![]() |
市场调查报告书
商品编码
1622506
膨化零食市场:依产品类型、通路、口味、地区划分,2024-2031Extruded Snacks Market By Product Type, Distribution Channel, Flavors, Region for 2024-2031 |
印度、中国和日本等新兴经济体咸味零食的快速消费也是一个重要的推动因素。促成这一增长的因素包括青年人口的增长、可支配收入的增加、中产阶级的壮大、核心家庭数量的增加以及女性劳动参与率的提高。这些人口和经济变化促使对方便零食的需求不断增长。因此,咸味零食的消费量不断增加,预计2024年市场规模将超过540.1亿美元,2031年将达到739.8亿美元。
现代消费者越来越多地寻找具有吸引人的感觉和质地的即食零食。挤压加工在生产 RTE 谷物零食时很受欢迎,因为它具有多功能性,可以创造各种质地和形状,以满足各种消费者的口味。这种加工方法支持生产具有方便且创新的外观和口味的零食。因此,由于现代消费者对即食零食的偏好不断增加,2024年至2031年市场将以4.01%的复合年增长率成长。
挤压零食市场定义/概述
挤压零食是休閒食品行业的一个独特部分,透过称为挤压的特殊製造工艺製成。在此过程中,各种原材料混合在一起并在高温高压下通过模具。其结果是产品具有独特的形状和质地,提供广泛的风味特征,吸引各种消费者的口味。膨化零食因其诱人的口味、创新的形状和便利性而越来越受欢迎。
近年来,零食已成为食品业成长最快的趋势之一。这种成长在很大程度上是由于消费者对无缝融入忙碌生活方式的行动产品的需求不断增长。随着越来越多的消费者寻求既快速又简单、既令人满意又营养丰富的零食,挤压膨化零食已成为流行的选择。这种向方便零食的转变符合更健康饮食习惯的更广泛趋势,预计将在预测期内推动该行业的进一步创新和机会。
COVID-19 的爆发为零食供应链带来了重大变化,包括挤压产品。在封锁初期,消费者行为发生了巨大变化,对食品的恐慌性购买急剧增加。随着人们囤积必需品并寻求熟悉、容易准备的食物的安慰,这促使包括休閒食品在内的便利商品的销售量显着增加。由于这一转变,零售通路的休閒食品销售显着成长,凸显了休閒食品产业在前所未有的挑战中的弹性和适应性。
忙碌的生活方式,特别是工作人口的快速成长,是推动市场成长的主要因素。随着越来越多的人兼顾高要求的职业和繁忙的日程,对方便的即食食品的需求不断增长,以帮助他们快速获得饱腹感。膨化零食以其便携性和易于食用而闻名,完美地满足了这些需求,在忙碌的工作日之间提供快速、充满活力和令人满意的零食。随身携带零食的趋势在重视便利性和多样性的千禧世代中尤其普遍。这些消费者希望零食能适应他们快节奏的生活,同时提供多种口味选择并满足多种用餐场合。由于其健康特性和诱人的口味,以谷物为基础的咸味零食在零售店尤其畅销。
薯片、爆米花和咸味饼干等咸味零食正在快速增长。这些产品经常全天食用,其受欢迎程度推动了对膨化零食的需求。随着消费者寻求在各种用餐和零食时间享用美味且令人满意的选择,该市场正在不断增长。挤压膨化零食市场正受益于改善加工和储存方法的技术进步。挤压技术的创新正在推动更健康的休閒食品的开发,包括低脂肪、全谷物和不含防腐剂的休閒食品。对更健康的替代品和令人兴奋的风味组合的关注吸引了广泛的消费者。
都市化进程的加速和人均所得的增加促使对方便即食食品的需求不断增长。随着城市扩张和收入水准的提高,消费者越来越多地投资于创新和高品质的膨化零食。市场领先公司采取积极的行销策略并推出创新的新产品来吸引消费者并保持竞争力。这包括尝试独特的口味和质地,以吸引不同年龄和口味偏好。
加工无糖、无添加物、低脂肪的产品很困难。这些类型的零食缺乏通常有助于传统零食的风味、质地和凝聚力的基本成分。例如,脂肪和油对于提供消费者期望的鬆脆质地至关重要。当脂肪和油减少或去除时,质地变得不太令人满意,并且由于吸湿性增加,产品常常变得柔软或发粘。这种质地和口感的恶化影响了消费者的接受度并限制了市场的成长。
用于製作这些零食的挤压烹调方法需要高温和短加工时间。然而,这个过程中的温度波动可能会导致原料燃烧,使健康零食的生产更加复杂。在整个挤压过程中保持一致的品质和质地的挑战可能会减缓新产品的开发并影响市场动态。
此外,原物料价格波动也是一大问题。挤压零食中使用的玉米、小麦和其他谷物等关键原料的成本差异很大。这种波动影响製造商的利润率,导致消费价格上涨,并影响整体需求和市场稳定。
The rapid consumption of savory snacks in developing economies such as India, China, and Japan is another significant driver. Factors contributing to this growth include an expanding younger population, rising disposable incomes, increasing middle-class segments, the proliferation of nuclear families, and greater participation of women in the workforce. These demographic and economic changes are leading to higher demand for convenient snack options. Thus, the growing consumption of savory snacks surged the growth of market size surpassing USD 54.01 Billion in 2024 to reach a valuation of USD 73.98 Billion by 2031.
Modern consumers increasingly seek RTE snacks that offer enticing sensory and textural profiles. Extrusion processing is popular for producing RTE cereal-based snacks due to its versatility in creating various textures and shapes that appeal to diverse consumer preferences. This processing method supports the production of snacks that are convenient and innovative in their presentation and taste. Thus, the increasing modern consumer preference for RTE snacks enables the market to grow at aCAGR of 4.01% from 2024 to 2031.
Extruded Snacks Market: Definition/ Overview
Extruded snacks represent a unique segment of the snack food industry, created through a specialized manufacturing process known as extrusion. This process involves mixing various ingredients and then forcing them through a die under high pressure and temperature. The result is a product with a distinct shape and texture, offering a wide range of flavor profiles that appeal to diverse consumer tastes. The popularity of extruded snacks has surged due to their appealing taste, innovative shapes, and the convenience they provide.
In recent years, snacking has emerged as one of the most rapidly growing trends in the food industry. This growth is largely driven by consumers' increasing demand for on-the-go products that fit seamlessly into their busy lifestyles. As people seek quick and easy snack options that provide both satisfaction and nutritional benefits, extruded snacks have become a popular choice. This shift towards convenient snacking aligns with the broader trend of healthier eating, which is expected to fuel further innovation and opportunities in the industry during the forecast period.
The COVID-19 pandemic has introduced significant changes to the supply chain for snacks, including extruded varieties. During the initial lockdown phases, consumer behavior shifted dramatically, with a surge in panic purchasing of food products. This led to a notable increase in sales of convenience items, including snacks, as people stockpiled essential goods and sought comfort in familiar, easy-to-prepare foods. Retail channels experienced strong growth in snack sales as a result of this shift, highlighting the resilience and adaptability of the snack industry amidst unprecedented challenges.
Our reports include actionable data and forward-looking analysis that help you craft pitches, create business plans, build presentations and write proposals.
The surge in busy lifestyles, particularly among the working population, is a major driver of market growth. With the increasing number of people balancing demanding careers and hectic schedules, there is a rising need for convenient, ready-to-eat foods that offer quick satiety. Extruded snacks, known for their portability and ease of consumption, perfectly cater to this need, providing a quick energy boost and a satisfying snack option during busy workdays. The trend towards on-the-go snacking is particularly prevalent among millennials who value convenience and variety. These consumers seek snacks that can fit into their fast-paced lives while offering diverse flavor options and satisfying multiple eating occasions. Cereal-based savory snacks, in particular, are experiencing strong retail performance due to their healthier attributes and appealing taste.
Savory snacks, including crisps, popcorn, and savory biscuits, have seen rapid growth. The popularity of these products, often consumed throughout the day, drives demand for extruded snacks. The market is expanding as consumers look for flavorful and satisfying options to enjoy during various meals and snack times. The extruded snacks market is benefiting from technological advancements that improve processing and preservation methods. Innovations in extrusion technology are leading to the development of healthier snack options, such as reduced-fat, whole-grain, and preservative-free products. This focus on healthier alternatives and exciting flavor combinations is attracting a broader consumer base.
The accelerating pace of urbanization and rising per capita income are contributing to greater demand for convenient, ready-to-eat food products. As urban areas expand and income levels increase, consumers are more likely to invest in innovative and high-quality extruded snacks. Leading players in the market are adopting aggressive marketing strategies and launching new, innovative products to attract consumers and stay competitive. This includes experimenting with unique flavors and textures to appeal to diverse age groups and taste preferences.
The difficulty in processing products that are sugar-free, additive-free, or reduced-fat. These types of snacks lack essential ingredients that typically contribute to flavor, texture, and binding properties in traditional snacks. For instance, fats are crucial for providing the desired crispiness and texture that consumers expect. When fats are reduced or removed, it often results in a less satisfying texture and increased moisture absorption, which makes the product soft or soggy. This degradation in texture and mouthfeel affects consumer acceptance and limits market growth.
Extrusion cooking, the method used to produce these snacks, involves high temperatures and short processing times. However, fluctuations in temperature during this process can cause raw materials to burn, further complicating the production of healthy snacks. The challenge of maintaining consistent quality and texture throughout the extrusion process can slow down the development of new products and impact market dynamics.
Additionally, the volatility in raw material prices poses a significant challenge. The cost of key ingredients, such as grains like corn, wheat, and other cereals used in extruded snacks, can fluctuate widely. This volatility affects manufacturers' profit margins and lead to increased consumer prices, impacting overall demand and market stability.
The extruded corn snacks segment dominates the extruded snacks market owing to corn's excellent expansion characteristics and its integral role in a variety of snack formulations. Corn starch granules, which are medium in size, exhibit remarkable expansion properties during extrusion, contributing to the desired texture and flavor of the finished products. This makes corn a preferred choice for manufacturers seeking to create snacks with a satisfying crunch and flavor.
In addition to corn, wheat also plays a significant role in the market. Wheat contains amylose and amylopectin, which enhance the expansion process during extrusion cooking. Whole-wheat snacks, which are perceived as healthier options, are gaining popularity due to their higher fiber content and nutritional benefits. The demand for wheat-based extruded snacks is therefore growing as consumers increasingly seek out products that offer both taste and health benefits.
Furthermore, there is a rising interest in using alternative grains and legumes for extruded snack production. Ingredients such as oats, peas, beans, barley, and other grains are becoming more popular due to their superior nutritional profiles. These ingredients offer additional health benefits, such as higher protein content, essential vitamins, and minerals, which align with the growing consumer preference for more nutritious snack options.
Supermarkets/hypermarkets segment shows a significant growth in the extruded snacks market owing to their extensive product range and accessibility. The retail channels provide consumers with the convenience of exploring a wide array of products, enabling informed purchasing decisions through detailed information on ingredients and nutritional aspects. The comprehensive selection available allows shoppers to compare options, ensuring they find products that meet their specific needs and preferences.
The appeal of hypermarkets/supermarkets is enhanced by their promotional strategies. These outlets frequently offer discounts, special deals, and vouchers, which are designed to attract a broad customer base and encourage increased foot traffic. Such promotions make products more affordable and enhance consumer loyalty by providing value for money.
In addition to their promotional efforts, hypermarkets and supermarkets play a crucial role in driving innovation within the market. Vendors within these retail environments are continually experimenting with new flavors, ingredients, and product variations to capture consumer interest and adapt to evolving tastes. This includes introducing unique items and premium quality products to differentiate their offerings from competitors. The strategic approach of hypermarkets and supermarkets combining extensive product choices with attractive discounts and innovative offerings positions them as key players in the market. Their ability to cater to diverse consumer needs while maintaining a focus on quality and value is a significant factor driving their dominance in the industry.
The Asia Pacific region stands out as a leading region in the extruded snacks market, affordability and availability play crucial roles, with a wide range of snacks offered at competitive prices and supported by numerous local vendors. This affordability ensures that extruded snacks are accessible to a broad consumer base, fueling market expansion. Economic growth and investment are particularly in India, where significant investments from major players are accelerating the sector's development. These investments focus on innovative product introductions and expanding market reach, responding to rising consumer demand and shifting market dynamics.
Cultural shifts and millennial trends also drive market growth. The increasing adoption of Western eating habits and the millennial population's preference for diverse, novel flavors align with the global trend towards snacking. This shift enhances the appeal of extruded snacks, which cater to evolving taste preferences. Price sensitivity and economic conditions further influence the market. Consumers in the region are highly price-conscious, which boosts the demand for affordable snack options. Hypermarkets and supermarkets leverage this by offering cost-effective products, meeting the need for budget-friendly snacks amidst changing economic conditions.
As disposable incomes rise, food manufacturers are investing in the development of innovative and premium products, capitalizing on the growing consumer willingness to spend on higher-quality snacks. This investment reflects a response to the increasing disposable income levels and evolving consumer preferences. Urbanization and demand growth are significant as well, with rapid urbanization in countries like India, China, Malaysia, and Indonesia driving the demand for convenient, ready-to-eat snacks. The burgeoning number of working professionals and busy lifestyles contribute to higher consumption of extruded snacks.
Consumer preferences play a pivotal role in market dynamics. The growing interest among millennials in unique flavors and the increasing emphasis on convenience drive the demand for extruded snacks. This trend, combined with the rise in working hours and changing eating habits, supports the market's expansion.
North America is anticipated to witness the fastest growth in the extruded snacks market over the forecast period, driven by increase in consumer income across the region allowing individuals to spend beyond necessities, and creating a robust market for extruded snacks. This rise in disposable income facilitates greater spending on snacks, including innovative and premium options. Shifting consumer preferences plays a crucial role in this growth. There is a significant trend towards healthier snacking, with consumers increasingly seeking clean-label, non-GMO, and nutritionally beneficial snacks. This shift reflects a broader health-conscious attitude among North American consumers, who are more concerned about the health benefits of their food choices. This growing emphasis on health is driving advancements and innovations within the market, as companies respond to the demand for healthier and more transparent product offerings.
Market trends and consumer behavior further support the expansion of the extruded snacks market. Data from the U.S. Snack Index reveals that many American consumers are keen to explore new snack options and value variety and convenience. This trend was particularly evident during the coronavirus pandemic when consumers sought convenient snack solutions amidst disruptions to their daily routines. The pandemic highlighted a surge in demand for readily available snacks, leading to changes in purchasing behaviors.
Distribution and accessibility are also critical factors contributing to market growth. Major players in the North American market, such as Frito-Lay, have strengthened their distribution channels, ensuring greater accessibility to consumers. For instance, during the pandemic, Frito-Lay launched a dedicated website to address challenges in snack availability, demonstrating the industry's adaptability to consumer needs and market conditions. Strategic adaptations by companies are expected to continue shaping the market. As consumer preferences evolve and new trends emerge, businesses are adopting innovative strategies to meet increasing demand. This includes diversifying product offerings, enhancing distribution channels, and leveraging technology to improve consumer engagement and satisfaction.
The Extruded Snacks Market is characterized by a dynamic interplay of global food giants, regional players, and emerging brands. This competitive landscape is shaped by factors such as brand recognition, product innovation, distribution networks, and consumer preferences.
The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the extruded snacks market include: