固定式POS条码扫描器

2024年全球固定式销售点（SPOS）扫描器销售额达3.47亿美元，年增6.4%，但VDC预测2025年将萎缩0.6%至3.45亿美元。 2024年开局强劲，第一季成长18%，但此后成长显着放缓。造成这种萎缩的根本原因是宏观经济因素，以及零售商在其技术基础设施投资中将资金投入SPOS以外的其他技术上。由于零售业约占SPOS销售额的90%，零售商需求的下降抑制了SPOS的绩效。从区域来看，欧洲、中东和非洲引领全球市场，预计2024年年增约27%，而美洲和亚太地区则分别下降17%和12%。

VDC预计这种放缓趋势将持续到2026年第一季或上半年。復苏迹象预计将由以下几个因素推动：宏观经济经济状况的改善、主要供应商推出新产品以及全球对自助结帐系统的持续需求。这种需求的成长源于对非光学设备形态的投资增加、为满足新的零售商和买家群体需求而不断完善的解决外形规格、传统上抵製或停滞不前的新兴市场对自助结帐日益增长的兴趣，以及为解决自助结帐的一大隐患而改进的防损能力。零售商的技术投资旨在改善劳动力、减少损失并提升客户体验，而自助结帐技术也不断发展以实现这些目标。部分原因是由于2025年第二至第四季出货量疲软，VDC预计下半年市场将恢復成长，2026年全球市场预计成长率将达到3.8%。在预测期的剩余时间内，我们预计市场将以每年约1.5%至2.5%的速度成长，五年复合年增长率将达到2.5%。

本报告涵盖的供应商

• Argox
• Champtek/Scantech
• Code Corporation
• Comet
• Datalogic
• Diebold Nixdorf
• Ennoconn
• Everseen
• Fujitsu
• Honeywell
• Mindeo
• MobyData
• NCR Voyix
• Netum
• Newland AIDC
• Nvidia
• Opticon
• SeeChange
• Sunlux
• SuperLead
• Swiftautoid
• Toshiba GCS
• Zebex
• Zebra Technologies
• Opticon
• SeeChange
• Sunlux
• SuperLead
• Swiftautoid
• Toshiba GCS
• Zebex
• Zebra Technologies

本报告分析了固定式销售点 (SPOS) 条码扫描器的市场，总结了关键策略挑战、趋势、市场驱动因素、历史收入和出货量数据以及 5 年预测，详细分析了主要地区和 35 个国家/地区的市场状况、竞争格局以及主要供应商的概况。

目录

本报告内容

本报告探讨的问题

本报告的目标受众

本报告涵盖的供应商

执行摘要

• 主要发现

世界市场概览

区域预测

• 北美洲和南美洲
• 欧洲、中东和非洲
• 亚太地区

科技趋势

• 双目扫描仪
• 演示扫描器/单平面扫描仪
• 扩展技术
  • AI
  • RFID
  • 亭
  • 彩色影像

市场趋势

• 零售
• 自助结帐系统
• GS1 Sunrise 2027、数位产品护照、GS1 数位链接
• 其他垂直市场
  • 运输/物流
  • 卫生保健

供应商洞察概况

• 竞争格局
• Datalogic
• Honeywell
• NCR Voyix
• Newland AIDC
• Zebra

关于作者

关于VDC战略

Inside this Report

This research analyzes the key strategic issues, trends and market drivers for stationary point-of-sale (SPOS) scanners. VDC Strategy continues its industry standard market analysis monitoring historical and five-year forecasts of revenues and unit shipments, and enhances with the SPOS installed base, and granular geographic forecast breakdowns of three major geographies and 35 countries. VDC covers crucial trends in Stationary POS technologies and markets. For technologies, while we focus on bioptic, single-plane and presentation scanner hardware, VDC also addresses the impact of RFID, Artificial Intelligence, and software on the market. Trend analysis revolves around the retail industry, and how initiatives such as self-checkout, frictionless commerce, and GS1 Sunrise 2027 and Digital Product Passport are shaping the SPOS industry. Profiles of all leading vendors reveal intelligence from and about each of the major players. This report delivers comprehensive news and analysis of the worldwide stationary point-of-sale industry.

What Questions are Addressed?

• What is the size of the Stationary POS industry today? How fast will it grow, each of the next 5 years, across the three major geographies (the Americas, EMEA and Asia Pacific), by technology, and by several additional metrics?
• What are the long-term trends of the Stationary POS industry? VDC's rigorous 20+ year tracking of SPOS shipments lends exceptional insight into our forecast for the next five years.
• What is the size of the installed base - by scanner type and technology? By self-checkout versus assisted lanes, for all form factors and regions?
• What technologies are emerging today and what will be added or expanded in the coming five years? This report offers in-depth discussion of product and technology development in AI, RFID, color imaging and more.
• What are leading vendors doing? This report includes deep discussion of all the leading vendors of barcode scanning technologies for the point of sale. A careful reading of the vendor profiles will inform any reader of its competitive positioning and opportunities.

Who Should Read this Report?

This annual research program has been carefully designed for senior decision-makers at mobile printer technology and solution provider companies, including those individuals with the following roles:

• Marketing: Product managers, directors of research and strategy, marketing communications professionals
• Sales, business development and channel development
• CEO and other C-level positions
• Corporate development and M&A
• Senior management of leading retailers

Vendors Covered in This Report

• Argox
• Champtek / Scantech
• Code Corporation
• Comet
• Datalogic
• Diebold Nixdorf
• Ennoconn
• Everseen
• Fujitsu
• Honeywell
• Mindeo
• MobyData
• NCR Voyix
• Netum
• Newland AIDC
• Nvidia
• Opticon
• SeeChange
• Sunlux
• SuperLead
• Swiftautoid
• Toshiba GCS
• Zebex
• Zebra Technologies
• Opticon
• SeeChange
• Sunlux
• SuperLead
• Swiftautoid
• Toshiba GCS
• Zebex
• Zebra Technologies

Executive Summary

Global stationary POS scanner sales amounted to $347M in 2024, yielding YoY shifts of +6.4%, with VDC projecting a 0.6% contraction to $345M for 2025. The most recent year started strongly with 18% growth in the first quarter but has slowed considerably since. The root causes are the current contraction are macroeconomics, plus retailer spending on non-SPOS technologies for their investments in technology infrastructure. Retail drives close to 90% of SPOS sales so drops in demand from retailers dampen SPOS performance. Geographically, EMEA led global markets with a nearly 27% uptick in 2025 compared to 2024, while the Americas and APAC fell by 17% and 12% respectively.

VDC expects the slowdown to continue into the first quarter or half of 2026. A likely rebound will stem from several drivers: improving macroeconomic conditions, new product introductions from most vendors, and unimpeded global demand for self-checkout which will expand for several reasons: greater investments in non-bioptic form-factors, solution refinement to meet new segments of retailers and shoppers, rising consideration in emerging markets that previously demonstrated resistance or inertia to SCO, and improved loss prevention capabilities addressing the primary concern over self-checkout. Retailers' goals for technology investments are to improve labor, loss and customer experiences, and SCO technology is continually improving to deliver this. VDC expects that a return to growth by the second half, in part bolstered by QoQ comparisons against subdued shipments from Q2 through Q4 of 2025, will result in growth of 3.8% globally for 2026. For the remaining forecast years, we expect expansion in the range of roughly 1.5% to 2.5% per year, yielding in a five-year CAGR of 2.5%.

Leading vendors had a relatively understated 2025 from the standpoint of innovation. Datalogic introduced a cloud-based version of its latest bioptic scanners to offer cloud- or edge-processing and updated its main presentation scanner. Zebra, Honeywell, Newland AIDC and several smaller players added no new SPOS models. In bioptics and single-planes, category leaders Datalogic and Zebra introduced completely new models in the past two years and in early stages of 5- to 7-year lifecycles. VDC's research suggests most vendors are developing new-generation presentation scanners for launch from 2026-2028. New single-window and presentation scanners will feature integrated RFID and color imaging both to improve shrink reduction, additional designs and dimensions for expanded SCO formats, and the capability to decode GS1 Digital Link codes to facilitate retailer compliance with Sunrise 2027 and Digital Product Passports. Rapid artificial intelligence advances bolster all these use cases; most AI development from SPOS vendors improves read speeds and rates, while AI for SCO, LP and analytics generally comes from a long and growing list of independent software vendors.

Key Findings

VDC expects SCO solutions to proliferate, based upon developments in multiple directions:

Leading vendors are collaborating with POS systems integrators to segment SCO shoppers and develop multiple POS-SCO full solutions to bolster SCO sales. Key parameters of solutions include basket sizes, lane design, scanner form factor, retail segments, and potentially shopper demographics, available store space, the loss profile of the store, and more. Three example pre-configurations include (1) a compact countertop station with presentation scanner (no scale) for urban small-basket (10 items or less) non-food retailers such as a city drug or beauty supply store; (2) pre-fab corrals to hold 6 or more left-to-right bioptic stations (again without scales) for suburban big-box retailers, which include a station for an associate to provide customer assistance and human loss prevention; and (3) single-plane scanners with large vertical windows and scales for self-checkout in grocery stores. This configuration is designed for installation in unused lanes as an economical SCO solution, geared toward Tier 2/3 and smaller grocers.

Three GS1 initiatives offer significant opportunities that most brand owners and retailers have yet to tap into, in turn creating opportunities for POS technology vendors.

GS1 Sunrise 2027 represents a significant growth opportunity for vendors of retail scanning and POS technology, not because of new hardware requirements, but because of the expanded role of scanning enabled by GS1 Digital Link. Digital Link allows POS and associated scanning devices to connect directly to inventory and item-level data, enabling automated markdowns, improved sell-through of perishable goods, and data to help determine whether shrink is intentional (i.e. theft) or unintentional (i.e. expired perishables). These capabilities deliver many of the operational benefits traditionally derived from RFID, while leveraging existing barcode-based infrastructure that retailers already understand and trust. Looking ahead, Digital Link is also positioned to connect POS systems with electronic shelf labels, supporting real-time, store-specific pricing and promotions. Although Sunrise 2027 is a voluntary GS1 initiative and separate from the EU-mandated Digital Product Passport, both depend on the same 2D, link-enabled barcode foundation, making Sunrise-driven upgrades a practical way for retailers to future-proof their environments. With the United States identified by GS1 Global as one of the least prepared developed markets for Sunrise 2027, vendors that clearly articulate these operational and investment returns may be well positioned to stimulate a new cycle of POS infrastructure upgrades following a period of subdued spending in late 2025 and early 2026.

RFID at the point-of-sale is likely to proliferate in the coming two to three years and be integrated with more SPOS form factors, offering a growing list of use cases and benefits.

As of 2025, only two RFID-enabled POS scanners, developed by a leading vendor, are in widespread use: the PowerScan 9600R (a handheld with optional presentation mode, developed for POS use) from Datalogic and the DS9900R presentation scanner from Zebra. RFID tags can carry GTINs, serial numbers, lot information and expiry dates, which have a strong value proposition for applications including inventory intelligence and loss prevention, among others. Retailers such as Uniqlo and Zara demonstrate the feasibility and value of RFID-based self-checkout, but these also underscore that RFID today is used almost entirely in apparel and is not ready for POS implementations in several additional retail segments where transmitting tags are or could be applied to at least a meaningful fraction of merchandise. At NRF 2026 Datalogic showed two new single-plane scanners at NRF 2026, both with RFID antennae, and Nedap Retail demonstrated POS Pro and SCO Pro as RFID-only assisted- and self-checkout solutions. Vendors have released handheld barcode scanners (Datalogic's PowerScan 9600R and Zebra's DS82R) to read RFID and barcodes at POS in other segments. Retailers and shoppers both quickly grasp the value-proposition of RFID at the point of sale. VDC expects dual-plane scanners with RFID to be available and garner material demand from more segments than just apparel and footware in the second half of VDC's forecast period.

The competitive landscape may see a noteworthy change in 2026.

NCR Voyix announced a change in its relationship with Ennoconn, the Chinese contract manufacturer which assembles all NCR SCO and POS terminals. The change transfers the management of hardware procurement for these terminals from NCR to Ennoconn, with the proviso that all hardware must meet or exceed NCR's specifications. For several years NCR has sourced a good deal of its hardware, predominantly bioptic scanners, from Zebra. Ennoconn may select alternate suppliers for bioptics. This would also apply to single-plane and presentation scanners if NCR Voyix specifies these in its terminal designs, which it has evaluated.

Table of Contents

Inside this Report

What Questions are Addressed?

Who Should Read this Report?

Vendors Covered in This Report

Executive Summary

• Key Findings

Global Market Overview

Regional Forecasts

• The Americas
• Europe, the Middle East and Africa (EMEA)
• Asia-Pacific

Technology Trends

• Bioptic Scanners
• Presentation and Single-Plane Scanners
• Augmenting Technologies
  • Artificial Intelligence (AI)
  • RFID
  • Kiosks
  • Color Imaging

Market Trends

• Retail
• Self-Checkout
• GS1 Sunrise 2027, Digital Product Passports, and GS1 Digital Link
• Other Vertical Markets
  • Transportation & Logistics
  • Healthcare

Vendor Insights and Profiles

• The Competitive Landscape
• Datalogic
• Honeywell
• NCR Voyix
• Newland AIDC
• Zebra

About the Authors

About VDC Strategy

List of Exhibits

• Exhibit 1:Forecasted Global Shipments of Stationary POS Scanners by Region (Millions of Dollars)
• Exhibit 2:Forecasted Global Shipments of Stationary POS Scanners by Region (Thousands of Units)
• Exhibit 3:Long-Term Global Shipments of Stationary Point-of-sale Barcode Scanners
• Exhibit 4:Forecasted Global Shipments of Stationary POS Barcode Scanners Segmented by Product Type
• Exhibit 5:Forecasted Global Installed Base of Stationary POS Barcode Scanners Segmented by Product Type
• Exhibit 6:Exhibit 6. Forecasted Global Installed Base of Stationary POS Barcode Scanners Segmented by 1D versus 2D
• Exhibit 7:Forecasted Global Shipments of Stationary POS Barcode Scanners Segmented by Economic Sectors
• Exhibit 8:Forecasted Americas Shipments of Stationary POS Scanners by Form Factor, Millions of Dollars
• Exhibit 9:Forecasted EMEA Shipments of Stationary POS Scanners by Form Factor, Millions of Dollars
• Exhibit 10:Forecasted Asia-Pacific Shipments of Stationary POS Scanners by Form Factor, Millions of Dollars
• Exhibit 11:Forecasted Global Shipments of Stationary POS Barcode Scanners for Self-Checkout Segmented by Product Type (Thousand of Units)
• Exhibit 12:Forecasted Global Installed Base of Stationary POS Barcode Scanners for Self-Checkout Segmented by Product Type (Thousand of Units)
• Exhibit 13:Global Vendor Shares of Stationary POS Scanners (Percent of Dollars, 2023 to 2025)
• Exhibit 14:Global Vendor Shares of POS Bioptic Scanners (Percent of Dollars, 2023 to 2025)
• Exhibit 15:Global Vendor Shares of POS Presentation Scanners (Percent of Dollars, 2023 to 2025)
• Exhibit 16:Global Vendor Shares of POS Mini-Slot Scanners (Percent of Dollars, 2023 to 2025)
• Exhibit 17:Americas Vendor Shares of Stationary POS Scanners (Percent of Dollars, 2023 to 2025)
• Exhibit 18:EMEA Vendor Shares of Stationary POS Scanners (Percent of Dollars, 2023 to 2025)
• Exhibit 19:Asia-Pacific Vendor Shares of Stationary POS Scanners (Percent of Dollars, 2023 to 2025)