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市场调查报告书
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1622976

2024 年至 2031 年 Web 效能市场（按组件、应用、垂直产业和地区划分）

Web Performance Market By Component (Solutions, Services), Application (Social Media Management, Display Advertising Optimization), Vertical (Retail, Healthcare And Life Science), & Region for 2024-2031
出版日期: | 出版商: Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2024 年至 2031 年 Web 效能市场评估

对快速加载网站和应用程式的需求不断增长，推动了网路效能解决方案的采用。行动网路使用量的增加，需要针对较小的萤幕和较慢的连线进行最佳化的效能，预计将推动市场在 2024 年超过 52.2 亿美元，到 2031 年达到约 100.4 亿美元。

再加上对即时分析和内容传递的日益依赖，需要高效的数据处理和传递机制，从而刺激网路效能解决方案的采用。向云端服务的转变使得可扩展的效能解决方案成为可能，推动市场在 2024 年至 2031 年期间以 12.3% 的复合年增长率成长。

Web 效能市场定义/概述

Web 效能是指网页和应用程式的载入和运行速度和效率。这些包括各种指标，例如载入时间、第一个位元组的时间、互动式回应能力等等。优化网路效能可为您的用户提供无缝愉快的体验，并对用户参与度和满意度产生重大影响。

网路效能优化对于各行业的企业都至关重要，尤其是电子商务、媒体和饭店业的企业。通常采用图片压缩、程式码最小化和使用内容分发网路 (CDN) 等技术来提高载入速度。此外，效能监控工具可协助组织识别瓶颈并持续改进其 Web 应用程式以满足使用者的期望。

对更快、更可靠的网站管理日益增长的需求将如何推动网路效能市场的成长？

由于对更快、更可靠的网站和应用程式的需求不断增加，网路效能市场正在经历快速成长。随着全球网路使用量的持续激增，企业逐渐意识到优化其线上形象的重要性。根据美国劳工统计局的数据，预计 2021 年至 2031 年期间网络开发就业人数将增长 23%，远高于所有职业的平均水平，凸显了对网络性能专业知识的需求日益增长。

行动装置的普及是网路效能市场发展的关键推动因素。由于智慧型手机和平板电脑占据了网路流量的大部分，企业正在专注于行动优先策略来改善用户体验。国际电信联盟报告称，到 2021 年底，全球 95% 的人口将生活在行动蜂窝网路覆盖范围内，凸显了行动网路效能优化的重要性。

云端运算的采用是推动网路效能市场向前发展的另一个关键因素。随着企业将基础设施迁移到云端，他们正在寻找能够维持和提高其网站速度和可靠性的解决方案。最近，市场领导者 Cloudflare 宣布扩展其 Workers 平台以支援 Python，从而扩大其对开发人员的吸引力，并可能刺激 Web 效能优化技术的进一步创新。

日益复杂的网路技术和不断发展的标准是否限制了市场的成长？

网路效能市场的主要阻碍因素之一是实施和维护成本高昂。许多企业，尤其是中小型企业，发现很难为网路效能优化所需的先进工具和技术分配足够的资源。软体、培训和持续支援的初始投资可能非常巨大，这可能会阻止一些组织优先考虑效能优化。

另一个阻碍因素是网路技术和不断发展的标准的复杂性。Web 效能最佳实践不断变化，新技术不断涌现，因此跟上步伐可能是一个课题。公司常常努力寻找能够与现有系统无缝整合的正确解决方案。这种复杂性阻碍了人们采用新的效能工具和策略，最终阻碍了您有效改善使用者体验的能力。

此外，缺乏对网路效能重要性的认识和理解可能会限制市场的成长。许多企业仍然低估了速度和可靠性对用户参与度和转换率的影响。缺乏意识可能会导致效能优化工作的优先顺序不高，从而导致您落后于那些更积极地投资加强其网路影响力的竞争对手。然而，随着认识的不断提高，它可能会推动未来的市场成长。

目录

第 1 章 全球 Web 效能市场：简介

  • 市场概况
  • 调查范围
  • 先决条件

第 2 章 执行摘要

第3章 VERIFIED MARKET RESEARCH研究方法

  • 数据挖掘
  • 验证
  • 一次资料
  • 数据源列表

第4章 全球 Web 效能市场展望

  • 概述
  • 市场动态
    • 促进因素
    • 阻碍因素
    • 机会
  • 波特的五力模型
  • 价值链分析

第 5 章 全球 Web 效能市场（按组件划分）

  • 介绍
  • 解决方案
    • Web 效能监控
    • Web 效能最佳化
    • Web 效能测试
  • 服务内容
    • 咨询服务
    • 实施服务
    • 託管服务

第 6 章：全球 Web 效能市场（按应用划分）

  • 概述
  • 社群媒体管理
  • 展示广告优化
  • 其他

第 7 章：全球 Web 效能市场（按垂直产业划分）

  • 概述
  • 银行、金融服务和保险 (BFSI)
  • 医疗保健和生命科学
  • 通讯和资讯技术
  • 零售
  • 其他

第 8 章：全球 Web 效能市场（按地区）

  • 概述
  • 北美
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 欧洲其他地区
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 亚太其他地区
  • 世界其他地区
    • 拉丁美洲
    • 中东/非洲

第9章 全球网路效能市场：竞争格局

  • 概述
  • 各公司市场排名
  • 主要发展策略

第10章 公司简介

  • Tableau Software
  • Splunk
  • SAS
  • Teradata Corporation
  • Web Trends
  • IBM
  • Google
  • At-Internet
  • Adobe Systems
  • MicroStrategy

第11章 附录

  • 相关研究
简介目录
Product Code: 9011

Web Performance Market Valuation - 2024-2031

Increasing demand for fast-loading websites and applications is propelling the adoption of web performance solutions. The rise of mobile internet usage necessitates optimized performance for smaller screens and slower connections is driving the market size surpass USD 5.22 Billion valued in 2024 to reach a valuation of aroundUSD 10.04 Billion by 2031.

In addition to this, increasing reliance on real-time analytics and content delivery demands efficient data processing and delivery mechanisms is spurring up the adoption of web performance solutions. The shift to cloud services enables scalable performance solutions is enabling the market grow at aCAGR of 12.3% from 2024 to 2031.

Web Performance Market: Definition/ Overview

Web performance refers to the speed and efficiency with which web pages and applications load and operate. It encompasses various metrics, such as load time, time to first byte, and interactive responsiveness. Optimizing web performance ensures that users have a seamless and enjoyable experience, which can significantly impact user engagement and satisfaction.

Web performance optimization is crucial for businesses across all sectors, especially in e-commerce, media, and service industries. Techniques such as image compression, code minification, and the use of content delivery networks (CDNs) are commonly employed to enhance load speeds. Additionally, performance monitoring tools help organizations identify bottlenecks and continuously improve their web applications to meet user expectations.

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How will Rising Demand for Faster, More Reliable Websites Management Driving the Web Performance Market Growth?

The web performance market is experiencing rapid growth due to the increasing demand for faster, more reliable websites and applications. As internet usage continues to surge globally, businesses are recognizing the critical importance of optimizing their online presence. According to the U.S. Bureau of Labor Statistics, employment in web development is projected to grow 23% from 2021 to 2031, much faster than the average for all occupations, highlighting the growing need for web performance expertise.

Mobile device proliferation has become a significant driver of the Web Performance Market. With smartphones and tablets accounting for a large portion of internet traffic, companies are focusing on mobile-first strategies to enhance user experience. The International Telecommunication Union reported that 95% of the world's population lived within range of a mobile cellular network by the end of 2021, emphasizing the importance of mobile web performance optimization.

Cloud computing adoption is another key factor propelling the Web Performance Market forward. As businesses migrate their infrastructure to the cloud, they seek solutions to maintain and improve website speed and reliability. Recently, Cloudflare, a leading player in the market, announced the expansion of its Workers platform to include support for Python, broadening its appeal to developers and potentially driving further innovation in web performance optimization techniques.

Will Complexity Of Web Technologies And Evolving Standards Restraining Growth of the Market?

One significant restraint in the web performance market is the high cost of implementation and maintenance. Many businesses, especially small to medium-sized enterprises, may find it challenging to allocate sufficient resources for the advanced tools and technologies needed to optimize web performance. The initial investment in software, training, and ongoing support can be substantial, which may deter some organizations from prioritizing performance optimization.

Another constraint is the complexity of web technologies and evolving standards. As web performance best practices continuously change and new technologies emerge, keeping up can be overwhelming. Companies often struggle to find the right solutions that integrate seamlessly with their existing systems. This complexity can lead to hesitance in adopting new performance tools or strategies, ultimately hindering their ability to improve user experience effectively.

Also, a lack of awareness and understanding about the importance of web performance can limit market growth. Many businesses still underestimate the impact that speed and reliability have on user engagement and conversion rates. This lack of recognition can result in insufficient prioritization of performance optimization efforts, leaving them behind competitors who actively invest in enhancing their web presence. As awareness increases, however, it may drive future growth in the market.

Category-Wise Acumens

Which Factors Contribute to Leadership of Media Management Segment in Web Performance Market?

Social media management has become a dominant force in the web performance market, as businesses increasingly recognize the importance of maintaining a strong online presence across multiple platforms. Companies are investing heavily in tools and strategies to optimize their social media content, engage with their audience, and analyze performance metrics. According to the U.S. Census Bureau's Annual Business Survey, 41.4% of all U.S. businesses used social media to promote their business in 2020, highlighting the widespread adoption of these platforms for marketing and customer engagement.

The rise of influencer marketing has further amplified the need for robust social media management solutions within the Web Performance Market. Brands are leveraging influencers to reach wider audiences and drive engagement, necessitating sophisticated tools to track campaign performance and ROI. The Federal Trade Commission reported a significant increase in influencer marketing disclosure complaints, rising from 1,755 in 2016 to 4,217 in 2019, underscoring the growing importance of compliance and transparency in social media campaigns.

Which Factors Enhance the Use of Web Performance in Telecommunications And Information Technology Sectors?

Telecommunications and information technology sectors are increasingly driving the Web Performance Market as they focus on delivering faster, more reliable digital experiences. These industries are investing heavily in infrastructure upgrades, content delivery networks, and edge computing solutions to enhance web performance. According to the U.S. Bureau of Economic Analysis, the digital economy accounted for 9.6% of U.S. gross domestic product (GDP) in 2019, showcasing the significant economic impact of these sectors and their growing influence on web performance standards.

The rollout of 5G networks is revolutionizing web performance capabilities, particularly for mobile users. Telecom companies are leveraging this technology to reduce latency and increase bandwidth, enabling more complex web applications and richer content delivery. The Federal Communications Commission reported that by the end of 2020, 5G networks covered areas where over 200 million Americans live, highlighting the rapid expansion of this performance-enhancing technology. Recently, Verizon announced the expansion of its 5G Ultra Wideband network to cover 200 million people, potentially transforming web performance for a significant portion of the U.S. population.

Country/Region-wise Acumens

Will E-Commerce Boom in North America Drive Web Performance Market Growth?

North America stands at the forefront of the web performance market, driven by its advanced digital infrastructure and high internet penetration rates. The region's dominance is fueled by a robust ecosystem of technology companies, widespread adoption of cloud services, and a growing emphasis on user experience optimization. According to the U.S. Census Bureau, 91.9% of U.S. households had a computer or smartphone in 2021, highlighting the pervasive nature of digital connectivity in the region and the consequent demand for high-performing web experiences.

The e-commerce boom in North America has further accelerated the need for superior web performance solutions. Retailers and service providers are investing heavily in technologies that enhance page load speeds, reduce bounce rates, and improve conversion rates. The U.S. Department of Commerce reported that e-commerce sales accounted for 14.6% of total retail sales in the third quarter of 2023, underscoring the critical role of web performance in driving online business success. Recently, Amazon Web Services (AWS) announced the launch of its AWS Application Composer, a visual designer to streamline the creation of serverless applications, potentially revolutionizing how businesses approach web application development and performance optimization.

Will Increasing Internet Penetration Enhance Adoption of Web Performance in Asia Pacific?

The Asia Pacific region is experiencing rapid growth in the web performance market, driven by increasing internet penetration, widespread smartphone adoption, and a burgeoning digital economy. Countries across the region are investing heavily in digital infrastructure and technologies to enhance online experiences for their rapidly growing user base. According to the International Telecommunication Union, internet users in Asia and the Pacific increased from 39.7% of the population in 2015 to 64.1% in 2021, highlighting the tremendous growth potential for web performance solutions in the region.

E-commerce and mobile-first strategies are key drivers of the Web Performance Market in Asia Pacific, with businesses focusing on optimizing their online platforms for speed and reliability. The rise of super apps and digital payment solutions has further intensified the need for robust web performance tools. China's National Bureau of Statistics reported that online retail sales reached 13.09 trillion yuan (approximately USD 2.02 Trillion) in 2021, accounting for 24.5% of total retail sales, underscoring the critical importance of web performance in the region's digital economy. Recently, Alibaba Cloud announced the launch of its new data center in the Philippines, expanding its cloud infrastructure and potentially improving web performance for businesses across Southeast Asia.

Competitive Landscape

The web performance market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the web performance market include:

  • Akamai Technologies
  • Cloudflare
  • Fastly
  • Amazon Web Services (AWS)
  • Google Cloud Platform
  • Microsoft Azure
  • New Relic
  • Dynatrace
  • AppDynamics
  • Pingdom (SolarWinds)
  • GTmetrix
  • WebPageTest
  • Lighthouse (Google)
  • Cloudflare
  • io
  • BunnyCDN
  • CDN77
  • KeyCDN
  • Sucuri
  • BrowserStack

Latest Developments

  • In September 2023, Cloudflare announced the launch of its new Web Performance Optimization Suite, aimed at enhancing load times and user experience for e-commerce sites.
  • In August 2023, Google introduced updates to its Core Web Vitals metrics, emphasizing mobile usability and interactivity as critical factors for ranking.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL WEB PERFORMANCE MARKET

  • 1.1 Overview of the Market
  • 1.2 Scope of Report
  • 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

  • 3.1 Data Mining
  • 3.2 Validation
  • 3.3 Primary Interviews
  • 3.4 List of Data Sources

4 GLOBAL WEB PERFORMANCE MARKET OUTLOOK

  • 4.1 Overview
  • 4.2 Market Dynamics
    • 4.2.1 Drivers
    • 4.2.2 Restraints
    • 4.2.3 Opportunities
  • 4.3 Porters Five Force Model
  • 4.4 Value Chain Analysis

5 GLOBAL WEB PERFORMANCE MARKET, BY COMPONENT

  • 5.1 Introduction
  • 5.2 Solutions
    • 5.2.1 Web Performance Monitoring
    • 5.2.2 Web Performance Optimization
    • 5.2.3 Web Performance Testing
  • 5.3 Services
    • 5.3.1 Consulting Services
    • 5.3.2 Implementation Services
    • 5.3.3 Managed Services

6 GLOBAL WEB PERFORMANCE MARKET, BY APPLICATION

  • 6.1 Overview
  • 6.2 Social Media Management
  • 6.3 Display Advertising Optimization
  • 6.4 Others

7 GLOBAL WEB PERFORMANCE MARKET, BY VERTICAL

  • 7.1 Overview
  • 7.2 Banking, Financial Services and Insurance (BFSI)
  • 7.3 Healthcare and Life Science
  • 7.4 Telecommunication and Information & Technology
  • 7.5 Retail
  • 7.6 Others

8 GLOBAL WEB PERFORMANCE MARKET, BY GEOGRAPHY

  • 8.1 Overview
  • 8.2 North America
    • 8.2.1 U.S.
    • 8.2.2 Canada
    • 8.2.3 Mexico
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 U.K.
    • 8.3.3 France
    • 8.3.4 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 China
    • 8.4.2 Japan
    • 8.4.3 India
    • 8.4.4 Rest of Asia Pacific
  • 8.5 Rest of the World
    • 8.5.1 Latin America
    • 8.5.2 Middle East & Africa

9 GLOBAL WEB PERFORMANCE MARKET COMPETITIVE LANDSCAPE

  • 9.1 Overview
  • 9.2 Company Market Ranking
  • 9.3 Key Development Strategies

10 COMPANY PROFILES

  • 10.1 Tableau Software
    • 10.1.1 Overview
    • 10.1.2 Financial Performance
    • 10.1.3 Product Outlook
    • 10.1.4 Key Developments
  • 10.2 Splunk
    • 10.2.1 Overview
    • 10.2.2 Financial Performance
    • 10.2.3 Product Outlook
    • 10.2.4 Key Developments
  • 10.3 SAS
    • 10.3.1 Overview
    • 10.3.2 Financial Performance
    • 10.3.3 Product Outlook
    • 10.3.4 Key Developments
  • 10.4 Teradata Corporation
    • 10.4.1 Overview
    • 10.4.2 Financial Performance
    • 10.4.3 Product Outlook
    • 10.4.4 Key Developments
  • 10.5 Web Trends
    • 10.5.1 Overview
    • 10.5.2 Financial Performance
    • 10.5.3 Product Outlook
    • 10.5.4 Key Developments
  • 10.6 IBM
    • 10.6.1 Overview
    • 10.6.2 Financial Performance
    • 10.6.3 Product Outlook
    • 10.6.4 Key Developments
  • 10.7 Google
    • 10.7.1 Overview
    • 10.7.2 Financial Performance
    • 10.7.3 Product Outlook
    • 10.7.4 Key Developments
  • 10.8 At-Internet
    • 10.8.1 Overview
    • 10.8.2 Financial Performance
    • 10.8.3 Product Outlook
    • 10.8.4 Key Developments
  • 10.9 Adobe Systems
    • 10.9.1 Overview
    • 10.9.2 Financial Performance
    • 10.9.3 Product Outlook
    • 10.9.4 Key Developments
  • 10.10 MicroStrategy
    • 10.10.1 Overview
    • 10.10.2 Financial Performance
    • 10.10.3 Product Outlook
    • 10.10.4 Key Developments

11 Appendix

  • 11.1 Related Research