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市场调查报告书
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全球人造草坪市场规模：按安装、按应用、按纤维基材、按填充材料、按地区、范围和预测

Global Artificial Grass Market Size By Installation, By Application, By Fiber Base Material, By Infill Material, By Geographic Scope And Forecast
出版日期: | 出版商: Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

价格
简介目录

人造草市场规模及预测

2023年人造草坪市场规模为46.5亿美元，预计2031年将达78.4亿美元，2024年至2031年复合年增长率为6.74%。人造草通常称为合成草或模拟草，是模仿天然草的外观和功能的人造表面。人造草坪通常是透过将合成纤维编织到背衬材料中来製造的，其设计类似于真草。人造草具有许多优点，包括维护成本低、耐用性高、耐人流和恶劣天气。

人造草坪广泛应用于难以或不切实际维护天然草坪的园艺、运动场和休閒区。它们的用途范围从住宅草坪和企业景观到运动场和游乐场。

此外，它还为体育运动提供了统一的比赛场地，并提高了室外空间的美感。

人造草市场动态

塑造人造草坪市场的主要市场动态

主要市场推动因素

降低维修成本：

人造草不需要定期割草、施肥或浇水，大大减少了维护和劳动成本。这种节省成本的特点是住宅和商业业主转向人造草坪的一个令人信服的理由。

运动/休閒用途

人造草坪耐用且全天候，是运动场和休閒区的理想选择。它提供了一致、耐用的比赛场地，可提高体育场、学校和社区公园的使用率。

美学吸引力和多功能性：

由于技术进步，现代人造草坪的外观和感觉比以往任何时候都更像真正的草坪。其适应性和美学吸引力使其适用于从景观美化到室内装饰的广泛应用，推动市场成长。

节约用水举措：

随着世界各地节约用水变得越来越重要，越来越多的地方采用人造草坪，从而减少了浇水的需要。它在水资源有限的干旱多发地区尤其有吸引力，增加了对人造草坪的需求。

主要课题

初始实施成本：

安装人造草坪通常需要大量的初始成本，这让一些潜在消费者望而却步。需要适当的准备和材料，增加了初期成本，难以普及。

吸热舒适度：

当暴露在阳光直射下时，人造草比天然草要热得多，这使得人造草不舒服并限制了其在最热时的使用。这使它们在高度暴露的情况下使用时处于不利地位。

环境考量：

儘管人造草坪有许多好处，但它是由塑胶製成的，因此在其生命週期结束时会对环境产生不利影响，包括回收和处置方面的课题。这种环境足迹是业务成长的主要障碍。

主要趋势：

绿色创新：

製造商越来越注重生产环保人造草坪。这包括在製造过程中采用回收材料，提高人造草皮使用寿命结束时的可回收性，以及减少製造过程中的碳足迹。其目的是吸引具有环保意识的消费者和希望减少生态足迹的企业。

技术进步：

提高耐用性、质感和外观的人造草技术越来越受欢迎。抗紫外线纤维、抗菌性能和增强的排水系统是新创新的一些例子。这些进步试图透过使其更类似于真草并在各种条件下表现更好来使人造草坪更具吸引力。

应用领域的拓展：

除了传统的景观美化和运动场之外，人造草坪还在游乐场、室内设施、商业空间，甚至屋顶和阳台等不寻常的地方找到了新的用途。人造草坪的适应性、低维护成本和美观正在推动其发展。

人造草市场区域分析

人造草市场更详细的区域分析如下：

北美：

根据验证市场研究，预计北美将在预测期内主导人造草坪市场。北美对人造草坪的需求受到低维护景观解决方案日益增长的趋势的推动，特别是在缺水或严格节水法规的地区。

用于运动场和体育场的人造草皮在北美越来越受欢迎，因为它能够承受广泛的使用，最大限度地减少维护成本，并提供均匀的比赛场地。

由于热浪和干旱等极端天气事件，北美部分地区越来越多地使用合成草皮，作为天然草的可持续替代品，天然草需要定期浇水和护理。

此外，快速的城市化和有限的传统景观空间正在推动北美地区空间有限的住宅和商业环境中采用人造草坪。

亚太地区：

预计亚太地区人造草坪市场在预测期内将以最高的复合年增长率成长。亚太地区的城市化和建筑率的提高鼓励住宅、商业和公共建筑中的低维护景观美化解决方案，例如人造草坪。

亚太地区对体育和娱乐活动的兴趣日益浓厚，推动了对运动场、游乐场、休閒空间等耐用、全天候人造草皮的需求。

人造草坪可以节约用水，并且较少依赖杀虫剂和化肥，这使其成为水资源短缺和环境问题严重的地区的首选，例如澳大利亚和印度的部分地区。

此外，政府支持永续发展和绿色基础设施的举措以及鼓励节约用水的立法正在推动亚太地区采用人造草坪作为实现环境目标的手段。

欧洲

在欧洲，日益增强的环保意识和对永续发展的关注正在推动人造草坪在景观美化和体育设施中的使用，人造草坪是天然草坪的节水且环保的替代品。

在一些欧洲国家，严格的用水法规和干旱条件鼓励在住宅和商业景观中使用人造草，以节约用水并最大限度地减少灌溉需求。

体育联赛、锦标赛和娱乐活动在欧洲很受欢迎，增加了对高品质运动场的需求。

此外，由于欧洲城市化程度的不断提高以及人口稠密的绿色空间的缺乏，人造草坪可用于成熟的草坪不切实际或不可用的城市环境，例如屋顶花园、阳台和庭院。

目录

第1章 全球人造草坪市场介绍

  • 市场概况
  • 调查范围
  • 先决条件

第2章 验证市场研究研究方法

  • 数据挖掘
  • 二次调查
  • 初步调查
  • 专家建议
  • 质量检查
  • 最终审查
  • 数据三角测量
  • 自下而上的方法
  • 自上而下的方法
  • 调查流程
  • 数据源

第3章 执行摘要

  • 概述
  • 绝对的获利机会
  • 市场吸引力
  • 未来市场机会

第4章：世界人造草坪市场前景

  • 概述
  • 市场动态
    • 促进因素
    • 阻碍因素
    • 机会
  • 波特的五力模型
  • 价值链分析

第5章世界人造草市场：依安装分类

  • 概述
  • 墙面覆层
  • 地面

第6章 全球人造草坪市场：依应用分类

  • 概述
  • 接触运动
  • 非接触性运动
  • 閒暇
  • 庭园绿化

第7章 全球人造草坪市场（依纤维基材划分）

  • 概述
  • 聚乙烯
  • 聚丙烯
  • 尼龙

第8章全球人造草坪市场：依填充材料分类

  • 概述
  • 石油填充
  • 沙子填充
  • 植物性填充物

第9章全球人造草市场：按地区

  • 概述
  • 北美
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 欧洲其他地区
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 亚太其他地区
  • 拉丁美洲
    • 巴西
    • 阿根廷
    • 洛杉矶其他地区
  • 中东/非洲
    • 阿拉伯联合酋长国
    • 沙乌地阿拉伯
    • 南非
    • 其他中东/非洲

第10章 全球人造草皮市场竞争态势

  • 概述
  • 各公司市场排名
  • 主要发展策略
  • 公司区域足迹
  • 各公司的行业足迹
  • ACE矩阵

第11章 公司简介

  • Dow Dupont
  • Tarkett
  • Shaw Industries Group
  • Victoria PLC
  • Controlled Products LLC
  • ACT Global
  • Sport Group
  • TigerTurf
  • SIS Pitches
  • Matrix Turf

第12章附录

  • 相关研究
简介目录
Product Code: 11270

Artificial Grass Market Size And Forecast

Artificial Grass Market size was valued at USD 4.65 Billion in 2023 and is projected to reach USD 7.84 Billion by 2031 , growing at a CAGR of 6.74% from 2024 to 2031 . Artificial grass, commonly referred to as synthetic turf or fake grass, is a man-made surface that is intended to simulate the appearance and functionality of natural grass. It is often manufactured from synthetic fibers designed to resemble actual grass blades and then woven into a backing material. Artificial grass has various advantages, including low maintenance requirements, durability, and the ability to resist heavy foot traffic and inclement weather.

Artificial grass is widely utilized in landscaping, sports fields, and recreational places where natural grass would be difficult or impractical to maintain. Its applications include anything from residential lawns and business landscapes to sports stadiums and playgrounds.

Furthermore, it provides a uniform playing field for sports and improves the aesthetics of outdoor spaces.

Artificial Grass Market Dynamics

The key market dynamics that are shaping the Artificial Grass Market include:

Key Market Drivers

Maintenance Cost Reduction:

Artificial grass eliminates the need for regular mowing, fertilization, and watering, considerably lowering maintenance and labor expenses. This cost savings feature is a compelling reason for both residential and commercial property owners to switch to artificial grass.

Sports and Recreational Applications:

Artificial grass is perfect for sports fields and recreational areas since it is durable and all-weather. It provides a consistent and durable playing surface, boosting its use in stadiums, schools, and community parks.

Aesthetic Appeal and Versatility:

With technological improvements, modern artificial grass now more closely resembles the appearance and feel of genuine grass than ever before. Its adaptability and aesthetic appeal is making it excellent for a wide range of applications, from landscaping to inside decor, driving market growth.

Water Conservation Efforts:

The growing emphasis on water conservation around the world has driven several places to embrace artificial grass, reducing requirement of watering. This is especially enticing in drought-prone locations where water resources are limited, increasing demand for synthetic turf.

Key Challenges:

Initial Installation Cost:

The initial expense of putting artificial grass is frequently substantial, discouraging some potential consumers. The necessity for suitable groundwork and materials increases the initial cost, making wider adoption difficult.

Heat Absorption and Comfort:

Artificial turf becomes substantially hotter than natural grass in direct sunshine, causing discomfort and limiting its use during peak heat hours. This constitutes a disadvantage when used in high-exposure situations.

Environmental Concerns:

Despite its advantages, artificial grass is constructed of plastic and has a detrimental environmental impact at the end of its life cycle, including challenges with recycling and waste. This environmental footprint is a substantial impediment to business growth.

Key Trends:

Eco-Friendly Innovations:

Manufacturers are increasingly focusing on manufacturing eco-friendly artificial grass. This includes employing recycled materials in manufacturing, increasing the recyclability of artificial grass at the end of its life, and lowering the carbon footprint of manufacturing operations. The goal is to appeal to environmentally concerned consumers and businesses trying to lessen their ecological footprint.

Technological Advancements:

The development of artificial grass technologies with improved durability, feel, and look is becoming increasingly popular. UV-resistant fibers, antibacterial characteristics, and enhanced drainage systems are examples of emerging innovations. These advances attempt to make artificial grass more appealing by closely resembling real grass and providing greater performance in a variety of circumstances.

Increased Application Areas:

Aside from traditional landscaping and sports fields, artificial grass is finding new applications in playgrounds, indoor facilities, commercial spaces, and even odd locations such as rooftops and balconies. The adaptability, cheap maintenance, and aesthetic appeal of artificial grass have fueled its growth.

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Artificial Grass Market Regional Analysis

Here is a more detailed regional analysis of the Artificial Grass Market:

North America:

According to Verified Market Research, North America is estimated to dominate in Artificial Grass Market over the forecast period. Artificial grass demand in North America is being driven by an increasing trend of low-maintenance landscaping solutions, particularly in areas with water scarcity or severe water conservation rules.

Artificial grass in sports fields and stadiums is gaining popularity in North America due to its ability to resist extensive use, minimize maintenance costs, and provide uniform playing surfaces.

The use of artificial grass as a sustainable substitute for natural grass, which needs regular watering and upkeep, is increasing in some parts of North America due to extreme weather events including heatwaves and droughts.

Furthermore, rapid urbanization and limited space for traditional landscaping are driving the adoption of artificial grass in residential and commercial settings across North America where space is at a premium.

Asia Pacific:

Asia Pacific is estimated to grow at the highest CAGR within the Artificial Grass Market during the forecast period. The increasing rate of urbanization and construction in the Asia Pacific drives low-maintenance landscaping solutions in residential, commercial, and public settings, such as artificial grass.

The increased interest in sports and recreational activities in Asia Pacific drives up demand for artificial grass for sports fields, playgrounds, and leisure spaces, which is durable and all-weather usable.

Artificial grass is preferred in regions with water scarcity and environmental concerns, such as sections of Australia and India, due to its water-saving properties and lower reliance on pesticides and fertilizers.

Furthermore, government initiatives supporting sustainable development and green infrastructure, together with legislation encouraging water conservation, are driving the adoption of artificial grass in the Asia Pacific as a means of achieving environmental goals.

Europe:

In Europe, growing environmental consciousness and a focus on sustainability are driving the use of artificial grass as a water-saving, eco-friendly alternative to natural grass in landscaping and sports facilities.

Strict water rules and drought circumstances in certain European nations promote the use of artificial grass in residential and commercial landscaping to preserve water and minimize irrigation requirements.

The rise of sports leagues, tournaments, and recreational activities in Europe is driving up demand for high-quality sports fields, making artificial grass a popular choice due to its longevity, performance, and minimal maintenance requirements.

Furthermore, urbanization and the lack of green areas in highly populated European cities is fueling the need for artificial grass in rooftop gardens, balconies, courtyards, and other urban settings where authentic grass is impractical or unavailable.

Global Artificial Grass Market: Segmentation Analysis

The Global Artificial Grass Market is segmented on the basis of Installation, Application, Fiber Base Material, Infill Material, and Geography.

Artificial Grass Market, By Installation

  • Flooring
  • Wall Cladding

Based on Installation, the market is segmented into Flooring, and Wall Cladding. The flooring segment is estimated to dominate the Artificial Grass Market due to the extensive use of artificial grass for flooring purposes in a variety of locations, including sports fields, residential lawns, commercial landscaping, playgrounds, and more. The popularity of artificial grass flooring originates from its durability, low care requirements, and capacity to conserve water, making it an appealing choice for both residential and commercial customers. Also, the growing popularity of artificial turf in sports arenas, because of its year-round usability and stable playing surface is contributing significantly to the segment's domination.

Artificial Grass Market, By Application

  • Contact Sports
  • Non-Contact Sports
  • Leisure
  • Landscaping

Based on Application, the market is segmented into Contact Sports, Non-Contact Sports, Leisure, and Landscaping. The contact sports segment is estimated to grow at the highest CAGR in the Artificial Grass Market. Increasing sports activities and initiatives is driving the construction of new sports facilities and stadiums. The advancements in synthetic grass, including increased durability and antibacterial properties, are driving the use of artificial grass in sports, schools, and public playgrounds, suggesting widespread demand across all sectors.

Artificial Grass Market, By Fiber Base Material

  • Polyethylene
  • Polypropylene
  • Nylon

Based on Fiber Base Material, the market is divided into Polyethylene, Polypropylene, and Nylon. The polyethylene segment is estimated to dominate the market over the forecast period due to polyethylene's adaptability and better blend of durability, attractiveness, and softness, making it ideal for residential use. The material's qualities are well suited to the expanding number of sports fields and pitches throughout the world, helping to meet demand driven by water conservation measures, sports infrastructure expansion, and the quest for low-maintenance landscaping solutions.

Artificial Grass Market, By Infill Material

  • Petroleum-Based Infill
  • Stand Infill
  • Plant-Based Infill

Based on Infill Material, the Artificial Grass Market is divided into Petroleum-Based Infill, Stand Infill, and Plant-Based Infill. The petroleum-based infill segment is estimated to grow at the highest CAGR in the market over the forecast period. Due to their resilience and shock-absorbing qualities, petroleum-based infills, such as Styrene-Butadiene Rubber (SBR) and Ethylene Propylene Diene Monomer (EPDM), have been utilized extensively, particularly in sports grounds. These materials are frequently used in contexts where performance and safety are critical, such as football and soccer fields, where they help to strengthen the playing surface and absorb impact.

Key Players

  • The "Global Artificial Grass Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are
  • Shaw Industries Group, Tarkett, DowDuPont, Victoria PLC, Controlled Products LLC, Act Global, SportGroup, TigerTurf, SIS Pitches, Matrix Turf, ForeverLawn, Blades of Green, SYNLawn, Southwest Greens, Hanwha Solutions, Lano Sports, All Weather Turf, EGrass, Sportlink and El Espartano.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

  • In December 2023, Act Global, a leading artificial grass manufacturer, announced a partnership to supply pitches for the 2023 FIFA Women's World Cup in Australia and New Zealand. This demonstrates the company's commitment to high-performance applications.
  • In November 2023, Tarkett announced a strategic alliance with ForeverLawn, a US-based company, to strengthen its presence in the North American artificial grass sector. This grants them access to ForeverLawn's distribution network and product portfolio.
  • In November 2023, Hanwha Solutions launched a new line of environmentally friendly artificial grass products produced from recyclable materials. This is in response to rising customer demand for sustainable goods.
  • In November 2023, Tarkett, a renowned worldwide flooring business, announced the acquisition of Domo Sports Grass, a key participant in artificial turf for sporting uses. This transaction increases Tarkett's position in the athletic fields market.
  • In September 2023, Royal Grass, a Dutch artificial grass manufacturer, released their "Forever Grass" collection, which incorporates ecological and recyclable ingredients. This indicates an increasing trend towards environmentally friendly artificial grass options.
  • In August 2023, SIS Pitches obtained a contract to supply the artificial grass pitch for Tottenham Hotspur's new stadium. This is a significant win for SIS Pitches because it allows them to display their products on a global scale.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL ARTIFICIAL GRASS MARKET

  • 1.1 Overview of the Market
  • 1.2 Scope of Report
  • 1.3 Assumptions

2 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

  • 2.1 Data mining
  • 2.2 Secondary research
  • 2.3 Primary research
  • 2.4 Subject matter expert advice
  • 2.5 Quality check
  • 2.6 Final review
  • 2.7 Data Triangulation
  • 2.8 Bottom-up approach
  • 2.9 Top-down approach
  • 2.10 Research flow
  • 2.11 Data sources

3 EXECUTIVE SUMMARY

  • 3.1 Overview
  • 3.2 Absolute $ Opportunity
  • 3.3 Market attractiveness
  • 3.4 Future Market Opportunities

4 GLOBAL ARTIFICIAL GRASS MARKET OUTLOOK

  • 4.1 Overview
  • 4.2 Market Dynamics
    • 4.2.1 Drivers
    • 4.2.2 Restraints
    • 4.2.3 Opportunities
  • 4.3 Porters Five Force Model
  • 4.4 Value Chain Analysis

5 GLOBAL ARTIFICIAL GRASS MARKET, BY INSTALLATION

  • 5.1 Overview
  • 5.2 Wall Cladding
  • 5.3 Flooring

6 GLOBAL ARTIFICIAL GRASS MARKET, BY APPLICATION

  • 6.1 Overview
  • 6.2 Contact Sports
  • 6.3 Non-Contact Sports
  • 6.4 Leisure
  • 6.5 Landscaping

7 GLOBAL ARTIFICIAL GRASS MARKET, BY FIBER BASE MATERIAL

  • 7.1 Overview
  • 7.2 Polyethylene
  • 7.3 Polypropylene
  • 7.4 Nylon

8 GLOBAL ARTIFICIAL GRASS MARKET, BY INFILL MATERIAL

  • 8.1 Overview
  • 8.2 Petroleum-Based Infills
  • 8.3 Sand Infill
  • 8.4 Plant-Based Infills

9 GLOBAL ARTIFICIAL GRASS MARKET, BY GEOGRAPHY

  • 9.1 Overview
  • 9.2 North America
    • 9.2.1 U.S.
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 U.K.
    • 9.3.3 France
    • 9.3.4 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 China
    • 9.4.2 Japan
    • 9.4.3 India
    • 9.4.4 Rest of Asia Pacific
  • 9.5 Latin America
    • 9.5.1 Brazil
    • 9.5.2 Argentina
    • 9.5.3 Rest of LA
  • 9.6 Middle East & Africa
    • 9.6.1 UAE
    • 9.6.2 Saudi Arabia
    • 9.6.3 South Africa
    • 9.6.4 Rest of MEA

10 GLOBAL ARTIFICIAL GRASS MARKET COMPETITIVE LANDSCAPE

  • 10.1 Overview
  • 10.2 Company Market Ranking
  • 10.3 Key Development Strategies
  • 10.4 Company Regional Footprint
  • 10.5 Company Industry Footprint
  • 10.6 ACE Matrix

11 COMPANY PROFILES

  • 11.1 Dow Dupont
    • 11.1.1 Company Overview
    • 11.1.2 Company Insights
    • 11.1.3 Business Breakdown
    • 11.1.4 Product Benchmarking
    • 11.1.5 Key Developments
    • 11.1.6 Winning Imperatives
    • 11.1.7 Current Focus & Strategies
    • 11.1.8 Threat from Competition
    • 11.1.9 SWOT Analysis
  • 11.2 Tarkett
    • 11.2.1 Company Overview
    • 11.2.2 Company Insights
    • 11.2.3 Business Breakdown
    • 11.2.4 Product Benchmarking
    • 11.2.5 Key Developments
    • 11.2.6 Winning Imperatives
    • 11.2.7 Current Focus & Strategies
    • 11.2.8 Threat from Competition
    • 11.2.9 SWOT Analysis
  • 11.3 Shaw Industries Group
    • 11.3.1 Company Overview
    • 11.3.2 Company Insights
    • 11.3.3 Business Breakdown
    • 11.3.4 Product Benchmarking
    • 11.3.5 Key Developments
    • 11.3.6 Winning Imperatives
    • 11.3.7 Current Focus & Strategies
    • 11.3.8 Threat from Competition
    • 11.3.9 SWOT Analysis
  • 11.4 Victoria PLC
    • 11.4.1 Company Overview
    • 11.4.2 Company Insights
    • 11.4.3 Business Breakdown
    • 11.4.4 Product Benchmarking
    • 11.4.5 Key Developments
    • 11.4.6 Winning Imperatives
    • 11.4.7 Current Focus & Strategies
    • 11.4.8 Threat from Competition
    • 11.4.9 SWOT Analysis
  • 11.5 Controlled Products LLC
    • 11.5.1 Company Overview
    • 11.5.2 Company Insights
    • 11.5.3 Business Breakdown
    • 11.5.4 Product Benchmarking
    • 11.5.5 Key Developments
    • 11.5.6 Winning Imperatives
    • 11.5.7 Current Focus & Strategies
    • 11.5.8 Threat from Competition
    • 11.5.9 SWOT Analysis
  • 11.6 ACT Global
    • 11.6.1 Company Overview
    • 11.6.2 Company Insights
    • 11.6.3 Business Breakdown
    • 11.6.4 Product Benchmarking
    • 11.6.5 Key Developments
    • 11.6.6 Winning Imperatives
    • 11.6.7 Current Focus & Strategies
    • 11.6.8 Threat from Competition
    • 11.6.9 SWOT Analysis
  • 11.7 Sport Group
    • 11.7.1 Company Overview
    • 11.7.2 Company Insights
    • 11.7.3 Business Breakdown
    • 11.7.4 Product Benchmarking
    • 11.7.5 Key Developments
    • 11.7.6 Winning Imperatives
    • 11.7.7 Current Focus & Strategies
    • 11.7.8 Threat from Competition
    • 11.7.9 SWOT Analysis
  • 11.8 TigerTurf
    • 11.8.1 Company Overview
    • 11.8.2 Company Insights
    • 11.8.3 Business Breakdown
    • 11.8.4 Product Benchmarking
    • 11.8.5 Key Developments
    • 11.8.6 Winning Imperatives
    • 11.8.7 Current Focus & Strategies
    • 11.8.8 Threat from Competition
    • 11.8.9 SWOT Analysis
  • 11.9 SIS Pitches
    • 11.9.1 Company Overview
    • 11.9.2 Company Insights
    • 11.9.3 Business Breakdown
    • 11.9.4 Product Benchmarking
    • 11.9.5 Key Developments
    • 11.9.6 Winning Imperatives
    • 11.9.7 Current Focus & Strategies
    • 11.9.8 Threat from Competition
    • 11.9.9 SWOT Analysis
  • 11.10 Matrix Turf
    • 11.10.1 Company Overview
    • 11.10.2 Company Insights
    • 11.10.3 Business Breakdown
    • 11.10.4 Product Benchmarking
    • 11.10.5 Key Developments
    • 11.10.6 Winning Imperatives
    • 11.10.7 Current Focus & Strategies
    • 11.10.8 Threat from Competition
    • 11.10.9 SWOT Analysis

12 Appendix

  • 12.1 Related Research