全球护肤品市场规模（依类型、产品、通路、区域覆盖范围和预测）

护肤品市场规模及预测

估计2024年护肤品市场规模将达到 1,474亿美元，到2031年将达到2029.6亿美元，2024年至2031年的年复合成长率为 4.50%。

皮肤护理包括多种目的是维持和改善皮肤健康和外观的做法。这包括日常使用各种产品，如清洁、保湿、防晒、精华液、面膜和针对痤疮、老化或色素沉着等特定皮肤问题的护理。皮肤护理行业还包括皮肤科医生和美容师提供的专门治疗，例如化学换肤、微晶换肤术和雷射治疗，这些都进一步有助于皮肤健康。随着人们对皮肤护理重要性的认识不断增强，消费者日益投资于不仅可以增强美丽而且可以促进整体皮肤健康的产品。

随着科技进步和对个人化、永续解决方案的重视，皮肤护理有望大幅成长。人工智慧和皮肤科学研究等创新使得针对个人皮肤类型和问题开发客製化产品成为可能。

此外，对含有天然和有机成分的清洁美容产品的需求不断成长，反映了消费者越来越倾向于永续性和道德实践。随着全球护肤品市场不断扩大，预计到2026年将达到2000 多亿美元，品牌有充足的创新机会，同时优先考虑环保包装和配方，特别是在抗衰老、痤疮治疗和预防性护肤等领域。

全球护肤品市场动态

影响全球护肤品市场的关键市场动态是：

主要市场驱动因子

人口老化与对抗老化产品的需求：世界老化人口的增加是护肤品市场的主要动力，尤其是在抗老领域。根据世界卫生组织（WHO）的资料，2015年至2050年间，60岁及以上人口比例将几乎翻一番，从12％增加到22％。从绝对数字来看，60岁及以上人口预计将从9亿增加到20亿。根据美国国立卫生研究院（NIH）的资料，这种人口结构变化导致对抗衰老护肤产品的需求增加，预计到2026年全球抗衰老市场规模将达到 883亿美元。

人们对皮肤健康和紫外线防护的认识不断提高：人们对皮肤癌和紫外线伤害的认识不断提高，推动了对防晒产品的需求。根据皮肤癌基金会统计，美国每天有超过 9,500 人被诊断出患有皮肤癌，每小时有超过两人死于皮肤癌。这些资料让消费者更重视防晒，导致对含防晒成分的产品的需求激增。

不断成长的男士护肤品市场：男士护肤品领域已成为整个护肤品市场的主要推手。2018年，包括皮肤护理在内的全球男性个人护理市场价值为 1,248亿美元，预计到2022年将达到 1,660亿美元。 NPD 集团的一项调查显示，男性使用护肤品的耻辱感已显着减少，84%的18-44 岁美国男性使用某种形式的脸部护肤产品。

主要问题

市场饱和度：护肤品市场高度饱和，各品牌推出了大量产品。这种供应过剩的局面使得新进入者难以获得认可和市场占有率。成熟品牌往往具有优势，能够利用其品牌知名度和消费者忠诚度。这种饱和引发价格战并降低了公司的利润率。新品牌可能难以使其产品与众不同，因此必须制定独特的销售主张和创新的行销策略来吸引消费者的注意力并推动销售。

法规遵循：跟上不断变化的法规是护肤品公司面临的主要挑战。不同地区的产品安全、标籤和行销声明标准不尽相同，这使得企业难以满足这些要求。不遵守规定可能会导致法律后果、产品召回和品牌声誉受损。随着消费者对成分安全性和功效的了解越来越多，公司必须保持透明并遵守严格的规定，以维护消费者的信任。

成分安全性和透明度：随着消费者对护肤品成分的关注度越来越高，品牌面临提供配方透明度的压力。出于对有害化学物质、过敏原和永续性的担忧，消费者寻求更安全、更干净的产品。不揭露其成分来源或製造过程的品牌可能会失去消费者的信任和市场占有率。这一趋势将迫使公司投资研发，创造安全有效的配方，同时保持透明度。

主要趋势：

清洁美容运动：清洁美容运动强调在护肤产品中使用天然、无毒成分。随着消费者越来越注重健康和环保，他们越来越仔细地检查产品标籤上是否含有有害化学物质。这一趋势的推动因素是人们对合成成分潜在副作用的日益担忧，以及对采购透明度的渴望。回应这一趋势的品牌改进其产品以满足消费者对更清洁替代品的需求，导致清洁美容产品的销售激增。

个人化和客製化：受消费者对根据个人需求和喜好量身定制的产品的需求推动，护肤品的个人化获得越来越多的关注。人工智慧和皮肤分析工具等技术的进步使得品牌能够根据皮肤类型、关注点和生活方式提供个人化的建议。这种趋势很有吸引力，因为消费者寻求解决衰老、痤疮和敏感皮肤等特定问题的独特解决方案。投资于客製化的企业可以培养品牌忠诚度、提高客户满意度并促成重复购买。

永续性和环保实践：永续性已成为护肤业的重要考虑因素，消费者越来越青睐那些优先考虑环保实践的品牌。这一趋势是由人们对塑胶污染和气候变迁等环境问题的认识不断提高所推动的。使用永续包装、符合道德标准的原料以及环保製造流程的品牌具有竞争优势。消费者愿意为符合其价值观的产品支付额外费用，培养品牌忠诚度。

目录

第1章 全球护肤品市场简介

• 市场介绍
• 研究范围
• 先决条件

第2章 执行摘要

第3章 VERIFIED MARKET RESEARCH的研究方法

• 资料探勘
• 验证
• 主要来源
• 资料来源列表

第4章 全球护肤品市场展望

• 概述
• 市场动态
  • 促进因素
  • 抑制因素
  • 机会
• 波特五力模型
• 价值链分析

第5章 全球护肤品市场，依产品

• 保湿剂
• 洁肤剂

第6章 全球护肤品市场，依通路

• 概述
• 离线
• 线上
• 其他

第7章 全球护肤品市场，依类型

• 身体护理
• 脸部护理

第8章 全球护肤品市场，依地区

• 概述
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 其他亚太地区
• 世界其他地区
  • 拉丁美洲
  • 中东和非洲

第9章 全球护肤品市场的竞争格局

• 概述
• 各公司的市场排名
• 主要发展策略

第10章 公司简介

• L'Oreal S.A.
• The Estee Lauder Companies, Inc.
• Procter & Gamble Company
• Beiersdorf AG
• Johnson and Johnson Services
• Kao Group
• Colgate-Palmolive Company
• Shiseido Co.
• Revlon Consumer Products Corporation
• Louis Vuitton SE

第11章 重大进展

• 产品发布/开发
• 合併和收购
• 业务扩展
• 伙伴关係和合作关係

第12章 附录

• 相关研究

Skin Care Market Size And Forecast

Skin Care Market size was valued at USD 147.4 Billion in 2024 and is projected to reach USD 202.96 Billion by 2031, growing at a CAGR of 4.50% from 2024 to 2031.

Skin care encompasses a range of practices aimed at maintaining and enhancing the health and appearance of the skin. This includes daily routines involving cleansing, moisturizing, sun protection, and the use of various products such as serums, masks, and treatments targeting specific skin concerns like acne, aging, or pigmentation. The skin care industry also includes professional treatments performed by dermatologists and estheticians, such as chemical peels, microdermabrasion, and laser therapy, which further contribute to skin health. With increasing awareness of the importance of skincare, consumers are more inclined to invest in products that promote not only aesthetics but also the overall health of their skin.

Skin care is poised for significant growth, driven by advancements in technology and a greater emphasis on personalized and sustainable solutions. Innovations such as artificial intelligence and dermatological research are enabling the development of customized products tailored to individual skin types and concerns.

Additionally, the rise in demand for clean beauty products-formulated with natural, organic ingredients-reflects a broader consumer shift toward sustainability and ethical practices. As the global skincare market continues to expand, estimated to reach over $200 billion by 2026, there will be ample opportunities for brands to innovate, particularly in areas like anti-aging, acne treatment, and preventive skin care, while also prioritizing eco-friendly packaging and formulations.

Global Skin Care Market Dynamics

The key market dynamics that are shaping the global skin care market include:

Key Market Drivers:

Aging Population and Anti-Aging Products Demand: The growing aging population worldwide is a significant driver for the skincare market, particularly in the anti-aging segment. According to the World Health Organization (WHO), the proportion of the world's population over 60 years will nearly double from 12% to 22% between 2015 and 2050. In absolute numbers, this is an expected increase from 900 million to 2 billion people over the age of 60. This demographic shift has led to increased demand for anti-aging skincare products, with the global anti-aging market expected to reach USD 88.3 billion by 2026, according to the National Institutes of Health (NIH).

Rising Awareness of Skin Health and UV Protection: Increased awareness of skin cancer and UV damage has boosted the demand for sun protection products. The Skin Cancer Foundation reports that over 9,500 people in the U.S. are diagnosed with skin cancer every day, and more than two people die of skin cancer every hour. These statistics have driven consumers to be more conscious about sun protection, leading to a surge in demand for products with SPF.

Growing Male Skincare Market: The male skincare segment has emerged as a significant driver for the overall skincare market. The global men's personal care market size, which includes skincare, was valued at USD 124.8 billion in 2018 and is projected to reach USD 166 billion by 2022. The stigma around men using skincare products has significantly decreased, with a survey by NPD Group finding that 84% of men aged 18-44 in the United States now use some form of facial skincare product.

Key Challenges:

Market Saturation: The skincare market is highly saturated, with a vast array of products available across various brands. This oversupply makes it challenging for new entrants to gain visibility and market share. Established brands often dominate, leveraging their brand recognition and consumer loyalty. This saturation can lead to price wars, diminishing profit margins for companies. New brands may struggle to differentiate their products, making it essential for them to develop unique selling propositions and innovative marketing strategies to capture consumer attention and drive sales.

Regulatory Compliance: Compliance with evolving regulations poses a significant challenge for skin care companies. Different regions have varying standards for product safety, labeling, and marketing claims, making it difficult for companies to navigate these requirements. Failing to comply can result in legal repercussions, product recalls, and damage to brand reputation. As consumers become more knowledgeable about ingredient safety and efficacy, companies must ensure transparency and adhere to strict regulations to maintain consumer trust.

Ingredient Safety and Transparency: With increasing consumer awareness regarding the ingredients used in skin care products, brands face pressure to provide transparency about their formulations. Concerns about harmful chemicals, allergens, and sustainability lead consumers to demand safer, cleaner products. Brands that fail to disclose ingredient sourcing and manufacturing processes may lose consumer trust and market share. This trend compels companies to invest in research and development to create safe, effective formulations while maintaining transparency.

Key Trends:

Clean Beauty Movement: The clean beauty movement emphasizes the use of natural, non-toxic ingredients in skin care products. As consumers become more health-conscious and environmentally aware, they are increasingly scrutinizing product labels for harmful chemicals. This trend is driven by growing concerns about the potential side effects of synthetic ingredients and a desire for transparency in sourcing. Brands responding to this trend are reformulating products to meet consumer demand for cleaner alternatives, leading to a surge in sales of clean beauty products.

Personalization and Customization: Personalization in skin care is gaining traction, driven by consumer demand for products tailored to individual needs and preferences. Advances in technology, including artificial intelligence and skin analysis tools, allow brands to offer personalized recommendations based on skin type, concerns, and lifestyles. This trend is appealing because consumers seek unique solutions that address their specific issues, such as aging, acne, or sensitivity. Companies investing in customization are fostering brand loyalty and enhancing customer satisfaction, leading to repeat purchases.

Sustainability and Eco-Friendly Practices: Sustainability has become a crucial consideration in the skin care industry, with consumers increasingly favoring brands that prioritize eco-friendly practices. This trend is driven by growing awareness of environmental issues, including plastic pollution and climate change. Brands that adopt sustainable packaging, ethically sourced ingredients, and eco-conscious manufacturing processes are gaining a competitive edge. Consumers are willing to pay a premium for products that align with their values, fostering brand loyalty.

Global Skin Care Market Regional Analysis

Here is a more detailed regional analysis of the global skin care market:

Asia Pacific:

The Asia Pacific region dominates the skincare market, with significant growth attributed to rising disposable incomes, cultural beauty traditions, and a booming e-commerce sector. In 2023, the market reached USD 86.3 billion, driven by increased consumer spending in countries like China and South Korea, where disposable incomes grew by 5.1% and 3.8%, respectively. Additionally, the region's aging population has intensified demand for anti-aging products, particularly in Japan, which has the highest proportion of people aged 65 and above. Digital innovation has also played a pivotal role, with mobile commerce accounting for 85% of online skincare sales in the region, further propelling market expansion.

The cultural emphasis on skincare routines, particularly in countries like Korea and Japan, continues to fuel consumer demand, with more people prioritizing skincare over makeup and seeking premium, high-quality products. The rise of clean and natural beauty trends, along with increased R&D investment in skincare technologies, positions the region as a key driver of global market innovations. Heightened competition and growing consumer interest in sustainability also present challenges and opportunities for brands operating in this dynamic market.

North America:

The North American skincare market is experiencing rapid growth, driven by heightened health awareness, demographic shifts, and the clean beauty movement. Consumer spending on personal care products reached USD 128.7 billion in 2023, with a significant focus on skincare. Rising awareness of skin health, particularly in response to the increasing prevalence of skin cancer, has fueled demand for preventive and protective products like sunscreen. The aging population, especially the baby boomer generation, is driving a surge in demand for anti-aging solutions. The clean beauty trend, emphasizing natural ingredients, continues to expand, with a 23% market growth in 2023, as more consumers seek organic and eco-friendly skincare options.

Technological advancements are also propelling the market forward. Innovations such as AI-powered skincare solutions and medical-grade products are gaining traction, supported by increased research and development investment, which grew by 22% in 2023. E-commerce, particularly mobile commerce, is playing a significant role in product accessibility, with online skincare sales up by 43% since 2020.

As North American consumers prioritize clinical efficacy and premium products, the market is projected to reach USD 41.3 billion by 2028, highlighting its potential for continued expansion. The combination of evolving consumer preferences, innovation, and growing demand for personalized and sustainable products positions the region for sustained growth in the global skincare landscape.

Global Skin Care Market: Segmentation Analysis

The Global Skin Care Market is Segmented on the basis of Type, Product, Distribution Channel, And Geography.

Skin Care Market, By Type

• Body Care
• Facial Care

Based on Type, the market is fragmented into Body Care and Facial Care. Facial care is the dominating segment in the skincare market due to the increasing consumer focus on facial aesthetics, anti-aging products, and protection from environmental damage. With the rise of personalized skincare routines, demand for facial cleansers, moisturizers, serums, and sunscreens has surged, particularly among aging populations and beauty-conscious younger consumers. Body care is also experiencing growth, driven by rising awareness of overall skin health, with products like body lotions, exfoliants, and anti-cellulite treatments gaining traction. Both segments are benefiting from trends toward natural ingredients and technological advancements in skincare formulations.

Skin Care Market, By Product

• Moisturizers
• Cleansers

Based on Product, the market is divided into Moisturizers and cleansers. Moisturizers are a dominating segment, driven by rising demand for hydration-focused products that cater to various skin types and concerns such as dryness, aging, and environmental stress. Consumers increasingly seek moisturizers with added benefits like SPF protection, anti-aging ingredients, and natural formulations, making them essential in daily skincare routines. Cleansers are also experiencing rapid growth, fueled by the need for effective solutions to remove dirt, makeup, and impurities. The trend toward double-cleansing routines, coupled with the popularity of gentle, non-irritating formulas, has elevated cleansers as a crucial part of skincare regimens, particularly among younger, beauty-conscious consumers.

Skin Care Market, By Distribution Channel

• Offline
• Online

Based on Distribution Channel, the market is segmented into Offline and Online. The online distribution channel is becoming a dominant force in the skincare market, driven by the convenience of e-commerce, wider product selection, and increasing digital engagement. With the rise of mobile commerce, many consumers prefer shopping for skincare products online, allowing them to easily compare brands, access reviews, and purchase personalized products. Direct-to-consumer brands and subscription models have also gained momentum, contributing to the channel's growth. Offline channels, which are rapidly growing, such as specialty stores and pharmacies, remain strong, especially for consumers who prefer in-person consultations and immediate product availability, making both channels crucial for market expansion.

Skin Care Market, By Geography

• North America
• Asia Pacific
• Europe
• Rest of the world
• On the basis of geographical analysis, the Global Skin Care Market is classified into North America, Asia Pacific, Europe, and Rest of the world. Asia Pacific is a dominating segment in the global skincare market, driven by rising disposable incomes, cultural emphasis on skincare, and technological advancements in beauty products. North America is another rapidly growing major player, with growth fueled by increasing awareness of skin health, the popularity of clean beauty products, and a rising demand for anti-aging and premium skincare solutions.

Key Players

The "Global Skin Care Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are L'Oreal, Estee lauder, Procter & Gamble, Unilever, Shiseido, Beiersdorf, Johnson & Johnson, Coty Inc., Kao Corporation, and Colgate-Palmolive Company.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Skin Care Market Recent developments
• In November 2022, kao Corporation Collaborated with Daiichi Sankyo, a leading healthcare company, to develop new products and improve their skincare business revenue.
• In November 2022, Avon partnered with Perfect Corp., a leading AI-based beauty tech solutions provider, to improve the virtual makeup technology system and help consumers choose suitable product types.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL SKIN CARE MARKET

• 1.1 Introduction of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL SKIN CARE MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL SKIN CARE MARKET, BY PRODUCT

• 5.1 Moisturizers
• 5.2 Cleansers

6 GLOBAL SKIN CARE MARKET, BY DISTRIBUTION CHANNEL

• 6.1 Overview
• 6.2 Offline
• 6.3 Online
• 6.4 Others

7 GLOBAL SKIN CARE MARKET, BY TYPE

• 7.1 Body Care
• 7.2 Facial Care

8 GLOBAL SKIN CARE MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East and Africa

9 GLOBAL SKIN CARE MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 L'Oreal S.A.
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 The Estee Lauder Companies, Inc.
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.3 Procter & Gamble Company
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.4 Beiersdorf AG
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.5 Johnson and Johnson Services
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.6 Kao Group
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.7 Colgate-Palmolive Company
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.8 Shiseido Co.
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.9 Revlon Consumer Products Corporation
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.9 Louis Vuitton SE
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments

11 KEY DEVELOPMENTS

• 11.1 Product Launches/Developments
• 11.2 Mergers and Acquisitions
• 11.3 Business Expansions
• 11.4 Partnerships and Collaborations

12 Appendix

• 12.1.1 Related Research