高级酒精饮料市场：依酒精类型、包装、通路和地区，2024年至2031年

高级酒精饮料市场评估-2024-2031

随着顾客口味的变化，人们对优质、手工和高级酒精饮料的兴趣日益浓厚，这推动了对高级酒精饮料的需求不断成长。随着可支配收入的增加，尤其是在新兴经济体中，消费者愿意为具有独特风味、手工艺和整体卓越饮用体验的优质产品支付更多的钱。这一趋势也受到全球对优质烈酒、精酿啤酒和高檔葡萄酒的日益欣赏的推动，因为人们寻求能够反映其品味和社会地位的产品。预计这将推动市场在2024年的收入超过 7,700亿美元，并在2031年达到约 1.56 兆美元的估值。

由于体验式消费的激增，高级酒精饮料市场迅速扩大。消费者不只是购买饮料；他们还想要高阶品牌提供的故事、传统和独特性。这一趋势推动了小型、注重品质的酿酒厂、精品酒庄和精酿啤酒厂的兴起。此外，高级酒精饮料通常被视为身份的象征，由于其在社交场合和富人中的吸引力日益增加，估计2024年至2031年期间市场年复合成长率（CAGR）将达到 9.29%。

高级酒精饮料市场定义/概述

高级酒精饮料品质更高、通常是手工製作的、价格更昂贵、更高檔的饮料。这些饮料以其高品质的原料、严格的生产过程以及致力于提供精緻的感官体验而闻名。高级酒精饮料包括威士忌、伏特加和杜松子酒等蒸馏酒；葡萄酒，特别是来自知名葡萄园或陈年品种的葡萄酒；以及小批量生产的精酿啤酒，注重品质和风味的复杂性。

由于其与奢华、品质和社会地位有关，其用途多种多样。最常见的用途之一是作为高级餐饮和社交场所。高级餐厅、豪华饭店以及婚礼、公司聚会和私人聚会等特殊场合经常供应高级酒精饮料。之所以选择这些饮料，不仅是因为它们味道好，还因为它们为活动增添了一丝魅力。在这种情况下，饮用昂贵的酒精饮料被视为成熟和富有的象征。

随着消费者偏好转向优质、独特和沈浸式的体验，高级酒精饮料的未来前景光明。随着全球收入的增加，越来越多的人，尤其是新兴市场的人，愿意为具有独特风味、手工製作和独家性的酒精饮料支付高价。

推动高级酒精饮料需求的关键因素有哪些？

随着全球经济成长和可支配收入增加，消费者越来越愿意花钱购买高阶产品，包括酒精饮料。这一趋势在新兴市场尤为明显，日益壮大的中产阶级将更高品质的酒精饮料视为身份的象征和生活方式的选择。消费者越来越追求独特、优质的体验，并愿意为提供这种体验的酒精饮料支付高价。

人们明显转向手工酿造的烈酒、啤酒和葡萄酒。这项运动的推动因素是消费者对酒精饮料的真实性、透明度和创新性的渴望。精酿啤酒和手工产品通常采用传统的生产方法、高品质的原料和独特的风味，吸引那些寻求更优质、个人化饮酒体验的消费者。

此外，健康和保健趋势影响包括酒精在内的广泛类别的消费者选择。消费者越来越寻求适合其生活方式偏好的高级酒精饮料，包括有机、低酒精、无酒精和天然饮料。将这些属性与品质和风味相结合的高阶品牌将有望从这一趋势中获益。

阻碍高阶酒精饮料市场发展的主要挑战是什么？

酒精法规和税收对高檔酒精饮料市场产生了重大影响。高税收提高了优质饮料的零售价格，使得更多消费者难以获得它们。广告限制和饮酒年龄变化等法律变化也会影响市场动态。对于生产商来说，遵守国家和国际法律是困难且成本高昂的，特别是那些希望扩大市场范围的小型手工业企业。

受高利润率和不断成长的消费者需求的吸引，新的竞争对手进入高檔葡萄酒行业。竞争对手的增加导致市场饱和，使得企业难以实现差异化并维持市场占有率，限制了市场的成长。此外，高阶化的趋势反映了消费者偏好的改变，随着健康和保健趋势的转变，消费者远离酒精饮料。对健康、健身和保健的关注度增加将导致整体酒精消费量减少或转向低酒精或无酒精替代品，减少市场需求。

目录

第1章 全球高级酒精饮料市场简介

• 市场概况
• 研究范围
• 先决条件

第2章 执行摘要

第3章 VERIFIED MARKET RESEARCH的研究方法

• 资料探勘
• 验证
• 主要来源
• 资料来源列表

第4章 全球高级酒精饮料市场展望

• 概述
• 市场动态
  • 促进因素
  • 抑制因素
  • 机会
• 波特五力模型
• 价值链分析
• 监理框架

第5章 全球高级酒精饮料市场（依酒精类型）

• 概述
• 啤酒
• 葡萄酒
• 威士忌
• 琴酒
• 伏特加
• 兰姆酒
• 其他

第6章 全球高级酒精饮料市场（依包装）

• 概述
• 瓶子
• 罐子
• 瓶子
• 桶
• 其他

第7章 全球高级酒精饮料市场（依销售通路）

• 概述
• 直接
• 间接

第8章 全球高级酒精饮料市场（依地区）

• 概述
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 其他亚太地区
• 世界其他地区
  • 拉丁美洲
  • 中东和非洲

第9章 全球高级酒精饮料市场的竞争格局

• 概述
• 各公司的市场占有率
• 供应商概况
• 主要发展策略

第10章 公司简介

• Diageo plc
• Anheuser-Busch InBev
• Bacardi Limited
• Carlsberg Group
• Molson Coors Beverage Company
• Pernod Ricard
• Brown-Forman Corporation
• Royal Salute Plc
• Kendall-Jackson Wine Estates
• William Grant & Sons

第11章 附录

• 相关报告

Premium Alcoholic Beverage Market Valuation - 2024-2031

The growing demand for premium alcoholic beverages is being driven by a shift in customer tastes for higher-quality, artisanal, and luxury alcoholic drinks. As disposable incomes rise, particularly in emerging economies, customers are more prepared to pay more for luxury products that provide distinct flavors, workmanship, and an overall greater drinking experience. This trend is also being driven by a growing global admiration for high spirits, artisan breweries, and premium wines as people seek items that reflect their particular preferences and social position by enabling the market to surpass a revenue of USD 0.77 Trillion valued in 2024 and reach a valuation of around USD 1.56 Trillion by 2031.

The surge in experience consumption is dramatically increasing the market for premium alcoholic beverages. Consumers are buying more than simply a drink; they are buying into the story, heritage, and exclusivity that premium brands provide. This has contributed to the rise of small-batch distilleries, boutique wineries, and craft breweries that prioritize quality above quantity. Furthermore, luxury alcoholic beverages are frequently viewed as status symbols which increases their attractiveness in social situations and among rich consumers by enabling the market to grow at a CAGR of 9.29% from 2024 to 2031.

Premium Alcoholic Beverage Market: Definition/ Overview

Premium alcoholic beverages are high-quality, often artisanal, drinks that are priced higher have better craftsmanship, and are more exclusive. These beverages are distinguished by high-quality ingredients, rigorous production techniques, and an emphasis on providing a refined sensory experience. Premium alcoholic beverages include spirits such as whiskey, vodka, and gin; wines, particularly those from well-known vineyards and aged varietals; and craft brews which are made in smaller batches with a focus on quality and flavor complexity.

It has a diverse range of applications owing to its link with luxury, quality, and social standing. One of the most common uses is in high-end eating and social settings. Premium alcoholic beverages are frequently served in fine dining establishments, luxury hotels, and special occasions including weddings, corporate gatherings, and private parties. These beverages are chosen not only for their great flavor but also for the grandeur they add to the event. In such situations, drinking expensive alcohol is regarded as a sign of sophistication and wealth.

The future of luxury alcoholic beverages looks bright as customer preferences shift toward high-quality, one-of-a-kind, and immersive offerings. As global incomes rise, particularly in emerging nations, more people are willing to pay a premium for alcoholic beverages with a distinct flavor, workmanship, and a sense of exclusivity.

What are the Key Drivers that Propel the Demand for Premium Alcohol Beverages?

Consumers are becoming more willing to spend on premium products including alcohol, as global economies grow and disposable incomes rise. This tendency is especially visible in emerging markets where a growing middle class sees higher-quality alcoholic beverages as a status symbol and lifestyle choice. Consumers are increasingly seeking unique, high-quality experiences, and they are willing to pay a premium for alcoholic beverages that offer them.

There has been a significant shift toward craft and artisanal spirits, beers, and wines. This movement is motivated by consumers' desire for authenticity, transparency, and innovation in their alcoholic beverages. Craft and artisanal products generally use traditional manufacturing methods, high-quality ingredients, and unique flavors appealing to consumers looking for a more premium and distinctive drinking experience.

Furthermore, the health and wellness trend influences consumer choices in a wide range of sectors including alcohol. Consumers are increasingly looking for premium alcoholic beverages that align with their lifestyle preferences such as organic, low-alcohol, or no-alcohol options as well as those made with natural ingredients. Premium brands that combine these attributes with quality and flavor are well-positioned to profit from this trend.

What are the Primary Challenges Hindering the Premium Alcoholic Beverage Market?

Alcohol regulations and taxes have a significant impact on the premium alcoholic beverage market. High taxes raise the retail price of premium beverages making them less accessible to a wider consumer base. Legislative changes such as restrictions on advertising or changes to the legal drinking age also have an impact on market dynamics. Compliance with local and international laws can be challenging and costly for producers, especially small, artisanal businesses looking to expand their reach.

The premium sector has seen an infusion of new competitors lured to higher profit margins and increased consumer demand. This increased rivalry leads to market saturation making it difficult for enterprises to differentiate themselves and maintain market share limiting market growth. Furthermore, while the push for premiumization reflects changing consumer preferences, these tastes are migrating away from alcoholic beverages as health and wellness trends change. Increased interest in health, fitness, and wellness leads to a decline in overall alcohol use or a shift to lower-alcohol or alcohol-free alternatives, hence reducing market demand.

Category-Wise Acumens

What Factors Contribute to the Dominance of the Whiskeys?

According to the VMR study, the whiskey segment is expected to dominate during the forecast period. Whisky, particularly single malt Scotch, premium Bourbon, and Japanese whisky is highly valued for its history, craftsmanship, and the complexity of its production process. The aging process which can last decades, significantly improves the flavor and uniqueness of the product. Consumers are willing to pay a premium for products with a unique story, tradition, and quality making whiskey a valuable part of the premium alcoholic beverage market.

Premium whiskies are gaining popularity around the world, especially in Asia, Europe, and North America. Whisky, particularly rare and old varieties has become a collector commodity among fans resulting in rising prices and market demand. Limited editions and special releases frequently sell out contributing to whiskey's premium reputation and appeal. Furthermore, whisky's flavor profile is broad ranging from the peaty and smokey flavors of Islay Scotch to the sweet and gentle notes of Kentucky Bourbon. This variety draws a large audience.

What are the key Driving Forces for the Dominance of Premium Alcohol Bottles?

The bottle is expected to dominate the premium alcoholic beverage market over the forecast period. Bottles, particularly glass bottles are associated with high quality and legacy in the alcohol industry. Premium product packaging is a key part of the brand experience, and glass bottles radiate luxury, elegance, and timelessness which can boost the product's perceived value. Glass bottles can also be fashioned and sculpted in unique ways allowing businesses to stand out and attract customers looking for high-quality, handcrafted products. Glass bottles are ideal for preserving the flavor and purity of alcoholic beverages. They do not react chemically with the contents, therefore the flavor and aroma of the beverage remain intact over time.

This is especially important for luxury spirits, wines, and craft breweries where preserving the unique flavor profile is key. Furthermore, glass bottles can be effectively sealed with cork or screw tops preserving the beverage's integrity and extending its shelf life. Furthermore, environmental concerns are increasingly influencing customer decisions including in the luxury alcohol sector. Glass bottles are seen as more environmentally friendly because they are recyclable and may be reused multiple times without compromising quality or purity. Using glass bottles aligns with the luxury company's goals of sustainability and environmental responsibility appealing to environmentally aware customers.

Country/Region-wise Acumens

How does Strong Consumer Spending Drive the North American Region in this Market?

The North American premium alcoholic beverage market is primarily driven by strong consumer expenditure with the United States at the forefront. This growth is mostly driven by the region's strong economy, high disposable incomes, and consumer's growing desire for luxury and artisan beverages. Strong consumer spending in North America drives the premium alcoholic beverage market ahead. According to the United States Bureau of Economic Analysis, personal consumption expenditures on alcoholic beverages climbed from USD 250.2 Billion in 2019 to USD 258.5 Billion in 2020, despite the hurdles created by the COVID-19 pandemic. This rising trend continued in 2021 with spending totaling USD 276.1 Billion. The persistence of alcohol spending throughout economic downturns emphasizes its relevance in consumer budgets.

The North American premium alcoholic beverage market is being driven by high consumer spending as seen by an increase in the number of premium product releases and the rise of craft breweries and distilleries. The Brewers Association claimed that, despite the problems of 2020, the number of craft breweries in the United States increased by 3.9% from the previous year demonstrating that consumer interest and expenditure in this premium market remains strong. Furthermore, data from the United States Alcohol and Tobacco Tax and Trade Bureau (TTB) reveal that the number of distilleries has steadily increased rising from 2,046 in 2018 to 2,290 in 2020 demonstrating the growing market for luxury spirits. Consumer's eagerness to explore and spend on new things drives this expansion.

What are the Factors that Contribute to a Significant Share in the Asia Pacific Region?

The Asia Pacific region is the fastest-growing region of the premium alcoholic beverage market with China emerging as the fastest-growing market because of its quickly expanding middle class and rising disposable incomes. This expansion is further encouraged by shifting consumer preferences and a shift toward premium and luxury products. Rising disposable income and a burgeoning middle class, notably in China and India are key drivers of the Asia Pacific premium alcoholic beverage industry. According to the World Bank, China's GDP per capita has risen from $949 in 2000 to $10,500 in 2020 indicating significant increases in purchasing power.

According to the Asian Development Bank, Asia Pacific's middle class is predicted to rise from 2 billion in 2020 to 3.5 billion by 2030, boosting market potential. Another key element is the shift in customer preferences toward luxury and craft products. The World Health Organization (WHO) reports that alcohol consumption habits in the Asia Pacific region are evolving toward higher-quality goods with a growing interest in imported and artisan beverages. This trend is especially noticeable in metropolitan areas and among younger consumers. For example, the Japanese National Tax Agency recorded a 5.1% increase in whiskey consumption in 2020, despite a general decrease in alcohol consumption demonstrating a preference for expensive spirits.

Competitive Landscape

The Premium Alcoholic Beverage Market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support. The organizations are focusing on innovating their product line to serve the vast population in diverse regions.

Some of the prominent players operating in the premium alcoholic beverage market include:

Bacardi Limited

Diageo Plc

Pernod Ricard SA

Gruppo Campari

The Brown-Forman Corporation

The Edrington Group

Heineken N.V.

Anheuser-Busch Companies, LLC

Carlsberg A/S

Miller Coors

Others

Latest Developments

In April 2024, Coca-Cola India entered the liquor market with the debut of Lemon-Dou, a ready-to-drink alcoholic beverage. The product was first introduced in Goa and other parts of Maharashtra. It's a combination of shochu and lime. This was the first time the corporation supplied alcohol in India.

In January 2024, Nemiroff vodka made its debut in India in January 2024, following a partnership with Amistad Spirits. Nemiroff aims to become a top-five vodka in the world by leveraging the Amistad network. The decision is consistent with its objective of growing into vibrant markets, following earlier entries in Iceland, Portugal, and Romania in 2023.

Premium Alcoholic Beverage Market, By Category

• Alcohol Type:
• Beer
• Wine
• Whiskey
• Gin
• Vodka
• Rum
• Others
• Packaging:
• Bottles
• Can
• Jars
• Tines
• Others
• Sales Channel:
• Direct
• Indirect
• Region:
• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL PREMIUM ALCOHOLIC BEVERAGE MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL PREMIUM ALCOHOLIC BEVERAGE MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis
• 4.5 Regulatory Framework

5 GLOBAL PREMIUM ALCOHOLIC BEVERAGE MARKET, BY ALCOHOL TYPE

• 5.1 Overview
• 5.2 Beer
• 5.3 Wine
• 5.4 Whiskey
• 5.5 Gin
• 5.6 Vodka
• 5.7 Rum
• 5.8 Others

6 GLOBAL PREMIUM ALCOHOLIC BEVERAGE MARKET, BY PACKAGING

• 6.1 Overview
• 6.2 Bottles
• 6.3 Can
• 6.4 Jars
• 6.5 Tines
• 6.6 Others

7 GLOBAL PREMIUM ALCOHOLIC BEVERAGE MARKET, BY SALES CHANNEL

• 7.1 Overview
• 7.2 Direct
• 7.3 Indirect

8 GLOBAL PREMIUM ALCOHOLIC BEVERAGE MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East and Africa

9 GLOBAL PREMIUM ALCOHOLIC BEVERAGE MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Share
• 9.3 Vendor Landscape
• 9.4 Key Development Strategies

10 COMPANY PROFILES

• 10.1 Diageo plc
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 Anheuser-Busch InBev
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 Bacardi Limited
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 Carlsberg Group
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 Molson Coors Beverage Company
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 Pernod Ricard
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 Brown-Forman Corporation
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 Royal Salute Plc
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 Kendall-Jackson Wine Estates
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments
• 10.10 William Grant & Sons
  • 10.10.1 Overview
  • 10.10.2 Financial Performance
  • 10.10.3 Product Outlook
  • 10.10.4 Key Developments

11 Appendix

• 11.1 Related Reports