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市场调查报告书
商品编码
1616411
豪华饭店市场:各类型,各类别,各地区,2024年~2031年Luxury Hotel Market By Type (Business Hotels, Airport Hotels, Suite Hotels, Resorts & Spa Hotels), Category (Chain, Independent), Region for 2024-2031 |
客人对先进技术的接受度越来越高,迫使豪华饭店透过无缝和创新的解决方案来增强客人体验。将科技融入饭店体验可提高顾客舒适度、个人化和参与度。因此,先进技术的持续采用将大幅提升市场规模的成长,2024年市场规模将超过1,049.4亿美元,2031年估值将达到1,405.1亿美元。
豪华酒店越来越注重透过提供量身定制的活动、个人化行程和独特的健康计划来满足消费者的需求。新一代,尤其是千禧世代和 Z 世代,正在寻求将他们与当地文化和自然而不是传统旅游联繫起来的沉浸式体验。由于人们越来越重视消费者满意度,预计该市场从 2024 年到 2031 年将以 4.10% 的复合年增长率成长。
豪华酒店市场定义/概述
豪华饭店是超越传统住宿设施的顶级住宿设施,为客人提供特殊而奢华的体验。这些酒店的特点是高水准的舒适度和对卓越服务的承诺,并且通常采用精心设计的内饰,体现出精緻和优雅。从室内设计到材料的选择,每个细节都经过仔细考虑,以确保营造出视觉吸引力和温馨的氛围。
豪华饭店的主要目标是营造休息和放鬆的氛围,并满足要求更高标准接待的客人。这是透过预测每位客人的需求和偏好的个人化服务来实现的,创造一个让客人感到被呵护和重视的环境。
除了豪华的住宿之外,这些饭店通常还拥有各种高檔设施,包括世界一流的水疗中心、精緻的餐厅和高檔休息室。这些饭店提供全面的体验,让客人可以在閒暇时放鬆身心并享受豪华服务。此外,豪华酒店经常提供独特的体验,例如精心挑选的活动和当地游览,以增强客人的整体体验。毕竟,豪华酒店树立了酒店业的卓越标准,并努力创造令人难忘的住宿体验,给人留下持久的印象。
旅游业的成长正在加速豪华饭店的成长。根据联合国世界旅游组织(UNWTO)统计,2019年国际旅游人数达15亿人次,较上年增加4%。世界旅行和旅游理事会(WTTC)报告称,2019年,旅行和旅游业对全球GDP的贡献率为10.4%,达到9.2兆美元。世界银行预计,全球中产阶级人数将从2020年的32亿增加到2030年的53亿。根据经合组织的数据,2015年至2020年间,成员国人均家庭可支配所得每年增长0.7%。 Expedia 的一项调查显示,74% 的美国人将体验置于商品之上。根据探险旅游贸易协会的报告,2012年至2018年间,探险旅游市场以每年21%的速度成长。
商务旅行和 MICE(会议、奖励旅游、会议和展览)正在不断发展。全球商务旅行协会预测,2022年,商务旅行支出将达到1.7兆美元,年增率为7%。技术进步改善宾客体验 根据 Oracle Hospitality 的一项研究,64% 的饭店宾客表示,饭店继续投资改善宾客体验的技术 "非常重要" 或 "极其重要" 。根据 Hospitality Technology 的 2020 年住宿技术调查,54% 的饭店计划增加 IT 预算。可持续和环保的豪华旅行趋势。根据 Booking.com 的《2021 年永续旅行报告》,83% 的全球旅客认为永续旅行至关重要,61% 的人表示,疫情让他们希望在未来更永续地旅行。世界永续旅游理事会报告称,2018 年至 2020 年间,寻求永续旅游认证的企业数量增加了 32%。
全球经济不确定性和衰退风险对豪华饭店市场产生重大影响。在经济低迷时期,休閒和商务旅客往往远离豪华饭店。世界银行预计,全球经济成长率预计将从2022年的3.1%放缓至2023年的2.1%,这是30年来最慢的成长速度,不包括2009年和2020年的大衰退。营运成本增加。劳动力、能源和消耗品成本的上升给豪华酒店的利润带来压力,可能导致房价上涨和服务品质下降。
美国劳工统计局报告称,截至 2023 年 7 月的 12 个月(季节性调整前),所有城市国家的消费者物价指数 (CPI-U) 上涨了 3.2%。其他住宿平台的竞争; Airbnb 和 VRBO 等平台的兴起为旅客提供了另类的豪华住宿选择,而且价格通常具有竞争力。据Airbnb称,2022年房间和体验预订量将达到3.937亿次,比2021年增长31%,对传统酒店来说是强有力的竞争对手。环境问题和永续发展压力。人们对环境问题的认识不断提高,促使豪华酒店采取可持续的做法,但这样做的成本可能很高。
The growing acceptance of advanced technologies among guests is prompting luxury hotels to enhance the guest experience through seamless and innovative solutions. Integrating technology into the hospitality experience improves comfort, personalization, and engagement for customers. Thus, the increasing adoption of advanced technology surged the growth of market size surpassing USD 104.94 Billion in 2024 to reach a valuation of USD 140.51 Billion by 2031.
Luxury hotels are increasingly focused on meeting consumer demands by offering tailored activities, personalized itineraries, and unique wellness programs. New generations, particularly millennials and Generation Z, seek immersive experiences that connect them with local cultures and nature rather than traditional tourism. Thus, the increasing focus on consumer satisfaction enables the market to grow at aCAGR of 4.10% from 2024 to 2031.
Luxury Hotel Market: Definition/ Overview
A luxury hotel is a premier lodging establishment that transcends traditional accommodations to provide guests with an extraordinary and opulent experience. These hotels are characterized by their commitment to high levels of comfort and exceptional service, often featuring meticulously designed interiors that reflect sophistication and elegance. Every detail is carefully considered, from the decor to the choice of materials, ensuring a visually stunning and inviting atmosphere.
The primary aim of luxury hotels is to cultivate an ambiance of indulgence and relaxation, catering to guests seeking a higher standard of hospitality. This is achieved through personalized services that anticipate the needs and preferences of each visitor, fostering an environment where guests feel pampered and valued.
In addition to their luxurious accommodations, these hotels often boast a range of upscale amenities, including world-class spas, fine dining restaurants, and exclusive lounges. These facilities provide a holistic experience, allowing guests to unwind and enjoy indulgent services at their leisure. Furthermore, luxury hotels frequently offer unique experiences, such as curated events and local excursions, enhancing the overall guest experience. Ultimately, luxury hotels strive to create memorable stays that leave a lasting impression, setting the standard for excellence in the hospitality industry.
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The increasing tourism industry surges the growth of luxury hotels. According to the United Nations World Tourism Organization (UNWTO), international tourist arrivals reached 1.5 billion in 2019, a 4% increase from the previous year. The World Travel & Tourism Council (WTTC) reported that the travel and tourism sector contributed 10.4% to global GDP in 2019, amounting to USD 9.2 Trillion. The World Bank estimated that the global middle class was expected to grow from 3.2 billion people in 2020 to 5.3 billion by 2030. According to the OECD, the average household disposable income per capita in its member countries increased by 0.7% annually between 2015 and 2020. A survey by Expedia found that 74% of Americans prioritize experiences over products or things. The Adventure Travel Trade Association reported that the adventure travel market grew at an annual rate of 21% between 2012 and 2018.
Growth in business travel and MICE (Meetings, Incentives, Conferences, and Exhibitions) sector. The Global Business Travel Association projected that business travel spending would reach USD 1.7 Trillion by 2022, growing at a rate of 7% annually. Technological advancements enhancing guest experiences A survey by Oracle Hospitality found that 64% of hotel guests said it was "very or extremely important" for hotels to continue investing in technology to enhance the guest experience. According to Hospitality Technology's 2020 Lodging Technology Study, 54% of hotels planned to increase their IT budgets. Sustainable and eco-friendly luxury travel trends. Booking.com's Sustainable Travel Report 2021 found that 83% of global travelers think sustainable travel is vital, with 61% saying the pandemic has made them want to travel more sustainably in the future. The Global Sustainable Tourism Council reported a 32% increase in the number of businesses seeking sustainable tourism certification between 2018 and 2020.
Global economic uncertainties and recession risks significantly impact the luxury hotel market. During economic downturns, both leisure and business travelers tend to cut back on luxury accommodations. According to the World Bank, global growth is projected to decelerate from 3.1% in 2022 to 2.1% in 2023, the weakest growth rate in three decades, excluding the global recessions of 2009 and 2020. Rising Operational Costs. Increasing costs of labor, energy, and supplies are putting pressure on luxury hotels' profit margins, potentially leading to higher room rates or reduced services.
The U.S. Bureau of Labor Statistics reported that the Consumer Price Index for All Urban Consumers (CPI-U) increased 3.2% over the 12 months ending July 2023, before seasonal adjustment. Competition from Alternative Accommodation Platforms. The rise of platforms like Airbnb and VRBO is providing travelers with alternative luxury accommodation options, often at competitive prices. Airbnb reported 393.7 million nights and experiences booked in 2022, a 31% increase from 2021, indicating strong competition for traditional hotels. Environmental Concerns and Sustainability Pressures. Increasing awareness of environmental issues is pushing luxury hotels to adopt sustainable practices, which can be costly to implement.
The business hotels segment is emerging as dominant in the luxury hotel market, driven by the rise of digital nomadism and the remote work culture. This new category of travelers seeks accommodations that blend leisure and business amenities, creating a demand for hotels that cater to both needs. Luxury business hotels are responding to this trend by providing top-tier workspaces, complete with high-speed internet and meeting facilities, alongside spa services, fine dining, and recreational options. This well-rounded approach ensures that guests can seamlessly transition from work to relaxation.
Additionally, sustainability and eco-consciousness have become pivotal factors influencing consumer preferences, even within the luxury sector. Many upscale business hotels are now adopting eco-friendly practices and designs, aligning their operations with the sustainability goals of modern corporations. This commitment to sustainability not only attracts environmentally conscious travelers but also enhances the overall appeal of these hotels.
The chain segment is projected to dominate the luxury hotel market, leveraging a combination of wider distribution, operational efficiency, and consistent quality. Chain hotels benefit significantly from their scale, which allows them to achieve cost advantages in critical areas such as purchasing, marketing, and personnel training. This scale enables them to offer competitive pricing while still upholding high service standards, making them attractive to a broad range of travelers.
Moreover, the operational effectiveness of chain hotels extends to their procurement processes, where they can negotiate favorable terms with vendors and suppliers due to the large volume of business they generate. This ability to control costs without compromising quality translates into enhanced guest experiences, as chains can allocate resources toward maintaining luxurious amenities and personalized services.
North America substantially dominates in luxury hotels market owing to the increasing disposable income and consumer investment. The rise in disposable income in North America has led to increased spending on luxury travel experiences, including high-end hotel accommodations. According to the U.S. Bureau of Economic Analysis, personal income increased by USD 60.1 Billion (0.3 percent) in June 2023, while personal consumption expenditures (PCE) increased by USD 64.8 Billion (0.4 percent). The Conference Board reports that consumer confidence in the U.S. increased in July 2023 to 117.0 (1985=100), up from 110.1 in June, indicating a positive outlook on spending.
Growth in Business Travel and MICE (Meetings, Incentives, Conferences, and Exhibitions) Sector.
The recovery and growth of business travel, particularly in the MICE sector, is driving demand for luxury accommodations in major North American cities. The Global Business Travel Association (GBTA) forecasts that global business travel spending will reach USD 1.4 Trillion in 2024, surpassing 2019 levels. Rising Trend of Experiential Luxury Travel. There's a growing preference among affluent travelers for unique, authentic experiences, which luxury hotels are well-positioned to provide. A study by Euromonitor International found that 76% of consumers in North America prioritize experiences over material possessions.
The ease of travel within the Asia Pacific region, coupled with rising incomes, is boosting intra-regional tourism and driving demand for luxury accommodations. The United Nations World Tourism Organization (UNWTO) reported that Asia and the Pacific recorded 86% year-on-year growth in international arrivals in 2022, reaching 17% of pre-pandemic levels. According to the Pacific Asia Travel Association (PATA), intra-regional travel is expected to account for 74% of all international visitor arrivals into and across Asia Pacific destinations in 2023.
The expanding middle class and increasing disposable income in many Asia Pacific countries are fueling demand for luxury travel experiences, including high-end hotel accommodations. According to the World Bank, GDP per capita (current US$) in the East Asia & Pacific region increased from $11,476 in 2020 to $13,154 in 2021, indicating growing wealth in the region. A report by McKinsey projects that by 2030, 88% of the next billion entrants into the middle class will be from Asia. The Asia Pacific region has seen a significant increase in the number of HNWIs, who are more likely to seek out luxury travel experiences.
The competitive landscape of the Luxury Hotel Market is characterized by a combination of established global brands and independent properties. Success requires a focus on exceptional service, unique experiences, and a commitment to sustainability and social responsibility.
The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the luxury hotel market include: