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市场调查报告书
商品编码
1626521
2024 年至 2031 年行为生物辨识市场(按类型、部署、应用、最终用户和地区划分)Behavioral Biometrics Market By Type, Deployment, Application, End-Users, & Region for 2024-2031 |
行为生物辨识市场的需求不断增长,加上网路犯罪和身份盗窃事件的增加,使得传统的安全措施变得无效。行为生物辨识技术提供了一种更强大、更可靠的身份验证方法,因为它们更难复製或窃取。行动装置和网路银行等数位科技的日益使用,对安全、使用者友善的身份验证系统的需求不断增加。预计2024年市场规模将超过15.6亿美元,2031年将达91.8亿美元。
行为生物辨识技术可以在保护敏感资料的同时提供流畅的使用者体验。对资料隐私和合规规则的日益重视,促使企业寻求更安全、更能保护隐私的身份验证技术。行为生物识别技术可以透过减少个人资料的收集和保留来帮助缓解这些担忧。对具有成本效益且高效的行为生物辨识技术的需求不断增长,推动市场在 2024 年至 2031 年期间的复合年增长率达到 27.60%。
行为生物辨识市场定义/概述
行为生物辨识技术是根据个人行为模式(例如打字节奏、滑鼠移动或装置互动)来识别和验证个人的过程。行为生物辨识技术与依赖指纹或脸部辨识等物理属性的传统生物辨识技术不同,它研究人们如何以独特的方式使用技术来提供持续的身份验证。该技术正在安全系统中迅速应用,以提高诈欺侦测能力,减少身份盗窃,并提供更轻鬆的使用者体验,而无需不断重新进行身份验证。
行为生物辨识是一项很有前景的技术,预计将应用于银行业、医疗保健和网路安全等多个行业。随着网路威胁的演变,需要更复杂、更具适应性的安全措施,从而推动行为生物辨识技术的使用。人工智慧和机器学习的进步正在提高这些系统的准确性和可靠性,使其成为任何多因素身份验证框架的重要组成部分。对用户隐私的日益关注以及对非侵入式安全解决方案的需求无疑将加速行为生物识别技术与常规数位互动的整合。
网路安全问题和日益增加的资料外洩正在推动行为生物辨识市场的发展。 2021年共记录了1862起资料外洩事件,比2020年成长了68%,创下了新高。这一令人担忧的趋势凸显了标准身份验证系统的局限性,并推动了对行为生物识别技术的需求,该技术透过评估使用者的独特行为提供增强的、持续的身份验证。随着网路威胁变得越来越复杂,将行为生物辨识技术纳入安全系统对于妥善保护敏感资讯和应对不断变化的网路犯罪情况至关重要。
行为生物辨识市场受到数位银行和行动支付日益普及的推动。数位银行用户数量预计将从 2020 年的 24 亿增加到 2024 年的 36 亿,这将增加对安全、易于使用的身份验证解决方案的需求。这种快速扩张正在为行为生物辨识技术创造一个庞大的市场,这种技术可以提供更高的安全性,同时又不会牺牲数位银行和行动支付平台所要求的无摩擦用户体验。行为生物辨识技术正成为保护快速发展的数位金融环境的越来越重要的工具。
高昂的实施成本可能会阻碍行为生物辨识市场的成长。整合如此复杂的系统需要在技术、基础设施和经验方面进行大量投资,这对许多组织,尤其是中小型企业来说可能是一个障碍。这些费用不仅限于最初的设置,还包括持续的维护、更新和潜在的系统升级,以应对不断变化的安全威胁。行为生物辨识技术的采用面临的财务障碍可能会阻碍其广泛采用,尤其是在预算紧张的行业,从而减缓市场成长。
使用者接受度将阻碍行为生物辨识市场的成长。许多使用者已经习惯了密码和指纹扫瞄等传统辨识技术,可能不愿意采用行为生物辨识等不断监控和评估其行为的新技术。隐私问题、对技术的不熟悉以及对持续监视的不适可能会导致用户不愿意。这种不确定性可能会阻碍行为生物辨识技术的采用。这是因为公司可能不愿意建立用户无法完全接受的系统,这可能会阻碍市场成长。
The growing demand for the behavioral biometrics market and the growing incidence of cybercrime and identity theft have rendered traditional security measures ineffective. Behavioral biometrics provide a more robust and trustworthy way of authentication due to they are harder to copy or steal. The increased use of digital technologies such as mobile devices and online banking has created a demand for safe and user-friendly authentication systems. The market size surpass USD 1.56 Billion valued in 2024 to reach a valuation of around USD 9.18 Billion by 2031.
Behavioral biometrics can deliver a smooth user experience while protecting sensitive data. The growing emphasis on data privacy and compliance rules has prompted businesses to seek more secure and privacy-preserving authentication techniques. Behavioral biometrics can help alleviate these concerns by reducing the collection and retention of personal data. The rising demand for cost-effective and efficient behavioral biometrics is enabling the market grow at a CAGR of 27.60% from 2024 to 2031.
Behavioral Biometrics Market: Definition/ Overview
Behavioral biometrics is the process of identifying and authenticating persons based on patterns in their behavior, such as typing rhythm, mouse movements, and device interactions. Behavioral biometrics, as opposed to traditional biometrics, which relies on physical qualities such as fingerprints or face recognition, studies how people use technology in unique ways, making it a valuable tool for continuous authentication. This technology is rapidly being used in security systems to improve fraud detection, reduce identity theft, and provide a more effortless user experience without the need for continual reauthentication.
Behavioral biometrics is a promising technology, with applications predicted to spread across various kinds of industries, including banking, healthcare, and cybersecurity. As cyber threats evolve, the need for more complex and adaptable security measures will promote the use of behavioral biometrics. Advances in artificial intelligence and machine learning will improve the accuracy and reliability of these systems, making them an essential component of multi-factor authentication frameworks. The increased emphasis on user privacy and the necessity for non-intrusive security solutions undoubtedly accelerate the integration of behavioral biometrics into regular digital interactions.
Increasing cybersecurity concerns and data breaches are propelling the behavioral biometrics market. The jump in breaches, with 1,862 recorded in 2021-a 68% increase over 2020 and a new record-highlights the significant need for improved security measures. This disturbing trend underlines the limitations of standard authentication systems and fuels demand for behavioral biometrics, which provide enhanced, ongoing authentication by evaluating unique user actions. As cyber threats become increasingly complex, incorporating behavioral biometrics into security systems becomes essential to properly protecting sensitive information and addressing the changing landscape of cybercrime.
The market for behavioral biometrics is being driven by the increased usage of digital banking and mobile payments. As the number of digital banking users is expected to reach 3.6 billion by 2024, up from 2.4 billion in 2020, the demand for secure and user-friendly authentication solutions is growing. This rapid expansion generates a sizable market for behavioral biometrics, which provide increased security without sacrificing the smooth user experience required by digital banking and mobile payment platforms. Behavioral biometrics are becoming an increasingly important instrument in protecting the rapidly developing digital financial environment.
High implementation costs may impede the growth of the behavioral biometrics market. The integration of these advanced systems necessitates large investments in technology, infrastructure, and experience, which can be a barrier for many organizations, particularly small and medium-sized businesses. These expenditures cover not just the initial setup but also continuous maintenance, updates, and potential system upgrades to stay up with changing security threats. The financial barrier to implementing behavioral biometrics may hinder its widespread adoption, particularly in industries with tight budgets, delaying market growth.
User acceptability impedes the growth of the behavioral biometrics market. Many users are used to traditional identification techniques like passwords or fingerprint scanning, and they may be hesitant to adopt new technologies like behavioral biometrics, which constantly watch and evaluate their activity. Concerns about privacy, unfamiliarity with technology, and discomfort with the thought of being continually monitored can lead to user reluctance. This uncertainty can hinder the adoption of behavioral biometrics since enterprises may be hesitant to build systems that their users may not completely embrace, impeding the market's growth.
Signature analysis is an expanding segment of the behavioral biometrics market. The banking and finance market will drive the signature analysis component of the behavioral biometrics market. As financial institutions prioritize security and fraud prevention, they are turning to signature analysis as a dependable technique for confirming transactions and authenticating individuals. Signature analysis provides a smooth means to validate identification without affecting the user experience, making it especially appealing in settings where both security and convenience are critical. The increased use of digital banking and mobile payments increases the requirement for advanced authentication solutions such as signature analysis, which helps guard against unauthorized access and fraudulent activity in these high-risk sectors.
Authentication and the incorporation of signature analysis technology into digital platforms will propel the signature analysis section of the behavioral biometrics market. As digital platforms spread across industries, the necessity for strong and user-friendly authentication systems grows more crucial. Signature analysis is a simple and secure technique to verify users by evaluating their unique signature patterns, and it can be quickly implemented into digital platforms such as online banking, e-commerce, and mobile applications. This connection improves security while maintaining a smooth user experience, making it an appealing solution for enterprises wishing to protect sensitive transactions and user data, boosting growth in the signature analysis area.
Fraud detection and prevention dominates the behavioral biometrics market. The growing banking, finance, and e-commerce industries are driving the fraud detection and prevention segment of the behavioral biometrics market by increasing the need for improved security measures to protect against emerging cyber threats and fraudulent activities. As these businesses grow, they will handle massive volumes of sensitive data and transactions, demanding effective fraud detection systems. Behavioral biometrics provides a comprehensive way to detect and prevent fraud by evaluating users' unique behavioral patterns, improving security while lowering false positives, and ensuring a seamless user experience. The growing need for effective fraud protection in high-risk sectors is driving the use and development of behavioral biometrics solutions.
Significant financial losses from fraud will drive the fraud detection and prevention segment of the behavioral biometrics market. As financial losses from fraud continue to climb, businesses are investing more in advanced security solutions to reduce these risks. Behavioral biometrics offers a strong answer by studying unique user behaviors to detect and prevent fraudulent activity more efficiently than traditional approaches. This skill is essential for protecting financial assets and avoiding losses, which drives demand for behavioral biometrics solutions in the fraud detection and prevention market.
The North American region dominates the behavioral biometrics market. Technological improvements will propel the behavioral biometrics market in North America. North America leads in technical innovation, which contributes significantly to market growth. North America has the greatest market share due to its strong infrastructure and early adoption of security solutions. The National Institute of Standards and Technology (NIST) reported that behavioral biometrics reduced account takeover fraud by 90%, boosting use in financial services and e-commerce. Furthermore, a 2022 Experian poll found that 74% of North American firms want to increase investments in complex authentication technologies, such as behavioral biometrics, in response to rising security concerns and a need for seamless user experiences. This robust demand and investment are strengthening North America's supremacy in the behavioral biometrics market.
The solid regulatory framework will propel the behavioral biometrics market in North America. The enormous increase in data breaches, with 1,862 recorded in 2021, and a 70% increase in fraud losses of more than USD 5.8 Billion, has resulted in stronger restrictions and a greater emphasis on advanced security measures. This legal pressure is driving firms to implement sophisticated technologies such as behavioral biometrics in order to improve data security and comply with increasing regulations. According to a KPMG poll conducted in 2022, 87% of North American businesses prioritize compliance, with 62% already employing or exploring behavioral biometric technology.
Furthermore, the US National Institute of Standards and Technology (NIST) predicts that by 2025, more than 60% of enterprise-level multi-factor authentication systems will include behavioral biometrics, emphasizing its critical role in meeting regulatory requirements and driving market growth in the region.
Asia Pacific is experiencing the fastest growth in the behavioral biometrics market. Government initiatives will drive the behavioral biometrics market in Asia Pacific. According to the Asian Development Bank (ADB), the region's digital transformation is expected to create up to $1.7 trillion in yearly economic effect by 2025, with considerable investments in advanced authentication technologies such as behavioral biometrics. The Indian government's Digital India initiative has issued over 1.3 billion Aadhaar biometric IDs, encouraging the use of behavioral biometrics to improve security. In China, the government's 14th Five-Year Plan emphasizes cybersecurity and the promotion of biometric technologies, which reinforces this trend. Highlights how government-led initiatives are creating significant growth and establishing the region as a key market for behavioral biometrics technology.
Rapid digitization will propel the behavioral biometrics market in Asia Pacific. The development in digital activity has raised cybersecurity worries, as indicated by a 7% increase in cybersecurity incidents recorded by the Asia Pacific Computer Emergency Response Team (APCERT) in 2022, with financial fraud a major issue. The Cyber Security Agency of Singapore's focus on phishing and identity theft, combined with regulatory mandates such as the Reserve Bank of India's 2021 requirement for stronger online transaction verification, is driving increased demand for behavioral biometrics. These elements, together with the growing digital economy, are greatly increasing the market for behavioral biometrics in the region.
The behavioral biometrics market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.
The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the behavioral biometrics market include: