超高清电视 (UHD TV) 市场：按产品、应用和地区划分，2024-2031 年

超高清电视（UHD TV）市场评估，2024-2031

对高清内容不断增长的需求正在推动超高清电视（UHD TV）的普及。随着OLED和QLED等显示技术创新提高画质以及消费者对超高清电视兴趣的增加，2024年市场规模将超过3916.9亿美元，2031年达到约1.667兆美元，甚至达到3,000万美元。

随着消费者升级到超高清电视以获得身临其境的观看体验，加上家庭娱乐系统支出的增加，正在推动超高清电视（UHD TV）的普及。内建串流功能的智慧电视的兴起吸引了寻求多功能设备的消费者，使市场在 2024 年至 2031 年期间以 21.9% 的复合年增长率增长。

超高清电视（UHD TV）市场：定义/概述

超高清电视（UHD TV），也称为4K电视，是指提供3840 x 2160像素解析度的电视显示技术，是全高清（1080p）解析度的四倍。更高的像素密度可带来更清晰、更细緻的影像和更好的整体观赏体验。超高清电视通常支援更宽的色域和更高的动态范围 (HDR)，有助于呈现更生动、更逼真的影像。

超高清电视主要用于家庭娱乐系统，可显着提高电影、运动、游戏等的观看品质。Netflix、Amazon Prime 和 Disney+ 等串流服务提供超高清内容，使这些电视成为寻求高品质媒体体验的消费者的理想选择。此外，超高清电视越来越多地用于商业环境，例如零售店展示、画廊和企业演示，其中卓越的影像品质可以吸引註意力并有效传达讯息。

家庭大萤幕的进步将如何促进超高清电视（UHD TV）的普及？

消费者对卓越画质和沈浸式观看体验的需求不断增长，是超高清电视（UHD TV）市场的主要推动因素。随着内容创作者和广播公司创作更多的 4K 和 8K 内容，消费者正在升级他们的电视，以充分享受增强的细节和清晰度。根据Consumer Technology Association预测，2023年美国4K超高清电视出货量将达到2,500万台，占整个电视市场的很大一部分。随着价格变得更加实惠以及内容可用性的扩大，这种趋势预计将持续下去。

家庭采用更大尺寸的萤幕也是超高清电视市场的主要推动力。随着生活空间的发展以及消费者在家中寻求更多影院体验，对更大、更高清电视的需求正在增加。美国能源资讯署报告称，美国家庭的平均电视萤幕尺寸将从 2020 年的 47 吋增长到 2023 年的 50 吋。这种向更大萤幕的转变自然有利于超高清电视，因为高解析度的好处在更大的显示器上更加明显。LG 电子于 2024 年 5 月推出了新款 98 吋 OLED 超高清电视，抓住了这一趋势，瞄准了寻求优质大萤幕观赏体验的消费者。

技术进步和智慧功能的整合正在推动超高清电视市场。除了提高影像品质外，现代超高清电视还提供增强的连接性、人工智慧驱动的内容推荐以及与智慧家庭生态系统的无缝整合。美国通讯与资讯管理局报告称，到 2023 年，82% 的美国家庭将至少拥有一台连网电视设备，凸显了现代电视中智慧功能的重要性。

超高清电视（UHD TV）技术分散和相容性问题会抑制市场成长吗？

由于高昂的生产和技术成本，超高清电视（UHD TV）市场面临重大课题。儘管超高清电视的价格随着时间的推移而下降，但与标准高清型号相比，初始投资仍然较大。这种经济障碍可能会阻止精打细算的消费者升级，限制潜在的市场规模，并降低采用率。

另一个限制是超高清内容的可用性和可访问性。串流媒体服务和广播公司正在逐渐增加其超高清产品，但内容的缺乏可能会阻碍消费者的兴趣。如果潜在买家认为没有足够的优质内容来证明购买超高清电视是合理的，他们可能会选择坚持使用现有型号。

市场也受到技术碎片化和相容性问题的影响。HDR、杜比视界等多种格式以及不同的分辨率，让消费者不知道如何选择。这种复杂性可能会导致买家推迟购买决定，因为担心投资的技术很快就会过时或与他们当前的设定不相容。

目录

第1章 全球超高清电视（UHD TV）市场简介

• 市场概况
• 调查范围
• 先决条件

第 2 章执行摘要

第3章 验证市场研究研究方法

• 数据挖掘
• 验证
• 一次资料
• 数据源列表

第4章 全球超高清电视（UHD TV）市场展望

• 概述
• 市场动态
• 促进因素
• 阻碍因素
• 机会
• 波特的五力模型
• 价值链分析

第5章全球超高清电视（UHD TV）市场：按产品

39-54英吋

第55章 英吋

57-64英吋

第6章超高清电视（UHD TV）全球市场：依应用分类

• 家用
• 商业用途

第7章超高清电视（UHD TV）全球市场：按地区

• 北美
• 美国
• 加拿大
• 墨西哥
• 欧洲
• 德国
• 英国
• 法国
• 欧洲其他地区
• 亚太地区
• 中国
• 日本
• 印度
• 亚太其他地区
• 世界其他地区
• 拉丁美洲
• 中东/非洲

第8章全球超高清电视（UHD TV）市场：竞争格局

• 概述
• 各公司市场排名
• 主要发展策略

第9章 公司简介

• Guangdong Changhong Electronics
• Hisense International
• Hong Kong Skyworth Digital Holdings
• Konka
• LG Electronics
• Micromax Informatics
• Panasonic
• Samsung Electronics
• Sharp
• Sony
• TCL Multimedia Technology Holdings
• Toshiba
• Videocon Industries

第10章附录

• 相关报导

Ultra HD Television (UHD TV) Market Valuation - 2024-2031

Rising demand for high-quality content is propelling the adoption of Ultra HD Television (UHD TV). Innovations in display technology, such as OLED and QLED, enhance picture quality and drive consumer interest in UHD TVs is driving the market size surpass USD 391.69 Billion valued in 2024 to reach a valuation of aroundUSD 1667.73 Billion by 2031.

In addition to this, increased spending on home entertainment systems encourages consumers to upgrade to UHD TVs for an immersive viewing experience is spurring up the adoption of Ultra HD Television (UHD TV). The rise of smart TVs with built-in streaming capabilities attracts consumers looking for multifunctional devices is enabling the market grow at aCAGR of 21.9%from 2024 to 2031.

Ultra HD Television (UHD TV) Market: Definition/ Overview

Ultra HD Television (UHD TV), also known as 4K TV, refers to a television display technology that offers a resolution of 3840 x 2160 pixels, which is four times the resolution of Full HD (1080p). This high pixel density results in sharper, more detailed images and enhances the overall viewing experience. UHD TVs often support a wider color gamut and higher dynamic range (HDR), contributing to more vibrant and lifelike visuals.

UHD TVs are primarily used in home entertainment systems, where they significantly enhance the quality of viewing for movies, sports, and gaming. Streaming services such as Netflix, Amazon Prime, and Disney+ offer content in UHD, making these televisions ideal for consumers seeking high-quality media experiences. Additionally, UHD TVs are increasingly being used in commercial settings, such as retail displays, galleries, and corporate presentations, where superior image quality can capture attention and convey information effectively.

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How will Growing Adoption of Larger Screen Sizes in Homes Increase Adoption of Ultra HD Television (UHD TV)?

The increasing consumer demand for superior picture quality and immersive viewing experiences is a key driver of the Ultra HD Television (UHD TV) market. As content creators and broadcasters produce more 4K and 8K content, consumers are upgrading their TVs to fully appreciate the enhanced detail and clarity. According to the Consumer Technology Association, 4K UHD TV shipments in the United States reached 25 million units in 2023, representing a significant portion of the overall TV market. This trend is expected to continue as prices become more affordable and content availability expands.

The growing adoption of larger screen sizes in homes is another major driver for the UHD TV market. As living spaces evolve and consumers seek more cinematic experiences at home, the demand for bigger TVs with higher resolutions has increased. The U.S. Energy Information Administration reported that the average TV screen size in American households grew to 50 inches in 2023, up from 47 inches in 2020. This shift towards larger screens naturally favors UHD TVs, as the benefits of higher resolution become more apparent on bigger displays. LG Electronics capitalized on this trend by introducing a new 98-inch OLED UHD TV in May 2024, targeting consumers looking for premium, large-screen viewing experiences.

Technological advancements and the integration of smart features are driving the UHD TV market forward. Modern UHD TVs offer not just improved picture quality, but also enhanced connectivity, AI-powered content recommendations, and seamless integration with smart home ecosystems. The National Telecommunications and Information Administration reported that 82% of U.S. households had at least one internet-connected TV device in 2023, highlighting the importance of smart features in modern TVs.

Will Technological Fragmentation and Compatibility Issues of Ultra HD Television (UHD TV) Restrain Its Market Growth?

The Ultra HD television (UHD TV) market faces significant challenges due to the high cost of production and technology. While prices for UHD TVs have decreased over time, the initial investment remains substantial compared to standard HD models. This financial barrier can deter budget-conscious consumers from upgrading, limiting the potential market size and slowing adoption rates.

Another restraint is the availability and accessibility of UHD content. While streaming services and broadcasters are gradually increasing their UHD offerings, a lack of content can hinder consumer interest. If potential buyers perceive that there isn't enough quality content available to justify the purchase of a UHD TV, they may choose to stick with their existing models.

The market is also impacted by technological fragmentation and compatibility issues. With various formats such as HDR, Dolby Vision, and differing resolutions, consumers can become confused about what to choose. This complexity can lead to hesitance in purchasing decisions, as buyers may fear investing in a technology that could quickly become obsolete or incompatible with their current setups.

Category-Wise Acumens

Will 57-64 Inches Segment Hold Major Share sin Ultra HD Television (UHD TV) Market?

The 57-64 inches segment has emerged as the dominant force in the Ultra HD Television (UHD TV) market, striking an optimal balance between immersive viewing experiences and practical home integration. This size range offers consumers a cinematic feel without overwhelming average living spaces, making it particularly popular in urban and suburban households. According to the U.S. Energy Information Administration's Residential Energy Consumption Survey, televisions in the 55-65 inch range accounted for 38% of all TV purchases in 2023, the largest share of any size category. This statistic underscores the segment's popularity among consumers.

The 57-64 inches segment's dominance is further reinforced by its sweet spot in terms of price-to-size ratio, offering consumers significant screen real estate without the premium costs associated with larger models. This size range also benefits from a wide availability of 4K content, which is optimally viewed on screens of this size at typical viewing distances. The Consumer Technology Association reported that 4K UHD TVs in the 57-64 inch range saw a 15% year-over-year increase in unit sales in 2023, outpacing growth in other size categories. Capitalizing on this trend, LG Electronics launched a new series of OLED UHD TVs in May 2024, featuring an expanded selection of 60 and 65-inch models with enhanced gaming features and smart home integration.

Which Factors are Contributing to the Dominance of Commercial Segment in Ultra HD Television (UHD TV) Market?

The commercial segment has emerged as a dominant force in the Ultra HD Television (UHD TV) market, driven by increasing adoption in various business sectors such as retail, hospitality, healthcare, and corporate environments. These industries are leveraging UHD TVs for digital signage, information displays, and immersive customer experiences. According to the U.S. Bureau of Labor Statistics, the number of digital display advertising and media buyers increased by 12% in 2023, indicating a growing demand for high-quality display solutions in commercial settings. This trend underscores the importance of UHD TVs in modern business operations. In a recent development, Samsung Electronics announced in March 2024 the launch of a new line of commercial UHD displays specifically designed for retail environments, featuring AI-powered content optimization and seamless integration with point-of-sale systems.

The hospitality industry has been a significant contributor to the commercial UHD TV market's growth, with hotels and resorts upgrading their in-room entertainment systems to enhance guest experiences. The U.S. Travel Association reported that hotel technology investments increased by 8.5% in 2023, with a substantial portion allocated to in-room entertainment upgrades. This statistic highlights the sector's commitment to providing premium viewing experiences for guests.

Country/Region-wise Acumens

Will Strong Presence of Major UHD TV Manufacturers Enhance Adoption of Ultra HD Television (UHD TV) in Asia Pacific?

The Asia Pacific region has emerged as the dominant force in the Ultra HD Television (UHD TV) market, driven by rapid technological adoption, increasing disposable incomes, and a growing middle class across countries like China, India, and South Korea. The region's large population and appetite for cutting-edge consumer electronics have created a vast market for UHD TVs. According to China's Ministry of Industry and Information Technology, 4K TV shipments in the country reached 52 million units in 2023, accounting for over 60% of all TV shipments. This statistic underscores the region's significant contribution to the global UHD TV market.

The strong presence of major UHD TV manufacturers in the Asia Pacific region, particularly in South Korea and Japan, has further solidified its dominance in the market. These companies benefit from local supply chains, advanced manufacturing capabilities, and a deep understanding of regional consumer preferences. The Japan Electronics and Information Technology Industries Association reported that UHD TV production in Japan increased by 15% in the fiscal year 2023-2024, reflecting the region's growing manufacturing prowess in this sector. Capitalizing on this trend, Samsung Electronics unveiled its latest Neo QLED UHD TV series in May 2024, featuring advanced Mini-LED technology and AI-enhanced picture quality, specifically tailored to meet the diverse needs of Asia Pacific consumers.

Will Rising Investment in R&D in North America Mature Ultra HD Television (UHD TV) Market?

North America is experiencing substantial growth in the Ultra HD Television (UHD TV) market, projected to reach approximately $36 billion by 2025, according to the Consumer Technology Association's report released in January 2022. This growth is fueled by the increasing consumer demand for high-quality viewing experiences, especially with the rise of streaming services offering UHD content. The adoption of 4K TVs is being accelerated by falling prices and improved technology. Enhanced features like High Dynamic Range (HDR) and wider color gamuts are making UHD TVs more appealing to consumers. As a result, manufacturers are focusing on innovation to capture this growing market segment.

In recent news, Samsung announced in August 2023 its latest line of Neo QLED 8K TVs, showcasing advanced features that enhance image quality and user experience. This launch is part of their strategy to maintain leadership in the UHD TV market amid rising competition. LG also revealed updates to its OLED UHD lineup, emphasizing energy efficiency and smart home integration in September 2023. Both companies are investing heavily in R&D to differentiate their products and meet consumer expectations for immersive viewing experiences. This competitive landscape indicates strong growth potential as major players innovate and expand their offerings.

Competitive Landscape

The Ultra HD Television (UHD TV) market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the Ultra HD Television (UHD TV) market include:

• Samsung
• LG Electronics
• Sony
• Panasonic
• TCL
• Hisense
• Vizio
• Philips
• Sharp
• Mitsubishi Electric
• Xiaomi
• JVC
• Sceptre
• Toshiba
• Bang & Olufsen
• Grundig
• Roku
• Apple (via Apple TV 4K)
• Amazon (via Fire TV)
• Nvidia (via Shield TV)

Latest Developments

• In October 2023, LG Electronics announced the launch of its new OLED evo G3 series, featuring a brighter picture and enhanced audio capabilities. These TVs are designed to provide a premium viewing experience for consumers seeking the best in home entertainment.
• In November 2023, Samsung unveiled its QD-OLED S95C series, which offers a combination of quantum dot and OLED technologies for improved color accuracy and brightness. This series aims to compete with LG's OLED offerings in the high-end UHD TV market.

TABLE OF CONTENTS

1. Introduction of Global Ultra HD Television (UHD TV) Market

• Overview of the Market
• Scope of Report
• Assumptions

2. Executive Summary

3. Research Methodology of Verified Market Research

• Data Mining
• Validation
• Primary Interviews
• List of Data Sources

4. Global Ultra HD Television (UHD TV) Market Outlook

• Overview
• Market Dynamics
• Drivers
• Restraints
• Opportunities
• Porters Five Force Model
• Value Chain Analysis

5. Global Ultra HD Television (UHD TV) Market, By Product

39-54 Inches

55 Inches

57-64 Inches

6. Global Ultra HD Television (UHD TV) Market, By Application

• Residential
• Commercial

7. Global Ultra HD Television (UHD TV) Market, By Geography

• North America
• U.S.
• Canada
• Mexico
• Europe
• Germany
• UK
• France
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• Rest of Asia Pacific
• Rest of the World
• Latin America
• Middle East & Africa

8. Global Ultra HD Television (UHD TV) Market Competitive Landscape

• Overview
• Company Market Ranking
• Key Development Strategies

9. Company Profiles

• Guangdong Changhong Electronics
• Hisense International
• Hong Kong Skyworth Digital Holdings
• Konka
• LG Electronics
• Micromax Informatics
• Panasonic
• Samsung Electronics
• Sharp
• Sony
• TCL Multimedia Technology Holdings
• Toshiba
• Videocon Industries

10. Appendix

• Related Reports