市场调查报告书
商品编码
1622076
2024 年至 2031 年基于位置的 VR 市场(按组件、技术、最终用户和地区划分)Location-based Virtual Reality Market by Component (Hardware, Software), Technology (2-Dimensional, 3-Dimensional), End-user (Amusement Parks, Family Entertainment Centers, Gaming Arcades), & Region for 2024-2031 |
基于位置的虚拟实境 (LBVR) 市场正受到虚拟实境硬体和软体技术进步的推动,使 LBVR 成为沉浸式娱乐体验的一种越来越有吸引力和可行的选择。据 Verified Market Research 分析师称,基于位置的 VR 市场估值预计将从 2024 年的 67.8 亿美元增长至 2031 年的 714.2 亿美元。
LBVR 市场快速扩张主要得益于全球对独特、沉浸式娱乐体验的需求不断增长、VR 技术成本下降以及对基于位置的娱乐场所的投资不断增加。预计 2024 年至 2031 年期间市场复合年增长率为 34.21%。
基于位置的 VR 市场定义/概述
基于位置的虚拟实境 (LBVR) 被定义为一种在特定实体位置或场地而不是使用者家中体验的虚拟实境娱乐形式。在 LBVR 体验中,使用者通常会配戴 VR 耳机和其他感官设备,在穿越专门设计的实体空间时沉浸在虚拟环境中。
此外,LBVR还有广泛的应用范围,包括游戏、教育体验、虚拟旅游、训练模拟等。游乐园、家庭娱乐中心、博物馆和其他地方都利用它们为游客创造独特的、身临其境的体验。这项技术将VR的沉浸感与共享实体空间的社交性结合,创造出新颖的娱乐可能性。
消费者对独特、身临其境的娱乐体验的需求正在不断增长。由于传统娱乐形式面临来自家庭娱乐选择的竞争,在家中无法轻易复製的基于位置的体验变得更具吸引力。 LBVR 提供的沉浸感和互动性是其他娱乐形式难以实现的,对于寻求新奇体验的消费者来说,这是一个有吸引力的选择。
与VR技术相关的成本正在下降。随着 VR 硬体变得越来越便宜且功能强大,娱乐场所投资 LBVR 设定变得越来越实用。成本的降低使得广泛的营运商能够进入 LBVR 市场,从小型商场到大型主题乐园。
此外,对基于位置的娱乐场所的投资也在成长。在竞争激烈的环境中,零售空间被重新评估,许多房地产开发商和购物中心业主开始转向体验式景点来吸引顾客。 LBVR 被视为向 "零售娱乐" 转变的关键技术,推动了该领域的投资和扩张。
此外,VR 技术的进步正在提高 LBVR 体验的品质和多样性。改进的图形、触觉回馈和运动追踪使 VR 体验更加身临其境、更加逼真。这些技术发展正在扩大 LBVR 内容的可能性,吸引消费者和企业使用该技术。
预测期内,VR内容的高製作成本将成为基于位置的VR产业发展的一大障碍。开发身临其境且引人入胜的虚拟实境体验需要在技术、软体和内容创作方面进行大量投资。对于许多企业来说,聘请专业开发人员、购买专用设备以及优化 VR 平台内容的成本过高,限制了基于位置的 VR 解决方案的采用。
The location-based virtual reality (LBVR) market is being propelled upwards by technological advancements in VR hardware and software, positioning LBVR as an increasingly attractive and feasible option for immersive entertainment experiences. According to analysts from Verified Market Research, the location-based virtual reality market is estimated to reach a valuation of USD 71.42 Billion by 2031, up fromUSD 6.78 Billion valued in 2024.
The rapid expansion of the LBVR market is primarily driven by rising global demand for unique, immersive entertainment experiences, as well as decreasing costs of VR technology and increasing investments in location-based entertainment venues. It is projected that the market will grow at aCAGR of 34.21 % from 2024 to 2031.
Location-based Virtual Reality Market: Definition/Overview
Location-based virtual reality (LBVR) is defined as a form of VR entertainment that is experienced in a specific physical location or venue, rather than in a user's home. In LBVR experiences, users typically wear VR headsets and other sensory equipment to be immersed in a virtual environment while moving around in a specially designed physical space.
Furthermore, LBVR has a wide range of applications, including gaming, educational experiences, virtual tours, and training simulations. It is being increasingly adopted by amusement parks, family entertainment centers, museums, and other venues to offer unique, immersive experiences to visitors. The technology combines the immersive nature of VR with the social aspect of shared physical spaces, creating novel entertainment possibilities.
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There is an increasing consumer demand for unique and immersive entertainment experiences. As traditional forms of entertainment face competition from home-based options, location-based experiences that cannot be easily replicated at home are becoming more attractive. LBVR offers a level of immersion and interactivity that is difficult to achieve with other forms of entertainment, making it a compelling option for consumers seeking novel experiences.
The costs associated with VR technology are decreasing. As VR hardware becomes more affordable and sophisticated, it becomes more feasible for entertainment venues to invest in LBVR setups. This cost reduction is making it possible for a wider range of businesses to enter the LBVR market, from small arcades to large theme parks.
Additionally, there is growing investment in location-based entertainment venues. As retail spaces are being reimagined in the face of e-commerce competition, many property developers and mall owners are turning to experience-based attractions to draw visitors. LBVR is seen as a key technology in this shift towards "retailtainment," driving investment and expansion in the sector.
Furthermore, advancements in VR technology are enhancing the quality and variety of LBVR experiences. Improvements in graphics, haptic feedback, and motion tracking are making VR experiences more immersive and realistic. These technological developments are expanding the possibilities for LBVR content, attracting both consumers and businesses to the technology.
The high cost of generating VR content is a significant impediment to the location-based virtual reality industry over the forecast period. Developing immersive and compelling VR experiences necessitates major investments in technology, software, and content creation. Many businesses find the costs of employing professional developers, obtaining specialized equipment, and optimizing content for VR platforms prohibitively expensive, restricting their adoption of location-based VR solutions.
According to VMR analysis, the hardware segment is estimated to dominate the market in the component segment during the forecast period. The hardware component of LBVR systems includes VR headsets, motion trackers, haptic devices, and powerful computers to run VR software. There is a continuous improvement in VR hardware technology. New generations of VR headsets offer higher-resolution displays, wider fields of view, and more comfortable designs, enhancing the overall user experience. These improvements are making LBVR more attractive to consumers and businesses alike.
Additionally, the development of specialized hardware for LBVR applications is contributing to market growth. This includes omnidirectional treadmills, haptic suits, and other devices that enhance the immersion and interactivity of LBVR experiences. As these technologies become more sophisticated and widely available, they are expected to drive further adoption of LBVR.
Furthermore, the decreasing cost of VR hardware is making it more accessible to a wider range of businesses. As production scales up and technology matures, the price of VR equipment is falling, allowing more venues to invest in LBVR setups.
The 3-dimensional technology segment is estimated to dominate the LBVR market during the forecast period. 3D technology in LBVR provides a more immersive and realistic experience compared to 2D alternatives. Advancements in 3D rendering technology are making it possible to create more detailed and realistic virtual environments. This enhanced realism is crucial for creating compelling LBVR experiences that keep users engaged and coming back for more.
Additionally, the increasing processing power of VR-capable computers is enabling more complex 3D environments to be rendered in real time. This allows for more interactive and dynamic LBVR experiences, further driving the adoption of 3D technology in the market.
Furthermore, user expectations are pushing the market towards more immersive 3D experiences. As consumers become more familiar with VR technology, they are demanding higher quality, more realistic virtual environments, which only be delivered through advanced 3D technology.
According to VMR Analyst, Asia Pacific is estimated to dominate the LBVR market during the forecast period. Asia-Pacific's edge in the Location-Based Virtual Reality (LBVR) market is driven by its advanced technological ecosystem. Countries like China, Japan, and South Korea lead in VR hardware and software development, with significant innovation and early adoption of innovative technologies. This technological advantage positions the region as a global leader in VR solutions.
The strong gaming and entertainment culture in the region also plays a vital role. VR has become increasingly popular in arcades, theme parks, and entertainment centers, particularly in China and Japan. This high consumer interest, paired with large investments in VR-based entertainment experiences, further propels the market's growth.
Furthermore, government initiatives and the adoption of VR in sectors like tourism and retail contribute to Asia-Pacific's dominance. China's 14th Five-Year Plan emphasizes support for VR, while VR-based attractions in shopping malls and tourist destinations continue to gain traction. Combined with a large and growing middle-class population, these factors create a conducive environment for the expansion of LBVR technologies in the region.
The North American region is estimated to exhibit the highest growth within the LBVR market during the forecast period. The growing consumer interest in immersive experiences, especially in gaming and entertainment, is a major driver. VR arcades, theme parks, and entertainment centers are expanding, with large players investing in VR-based attractions to meet this demand.
North America, particularly the U.S., is home to some of the world's leading VR technology companies, which contribute to innovation in both hardware and software. The development of more affordable and high-quality VR systems has accelerated the growth of LBVR venues across the region.
Furthermore, LBVR is increasingly being adopted for corporate training and educational purposes. Companies and institutions are using VR for simulations, skill-building, and training, driving demand for location-based solutions that offer high-quality, immersive experiences.
The LBVR market's competitive landscape is characterized by a mix of large technology companies, specialized VR firms, and location-based entertainment providers, all vying for market share in this rapidly growing industry.
Some of the prominent players operating in the location-based virtual reality market include:
The VOID
Zero Latency
Hologate
Sandbox VR
VRstudios
Dreamscape Immersive
Survios
Nomadic
SPACES
Neurogaming
In March 2023, The VOID announced plans to relaunch its location-based VR experiences in partnership with Unibail-Rodamco-Westfield (URW). This partnership aims to bring The VOID's immersive VR experiences to URW's premier destinations across the U.S. and Europe.
In January 2023, Zero Latency unveiled its new "Far Cry VR" experience, developed in partnership with Ubisoft. This marks a trend of LBVR companies collaborating with major game developers to bring popular franchises into the location-based VR space.