2024 年至 2031 年按产品类型、分销通路和地区划分的小吃店市场

2024 年至 2031 年零食棒市场估值

消费者越来越喜欢方便、便携且适合忙碌生活方式的食品，这推动了小吃店的普及。健康和保健意识的增强推动了对更健康的零食棒的需求，包括有机、无麸质和高蛋白食品，预计到2024 年市场规模将达到264.7 亿美元。达到 2031 年将达到 442 亿美元。

除此之外，健身和体重管理趋势也刺激了小吃店的流行。饮食习惯的改变和对具有其他健康益处的功能性食品的需求推动市场在 2024 年至 2031 年期间的复合年增长率达到 6.62%。

小吃店市场定义/概述

小吃棒是预先包装好的方便食品，供旅途中食用，通常由谷物、坚果、种子、水果和有时的蛋白质来源混合而成。小吃店提供一种快速、便携、营养的小吃选择，旨在满足各种饮食偏好和需求。零食棒的成分和营养成分多种多样，有高蛋白的，也有低糖的，甚至无麸质的。

小吃店在各种场合都很受欢迎，包括作为快速代餐、运动前/后小吃，或作为忙碌人士的便捷选择。零食棒深受寻求传统零食健康替代品的消费者的欢迎，运动员、健身爱好者和其他过着积极生活方式的人也经常食用零食棒。此外，小吃店越来越多地被用作营养补充剂，以便携带的形式提供能量和必需营养素。

忙碌的生活方式和繁忙的日程安排将如何推动小吃店市场的成长？

随着消费者寻求营养又方便的选择，健康和保健趋势正在推动小吃店市场大幅成长。人们对富含蛋白质、低糖和功能性的零食棒的需求激增，製造商正在透过开发创新产品来满足这些偏好。根据美国卫生与公共服务部的数据，到 2023 年，60% 的成年人表示他们计划选择更健康的零食。这一趋势导致富含维生素、矿物质和植物蛋白的零食棒激增。例如，2024 年 3 月，KIND Snacks 将推出一系列注入适应原的能量棒，目标客户是那些希望透过零食缓解压力或补充能量的消费者。

随着消费者寻求便携、方便的膳食替代品，忙碌的生活方式和繁忙的日程安排继续推动小吃店市场的发展。远距工作和弹性工作时间的增加进一步增加了对可以在任何地方轻鬆食用的营养食品的需求。根据美国劳工统计局的数据，到 2023 年，27% 的就业人员至少有部分时间在家工作，这增加了对方便零食选择的需求。

永续性和环保包装正成为小吃店市场越来越重要的因素。消费者越来越青睐对环境影响最小的产品，例如由有机成分製成并用可回收或可生物降解材料包装的产品。根据美国环保署的报告，食品和包装材料占美国垃圾掩埋场的45%，凸显了对更多永续选择的需求。例如，Nature Valley致力于在 2026 年实现其零食棒包装 100% 可回收，首先在 2024 年 2 月为其最受欢迎的产品系列推出全新的、完全可回收的包装。

关于小吃店的营养和健康问题是否会抑制市场成长？

营养和健康问题预计将成为小吃店市场成长的主要阻碍因素。一些零食棒因含糖量高、人工添加剂或热量过高而受到批评，这削弱了它们可能具有的健康益处。随着消费者健康意识的增强，对符合营养标准的零食食品的需求也日益增长。这些压力迫使製造商不断改进他们的产品，以平衡健康益处和口味和质地——这是一个复杂而昂贵的过程。

市场饱和是小吃店产业面临的一个突出课题。由于品牌和产品如此之多，新进业者很难脱颖而出并吸引消费者的注意。现有品牌之间的竞争非常激烈，新进业者和小型企业必须投入大量资金进行行销和差异化才能获得发展动力。这种饱和使得创新产品难以获得较大的市场占有率。

消费者对成分透明度和产品真实性的怀疑也可能影响市场成长。消费者越来越要求标籤清晰、原料来源和营养成分透明。未能满足这些期望或缺乏透明度的小吃店可能难以赢得消费者的信任和忠诚度，从而影响其在市场上的成功。

此外，消费者口味和趋势的变化也可能为小吃店市场带来风险。饮食趋势的改变可能会导致消费者偏好转向新型零食和更健康的替代品。在如此动态的环境中，製造商需要敏捷并适应不断变化的趋势，这可能是一个课题并影响产品的相关性和销售。

目录

第 1 章 简介

• 市场定义
• 市场细分
• 调查方法

第 2 章执行摘要

• 主要发现
• 市场概况
• 市集亮点

第3章市场概况

• 市场规模和成长潜力
• 市场趋势
• 市场驱动力
• 市场制约因素
• 市场机会
• 波特五力分析

第 4 章 小吃店市场依产品类型

• 谷物棒
• 能量棒
• 营养棒
• 其他小吃店

第5章零食棒市场依通路划分

• 超市/大卖场
• 便利店
• 专卖店
• 网上商城
• 其他管道

第6章区域分析

• 北美
• 美国
• 加拿大
• 墨西哥
• 欧洲
• 英国
• 德国
• 法国
• 义大利
• 亚太地区
• 中国
• 日本
• 印度
• 澳洲
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中东/非洲
• 南非
• 沙乌地阿拉伯
• 阿拉伯联合酋长国

第7章 市场动态

• 市场驱动力
• 市场制约因素
• 市场机会
• COVID-19 的市场影响

第8章 竞争格局

• 大公司
• 市场占有率分析

第9章 公司简介

• The Kellogg Company
• Clif Bar & Company
• General Mills Inc.
• Post Holdings Inc.
• PepsiCo Inc.
• Nestle SA
• Mars Incorporated
• KIND LLC
• Halo Foods
• Associated British Foods PLC
• Abbott Laboratories
• The Hain Celestial Group Inc.
• The Simply Good Foods Company

第10章市场前景与机遇

• 新兴技术
• 未来市场趋势
• 投资机会

第 11 章 附录

• 缩写表
• 来源和参考文献

Snack Bar Market Valuation - 2024-2031

Growing consumer preference for convenient and on-the-go food options that fit into busy lifestyles is propelling the adoption of snack bar. Increasing awareness of health and wellness is fueling demand for healthier snack bar options, such as those with organic, gluten-free, and high-protein ingredients is driving the market size surpass USD 26.47 Billion valued in 2024 to reach a valuation of aroundUSD 44.20 Billion by 2031.

In addition to this, the rise of fitness and weight management trends are spurring up the adoption of snack bar. Changing dietary habits and the demand for functional foods that offer additional health benefits are enabling the market to grow at aCAGR of 6.62% from 2024 to 2031.

Snack Bar Market: Definition/ Overview

Snack bars are pre-packaged, convenient food items designed for on-the-go consumption, often comprising a mix of grains, nuts, seeds, fruits, and sometimes protein sources. They are formulated to provide a quick, portable, and nutritious snack option, catering to various dietary preferences and needs. Snack bars can vary widely in terms of ingredients and nutritional profiles, ranging from high-protein bars to low-sugar and gluten-free options.

Snack bars are widely used in various contexts, including as a quick meal replacement, a pre- or post-workout snack, or a convenient option for busy individuals. They are popular among consumers seeking a healthy alternative to traditional snacks and are frequently consumed by those with active lifestyles, including athletes and fitness enthusiasts. Additionally, snack bars are increasingly used as a dietary supplement to provide energy and essential nutrients in a portable format.

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How will On-The-Go Lifestyles and Busy Schedules Drive Growth of Snack Bar Market?

Health and wellness trends are driving significant growth in the snack bar market, as consumers increasingly seek nutritious, convenient options. The demand for protein-rich, low-sugar, and functional snack bars has surged, with manufacturers responding by developing innovative products to meet these preferences. According to the U.S. Department of Health and Human Services, 60% of adults reported trying to choose healthier snack options in 2023. This trend has led to a proliferation of snack bars fortified with vitamins, minerals, and plant-based proteins. For instance, In March 2024, KIND Snacks launched a new line of adaptogen-infused bars, targeting consumers looking for stress-relief and energy-boosting benefits in their snacks.

On-the-go lifestyles and busy schedules continue to fuel the snack bar market, as consumers seek portable, convenient meal replacements. The rise of remote work and flexible schedules has further increased the demand for easy-to-eat, nutritious options that can be consumed anywhere. The U.S. Bureau of Labor Statistics reported in 2023 that 27% of employed persons worked from home at least part of the time, contributing to the need for convenient snacking options.

Sustainability and eco-friendly packaging are becoming increasingly important drivers in the snack bar market. Consumers are showing a preference for products with minimal environmental impact, including those made with organic ingredients and packaged in recyclable or biodegradable materials. The U.S. Environmental Protection Agency reported that food and packaging materials make up 45% of materials in U.S. landfills, highlighting the need for more sustainable options. For instance, In February 2024, Nature Valley announced a commitment to make 100% of its snack bar packaging recyclable by 2026, starting with the launch of a new fully recyclable wrapper for its most popular product line.

Will Nutritional and Health Concerns Related to Snack Bar Restrain Its Market Growth?

Nutritional and health concerns is projected to pose as a significant restraint for the growth of the snack bar market. Some snack bars are criticized for having high sugar content, artificial additives, or excessive calories, which can undermine their health benefits. As consumers become more health-conscious, there is increasing demand for snacks that align with nutritional standards. This pressure forces manufacturers to continuously reformulate their products to balance health benefits with taste and texture, which can be a complex and costly process.

Market saturation is a notable challenge in the snack bar industry. With a vast array of brands and products available, it is difficult for new entrants to stand out and capture consumer interest. The intense competition among established brands means that new or smaller companies must invest heavily in marketing and differentiation to gain traction. This saturation can make it challenging for innovative products to achieve significant market share.

Consumer skepticism regarding ingredient transparency and product authenticity can also affect market growth. Increasingly, consumers demand clear labeling and transparency about ingredient sourcing and nutritional content. Snack bars that do not meet these expectations or lack transparency may face difficulties in gaining consumer trust and loyalty, impacting their market success.

Also, changing consumer preferences and trends can pose a risk to the snack bar market. As dietary trends evolve, consumers may shift their preferences towards new types of snacks or health-focused alternatives. This dynamic environment requires manufacturers to be agile and responsive to shifting trends, which can be challenging and may affect product relevancy and sales.

Category-Wise Acumens

Will Rise in Adoption of Energy Bars Drive Snack Bar Market?

Energy bars are dominating the snack bar market, driven by increasing consumer demand for convenient, nutrient-dense options that provide quick energy boosts. These bars are particularly popular among athletes, fitness enthusiasts, and busy professionals looking for on-the-go sustenance. According to the U.S. Centers for Disease Control and Prevention (CDC), 53.3% of adults met the 2018 Physical Activity Guidelines for aerobic physical activity in 2020, indicating a large market for energy-boosting snacks. For instance, in January 2024, PowerBar launched a new line of plant-based energy bars, targeting the growing segment of health-conscious consumers seeking vegan options.

The appeal of energy bars extends beyond sports nutrition, with many consumers choosing them as meal replacements or between-meal snacks. Manufacturers are innovating with flavors, textures, and ingredients to cater to diverse preferences and dietary needs. The U.S. Department of Agriculture reported in 2023 that 39% of Americans consume snacks as meal replacements at least once a week, highlighting the potential for energy bars in this space. In February 2024, Clif Bar introduced a new range of "Whole Food Energy Bars" made with minimally processed ingredients, aiming to appeal to consumers seeking more natural options.

Which Factors Enhance the Sale of Snack Bar in Supermarkets and Hypermarkets?

Supermarkets and hypermarkets are dominating the snack bar market, leveraging their extensive product ranges and convenient locations to capture a significant share of consumer purchases. These retail giants offer a wide variety of snack bar brands and types, catering to diverse consumer preferences and dietary needs. According to the U.S. Census Bureau's Annual Retail Trade Survey, supermarkets and other grocery stores accounted for 92.3% of the nation's food and beverage store sales in 2022. This dominance extends to the snack bar category, with major chains expanding their offerings to include both national brands and private label options. In January 2024, Walmart announced the launch of a new premium private label snack bar line, aiming to capture a larger share of the health-conscious consumer market.

The strategic placement of snack bars within supermarkets and hypermarkets contributes to their market dominance. These retailers often position snack bars in high-traffic areas, near checkouts, and in dedicated health food sections to maximize visibility and impulse purchases. The U.S. Department of Agriculture reported that in 2023, 82% of Americans did their primary grocery shopping at supermarkets or supercenters. For instance, in March 2024, Kroger unveiled a new store layout concept featuring expanded "Grab-and-Go" sections with a focus on snack bars and other convenient, healthy snack options.

Country/Region-wise Acumens

Will Strong Culture of On-The-Go Snacking in North America Drive Snack Bar Market Growth?

North America is dominating the global snack bar market, driven by busy lifestyles, increasing health consciousness, and a strong culture of on-the-go snacking. The region's advanced retail infrastructure and high consumer awareness of nutritional benefits contribute to the widespread adoption of snack bars. According to the U.S. Department of Agriculture, the average American consumed 2.7 snacks per day in 2023, with snack bars being a popular choice. This trend has led to continuous innovation in the market. In January 2024, KIND Snacks, a major player in the North American market, launched a new line of functional snack bars fortified with adaptogens and probiotics, targeting the growing demand for wellness-oriented snacks.

The United States, in particular, leads the North American snack bar market, with a diverse range of products catering to various dietary preferences and nutritional needs. The market has seen significant growth in protein bars, organic options, and plant-based varieties. The U.S. Census Bureau reported that retail sales of snack bars and granola bars reached $7.9 billion in 2023, showing a 5.2% increase from the previous year. For instance, in March 2024, General Mills announced the expansion of its Nature Valley product line to include a series of sustainable, eco-friendly snack bars made with upcycled ingredients..

Will Growing Health Awareness among Consumers Enhance Adoption of Snack Bar in Asia Pacific?

The Asia-Pacific region is experiencing rapid growth in the snack bar market, driven by increasing urbanization, rising disposable incomes, and growing health awareness among consumers. Countries like China, Japan, India, and South Korea are leading this expansion, with both local and international players competing for market share. According to a 2023 report from the Asian Development Bank, the packaged food market in Asia-Pacific grew by 8.5% year-over-year, with snack bars being one of the fastest-growing segments. This growth is expected to continue as more consumers in the region embrace convenient, nutritious snacking options. In January 2024, Nestle announced the launch of a new line of locally-inspired snack bars in several Asian markets, targeting health-conscious urban consumers.

China, as the largest market in the Asia-Pacific region, is witnessing significant adoption of snack bars. The country's growing middle class and increasing focus on health and wellness have contributed to this trend. The China National Bureau of Statistics reported that in 2023, the retail sales of snack foods, including bars, increased by 12% compared to the previous year. For instance, in March 2024, local company Three Squirrels introduced a new range of traditional Chinese medicine-inspired snack bars, blending ancient wellness concepts with modern snacking preferences.

India is another key player in the rapidly growing Asia-Pacific snack bar market. The country's large young population and changing dietary habits are driving demand for convenient, nutritious snacks. The Indian Ministry of Food Processing Industries reported that the health food and nutraceuticals market, which includes snack bars, grew by 15% in 2023. For instance, in February 2024, ITC Limited, a major Indian conglomerate, launched a new sub-brand focused exclusively on protein and fiber-rich snack bars, targeting the fitness-conscious urban population. This move highlights the potential for growth and innovation in the Asia-Pacific snack bar market.

Competitive Landscape

The snack bar market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the snack bar market include:

• General Mills, Inc.
• Nestle S.A.
• Kellogg Company
• Clif Bar & Company
• The Hershey Company
• PepsiCo, Inc.
• Mars, Incorporated
• Kind LLC (Mondelez International)
• Nature Valley (General Mills)
• RxBar (Kellogg Company)
• LARABAR (General Mills)
• Giant Snacks
• The Simply Good Foods Company
• Health Warrior, Inc.
• Munk Pack
• Quest Nutrition
• GoMacro LLC
• Enjoy Life Foods (Mondelez International)
• Perfect Bar
• Bobo's Oat Bars

Latest Developments

• In August 2024, Clif Bar launched a new line of snack bars made with organic superfoods and plant-based protein, targeting health-conscious consumers looking for clean and sustainable snack options. The bars are designed to offer high nutritional value and enhanced energy support.
• In July 2024, Kind Snacks introduced its latest product innovation, a line of snack bars featuring adaptogenic herbs and functional ingredients aimed at improving stress management and overall well-being. This new range caters to the growing demand for functional foods that support mental health.
• In June 2024, RXBAR announced an expansion of its product line with new flavor options and fortified formulations, including added vitamins and minerals. The new offerings aim to provide enhanced nutritional benefits while appealing to a broader consumer base.
• In May 2024, Nature Valley launched a new line of snack bars with eco-friendly packaging made from recycled materials. This initiative is part of the company's commitment to sustainability and reducing environmental impact, while continuing to offer high-quality and nutritious snacks.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Snack Bar Market, By Product Type

• Cereal bars
• Energy bars
• Nutrition bars
• Other snack bars

5. Snack Bar Market, By Distribution Channel

• Supermarkets/hypermarkets
• Convenience stores
• Specialty stores
• Online stores
• Other channels

6. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

7. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

8. Competitive Landscape

• Key Players
• Market Share Analysis

9. Company Profiles

• The Kellogg Company
• Clif Bar & Company
• General Mills Inc.
• Post Holdings Inc.
• PepsiCo Inc.
• Nestle SA
• Mars Incorporated
• KIND LLC
• Halo Foods
• Associated British Foods PLC
• Abbott Laboratories
• The Hain Celestial Group Inc.
• The Simply Good Foods Company

10. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

11. Appendix

• List of Abbreviations
• Sources and References