全球直接营运商计费市场：按类型、平台、最终用户、区域覆盖范围和预测

直接营运商计费市场规模和预测

2024 年全球直接营运商计费市场规模为 397.2 亿美元，预计到 2032 年将达到 938.1 亿美元，2026 年至 2032 年的复合年增长率为 11.34%。

DCB（直接营运商计费）是一种付款方式，可让您直接透过行动电话帐单支付数位商品和服务的费用。

它们通常用于购买应用程式、数位内容和订阅，尤其是在行动电话普及率高且传统付款方式有限的地区。

随着行动商务的兴起和对无摩擦付款解决方案的需求推动新兴地区的采用率及其在数位生态系统中的使用率不断提高，DCB 市场预计将扩大。

营运商直接营运商计费的全球市场动态

影响全球直接营运商计费市场的关键市场动态是：

关键市场驱动因素

行动普及率不断提高：随着全球智慧型手机的普及，直接营运商计费(DCB) 变得更加普及。随着行动电话成为数位交易的主要设备，DCB 易于融入行动生态系统，这使得它们更具吸引力。由于其受欢迎程度，越来越多的用户开始透过 DCB 购买应用程式和数位内容。

数位内容消费增加：随着对应用程式、游戏和串流媒体服务等数位商品的需求不断增长，DCB 提供了一种便利的付款机制。随着越来越多人接触数位材料，对简单、安全的付款方式的需求也随之增加。 DCB 透过将费用直接添加到行动电话帐单中来简化交易，鼓励更多地采用数位服务。

不断发展的新兴经济体：由于缺乏传统银行基础设施，DCB 已成为许多新兴经济体的重要付款工具。在这些地区，行动电话往往是金融交易的主要或唯一手段。 DCB 列出了一些方便没有信用卡或银行帐户的人使用的付款方式。

主要问题

遵守监管规定直接营运商计费(DCB) 供应商在遵守各种法律规范时面临重大挑战。有关付款方式、消费者保护和资料隐私的规定因国家而异。确保遵守这些法规需要大量资源和专业知识。违规可能会产生法律后果并削弱客户信任。

诈骗和安全风险：儘管安全程序有所改进，但 DCB 仍然容易受到诈骗和非法贸易的攻击。网路犯罪分子可以利用计费系统的缺陷或被盗的密码来建立虚假发票。防范此类攻击需要持续投资于先进的安全技术和防诈欺系统。

消费者认知与信任：许多消费者仍然不知道直接营运商计费，并对其安全性和透明度感到担忧。建立信誉并向使用者介绍 DCB 的功能和优势对于更广泛的采用至关重要。对 DCB 的负面看法和误解可能会阻碍其发展。解决这些问题需要有效的沟通和有关索赔过程的准确资讯。

主要趋势

行动付款的兴起：智慧型手机和行动互联网的兴起推动了直接营运商计费等行动付款解决方案的采用。随着消费者越来越多地使用行动装置购买应用程式、游戏和串流媒体服务等数位内容，DCB 的便利性和无缝的用户体验使其成为一种流行的付款方式，尤其是在银行服务有限的新兴市场。

拓展新兴市场：DCB正在东南亚、拉丁美洲、非洲等新兴市场快速扩张。在信用卡普及率较低但行动电话使用率较高的地区，DCB 提供了全面的付款选项。这使得用户可以透过直接将购物费用计入行动电话帐单来支付，从而扩大了银行帐户的人使用数位服务的机会。

与数位内容提供者的伙伴关係：DCB 越来越多地被用于行动电话营运商和数位内容平台之间的伙伴关係。主要内容提供商（包括影片串流、游戏和社交媒体平台）正在与通讯业者合作，提供 DCB 作为付款选项，加速其采用。这些合作关係提供了无摩擦的付款体验，并帮助内容提供者接触新的受众，特别是在行动普及率高的地区。

注重安全和防诈骗：DCB 市场越来越注重改善安全措施，以防止诈欺和核准的交易。随着行动付款越来越流行，人们对资料外洩和诈欺的担忧也日益加剧。正在实施加密、双因素认证和生物识别等技术创新，以确保交易安全并建立消费者信任。

目录

第一章 全球直接营运商计费市场简介

• 市场概览
• 研究范围
• 先决条件

第二章执行摘要

第三章：已验证的市场研究调查方法

• 资料探勘
• 验证
• 第一手资料
• 资料来源列表

第四章 全球直接营运商计费市场展望

• 概述
• 市场动态
  • 驱动程式
  • 限制因素
  • 机会
• 波特五力模型
• 价值链分析

第五章 全球直接营运商计费市场（按类型）

• 概述
• 有限的 DCB
• 纯 DCB
• MSISDN转送
• 其他的

第六章 全球营运商计费市场（依平台划分）

• 概述
• Windows
• Android
• iOS

第七章全球直接营运商计费市场（按最终用户）

• 概述
• 应用程式和游戏
• 网路媒体
• 其他的

第八章 全球直接营运商计费市场（按地区）

• 概述
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 其他亚太地区
• 其他的
  • 拉丁美洲
  • 中东和非洲

第九章全球直接营运商计费市场的竞争格局

• 概述
• 各公司市场排名
• 重点发展策略

第十章 公司简介

• Fortumo
• Bango.net Limited
• DOCOMO Digital
• Boku Inc.
• txtNation Limited
• Adpay.net.in.
• Mobius
• TELENITY
• ZONG
• Networld Media Group

第十一章 附录

• 相关调查

Direct Carrier Billing Market Size And Forecast

Global Direct Carrier Billing Market size was valued at USD 39.72 Billion in 2024 and is projected to reach USD 93.81 Billion by 2032, growing at a CAGR of 11.34% from 2026 to 2032.

Direct Carrier Billing (DCB) is a payment technique that allows customers to pay for digital goods and services directly through their mobile phone bill.

Application It is commonly used to buy apps, digital content, and subscriptions, particularly in regions with high mobile phone penetration and limited access to traditional payment methods.

DCB is predicted to rise due to greater adoption in emerging regions and wider use in digital ecosystems, which are being driven by the growing popularity of mobile commerce and the need for frictionless payment solutions.

Global Direct Carrier Billing Market Dynamics

The key market dynamics that are shaping the global direct carrier billing market include:

Key Market Drivers:

Increasing Mobile Penetration: With the global use of smartphones, Direct Carrier Billing (DCB) has become more accessible. As mobile phones become the dominant device for digital transactions, DCB's ease of integration into mobile ecosystems increases its appeal. This widespread availability encourages more users to use DCB for app purchases and digital content.

Rising Digital Content Consumption: With the increasing demand for digital goods such as applications, games, and streaming services, DCB provides a convenient payment mechanism. As more people interact with digital material, the necessity for simple, secure payment methods becomes critical. DCB simplifies transactions by charging directly to mobile bills, appealing to the growing use of digital services.

Expanding Emerging economies: In many emerging economies, traditional banking infrastructure is lacking, making DCB an important payment option. Mobile phones are frequently the primary or sole mode of financial transactions in these areas. DCB offers an accessible payment mechanism for people who do not have credit cards or bank accounts.

Key Challenges:

Regulatory Compliance: Direct Carrier Billing (DCB) suppliers face considerable challenges when navigating varied regulatory frameworks. Payment methods, consumer protection, and data privacy regulations differ among countries. Ensuring compliance with these regulations necessitates significant resources and expertise. Noncompliance carries legal consequences and might erode customer trust.

Fraud and Security Risks: Despite improvements in security procedures, DCB remains vulnerable to fraud and unauthorised transactions. Cybercriminals may utilise flaws in billing systems or stolen passwords to make false invoices. Protecting against such attacks necessitates ongoing investment in advanced security technologies and fraud prevention systems.

Consumer Awareness and Trust: Many consumers are still unaware with Direct Carrier Billing and are concerned about its security and transparency. Building confidence and educating users about DCB's functionality and benefits is critical for wider adoption. Negative perceptions or misunderstandings about DCB can stifle its growth. Addressing these issues requires effective communication and accurate information regarding billing processes.

Key Trends:

Increasing Mobile Payment Adoption: The growing popularity of smartphones and mobile internet is driving the adoption of mobile payment solutions such as Direct Carrier Billing. As more consumers use mobile devices to purchase digital content such as apps, games, and streaming services, DCB is becoming a popular payment method due to its convenience and seamless user experience, especially in emerging markets where banking services are limited.

Expansion into Emerging Markets: DCB is expanding rapidly in emerging markets such as Southeast Asia, Latin America, and Africa. In areas with low credit card penetration but high mobile phone usage, DCB provides a comprehensive payment option. This allows users to pay for services by charging purchases directly to their mobile phone bill, expanding access to digital services for underbanked populations.

Partnerships with Digital Content Providers: DCB is increasingly being used in partnerships between mobile carriers and digital content platforms. Major content providers, such as video streaming, gaming, and social media platforms, are collaborating with telecom operators to offer DCB as a payment option, thereby increasing its adoption. These collaborations offer a frictionless payment experience and assist content providers in reaching new audiences, particularly in regions with high mobile penetration.

Focus on Security and Fraud Prevention: The DCB market is focusing more on improving security measures to prevent fraud and unauthorized transactions. As mobile payments become more prevalent, so do concerns about data breaches and fraud. Innovations in encryption, two-factor authentication, and biometric verification are being implemented to ensure secure transactions and build consumer trust DCB services are critical for the market's long-term growth.

Global Direct Carrier Billing Market Regional Analysis

Here is a more detailed regional analysis of the global direct carrier billing market:

North America:

North America leads the Direct Carrier Billing (DCB) industry thanks to its modern telecommunications infrastructure, high smartphone penetration, and robust digital content consumption. The region benefits from a well-established mobile network ecosystem that facilitates the smooth integration of DCB services. Major technology businesses and mobile carriers in North America have adopted DCB to enable simple payments for applications, games, and digital subscriptions, increasing customer convenience and boosting industry growth. Furthermore, the presence of multiple top digital content producers and app developers in the region enhances DCB adoption, cementing its position as a market leader.

In August 2024, the Federal Communications Commission (FCC) issued new standards aimed at boosting transparency in mobile payments, including Direct Carrier Billing. This program aims to improve consumer protection by ensuring clear invoicing methods for mobile purchases. Furthermore, on September 12, 2024, Verizon announced a strategic relationship with a large digital content provider to integrate sophisticated DCB technologies, emphasising the continued innovation and investment in this payment mechanism in North America. These initiatives highlight the region's dominant role in shaping and advancing the Direct Carrier Billing landscape.

Asia Pacific:

The Asia Pacific region is the fastest-growing Direct Carrier Billing (DCB) market due to rapid mobile adoption, a large and diverse population, and rising digital content consumption. Many countries in this region, including India, China, and Southeast Asian nations, have witnessed considerable increases in smartphone usage and mobile internet penetration, driving demand for easy payment options such as DCB. The poor penetration of traditional banking services in many of these regions drives the growth of DCB, which provides a simple payment solution that is directly linked to mobile billing. The region's young, tech-savvy population and burgeoning digital economy also help to drive the rapid growth of DCB services.

In July 2024, China Mobile announced the debut of a new DCB platform intended at improving mobile payment alternatives for digital content and services, indicating a significant investment in the region's DCB infrastructure. Furthermore, in August 2024, the Indian government's Ministry of Electronics and Information Technology (MEITY) issued new legislation to support and standardise mobile payment technologies, including DCB, with the goal of improving security and user experience. These activities highlight the expanding use of DCB in Asia Pacific, as well as the region's growing importance in the global industry.

Global Direct Carrier Billing Market: Segmentation Analysis

The Global Direct Carrier Billing Market is segmented on the basis of By Type, By End- Users, By Platform

Global Direct Carrier Billing Market, By Type

• Limited DCB
• Pure DCB
• MSISDN Forwarding
• Others

Based on Type, the Global Direct Carrier Billing Market is segmented into Limited DCB, Pure DCB, MSISDN Forwarding. Pure DCB is the dominant segment since it is widely used for a variety of digital content and services, providing seamless integration and payment convenience. MSISDN Forwarding is the fastest-growing segment because it improves the efficiency of mobile payments by securely tying transactions to the user's mobile number, resulting in higher acceptance in emerging economies.

Global Direct Carrier Billing Market, By Platform

• Windows
• Android
• IOS

Based on Platform, the Global Direct Carrier Billing Market is segmented into Windows, Android, IOS. Android is the dominant segment due to its large worldwide market share and high penetration in many areas, allowing for widespread DCB adoption. Whereas iOS is the fastest-growing segment, owing to increased use of Apple devices and the growing number of iOS-based apps that use DCB as a payment method.

Global Direct Carrier Billing Market, By End User

• Application And Games
• Online Media
• Others

Based on End User, the Global Direct Carrier Billing Market is segmented into Application and Games, Online Media. Applications and Games is the dominant category due to the high volume of in-app purchases and downloads, which generate significant DCB transactions. Whereas Online Media is the fastest-growing segment, driven by rising demand for streaming services and digital content that accept DCB for subscription payments.

Global Direct Carrier Billing Market, By Geography

• North America
• Europe
• Asia Pacific
• Middle East and Africa

Based on the Geography, the Global Direct Carrier Billing Market are classified into North America, Europe, Asia Pacific, Middle East and Africa. North America is the dominant region, owing to its advanced industrial infrastructure and widespread use of precision measurement technologies across industries. The Asia Pacific region is the fastest growing, thanks to rapid industrialization, expanding manufacturing capabilities, and rising investments in technology and infrastructure in emerging economies such as China and India.

Key Players

The "Global Direct Carrier Billing Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Fortumo, Bango.net Limited, DOCOMO Digital, Boku Inc., txtNation Limited, Adpay.net.in., Mobius, TELENITY, ZONG, Networld Media Group.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Global Direct Carrier Billing Market: Recent Developments
• In August 2024, Vodafone Group has announced a cooperation with a leading fintech startup to improve its Direct Carrier Billing (DCB) solutions across Europe. This alliance aims to enhance payment security and simplify the billing procedure for digital content. The connection is expected to improve user experience and drive uptake of DCB services. Vodafone's campaign emphasizes the increasing importance of DCB in the European market. The upgrade will also allow Vodafone to gain a larger portion of the digital payments market.
• In September 2024, Google added additional Direct Carrier Billing options to the Google Play Store in numerous Asian countries, including India and Indonesia. This change is intended to make it easier for consumers in these regions to buy applications, games, and digital content without using traditional payment methods. Google hopes that increasing its DCB products will increase app store engagement and revenue. The expansion is consistent with Google's objective of increasing its market presence in emerging markets.
• In July 2024, Samsung Electronics launched a new DCB feature for its Samsung Galaxy Store, aimed at improving users' checkout experiences. The functionality enables users to bill digital purchases straight to their mobile accounts, streamlining app and in-game transactions. This improvement is part of Samsung's overall effort to improve user convenience and better integrate DCB into its ecosystem. The improvement is likely to result in increased usage of Samsung's digital services.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL DIRECT CARRIER BILLING MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL DIRECT CARRIER BILLING MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL DIRECT CARRIER BILLING MARKET, BY TYPE

• 5.1 Overview
• 5.2 Limited DCB
• 5.3 Pure DCB
• 5.4 MSISDN Forwarding
• 5.5 Others

6 GLOBAL DIRECT CARRIER BILLING MARKET, BY PLATFORM

• 6.1 Overview
• 6.2 Windows
• 6.3 Android
• 6.4 IOS

7 GLOBAL DIRECT CARRIER BILLING MARKET, BY END USER

• 7.1 Overview
• 7.2 Application and Games
• 7.3 Online Media
• 7.4 Others

8 GLOBAL DIRECT CARRIER BILLING MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East and Africa

9 GLOBAL DIRECT CARRIER BILLING MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 Fortumo
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 Bango.net Limited
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 DOCOMO Digital
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 Boku Inc.
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 txtNation Limited
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 Adpay.net.in.
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 Mobius
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 TELENITY
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 ZONG
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments
• 10.10 Networld Media Group
  • 10.10.1 Overview
  • 10.10.2 Financial Performance
  • 10.10.3 Product Outlook
  • 10.10.4 Key Developments

11 Appendix

• 11.1 Related Research