Acquisition
  • 4.7.2. Collaboration & Investment Scenario
  • 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.Pricing Analysis

• 5.1. Regional Pricing Analysis
• 5.2. Price Influencing Factors

6.Global Rice Noodles Market Revenue (USD Mn), 2023-2033F

7.Market Insights By Product

• 7.1. Vermicelli Rice Noodles
• 7.2. Rice Stick Noodles
• 7.3. Wide Rice Noodles
• 7.4. Others

8.Market Insights By Cooking Method

• 8.1. Instant
• 8.2. Conventional

9.Market Insights By Distribution Channel

• 9.1. Hypermarkets & Supermarkets
• 9.2. Convenience Stores
• 9.3. Online
• 9.4. Others

10.Market Insights By Region

• 10.1. North America
  • 10.1.1. U.S.
  • 10.1.2. Canada
  • 10.1.3. Rest of North America
• 10.2. Europe
  • 10.2.1. Germany
  • 10.2.2. U.K.
  • 10.2.3. France
  • 10.2.4. Italy
  • 10.2.5. Spain
  • 10.2.6. Rest of Europe
• 10.3. Asia-Pacific
  • 10.3.1. China
  • 10.3.2. Japan
  • 10.3.3. India
  • 10.3.4. Rest of Asia-Pacific
• 10.4. Rest of World

11.Value Chain Analysis

• 11.1. Marginal Analysis
• 11.2. List of Market Participants

12.Competitive Landscape

• 12.1. Competition Dashboard
• 12.2. Competitor Market Positioning Analysis
• 12.3. Porter Five Forces Analysis

13.Company Profiled

• 13.1. Nissin Foods Holdings Co., Ltd.
  • 13.1.1. Company Overview
  • 13.1.2. Key Financials
  • 13.1.3. SWOT Analysis
  • 13.1.4. Product Portfolio
  • 13.1.5. Recent Developments
• 13.2. Nongshim Co., Ltd.
• 13.3. Acecook Vietnam Joint Stock Company
• 13.4. Thai President Foods Public Company Limited
• 13.5. McCormick & Company Inc.
• 13.6. Lotus Foods Inc.
• 13.7. Annie Chun's Inc. (CJ CheilJedang)
• 13.8. Roland Foods LLC
• 13.9. Lieng Tong Rice Vermicelli Company Limited
• 13.10. Thai Wah Public Company Limited

14.Acronyms & Assumption

15.Annexure