全球智慧体育场市场规模：依组件、部署模式、应用、区域覆盖范围和预测

智慧体育场市场规模及预测

智慧体育场市场规模预计在2024年达到 119.4亿美元，在2031年达到 559亿美元，2024年至2031年的年复合成长率为 21.29%。

智慧体育场结合创新技术，为球迷提供独特、客製化的体验。体育场馆中使用科技正变得越来越普遍，因为它有助于改善整体观众体验、增加参与度并最佳化营运。

这些体育场利用物联网设备、巨量资料和高级分析技术来增强体育场体验的各个方面。

对于爱好者来说，这包括流畅的售票系统、易于导航的行动应用、客製化的内容传递和即时比赛更新。

智慧体育场通常提供高速 Wi-Fi，让球迷可以轻鬆地在社交媒体上分享他们的体验并以创新的方式参与比赛。

智慧体育场优先考虑永续性和能源效率，实施智慧照明、气候控制系统和再生能源，以最大限度地减少对环境的影响。

也利用配备人工智慧监控、脸部辨识和人群控制技术的最先进的安全系统来维护安全的环境。

这些体育场馆配备了收集和分析大量资料的能力，以增强营运能力。

这包括管理观众流量、最佳化特许经营位置和预测维护要求等任务。

因此，这些球场不仅为球迷带来了欢乐，也为营运商带来了经济效益。

智慧体育场的全球市场动态

影响全球智慧体育场市场的关键市场动态是：

主要市场驱动因子

资料驱动决策和即时分析的兴起：体育场营运商日益利用即时分析来改善整体体育场管理并增强巨量资料时代的决策能力。透过收集和分析来自各种来源的资料，包括门票销售、特许经营、观众流动和社交媒体，体育场可以改善球迷体验、最佳化营运并客製化行销策略。即时分析使体育场能够进行动态调整，例如最佳化人员配置、管理人群流量和改善安全措施。

投资现代化和数位化体育场基础设施：投资现代化和数位化体育场基础设施正变得越来越流行，成为保持竞争优势和为球迷提供创新体验的一种方式。这包括实施数位票务系统、高速 Wi-Fi、智慧座位和非接触式支付系统等先进技术。

透过实施最先进的监控系统来提高安全性：安全性和保障性在体育场馆运作中变得越来越重要。智慧体育场将部署先进的监控系统，利用预测分析、人工智慧摄影机和脸部辨识等技术来改善安全协议。这些系统可以即时识别潜在危险，监控人群行为并对紧急情况做出快速反应。

5G 网路迅速扩张：5G 网路的推出改变智慧体育场市场，5G 网路提供更快、更可靠的连接。体育场将能够容纳大量透过 5G 技术连接的设备，实现无延迟的即时串流、高清视讯和扩增实境体验。例如，2024年5月10日，东南亚首个5G全互联工厂由Midea、AIS、China Unicom、Huawei联合进行，为该地区智慧製造树立了新标准。

主要问题

前期投资高：向智慧体育场的转变需要在安全系统、连接解决方案和感测器等技术基础设施上进行大量的前期投资。对许多组织，尤其是财务不稳定的组织来说，这种财务障碍是市场成长的重大障碍。

对资料隐私和安全的担忧日益加剧：智慧体育场将收集大量观众的个人资料，引发对资料隐私和安全的担忧。防止未经授权的入侵和存取的资料安全是一个主要问题，需要实施强有力的网路安全措施并阻碍市场采用。

主要趋势

更重视提升球迷体验：AR（扩增实境）、VR（虚拟实境）和高清显示器等技术为观众提供了身临其境、互动的观看体验。先进的资料分析和人工智慧将为支持者提供个人化服务，包括座位升级、客製化通知和客製化食品供应。

先进网路技术简介：由于物联网（IoT）设备的整合以及实现即时资料储存和分析的连接能力的增强，智慧体育场市场蓬勃发展。结果是提高了营运效率和整体粉丝体验。

对能源效率的关注日益增加：对能源效率的关注度不断提高，推动了对智慧体育场馆的需求。安装节能的暖通空调和照明系统可降低营运成本并促进永续发展。此外，主要组织与其他利益相关者合作，以提高体育场的可持续性。

目录

第1章 全球智慧体育场市场简介

• 市场概况
• 研究范围
• 先决条件

第2章 执行摘要

第3章 VERIFIED MARKET RESEARCH的研究方法

• 资料探勘
• 验证
• 主要来源
• 资料来源列表

第4章 全球智慧体育场市场展望

• 概述
• 市场动态
  • 促进因素
  • 抑制因素
  • 机会
• 波特五力模型
• 价值链分析

第5章 全球智慧体育场市场（依组件）

• 概述
• 软体
• 服务

第6章 全球智慧体育场市场（依应用）

• 概述
• 数位内容管理
• 体育场馆和公共安全
• 楼宇自动化管理
• 活动管理
• 人群管理
• 网路管理
• 其他

第7章 全球智慧体育场市场（依部署类型）

• 概述
• 本地
• 云端

第8章 全球智慧体育场市场（依地区）

• 概述
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 其他亚太地区
• 世界其他地区
  • 拉丁美洲
  • 中东和非洲

第9章 全球智慧体育场市场的竞争格局

• 概述
• 各公司的市场排名
• 主要发展策略

第10章 公司简介

• IBM
• Cisco Systems
• Huawei
• Johnson Controls
• NEC Corporation
• T-Mobile
• Intel
• Ericsson
• NTT Communications
• Siemens

第11章 附录

• 相关研究

Smart Stadium Market Size and Forecast

Smart Stadium Market size was valued at USD 11.94 Billion in 2024 and is projected to reach USD 55.9 Billion by 2031, growing at a CAGR of 21.29% from 2024 to 2031.

A smart stadium combines innovative technologies to provide a one-of-a-kind and tailored fan experience. The use of technology in stadiums is becoming more prevalent, since it helps to improve the entire spectator experience, increase engagement, and optimize operations.

These stadiums utilize IoT devices, big data, and advanced analytics to enhance different aspects of the stadium experience.

For enthusiasts, this could involve smooth ticketing systems, mobile apps for easy navigation, tailored content delivery, and live updates on games.

Smart Stadiums frequently offer high-speed Wi-Fi, allowing fans to easily share their experiences on social media or engage with the game in innovative ways.

Smart Stadiums prioritizes sustainability and energy efficiency by implementing smart lighting, climate control systems, and renewable energy sources to minimize their environmental footprint.

They may also utilize cutting-edge security systems equipped with AI-powered surveillance, facial recognition, and crowd management technologies to maintain a secure environment.

These stadiums have the capability to collect and analyze large volumes of data to enhance operations.

This includes tasks such as managing the flow of crowds, optimizing the placement of concession stands, and predicting maintenance requirements.

As a result, these stadiums are not only enjoyable for fans, but also financially efficient for operators.

Global Smart Stadium Market Dynamics

The key market dynamics that are shaping the global smart stadium market include:

Key Market Drivers

Rising Data-Driven Decision-Making and Real-Time Analytics: Stadium operators are progressively utilizing real-time analytics to improve overall stadium management and enhance decision-making in the era of big data. Stadiums can enhance the fan experience, optimize operations, and customize marketing strategies by accumulating and analyzing data from a variety of sources, including ticket sales, concession stands, crowd movement, and social media. Real-time analytics allow stadiums to make on-the-fly adjustments, such as optimizing personnel, managing crowd flow, or improving security measures.

Investments in the Modernization and Digitization of Stadium Infrastructure: Investing in the modernization and digitalization of stadium infrastructures is becoming increasingly popular as a means of maintaining a competitive advantage and providing fans with innovative experiences. This encompasses the implementation of sophisticated technologies such as digital ticketing systems, high-speed Wi-Fi, smart seating, and contactless payment systems.

Increasing Safety and Security by Implementing State-of-the-Art Surveillance Systems: Security and safety have become increasingly important in stadium operations, particularly in response to the growing apprehensions regarding large-scale events. Smart stadiums are implementing sophisticated surveillance systems that capitalize on technologies such as predictive analytics, AI-powered cameras, and facial recognition to improve security protocols. These systems can identify potential hazards in real time, monitoring crowd behavior, and promptly responding to emergencies.

Rapidly Expanding 5G Network: The smart stadium market is being transformed by the deployment of 5G networks, which offer more reliable and quicker connectivity. Stadiums can accommodate an extensive array of connected devices with 5G technology, which facilitates real-time streaming, high-definition video, and augmented reality experiences without latency delays. For instance, on 10 May 2024, the first 5G entirely connected factory in Southeast Asia was jointly implemented by Midea, AIS, China Unicom, and Huawei, thereby establishing a new standard for smart manufacturing in the region.

Key Challenges:

High Initial Investment: The transition to a smart stadium requires a substantial initial investment in technology infrastructure, including security systems, connection solutions, and sensors. This financial barrier is a significant impediment to market growth for numerous organizations, particularly those that are lesser or less financially stable.

Rising Data Privacy and Security Concerns: The collection of vast quantities of personal data from attendees by smart stadiums has raised concerns about data privacy and security. The security of this data against intrusions and unauthorized access is a significant concern, necessitating the implementation of robust cybersecurity measures and impeding market adoption.

Key Trends

Increasing Attention to the Improvement of the Fan Experience: Immersive and interactive viewing experiences are offered to viewers by technologies such as augmented reality (AR), virtual reality (VR), and high-definition displays. Personalized services for supporters, including seat upgrades, tailored notifications, and customized food product offerings, are made possible by advanced data analytics and AI.

Introduction of Advanced Network Technologies: The smart stadium market is experiencing growth due to the integration of Internet of Things (IoT) devices and improved connectivity, which enables the accumulation and analysis of real-time data. This has resulted in an improvement in operational efficiency and the overall fan experience.

Increasing Energy Efficiency Concerns: The demand for smart stadiums is being fueled by the increasing emphasis on energy efficiency. Operational expenses are diminished and sustainability is encouraged through the implementation of energy-efficient HVAC and lighting systems. Additionally, significant organizations are collaborating with other stakeholders to enhance the sustainability of their stadiums.

Global Smart Stadium Market Regional Analysis

Here is a more detailed regional analysis of the global smart stadium market:

Europe

The Europe region captured a sophisticated revenue share of global smart stadium market in 2023

The growth is attributable to the increasing demand for a more immersive viewing experience and the growing integration of social media with stadium technologies.

The stadium proprietors are being compelled to implement intelligent solutions to comply with stringent regulations that guarantee public safety during sporting events.

For instance, in March 2022, Real Madrid entered a multiyear partnership with Cisco Systems, Inc. This partnership will result in the installation of the Santiago Bernabeu Stadium's largest Wi-Fi 6 stadium network, which will render it one of the most technologically advanced sporting venues.

Asia-Pacific

Asia Pacific to grow at a robust CAGR during the forecast period.

The ongoing digitalization of sports, the increasing penetration of smart technologies to host major tournaments by a variety of sports organizations, and the emergence of professional competitions in the region are all contributing to the development of the market.

Numerous nations, including China, India, Singapore, Australia, and Japan, are expressing a preference for the renovation of existing stadiums and the construction of new ones.

Global Smart Stadium Market: Segmentation Analysis

The Global Smart Stadium Market is segmented based on Component, Deployment Type, Applications, And Geography.

Smart Stadium Market, By Component

• Software
• Services

Based on Component, the Global Smart Stadium Market is bifurcated into Software and Services. In 2023, the software segment holds a revenue share the global smart stadium market. All stadium proprietors and spectators would derive substantial advantages from digital transformation. The smart stadium concept has the potential to incorporate a variety of technologies, including the management of parking spaces, the upgrading of seats, the management of tickets, and the management of crowds. Additionally, it encompasses a variety of features, such as food ordering, closet restroom queues, social media updates, emergency and incident response management, Wi-Fi networks, merchandise purchasing, smart lighting, and integrated security systems.

Smart Stadium Market, By Deployment Type

• On-Premises
• Cloud-Based

Based on Deployment Type, the Global Smart Stadium Market is bifurcated into On-Premises and Cloud-Based. In 2023, the on-premises segment holds a significant revenue share of global smart stadium market. Smart Stadiums are outfitted with a multitude of cameras, sensors, and digital signs that are connected to servers and wireless and wireline networks. It aids in the provision of real-time data to security personnel who are responsible for monitoring the activities of the gathering.

Smart Stadium Market, By Application

• Digital Content Management
• Stadium and Public Security
• Building Automation Management
• Event Management
• Crowd Management
• Network Management
• Others

Based on Application, the market is segmented into Digital Content Management, Stadium & Public Security, Building Automation Management, Event Management, Crowd Management, Network Management, and Others. The stadium and public security segment is anticipated to experience the highest compound annual growth rate (CAGR) in the smart stadium market due to the growing concern for the safety and security of attendees, personnel, and assets at large-scale sporting and entertainment events. Stadiums are investing significantly in advanced surveillance systems, access control technology, biometric verification, and incident response solutions in response to the increasing number of attendees and the growing complexity of security risks. These technologies not only facilitate the efficient administration of emergencies but also prevent unauthorized access and potential threats, thereby enhancing the overall safety of the stadium environment.

Smart Stadium Market, By Geography

• Europe
• Asia Pacific
• North America
• Rest of the world

Based on Geography, the Global Smart Stadium Market is classified into Europe, Asia Pacific, North America, and the Rest of the world. The Europe region captured a sophisticated revenue share of global smart stadium market in 2023 because of the increasing demand for a more immersive viewing experience and the growing integration of social media with stadium technologies. The stadium proprietors are being compelled to implement intelligent solutions to comply with stringent regulations that guarantee public safety during sporting events. For instance, in March 2022, Real Madrid entered a multiyear partnership with Cisco Systems, Inc. This partnership will result in the installation of the Santiago Bernabeu Stadium's largest Wi-Fi 6 stadium network, which will render it one of the most technologically advanced sporting venues.

Key Players

The "Global Smart Stadium Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are IBM, Cisco Systems, Intel, Huawei, Johnson Controls, NEC Corporation, Schneider Electric, Tech Mahindra, Ericsson, NTT Communications, Siemens, Honeywell, Verizon, AT&T, Vodafone, T-Mobile, Telefonica and VIX Technology.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Smart Stadium Market Key Developments

• In September 2023, JIG-SAW partnered with Climatec to implement Smart Stadium technology for the San Diego Padres in Major League Baseball (MLB). Climatec will be instrumental in providing support for JIG-SAW's IoT technology during the design, deployment, and service phases.
• In February 2023, Fujitsu and Eintracht formed a partnership to develop sustainable stadium management solutions that integrated technologies such as IoT-based sensors, AI implementation, and efficient queue management.
• In January 2023, Schneider Electric acquired AVEVA, a consulting firm that specializes in information technology. The comprehensive digital transformation of clients' operations is facilitated by the collaboration between these two companies.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL SMART STADIUM MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL SMART STADIUM MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL SMART STADIUM MARKET, BY COMPONENT

• 5.1 Overview
• 5.2 Software
• 5.3 Services

6 GLOBAL SMART STADIUM MARKET, BY APPLICATION

• 6.1 Overview
• 6.2 Digital Content Management
• 6.3 Stadium and Public Security
• 6.4 Building Automation Management
• 6.5 Event Management
• 6.6 Crowd Management
• 6.7 Network Management
• 6.8 Others

7 GLOBAL SMART STADIUM MARKET, BY DEPLOYMENT TYPE

• 7.1 Overview
• 7.2 On-Premises
• 7.3 Cloud-Based

8 GLOBAL SMART STADIUM MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East and Africa

9 GLOBAL SMART STADIUM MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 IBM
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 Cisco Systems
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 Huawei
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 Johnson Controls
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 NEC Corporation
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 T-Mobile
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 Intel
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 Ericsson
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 NTT Communications
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments
• 10.10 Siemens
  • 10.10.1 Overview
  • 10.10.2 Financial Performance
  • 10.10.3 Product Outlook
  • 10.10.4 Key Developments

11 Appendix

• 11.1 Related Research