全球数位地图市场规模：地区、范围和预测

数位地图市场规模及预测

数位地图市场规模预计到2024年将达到259.5亿美元，到2031年将达到1009亿美元，2024年至2031年复合年增长率为18.50%。数位地图是地理位置的电子錶示形式，可以使用各种数位设备（包括智慧型手机、平板电脑和笔记型电脑）存取和导航。它使用地理资讯系统 (GIS) 和卫星图像等技术来提供有关位置、路线和地理特征的详细、互动式和最新资讯。数位地图有多种应用，包括导航、物流、城市规划和环境监测。数位地图支援即时交通更新、路线优化、地点服务和区域分析等功能，使其成为个人和专业用途的重要工具。

在开发技术和用户需求变化的支持下，数位地图即将实现巨大飞跃。人工智慧 (AI)、机器学习和扩增实境 (AR) 技术预计将提高数位地图的准确性、互动性和上下文相关性。与智慧型设备和物联网（IoT）的整合将扩展其应用，包括无人驾驶汽车、智慧城市和个人化定位服务。

此外，卫星技术和数据分析的发展正在实现更详细和动态的地图解决方案，使从灾害管理到零售等广泛的企业受益。随着这些技术的进步，数位地图可能会继续影响我们与周围环境互动和瞭解周围环境的方式。

全球数位地图市场动态

塑造全球数位地图市场的主要市场动态

主要市场驱动因子

智慧型手机普及率提高：

智慧型手机的普及正在推动数位地图市场的成长。根据GSMA的《2023年行动经济》研究，预计全球智慧型手机普及率将在2022年达到78%，2030年达到84%。智慧型手机使用量的成长与数位地图服务不断增长的需求成正比，因为消费者依赖智慧型手机提供导航和定位服务。

智慧城市措施：

全球对智慧城市发展的推动增加了对数位地图技术的需求。根据联合国预测，到 2050 年，预计全球 68% 的人口将居住在城市。这些城市化趋势正在推动对智慧城市计画的投资，这些计画严重依赖数位地图来促进城市规划和管理。根据国际数据公司 (IDC) 的数据，到 2023 年，全球智慧城市支出将达到 1,895 亿美元，其中大部分用于定位和地图技术。

自动驾驶汽车技术的进步：

自动驾驶汽车技术的进步正在促进高清数位地图的创建。根据美国交通部国家公路交通安全管理局（NHTSA）预测，到 2023 年，将有 1,752 辆自动驾驶和其他先进驾驶辅助系统车辆进入测试和商业使用。越来越多的自动驾驶汽车需要极其精确的数位地图。

主要挑战

资料准确性与可靠性：

提供准确可靠的数据是数位地图市场的主要挑战。不准确或过时的资讯会导致导航问题和不正确的空间分析，从而降低使用者的信心和应用程式的有效性。快速的空间变化（例如新建筑和道路变化）加剧了这个问题，这需要不断更新和验证。物流、城市规划和紧急应变等应用需要准确的数据，因此数据准确性对于市场成功至关重要。

地理资料碎片：

地理资料来源分散，因此很难建立全面且一致的地图。不同的提供者有不同的格式、标准和程序，这会造成差异并使资料整合变得困难。这种分散性降低了数位地图的品质和可用性，并阻碍了提供一致的使用者体验的努力。资料格式的标准化和改进的互通性对于解决这个问题至关重要。

监理合规性：

遵守因地区而异的各种法规非常困难且成本高昂。管理地理资料和地图服务使用的法规因国家/地区而异，并影响资料的收集、储存和共享方式。遵守这些法规需要不断的改变和法律专业知识，从而降低营运效率并增加成本。不合规可能会导致法律挑战和製裁，从而破坏市场稳定和成长。

使用者适应与训练：

数位地图的用处取决于使用者能否理解和使用其功能。使用者对技术的熟练程度的差异可能会增加采用障碍并限制市场潜力。提供足够的培训和使用者支援对于获得数位地图的优势至关重要，但会增加营运费用和复杂性。提供使用者友善的介面和全面的支援可以帮助缓解这些问题并提高市场渗透率。

主要趋势：

人工智慧 (AI) 整合：

人工智慧 (AI) 正逐渐融入数位地图中，以改善即时交通资讯、预测导航和个人化推荐等功能。人工智慧演算法分析大量数据以提高准确性和效率，使数位地图能够更好地响应用户需求。这一趋势正在推动导航和基于位置的服务的发展，为客户提供更个人化和动态的体验。人工智慧也将改善模式检测和决策，提高整体市场价值和竞争力。

5G技术的出现：

5G技术的引入预计将透过实现更快、更可靠的数据传输对数位地图市场产生重大影响。 5G网路实现即时更新和流畅连接，提高数位地图和地点服务的便利性。 5G更高的速度和更低的延迟将有助于开发无人驾驶汽车和智慧城市等更先进的应用，推动产业成长和创新。

增强的卫星和无人机影像：

卫星和无人机技术的进步正在提高数位地图中使用的地理数据的品质和解析度。高解析度摄影以及无人机和卫星的定期更新使地图更加准确和详细。此举将提高数位地图在城市规划、农业和灾害管理等领域的潜力。透过提供消费者更准确、最新的资讯、更好的影像，有助于扩大市场。

智慧城市的发展：

智慧城市的兴起对先进的数位地图系统产生了需求，以支持城市管理和基础设施发展。智慧城市使用数位地图来实现交通控制、能源优化和公共安全等目的。对智慧城市计画的日益重视正在为数位地图技术创造新的可能性，以帮助改善城市规划和城市服务，并推动市场扩张。

目录

第一章简介

• 市场定义
• 市场区隔
• 调查方法

第 2 章执行摘要

• 主要发现
• 市场概览
• 市场亮点

第三章市场概述

• 市场规模与成长潜力
• 市场趋势
• 市场推动因素
• 市场阻碍因素
• 市场机会
• 波特五力分析

第 4 章数位地图市场：按类型

• 室外地图
• 室内地图
• 卫星影像
• 街道地图

第五章数位地图市场：依用途

• 消费者导航
• 企业解决方案
• 政府/公营机构
• 基于位置的服务 (LBS)

第 6 章数位地图市场：按应用划分

• 汽车/交通
• 智慧城市与都市规划
• 电子商务与随选服务
• 自然资源与环境管理

第七章区域分析

• 北美
• 美国
• 加拿大
• 墨西哥
• 欧洲
• 英国
• 德国
• 法国
• 义大利
• 亚太地区
• 中国
• 日本
• 印度
• 澳大利亚
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中东/非洲
• 南非
• 沙乌地阿拉伯
• 阿拉伯联合大公国

第 8 章市场动态

• 市场推动因素
• 市场阻碍因素
• 市场机会
• 新冠肺炎 (COVID-19) 对市场的影响

第九章竞争态势

• 主要公司
• 市占率分析

第十章公司简介

• Google Maps
• Apple Maps
• HERE Technologies
• TomTom
• NavInfo
• Mapbox

第 11 章市场前景与机会

• 新兴技术
• 未来市场趋势
• 投资机会

第12章附录

• 缩写列表
• 来源与参考文献

Digital Maps Market Size And Forecast

Digital Maps Market size was valued at USD 25.95 Billion in 2024 and is projected to reach USD 100.9 Billion by 2031 , growing at a CAGR of 18.50% from 2024 to 2031. Digital maps are electronic representations of geographic places that can be accessed and navigated using a variety of digital devices, such as smartphones, tablets, and laptops. They use technology like Geographic Information Systems (GIS) and satellite photography to deliver detailed, interactive, and current information on locations, routes, and geographic features. Digital maps are utilized in a variety of applications, including navigation, logistics, urban planning, and environmental monitoring. They support features such as real-time traffic updates, route optimization, location-based services, and geographical analysis, making them important tools for both personal and professional use.

Digital maps are poised for considerable breakthroughs, driven by developing technologies and changing user demands. Artificial intelligence (AI), machine learning, and augmented reality (AR) technologies are projected to improve digital maps' accuracy, interactivity, and contextual relevance. Integration with smart devices and the Internet of Things (IoT) will broaden their uses, including driverless vehicles, smart cities, and personalized location-based services.

Furthermore, developments in satellite technology and data analytics will allow for more detailed and dynamic mapping solutions, benefiting a wide range of businesses from disaster management to retail. As these technologies advance, digital maps will continue to shape how we interact with and comprehend our surroundings.

Global Digital Maps Market Dynamics

The key market dynamics that are shaping the global digital maps market include:

Key Market Drivers:

Increase in Smartphone Penetration:

Smartphone adoption is driving growth in the digital maps market. According to the GSMA's "The Mobile Economy 2023" research, global smartphone adoption hit 78% in 2022 and is expected to reach 84% by 2030. This increase in smartphone usage is directly proportional to the rising demand for digital mapping services, as consumers rely on their smartphones for navigation and location-based services.

Smart City Initiatives:

The global push for smart city development is increasing the demand for digital mapping technologies. According to the United Nations, 68% of the world's population is expected to reside in cities by 2050. This urbanization trend is driving investment in smart city projects, which rely largely on digital mapping to facilitate urban planning and management. According to the International Data Corporation (IDC), global smart city spending will reach USD 189.5 Billion by 2023, with a large chunk going toward location information and mapping technologies.

Advancements in Autonomous Vehicle Technology:

Advancements in autonomous vehicle technology are driving the creation of high-definition digital maps. According to the National Highway Traffic Safety Administration (NHTSA) of the United States Department of Transportation, there were 1,752 automated driving systems and other advanced driver support systems vehicles in testing and commercial usage in 2023. The expanding number of self-driving vehicles necessitates incredibly precise and accurate digital maps.

Key Challenges:

Data Accuracy and Reliability:

Providing accurate and reliable data is a big difficulty in the digital maps market. Inaccurate or out-of-date information can cause navigation problems and erroneous spatial analysis, reducing user confidence and application efficacy. This problem is worsened by the rapid pace of spatial changes, such as new building or road alterations, which necessitate ongoing updates and validation. Accurate data is required for applications such as logistics, urban planning, and emergency response, making data accuracy important to market success.

Geographic Data Fragmentation:

Geographic data sources are fragmented, making it difficult to create comprehensive and consistent maps. Different providers may utilize different formats, standards, and procedures, resulting in discrepancies and difficulty in data integration. This dispersion can degrade the quality and usability of digital maps, hindering efforts to provide a consistent user experience. Standardizing data formats and increasing interoperability are essential for tackling this issue.

Regulatory Compliance:

Adhering to various regulatory regulations in different regions can be difficult and expensive. Regulations governing the use of geographic data and mapping services differ by country, influencing data collection, storage, and sharing. Compliance with these regulations necessitates constant changes and legal expertise, which reduces operating efficiency and raises expenses. Noncompliance can result in legal challenges and sanctions, compromising market stability and growth.

User Adaptation and Training:

The usefulness of digital maps is dependent on the users' ability to understand and use their features. Variations in user familiarity with technology might create hurdles to adoption, limiting the market's potential. Providing proper training and user support is critical for reaping the benefits of digital maps, but it increases operational expenses and complexity. Providing user-friendly interfaces and thorough assistance can help to mitigate these issues and increase market adoption.

Key Trends:

Integration of Artificial Intelligence (AI):

Artificial intelligence (AI) is gradually being integrated into digital maps to improve features like real-time traffic updates, predictive navigation, and personalized recommendations. AI algorithms analyze massive volumes of data to increase accuracy and efficiency, making digital maps more responsive to user requirements. This trend is pushing developments in navigation and location-based services, providing customers with more personalized and dynamic experiences. AI also improves pattern detection and decision-making, increasing overall market value and competitiveness.

Emergence of 5G Technology:

The introduction of 5G technology is projected to have a substantial impact on the digital maps market by allowing for quicker and more reliable data transfer. 5G networks enable real-time updates and smooth connectivity, hence improving the usefulness of digital maps and location-based services. 5G's improved speed and lower latency will help to develop more advanced applications like driverless vehicles and smart cities, hence promoting industry growth and innovation.

Enhanced Satellite and Drone Imagery:

Advances in satellite and drone technology are raising the quality and resolution of geographic data used in digital maps. High-resolution photography and regular updates from drones and satellites allow for more accurate and detailed maps. This movement improves the possibilities of digital maps in fields such as urban planning, agriculture, and disaster management. The availability of better imaging is propelling market expansion by providing consumers with more precise and current information.

Growth of Smart Cities:

The rise of smart cities is generating demand for advanced digital mapping systems to aid in urban management and infrastructure development. Smart cities use digital maps for purposes including traffic control, energy optimization, and public safety. The growing emphasis on smart city efforts is driving market expansion by opening up new potential for digital mapping technology to help with urban planning and city service enhancement.

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Global Digital Maps Market Regional Analysis

Here is a more detailed regional analysis of the global digital maps market:

North America:

North America, continues to be the dominant region in the digital maps market for a variety of reasons. Major technology companies, a booming car industry, and the widespread use of location-based services all contribute to this supremacy. The region's leadership is strengthened by ongoing technology breakthroughs and the growing integration of digital mapping across multiple sectors.

According to the United States Bureau of Labor Statistics, employment in cartography and photogrammetry is expected to increase by 4% between 2022 and 2032, showing a growing demand for competent digital mapping experts. The U.S. Department of Transportation's 2023 Intelligent Transportation Systems (ITS) Strategic Plan also emphasizes a significant push for advanced mapping technologies, with over 80% of major U.S. cities expected to incorporate real-time digital mapping into traffic management systems by 2026. This expansion is fueled by the region's strong infrastructure and dedication to innovation.

The growth of autonomous vehicle technologies is driving the North American digital maps market. The U.S. Government Accountability Office predicts that up to 15% of new car sales will be fully autonomous by 2030, creating a high demand for precise and frequently updated digital maps. Furthermore, widespread smartphone adoption, with 84.4% of US households having a smartphone subscription by 2022, has resulted in greater use of map-based applications.

The Google Maps Platform has approximately 1 billion monthly active users globally, with a sizable chunk coming from North America. The e-commerce growth, with US sales expected to exceed USD 1.09 Trillion by 2023, is also driving demand for enhanced mapping systems for logistics and delivery. These considerations highlight North America's crucial role in fostering digital mapping innovation and acceptance.

Asia Pacific:

The Asia Pacific region is experiencing the fastest growth in the digital maps market, driven by rapid urbanization, technological advancements, and expanding key industries. Countries such as China, India, Japan, and South Korea are driving this digital transition, with digital mapping technologies becoming increasingly important in industries such as transportation, e-commerce, and urban development. According to the United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP), the region's urban population is projected to grow from 2.3 billion in 2020 to 3.5 billion by 2050. This boom in urbanization is driving demand for advanced digital mapping technologies to help with city planning, traffic control, and public services.

The automobile industry and e-commerce growth are other key drivers of Asia Pacific's digital maps market. In 2022, China and India will generate approximately 27 million and 5.4 million automobiles, respectively, increasing the demand for in-vehicle navigation systems and high-definition maps for advanced driver assistance systems (ADAS).

Furthermore, the amount of e-commerce transactions in China is expected to exceed USD 6.3 Trillion by 2022, increasing the need for digital mapping solutions to optimize logistics and last-mile deliveries. The region's smart cities initiatives, such as India's Smart Cities Mission, which aspires to build 100 smart cities and has completed a number of projects, highlight the growing demand for advanced digital mapping technologies.

Global Digital Maps Market: Segmentation Analysis

The Global Digital Maps Market is Segmented on the basis of Type, Component, Purpose, Application, And Geography.

Digital Maps Market, By Type

• Outdoor Maps
• Indoor Maps

3D and 4D Metaverse

Based on Type, the market is fragmented into Outdoor Maps, Indoor Maps, and 3D and 4D Metaverse. Outdoor Maps currently dominate the digital maps market as a result of their broad use in navigation, transit, and location-based applications. Their wide applications in fields like as road mapping, real-time traffic updates, and outdoor leisure help them maintain their leadership position. In contrast, 3D and 4D Metaverse maps are the fastest expanding area, thanks to advances in augmented reality (AR), virtual reality (VR), and immersive digital experiences. The growing need to create comprehensive virtual landscapes for gaming, urban planning, and remote collaboration is rapidly expanding the demand for these sophisticated mapping technologies.

Digital Maps Market, By Component

• Solution
• Service

Based on Component, the market is segmented into Solution and Service. Solutions now dominate the digital maps market due to their comprehensive nature, which includes a wide range of applications such as navigation, GIS, and location-based services. These solutions offer end-to-end capability and integration for a variety of industries, including automotive and logistics. Services are the fastest-growing segment, driven by rising demand for personalized and real-time map updates, analytics, and consultancy. The advent of cloud-based mapping services and on-demand data access is fueling this rapid expansion, as organizations seek bespoke solutions and ongoing support to suit changing needs.

Digital Maps Market, By Purpose

• Navigation Maps
• Thematic Maps
• Satellite Imagery

Based on Purpose, the market is segmented into Navigation Maps, Thematic Maps, and Satellite Imagery. Navigation Maps currently leads the digital maps market due to its crucial role in driving instructions, route planning, and real-time traffic updates, all of which are required for both consumer and commercial applications. Satellite Imagery is the fastest-growing area, thanks to advances in satellite technology and rising demand for high-resolution photos for use in agriculture, urban planning, and environmental monitoring. The capacity to collect precise, wide-area data and give quick updates is driving tremendous growth in this industry.

Digital Maps Market, By Application

• Automotive
• Telecommunications
• Logistics and Transportation
• Government
• Retail
• Real Estate

Based on Application, the market is segmented into Automotive, Telecommunications, Logistics and Transportation, Government, Retail, and Real Estate. The Automotive category is currently leading the digital maps market due to its critical role in allowing enhanced navigation systems, driver support technologies, and self-driving automobiles. Automotive manufacturers and technology businesses are making significant investments in high-precision maps to improve driver safety and experience. Logistics & Transportation, on the other hand, is the fastest-growing segment, owing to the increased demand for optimum routing, real-time traffic information, and effective supply chain management. The expansion of e-commerce and the desire for effective last-mile delivery solutions are driving growth in this industry.

Digital Maps Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World
• On the basis of Geography, the Global Digital Maps Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America is currently leading the digital maps market, owing to its superior technological infrastructure, widespread adoption of location-based services, and considerable investments in automobile navigation and smart city programs. The region's significant market presence is fueled by big technology companies and the extensive use of digital maps in numerous industries. The Asia Pacific region is the fastest-growing, driven by rapid urbanization, rising smartphone penetration, and technological developments in nations such as China, India, and Japan. The region's rapid growth in the automotive and logistics sectors, as well as smart city projects, is driving demand for digital mapping solutions.

Key Players

• The "Global Digital Maps Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are
• TomTom NV, HERE Technologies, Apple, Inc., Alibaba Group, Navinfo Co., Ltd, INRIX, Inc., Baidu, Inc., MapBox, Inc., Environmental Systems Research Institute (ESRI), and Alphabet, Inc.
• The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Digital Maps Market Recent Developments
• In April 2022, Mapbox will equip Toyota and Lexus automobiles with next-generation navigation.
• In November 2022, Tencent Cloud and NavInfo Europe formed a partnership to provide safe and compliant cloud and cybersecurity solutions to the automotive industry.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Digital Maps Market, By Type

• Outdoor Maps
• Indoor Maps
• Satellite Imagery
• Street Maps

5. Digital Maps Market, By Usage

• Consumer Navigation
• Enterprise Solutions
• Government and Public Sector
• Location-Based Services (LBS)

6. Digital Maps Market, By Application

• Automotive and Transportation
• Smart Cities and Urban Planning
• E-commerce and On-Demand Services
• Natural Resources and Environmental Management

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Google Maps
• Apple Maps
• HERE Technologies
• TomTom
• NavInfo
• Mapbox

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References