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全球冬季轮胎市场规模：按产品、应用、地区、范围和预测

Global Winter Tires Market Size By Product (Performance, Studded, Non-studded), By Application (Passenger Car, Light Commercial Vehicle (LCV)), By Geographic Scope And Forecast

出版日期: 2024年07月22日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

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简介目录

冬季轮胎市场及预测

2023 年冬季轮胎市场规模价值为 270 亿美元，预计到 2031 年将达到 423.9 亿美元，2024 年至 2031 年的复合年增长率为 5.80%。轮胎是覆盖轮圈外侧的圆形橡胶零件。轮胎的主要功能是保护轮圈并在铺砌路面和车辆之间提供牵引力。冬季胎，也称为雪地胎，是具有特殊胎面设计的轮胎，可以在雪地和冰上提供更好的牵引力。这些轮胎在摄氏 7 度以下使用，通常具有从轮胎伸出的金属或陶瓷钉，以便在紧密的雪和冰中提供额外的牵引力。

全球冬季轮胎市场动态

主要市场驱动因子

季节性需求：

冬季轮胎的季节性需求是一个重要因素，因为消费者为了在寒冷和多雪的气候下更安全地驾驶而改用冬季轮胎。这种季节性需求通常在冬季增加，从而促进製造商和经销商的销售，从而推动市场成长。

监理措施：

强制在某些地区和天气条件下使用冬季轮胎的监管措施对市场的成长做出了重大贡献。实施这些命令是为了提高道路安全并减少冬季事故，从而增加冬季轮胎的使用。

技术进步：

轮胎技术的进步，例如创新橡胶化合物和胎面花纹的开发，正在提高冬季轮胎的品质。冬季轮胎在寒冷和结冰条件下的表现如何。消费者喜欢这样的创新，这增加了对新型、更有效率的冬季轮胎型号的需求。

增强安全意识：

消费者对安全驾驶重要性的认识不断提高，尤其是在恶劣的冬季条件下，这推动了冬季轮胎的需求。轮胎消费者越来越意识到轮胎在车辆安全中的作用，并愿意投资冬季轮胎，以提高在雪地和结冰道路上的抓地力和操控性。

天气模式变化：

天气模式正在发生变化，冬季气候变得更加寒冷、更加闷热。某些地区的天气事件增加了对冬季轮胎的需求。随着极端天气事件变得越来越普遍，消费者意识到需要在寒冷和下雪条件下可靠运作的特殊轮胎，从而刺激了市场成长。

主要问题

季节性需求波动：

冬季轮胎市场面临与需求季节性波动相关的课题。需求通常在冬季达到高峰，因为驾驶员为了在寒冷和结冰的条件下获得更好的抓地力而换成冬季轮胎。然而，这种需求高度依赖天气条件，为製造商和经销商的生产计划和库存管理带来了不确定性。

价格敏感度：

消费者的价格敏感度对于冬季轮胎市场来说是一个课题。冬季轮胎往往比越野轮胎更贵，导致一些消费者推迟或放弃购买，特别是在冬季气候较温和的地区。经济衰退或可支配收入的波动将加剧这项课题，影响整个市场的需求。

监理合规性与标准：

遵守有关冬季轮胎的法规和要求对于製造商来说是一个课题。不同地区对轮胎标籤、胎面深度要求和冬季驾驶条件的性能标准有不同的规定。确保遵守这些标准，同时维持产品品质和市场竞争力，使市场运作变得复杂。

竞争环境：

冬季轮胎市场竞争激烈，许多製造商都在争夺市场占有率。激烈的竞争引发价格战，削减了各公司的利润率。此外，现有企业和新进业者的竞争日益激烈，迫使企业不断创新和差异化其产品，以保持竞争优势。

供应链中断：

冬季轮胎市场容易受到包括原料在内的供应链中断的影响。产品缺陷、运输问题、生产延误。地缘政治紧张局势、自然灾害、全球流行病等因素可能扰乱原材料和零件的流动，影响生产能力，造成库存短缺和交货延迟。

主要趋势

对 SUV 和轻型卡车的需求不断增加：

SUV 和轻型卡车越来越受欢迎。天气条件增加了针对这些车型专门设计的冬季轮胎的需求。製造商正在利用这一趋势，提供多种适合锦标赛和皮卡车需求的冬季轮胎选择。

新兴市场的互动：

新兴市场、不断发展的汽车产业和不断变化的气候为冬季轮胎製造商提供了尚未开发的机会。透过扩大在该市场的占有率并提供经济实惠、可靠的冬季轮胎解决方案，製造商可以接触到新的客户群并加速市场成长。

Winter Tires Market size is valued at USD 27 Billion in 2023 and is anticipated to reach USD 42.39 Billion by 2031 , growing at a CAGR of 5.80% from 2024 to 2031 . A tire is a circular vehicle component made of rubber to cover the wheel's rim externally. The major function of the tire is to guard the wheel rim and offer tractive force between the paved surface and therefore the vehicle. Winter tires also known as snow tires are specialty tires with specific tread designs appropriate for traction on snow and ice. These tires are utilized in temperatures less than 7 degrees Celsius and are often equipped with metal or ceramic studs that stick out from the tires to further increase traction in the condition of closely packed snow or ice.

Global Winter Tires Market Dynamics

The key market dynamics that are shaping the Winter Tires Market include:

Key Market Drivers:

Seasonal Demand:

Seasonal demand for winter tires is an important factor as consumers switch to winter tires for safe driving in cold and snowy conditions. This seasonal demand usually increases during the winter months, which increases sales for manufacturers and dealers, and hence drives the market growth.

Regulatory Measures:

Regulatory measures requiring the use of winter tires in certain regions or weather conditions significantly contribute to market growth. These orders are implemented to improve road safety and reduce accidents during the winter, which increases the use of winter tires.

Technological Advances:

Advances in tire technology, such as the development of innovative rubber compounds, and tread patterns, improve the quality of winter tires. The performance of winter tires in cold and icy conditions. Consumers prefer these technological innovations, which increase the demand for new and more efficient winter tire models.

Increasing Safety Awareness:

The increasing awareness of consumers about the importance of driving safety, especially in difficult winter conditions, increases the demand for winter. Tires Consumers are increasingly aware of the role of tires in vehicle safety and are willing to invest in winter tires to improve grip and handling on snowy and icy roads.

Changing Climate Patterns:

Changing climate patterns, including denser and harsher winters. Weather phenomena in certain regions increase the demand for winter tires. As extreme weather conditions become more common, consumers realize the need for specialty tires that provide reliable performance in cold and snowy conditions, stimulating market growth.

Key Challenges

Seasonal Fluctuations In Demand:

The winter tire market faces challenges related to seasonal fluctuations in demand. Demand is usually at its peak during the winter months when drivers switch to winter tires to ensure better grip in cold and icy conditions. However, this demand is highly variable and dependent on weather conditions, creating uncertainty for manufacturers and dealers in production planning and inventory management.

Price Sensitivity:

Consumer price sensitivity challenges the winter tire market. Winter tires tend to be more expensive than off-road tires, which is why some consumers delay or abandon their purchase, especially in regions with milder winters. Recessions or fluctuations in disposable income exacerbate this challenge and affect overall market demand.

Regulatory Compliance And Standards:

Complying with winter tire regulations and requirements is difficult for manufacturers. Different regions have different regulations regarding tire labeling, tread depth requirements, and performance standards for winter driving conditions. Ensuring compliance with these standards while maintaining product quality and competitiveness complicates market operations.

Competitive Environment:

The winter tire market is highly competitive with many manufacturers competing for market share. Fierce competition leads to a price war, which cuts into companies' profit margins. In addition, the presence of both incumbents and new entrants intensifies competition, requiring companies to constantly innovate and differentiate their products to maintain a competitive advantage.

Supply Chain Disruptions:

The winter tire market is prone to supply chain disruptions, including raw materials. Defects, transport problems, and production delays. Factors such as geopolitical tensions, natural disasters, and global pandemics disrupt the flow of materials and components, affect production capacity, and cause inventory glutes or delivery delays.

Key Trends

Greater Demand For SUVs And Light Trucks:

The increase in popularity of SUVs and light trucks, especially in exposed regions. Weather conditions increase the demand for winter tires specially designed for these vehicles. Manufacturers take advantage of this trend by offering a diverse selection of winter tires tailored to the needs of championships and pickup trucks.

Exchange In Emerging Markets:

Emerging markets, along with a growing auto industry and a changing climate, present untapped opportunities for winter tire manufacturers. By expanding their presence in this market and offering affordable and reliable winter tire solutions, manufacturers can enter new customer segments and accelerate market growth.

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Global Winter Tires Market Regional Analysis

Here is a more detailed regional analysis of the global Winter Tires Market:

Asia Pacific:

Northeast Asian countries, including Japan, South Korea, and China's northern regions, face extreme winter weather with snow and ice. As a result, winter tires are becoming increasingly popular for ensuring safety and grip when driving in the winter.

The region's growing middle class and rising discretionary income levels allow more people to invest in specialized tires for seasonal circumstances. As people's incomes rise, they are ready to spend a premium on winter tires to improve their driving experience and safety.

Furthermore, some Asia Pacific nations have enacted legislation or safety standards requiring the use of winter tires in specified locations or during poor weather conditions. This regulatory drive is boosting the use of winter tires.

North America:

Winter tires are in high demand in North America, especially in regions prone to cold weather and snowfall. Northern states and provinces, such as those in Canada and the northern United States, face tough winter weather, demanding the use of winter tires to guarantee safe driving on snow and ice-covered roadways.

Major cities such as Toronto, Montreal, New York, Chicago, and Boston have been experiencing a surge in winter tire sales during the colder months, with consumers prioritizing safety and traction in poor weather conditions

Furthermore, the legislative obligations in certain places demand the usage of winter tires or snow chains throughout the winter months, which drives up market demand. Also, the North American region is a profitable market for winter tires, owing to seasonal weather patterns and a focus on road safety.

Global Winter Tires Market: Segmentation Analysis

The Global Winter Tires Market is segmented on the basis of Product, Application, and Geography.

Winter Tires Market, By Product

Performance
Studded
Non-Studded

Based on Product, the market is segmented into Performance, Studded, and Non-Studded. The studded segment is estimated to hold the largest market share and is expected to see the highest CAGR throughout the forecast period. The tires built for usage on snow and ice contribute to bigger gaps, which increases grip on snow and ice, and hence drives the demand for studded segment.

Winter Tires Market, By Application

Passenger Car (PC)
Light Commercial Vehicle (LCV)

Based on Application, the market is segmented into Passenger Car and Light Commercial Vehicle. The light commercial vehicle (LCV) segment is estimated to dominate the market during the forecast period. The low maintenance, running costs, and fuel efficiency are driving demand for the light commercial vehicle segment.

Key Players

The "Global Winter Tires Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are
Bridgestone Corporation, Sumitomo Rubber Industries Ltd, Toyo Tire & Rubber Co., Apollo Tires Limited, Jk Tyres, MRF Ltd, Zhongce Rubber Group Co. Ltd, Linglong Tire, CST Tires, Triangle Group, Nexen Tire Corporation, Hankook Tire, Kumho, Giti Tire, Nankang Rubber Tire, Maxxis Tires, Continental AG, CEAT, MICHELIN, Nokian Tires plc, Yokohama Tire Corporation, The Goodyear Tire & Rubber Company, Cooper Tire & Rubber Company, and Sailun Tires.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Winter Tires Market Recent Developments
In January 2024, The International Winter Tire Expo 2024 took place in Germany, showcasing innovations and trends in winter tire technology from various manufacturers.
In February 2024, Michelin announced the launch of its new X-Ice Snow tire, featuring an improved silica tread compound and deeper sips for enhanced winter performance.

1. INTRODUCTION OF GLOBAL WINTER TIRES MARKET

1.1 Introduction of the Market
1.2 Scope of Report
1.3 Assumptions

2. EXECUTIVE SUMMARY

3. RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4. GLOBAL WINTER TIRES MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5. GLOBAL WINTER TIRES MARKET, BY PRODUCT

5.1 Overview
5.2 Performance
5.3 Studded
5.4 Non-Studded

6. GLOBAL WINTER TIRES MARKET, BY APPLICATION

6.1 Overview
6.2 Passenger Car (PC)
6.3 Light Commercial Vehicle (LCV)

7. GLOBAL WINTER TIRES MARKET, BY GEOGRAPHY

7.1 North America
- 7.1.1 U.S.
- 7.1.2 Canada
- 7.1.3 Mexico
7.2 Europe
- 7.2.1 Germany
- 7.2.2 UK
- 7.2.3 France
- 7.2.4 Rest of Europe
7.3 Asia Pacific
- 7.3.1 China
- 7.3.2 Japan
- 7.3.3 India
- 7.3.4 Rest of Asia Pacific
7.4 Rest of the World
- 7.4.1 Latin America
- 7.4.2 Middle East & Africa

8. GLOBAL WINTER TIRES MARKET COMPETITIVE LANDSCAPE

8.1 Overview
8.2 Company Market Ranking
8.3 Key Development Strategies

9. COMPANY PROFILES

9.1 Bridgestone Corporation
- 9.1.1 Overview
- 9.1.2 Financial Performance
- 9.1.3 Product Outlook
- 9.1.4 Key Developments
9.2 Sumitomo Rubber Industries Ltd
- 9.2.1 Overview
- 9.2.2 Financial Performance
- 9.2.3 Product Outlook
- 9.2.4 Key Developments
9.3 Toyo Tire & Rubber Co.
- 9.3.1 Overview
- 9.3.2 Financial Performance
- 9.3.3 Product Outlook
- 9.3.4 Key Developments
9.4 Apollo Tires Limited
- 9.4.1 Overview
- 9.4.2 Financial Performance
- 9.4.3 Product Outlook
- 9.4.4 Key Developments
9.5 Jk Tyres
- 9.5.1 Overview
- 9.5.2 Financial Performance
- 9.5.3 Product Outlook
- 9.5.4 Key Developments
9.6 MRF Ltd
- 9.6.1 Overview
- 9.6.2 Financial Performance
- 9.6.3 Product Outlook
- 9.6.4 Key Developments
9.7 Zhongce Rubber Group Co. Ltd
- 9.7.1 Overview
- 9.7.2 Financial Performance
- 9.7.3 Product Outlook
- 9.7.4 Key Developments
9.8 Linglong Tire
- 9.8.1 Overview
- 9.8.2 Financial Performance
- 9.8.3 Product Outlook
- 9.8.4 Key Developments
9.9 CST Tires
- 9.9.1 Overview
- 9.9.2 Financial Performance
- 9.9.3 Product Outlook
- 9.9.4 Key Developments
9.10 Triangle Group
- 9.10.1 Overview
- 9.10.2 Financial Performance
- 9.10.3 Product Outlook
- 9.10.4 Key Developments

10. APPENDIX

10.1 Related Research

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全球冬季轮胎市场规模：按产品、应用、地区、范围和预测