市场调查报告书
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1622722
全球香料/调味兰姆酒市场规模(按产品、应用、地区、范围和预测)Global Spiced/Flavored Rum Market Size By Product (Ginger Flavor, Vanilla Flavor, Cinnamon Flavor), By Application (Hypermarket/Supermarket, Departmental Stores,Convenience Stores), By Geographic Scope And Forecast |
2024 年香料/调味兰姆酒的市场规模价值 67 亿美元,预计到 2031 年将达到 88.9 亿美元,2024 年至 2031 年的复合年增长率为 4.12%。鸡尾酒中对兰姆酒的需求不断增加,为鸡尾酒提供独特口味的调味兰姆酒、兰姆酒蛋糕等正在推动香料/调味兰姆酒市场的成长。此外,加香兰姆酒通常与可乐一起饮用,且易于製作,这也是推动加香兰姆酒市场发展的主要因素。新兴国家香料/调味兰姆酒市场的扩张主要得益于可支配收入增加所带来的购买力增强。全球香料/调味兰姆酒市场报告对市场进行了全面的评估。它对关键细分市场、趋势、市场推动因素、市场阻碍因素、竞争格局以及在市场中发挥关键作用的因素进行了全面的分析。
定义全球香料/调味兰姆酒市场
兰姆酒是一种由甘蔗糖蜜或甘蔗汁经过发酵和蒸馏过程製成的酒精饮料。加香兰姆酒是将兰姆酒与多种口味和香料混合而成,以产生特别独特的味道。香料兰姆酒最初是为了满足医疗需求而开发的,但由于其独特的风味和消费者对新颖刺激的酒精口味的持续需求,越来越受欢迎。香料的口味范围很广,从姜、香草、肉桂和丁香等香料到柑橘类水果、薄荷、菠萝、椰子和芒果等水果提取物以及植物香料。它是一种具有强烈香味的调味料。
然而,大多数加香/加味兰姆酒都是透过连续蒸馏用肉桂、生姜、丁香或香草等香料调味的淡兰姆酒製成的。帝亚吉欧旗下的摩根船长等香料/调味兰姆酒製造商生产具有独特香草和焦糖口味的香料兰姆酒,使其成为世界上最受欢迎的香料兰姆酒之一。早期的加香兰姆酒传统上主要由香草和酸橙组成,儘管它经常与一些其他香料一起製成。
全球香料/调味兰姆酒市场概况
鸡尾酒中对兰姆酒的需求不断增加,为鸡尾酒提供独特口味的调味酒、兰姆酒蛋糕和许多其他酒正在推动香料/调味酒市场的成长。鸡尾酒革命吸引了许多消费者,他们对传统和异国风味都感兴趣。这一趋势促使酒吧、酒馆和餐厅中加香兰姆酒的销量增加。此外,加香兰姆酒通常与可乐一起饮用,以及易于製作,是推动加香兰姆酒市场的主要因素。法国对优质兰姆酒的接受度不断提高,也增加了对加香兰姆酒的需求,从而推动了加香/调味兰姆酒市场的发展。 Tanduay 是一个朗姆酒品牌,它推出了香草口味,以满足菲律宾对香料朗姆酒的需求。
总部位于美国的百加得 (Bacardi) 以其 Oakheart 香料兰姆酒 (Oakheart Spiced Rum) 瞄准美国消费者。鑑于印度的兰姆酒消费量相对较高,由于当地品牌供应充足且进口兰姆酒的需求不断增长,预计香料/调味兰姆酒市场将会出现高需求。新兴国家香料/调味兰姆酒市场的扩张主要得益于可支配收入增加所带来的购买力增强。随着中产阶级收入的增加,对兰姆酒的需求也随之增加。此外,高端兰姆酒和品牌兰姆酒的需求也在上升。生活方式的改变和城市化促使去酒吧、夜总会、休息室和酒馆的人数增加,所有这些都有助于扩大香料/调味兰姆酒市场。
然而,市场上替代品的供应是香料/调味兰姆酒市场成长的主要阻碍因素。苏格兰威士忌、威士忌等蒸馏酒正在对市场发起课题,非酒精饮料的出现也对香料/调味兰姆酒市场构成了课题。
此外,各种兰姆酒的独特风味以及酒吧数量的增加为该市场的成长提供了有利可图的成长机会。由于生产链技术的发展,大多数製造商现在都提供带有姜、香草、肉桂和丁香口味的朗姆酒饮料,最后加入烟熏糖蜜和甘草。
Spiced/Flavored Rum Market size was valued at USD 6.70 Billion in 2024 and is projected to reach USD 8.89 Billion by 2031 , growing at a CAGR of 4.12% from 2024 to 2031. Rising demand for rums in cocktails, flavored rum offer unique flavors to cocktails, rum cakes, and many others are fueling the growth of the Spiced/Flavored Rum Market. Additionally, spiced rum being commonly consumed with cola and the ease of preparation are the key factors driving the Spiced/Flavored Rum Market. The expansion of the Spiced/Flavored Rum Market in emerging nations is mostly driven by an increase in purchasing power at the expense of rising disposable income. The Global Spiced/Flavored Rum Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.
Global Spiced/Flavored Rum Market Definition
Rum is an alcoholic beverage made from sugarcane molasses or sugarcane juice through a fermentation and distillation process. Spiced/flavored rum is made up of a variety of flavors and spices that are mixed into rums to create a particularly unique taste. Spiced rum, which was originally developed to meet medical needs, is gaining popularity because of its distinct flavor and the ongoing need from customers for new and exciting liquor flavors. Spice flavors vary from ginger, vanilla, cinnamon, clove, and other spices to fruit extracts such as citrus fruits, mint, pineapple, coconut, mango, and other fruits and plant-based flavors, which are the most popular flavoring agents used in spiced rums.
However, most spiced/flavored rum is continuously distilled light rums flavored with spices including cinnamon, ginger, clove, and vanilla. Spiced/flavored rum producers such as Diageo's Captain Morgan spiced rum, which has unique vanilla and caramel flavor is one of the most popular spiced rums in the world. The early Spiced rums were traditionally just kind of vanilla and lime with a little hint of other spices in there, but mainly vanilla and lime.
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Global Spiced/Flavored Rum Market Overview
Rising demand for rums in cocktails, flavored rum offer unique flavors to cocktails, rum cakes, and many others are fueling the growth of the Spiced/Flavored Rum Market. A large number of consumers who are interested in both traditional and exotic flavors have been attracted to the cocktail revolution. Spiced rum sales have increased in bars, pubs, and restaurants as a result of this trend. Additionally, spiced rum being commonly consumed with cola and the ease of preparation are the key factors driving the Spiced/Flavored Rum Market. With France's high acceptance of premium rum, a growing trend for spiced rum has seen an increase in demand, propelling the Spiced/Flavored Rum Market forward. Tanduay is a rum brand that incorporates vanilla flavors to meet the demand for spiced rum in the Philippines.
Bacardi, based in the United States, targeted U.S. consumers with their oak heart spiced rum. Since rum consumption is relatively high in India, the Spiced/Flavored Rum Market is likely to have high demand, backed by the high availability of local brands and growing demand for imported rums. The expansion of the Spiced/Flavored Rum Market in emerging nations is mostly driven by an increase in purchasing power at the expense of rising disposable income. The demand for rum has increased as the middle class's income has increased. Furthermore, demand for rum from the premium and branded categories has increased. Changes in lifestyle and urbanization have led to a rise in the number of people visiting bars, nightclubs, lounges, and pubs, all of which have aided the expansion of the Spiced/Flavored Rum Market.
However, the availability of substitutes in market is the major restraining factor for the growth of the Spiced/Flavored Rum Market. Spirits like scotch whiskey and whiskey challenge the market also the presence of nonalcoholic beverages are the competitors for the Spiced/Flavored Rum Market.
Furthermore, the various range of unique flavors of rum and rising in a number of pubs & bars are providing lucrative growth opportunities to the growth of this market. Owing to technological developments in the manufacturing chain, the majority of manufacturers are now delivering rum beverages with ginger flavor, vanilla flavor, cinnamon flavor, and clove flavor that finish with smoky molasses and licorice.
The Global Spiced/Flavored Rum Market is Segmented on the basis of Product, Application, And Geography.
Based on Product, The market is segmented into Ginger Flavor, Vanilla Flavor, Cinnamon Flavor, and Clove Flavor. Vanilla is one of the most popular flavored rum since it can be used in a number of ways. It's sweet, rich, warm, and creamy, and it often goes well with spicy drinks. Almost all spirits, especially rum, have vanilla variants. Vanilla rum is often on the warmer, spicier side and really good stuff does well as a stand-alone sipper in addition to making some truly exceptional cocktails.
Based on Application, The market is segmented into Hypermarket/Supermarket, Departmental Stores, Convenience Stores, and Others. The hypermarket/Supermarket segment is expected to dominate the Spiced/Flavored Rum Market during forecasted years.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.