2024 年至 2031 年按类型、产地、通路和地区划分的能量棒市场

能量棒市场估值，2024 年至 2031 年

对随时随地营养的需求和日益增强的健康意识，尤其是运动员和千禧世代，正在推动能量棒市场的发展。对于寻求方便、健康零食的人来说，能量棒是市场领先的产品选择，包括植物性和高蛋白质选项，以满足各种饮食要求和生活方式。据 Verified Market Research 分析师称，能量棒市场规模预计在 2031 年达到 11.3131 亿美元。

预计到 2024 年将达到 7.2169 亿美元。

时间紧迫的顾客对快速、健康食品的需求日益增长，这是能量棒市场的主要动力。这将使市场从 2024 年到 2031 年的复合年增长率达到 5.78%。

能量棒市场定义/概述

能量棒是一种营养丰富的便携式食品，形状紧凑，适合短期补充能量，尤其适合运动前、运动中或运动后活跃人士。这些能量棒由多种高能量食物製成，例如谷物、坚果、种子和干果，也可能含有添加的蛋白质、维生素和矿物质。能量棒深受运动员、健身爱好者以及过着积极生活方式并需要持续能量来源来为其活动提供能量的人们的欢迎。它们还可作为常规零食的健康替代品，或作为寻求营养丰富的便携式食品的人们的代餐。

推动能量棒市场成长的关键因素有哪些？

随着消费者越来越注重健康和营养，他们开始选择能量棒等健康的点心。根据国际食品资讯委员会(IFIC) 基金会的2020 年食品与健康调查，54% 的消费者（包括63% 的50 岁及以上消费者）表示，他们2020 年购买的食品和饮料产品将比2010 年多。随着消费者寻求方便、营养的替代品，这一趋势推动了能量棒产业的扩张。

越来越多的人参与运动和健身活动，推动了对能量棒作为快速、便捷的营养来源的需求。根据美国体育与健身产业协会 (SFIA) 的数据，2019 年 64.2% 的 6 岁及以上美国人参加了至少一项健身活动，高于前一年的 63.8%。这种日益增长的健身趋势推动了运动员和健身爱好者对能量棒的需求。

此外，随着网路零售的发展和通路的扩大，能量棒也越来越容易被消费者接受。根据美国人口普查局的数据，2020 年电子商务销售额占零售总额的 14.0%，高于 2019 年的 11.0%。网上购买量的大幅增长使得消费者更容易购买能量棒，从而促进了市场的成长。此外，製造商正在开发创新的口味、成分和配方，以满足广泛的消费者偏好和营养需求。

推动能量棒市场成长的课题有哪些？

传统点心、蛋白棒、燕麦棒和其他方便食品都是能量棒的激烈竞争对手。消费者的选择范围广泛，限制了能量棒的成长和市场占有率。为了在竞争环境中脱颖而出，製造商不断尝试使其产品与众不同。

有些消费者担心能量棒的营养价值、人工成分和糖含量。这些健康风险使得能量棒的吸引力降低，并限制了市场的成长。能量棒也比一般零食贵。对于价格敏感的消费者来说，它没有吸引力，尤其是那些经济落后地区的消费者。製造商面临着平衡原材料成本、生产成本和品牌成本的同时保持有竞争力的定价。

目录

第 1 章简介

• 市场定义
• 市场区隔
• 研究方法

第 2 章执行摘要

• 主要发现 市场概况
• 市场亮点

第3章 市场概览

• 市场规模与成长潜力
• 市场趋势
• 市场推动因素
• 市场限制
• 市场机会
• 波特五力分析

第 4 章能量棒市场：依类型

• 蛋白质棒
• 营养棒
• 谷物棒
• 纤维棒
• 其他类型

第5章 能量棒市场（依产地划分）

• 有机
• 传统

第6章 能量棒市场依通路分割

• 超商/大卖场
• 便利商店
• 专卖店
• 线上零售商
• 其他分发管道

第 7 章 区域分析

• 北美洲
• 美国
• 加拿大
• 墨西哥
• 欧洲
• 英国
• 德国
• 法国
• 义大利 亚太地区
• 中国
• 日本
• 印度
• 澳大利亚
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中东和非洲
• 南非
• 沙乌地阿拉伯
• 阿拉伯联合大公国

第 8 章 市场动态

• 市场推动因素
• 市场限制
• 市场机会
• COVID-19 市场影响

第 9 章 竞争格局

• 大型公司
• 市占率分析

第10章 公司简介

• The Kellogg Company
• General Mills Inc.
• Lotus Bakeries Corporate
• Mars, Incorporated（Kind LLC）
• Mondelez International, Inc.（Clif Bar & Company）

第 11 章 市场展望与机会

• 新兴技术
• 未来市场趋势
• 投资机会

第 12 章附录

• 缩写列表
• 来源与参考文献

Energy Bar Market Valuation - 2024-2031

The demand for on-the-go nutrition and the growing popularity of health-conscious eating, especially among athletes and millennials, are driving the energy bar market. Energy bars are a go-to product for people looking for quick, healthy snacks because of this market's cutting-edge product choices, which include plant-based and high-protein options that satisfy a variety of dietary requirements and lifestyles. According to the analyst from Verified Market Research, the energy bar market is estimated to reach a valuation of USD 1131.31 Million in 2031

over the forecast subjugating around USD 721.69 Million in 2024.

The growing need for quick and wholesome food options among time-pressed customers is the main driver of the energy bar market. It enables the market to grow at aCAGR of 5.78% from 2024 to 2031.

Energy Bar Market: Definition/ Overview

An energy bar is a portable, nutrient-dense food in the shape of a compact bar that contains components meant to deliver a short burst of energy, particularly for active people before, during, or after exercise. These bars are created from a variety of high-energy foods such as cereals, nuts, seeds, and dried fruits, and are occasionally added with protein, vitamins, and minerals. Energy bars are popular among athletes, fitness enthusiasts, and those who live active lifestyles and need a reliable source of sustained energy to fuel their activities. They are also utilized as a healthy substitute for regular snacks or as a meal replacement for people looking for a nutritious on-the-go option.

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What are the Key Factors Driving the Growth of the Energy Bar Market?

Consumers are turning to healthier snack options like energy bars as they become more cognizant of their health and nutrition. According to the International Food Information Council (IFIC) Foundation's 2020 Food and Health Survey, 54% of all consumers, including 63% of those over the age of 50, are more concerned with the healthfulness of their food and beverage choices in 2020 than they were in 2010. This trend is fueling the expansion of the energy bar industry as consumers seek out handy, nutrient-dense alternatives.

Increase in participation in sports and fitness activities is driving up demand for energy bars as rapid, portable sources of nutrition. According to the Sports & Fitness Industry Association (SFIA), 64.2% of Americans aged 6 and up took part in at least one fitness activity in 2019, up from 63.8% the previous year. This growing fitness trend is fueling the demand for energy bars among athletes and fitness enthusiasts.

Furthermore, the development of Internet retail and the expansion of distribution channels have made energy bars more accessible to customers. According to the United States Census Bureau, e-commerce sales made up 14.0% of total retail sales in 2020, up from 11.0% in 2019. This huge increase in online purchasing has made it easier for consumers to purchase energy bars, resulting in market growth. In addition, manufacturers are developing novel tastes, ingredients, and formulas to meet a wide range of consumer preferences and nutritional demands.

What are the Challenges Influencing the Growth of the Energy Bar Market?

Traditional snacks, protein bars, granola bars, and other convenient food options are fierce competitors to energy bars. Consumers have a wide range of options, limiting the growth and market share of energy bars. Manufacturers are constantly experimenting and differentiating their products to stand out in this competitive environment.

Some consumers are concerned about the nutritional value, artificial components, and sugar content of energy bars. These health-related risks decrease the attraction of energy bars and limit market growth. Also, energy bars are more expensive than regular snacks. They are less appealing to price-conscious consumers, particularly in economically disadvantaged regions. Manufacturers face the problem of balancing ingredient, production, and branding costs while maintaining competitive pricing.

Category-Wise Acumens

How Does the Increase in Health Consciousness Propel the Demand for Protein Bars?

According to VMR analysis, the protein bar segment is estimated to dominate the market during the forecast period. The increased awareness of health and fitness among consumers has resulted in a huge increase in demand for protein bars. These bars are marketed as a convenient supply of high-quality protein, appealing to fitness enthusiasts and those seeking to maintain a balanced diet. The growing popularity of protein-rich diets, as well as the emphasis on muscle rehabilitation and growth, are driving this trend even further.

Protein bars are a quick and easy option for busy consumers looking for nutritional snacks. Their portability makes them excellent for people who lead active lifestyles, such as sports and professionals who require a quick energy boost during the day. This desire for on-the-go nutrition fuels the popularity of protein bars, cementing their market domination.

Furthermore, the protein bar segment is distinguished by ongoing innovation, with producers launching new flavors, textures, and compositions to cater to a wide range of consumer tastes. The addition of natural ingredients, low-sugar choices, and functional additives like vitamins and minerals increases their appeal. This continual product development reaches a larger audience, establishing the segment's dominance in the energy bar market.

How do Supermarkets/Hypermarkets Contribute to the Highest Sale of Energy Bars?

The supermarkets/hypermarkets segment is estimated to dominate the energy bar market during the forecast period. Hypermarkets and supermarkets have a large selection of energy bars to cater to a wide range of client tastes. This vast selection helps customers to readily compare brands and varieties, increasing the likelihood of purchase. The opportunity to access many selections under one roof makes these retail layouts extremely appealing to consumers looking for convenience and diversity in their snack choices.

These retail channels offer promotions, discounts, and loyalty programs to encourage customers to purchase energy bars. Such promotional techniques not only increase sales but also raise brand awareness, encouraging customers to explore new items. The ability to use these marketing strategies effectively positions hypermarkets and supermarkets as the preferred shopping venues for energy bar customers.

Furthermore, hypermarkets and supermarkets are strategically positioned in cities and suburbs, making them easily accessible to a huge number of customers. This accessibility is critical for busy customers who value convenience in their buying experiences. The presence of these huge shop formats guarantees that energy bars are easily accessible, hence increasing their market share in the energy bar market.

Country/Region-wise Acumens

How Does the High Prevalence of Obesity in North America Bolster the Demand for Energy Bars in the Market?

According to VMR analyst, North America is estimated to dominate the energy bar market during the forecast period. North America, particularly the United States, has a high obesity rate, which is encouraging customers to choose healthier snack options such as energy bars. According to the Centers for Disease Control and Prevention (CDC), the obesity prevalence in the United States was 42.4% in 2017-2018. This health concern is driving customers to seek out healthier, portion-controlled snacks. According to the International Food Information Council's 2020 Food and Health Survey, 43% of Americans always or frequently look for healthy food options when shopping, fueling regional demand for energy bars.

Furthermore, North America has a thriving fitness and sports nutrition market, which contributes significantly to energy bar usage. According to the Global Wellness Institute, the North American fitness market was worth USD 105 Billion in 2019, the world's largest. The Sports & Fitness Industry Association (SFIA) claimed that 72.2% of Americans aged 6 and above were physically active in 2019, indicating a sizable market base for energy bars as a convenient source of nourishment for active lifestyles.

What are the Main Drivers of the Energy Bar Market in Asia Pacific?

The Asia Pacific region is estimated to exhibit the highest growth within the energy bar market during the forecast period. Consumers in the Asia-Pacific region are becoming more aware of health and well-being, which is prompting them to seek out better snack options. According to 2020 research from the Asia Pacific Food Industry (APFI), 93% of regional customers are willing to pay more for healthier food options. This health-conscious trend is driving demand for healthy snacks like energy bars, particularly among the increasing middle-class population in China and India.

Furthermore, the Asia Pacific region is experiencing an increase in sports engagement and fitness activities, which is driving up demand for energy bars as a rapid source of nourishment. The International Health, Racquet & Sportsclub Association (IHRSA) reported that the Asia-Pacific health club market served 22.5 million members in 2019, with a market value of USD 16.8 Billion. This burgeoning fitness trend is increasing the use of energy bars among athletes and fitness lovers in the region.

Competitive Landscape

The competitive landscape of the energy bar market is defined by a wide range of product offerings and dynamic strategies aimed at catering to the changing demands of health-conscious customers.

Some of the prominent players operating in the energy bar market include:

The Kellogg Company

General Mills, Inc.

Lotus Bakeries Corporate

Mars, Incorporated (Kind LLC)

Mondelez International, Inc. (Clif Bar & Company)

Latest Developments

In August 2022, Mondelez International, Inc. acquired Clif Bar & Company. Mondelez International plans to expand its global snack bar business by acquiring leading brands such as CLIF, CLIF Kid, and LUNA, which complement the company's refrigerated snacking business in the US, and Grenade, a popular performance nutrition brand in the UK.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Energy Bar Market, By Type

• Protein Bars
• Nutrition Bars
• Cereal Bars
• Fiber Bars
• Other Types

5. Energy Bar Market, By Nature

• Organic
• Conventional

6. Energy Bar Market, By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Retail Stores
• Other Distribution Channels

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• The Kellogg Company
• General Mills Inc.
• Lotus Bakeries Corporate
• Mars, Incorporated (Kind LLC)
• Mondelez International, Inc. (Clif Bar & Company)

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References