全球遮阳篷市场规模（按产品类型、材料、应用、区域范围、预测）

遮阳篷市场规模及预测

2024 年遮阳篷市场规模价值为 92 亿美元，预计到 2032 年将达到 146.4 亿美元，2026 年至 2032 年的复合年增长率为 5.98%。

遮阳篷是附着在建筑物外部的二次遮盖物，通常由织物或其他柔性材料製成，并拉伸在框架上。它延伸到建筑物外部，提供遮阳、保护和美观。

遮阳篷可以手动操作或自动操作，并配有伸缩式臂或电动系统等装置，以便您根据天气情况进行调整。

遮阳篷是附在建筑物外部的二级覆盖物，通常由覆盖在框架上的织物或其他柔性材料製成。

遮阳篷安装在建筑物外部，用于遮阳、保护和美观，有手动和自动两种版本，并配有可根据天气进行调节的装置，包括伸缩臂或机动系统。

预计遮阳篷市场将以 5.98% 的复合年增长率成长，到 2032 年底达到 146.4 亿美元。

全球遮阳篷市场动态

影响全球遮阳篷市场的关键市场动态是：

关键市场驱动因素

户外生活空间需求不断成长：户外生活空间需求不断成长。日益增长的户外生活空间升级趋势推动了对遮阳篷的需求，这些遮阳篷可以为露臺、平台和庭院提供遮阳和舒适感。住宅和企业正在投资用于休閒和用餐的户外空间，从而带动了遮阳篷的销售成长。根据美国人口普查局的数据，2023年完工的87%的新建独栋住宅将包含露台、平台或门廊。

节能效益：遮阳篷可减少透过窗户吸收的太阳热量，从而降低建筑物的冷却成本。随着节能成为优先事项，越来越多的消费者和企业开始使用遮阳篷来降低能耗并提高空调效率。根据美国能源局(DOE) 的报告，夏季朝南的窗户安装遮阳篷可使太阳热量吸收减少高达 65%，朝西的窗户则可减少高达 77%。

商业和零售业蓬勃发展：越来越多的企业和零售商开始使用遮阳篷来吸引顾客，并提升店面的美观。遮阳篷具有诸多功能优势，例如防雨防晒、提升顾客体验、增加客流量。根据美国小型企业管理局 (SBA) 的报告，到 2023 年，小型企业将占美国经济活动的 44%，其中许多企业正在投资改善店面，包括安装遮阳篷。

技术进步：遮阳篷技术的创新，例如自动化系统、天气感测器和耐用材料，正在推动市场成长。这些进步提升了遮阳篷的功能性和便利性，使其对住宅和商业用户更具吸引力。根据美国标准与技术研究院 (NIST) 的一份报告，预计到 2023 年，包括自动遮阳系统在内的智慧家庭技术的采用率将年增与前一年同期比较%。

美学意识增强：对建筑设计和外观吸引力的重视，促使住宅和房地产开发商投资时尚的遮阳篷。客製化的精美遮阳篷能够提升建筑和户外区域的视觉吸引力，从而日益受到欢迎。美国住宅建筑商协会 (NAHB) 在 2023 年的一项调查中报告称，78% 的住宅者认为外观在购屋决策中「非常重要」。

主要挑战

维护和耐用性问题：遮阳篷在恶劣天气条件下容易磨损，需要定期维护以确保其使用寿命和性能。消费者在清洁、维修和更换遮阳篷方面可能会遇到挑战，从而影响他们的整体满意度。

天气限制：暴雨、强风和大雪等极端天气会影响遮阳篷的功能和使用寿命，因此某些气候会限制遮阳篷的有效性，并需要额外考虑其安装和耐用性。

监管与合规挑战：在某些地区，建筑和分区法规可能会限制遮阳篷的安装，或要求特定核准。遵守这些法规可能非常复杂，从而增加安装所需的成本和时间。

消费者认知度有限：许多消费者并不完全了解现代遮阳篷的优点和特点，导致其使用不足或不愿投资。提高消费者对遮阳篷优势和技术进步的认知和教育水平，对于市场成长至关重要。

主要趋势

智慧技术整合：近年来，遮阳篷的智慧技术整合取得了显着成长。根据美国能源局(DOE) 的数据，包括自动遮阳系统在内的智慧家庭技术可将家庭能耗降低高达 10%。这促使住宅和商业房地产越来越多地采用智慧遮阳篷。 2024 年 3 月，领先的遮阳篷电动解决方案製造商 Somfy Systems 报告称，其智慧遮阳篷马达的销量与前一年同期比较增 30%。该公司将这一成长归因于人们对便利性和节能性日益增长的需求。此外，2024 年 1 月，路创电子推出了一系列与主流智慧家庭平台相容的全新智慧遮阳篷控制器，进一步拓展了智慧遮阳解决方案市场。

永续材料：在遮阳篷建造中使用永续材料是一个显着趋势，与更广泛的环境问题一致。美国环保署 (EPA) 报告称，2023 年建筑产品中再生材料的使用量与前一年同期比较增加了 15%。这一趋势反映在遮阳篷行业，製造商正在增加对环保面料和再生材料的使用。 2024 年 4 月，领先的遮阳布料製造商 Sunbrella 推出了一条全新的 100% 再生压克力布料生产线，以满足消费者对永续选择日益增长的需求。此外，美国绿色建筑委员会指出，在 2023 年寻求 LEED 认证的计划中，包括环保遮阳篷在内的永续遮阳解决方案的使用量将增加 25%。

客製化和美观度是推动遮阳篷市场成长的关键因素。美国全国住宅建筑商协会 (NAHB) 报告称，在 2023 年的一项调查中，82% 的住宅认为外观美观度在进行住宅维修决策时「非常重要」或「极其重要」。这种对视觉吸引力的重视推动了对可自订遮阳篷解决方案的需求。 2024 年 2 月，KE Outdoor Design 推出了一款全新的数位客製化工具，让客户在购买前可以在家中直观地看到各种遮阳篷的设计效果，该工具推出后的第一个月定制订单量就增长了 20%。

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目录

第一章 引言

• 市场定义
• 市场区隔
• 调查方法

第二章执行摘要

• 主要发现
• 市场概览
• 市集亮点

第三章市场概述

• 市场规模和成长潜力
• 市场趋势
• 市场驱动因素
• 市场限制
• 市场机会
• 波特五力分析

第四章 遮阳篷市场（依产品类型）

• 固定遮阳篷
• 伸缩遮阳篷

第五章 遮阳篷市场（依材质）

• 布质遮阳篷
• 金属遮阳篷

第六章 遮阳篷市场（按应用）

• 住宅遮阳篷
• 商业遮阳篷

第七章区域分析

• 北美洲
• 美国
• 加拿大
• 墨西哥
• 欧洲
• 英国
• 德国
• 法国
• 义大利
• 亚太地区
• 中国
• 日本
• 印度
• 澳洲
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中东和非洲
• 南非
• 沙乌地阿拉伯
• 阿拉伯聯合大公国

第八章市场动态

• 市场驱动因素
• 市场限制
• 市场机会
• COVID-19 市场影响

第九章 竞争态势

• 主要企业
• 市场占有率分析

第十章 公司简介

• Astrup Larsen
• Caravanserai
• Herculite Products Inc.
• The Shade Factor
• Somfy
• Sunair Awnings
• Gibraltar Industries
• Serge Ferrari Group
• GLI International Inc.
• Ware Awning Company

第十一章 市场展望与机会

• 新兴技术
• 未来市场趋势
• 投资机会

第十二章 附录

• 简称列表
• 来源和参考文献

Awning Market Size And Forecast

Awning Market size was valued at USD 9.2 Billion in 2024 and is projected to reach USD 14.64 Billion by 2032, growing at a CAGR of 5.98% from 2026 to 2032.

An awning is a secondary covering attached to the exterior of a building, typically made of fabric or other flexible materials stretched over a frame. It extends outward from the building to provide shade, protection, and aesthetic enhancement.

Awnings can be manually operated or automated, with mechanisms such as retractable arms or motorized systems that allow for adjustment based on weather conditions.

An awning is a secondary covering attached to the exterior of a building, typically made of fabric or other flexible materials stretched over a frame.

It extends outward from the building to provide shade, protection, and aesthetic enhancement. Awnings can be manually operated or automated, with mechanisms such as retractable arms or motorized systems that allow for adjustment based on weather conditions.

Awning Market is estimated to grow at a CAGR of 5.98% & reach US$ 14.64 Bn by the end of 2032

Global Awning Market Dynamics

The key market dynamics that are shaping the global awning market include:

Key Market Drivers

Increasing Demand for Outdoor Living Spaces: The growing trend of enhancing outdoor living areas drives the demand for awnings, as they provide shade and comfort for patios, decks, and gardens. Homeowners and businesses are investing in outdoor spaces for relaxation and dining, leading to higher sales of awnings. According to the U.S. Census Bureau in 2023, 87% of new single-family homes completed included patios, decks, or porches.

Energy Efficiency Benefits: Awnings help reduce solar heat gain through windows, leading to lower cooling costs for buildings. As energy efficiency becomes a priority, more consumers and businesses are adopting awnings to decrease energy consumption and improve HVAC efficiency. The U.S. Department of Energy (DOE) reported that Window awnings can reduce solar heat gain in the summer by up to 65% on south-facing windows and 77% on west-facing windows.

Commercial and Retail Expansion: Businesses and retail establishments are increasingly using awnings to attract customers and enhance the aesthetics of their storefronts. Awnings provide functional benefits such as shelter from rain and sun, which improves the customer experience and boosts foot traffic. The U.S. Small Business Administration (SBA) reported in 2023, small businesses accounted for 44% of U.S. economic activity, with many investing in storefront improvements including awnings.

Technological Advancements: Innovations in awning technology, such as automated systems, weather sensors, and durable materials, are driving market growth. These advancements enhance the functionality and convenience of awnings, making them more appealing to both residential and commercial users. The National Institute of Standards and Technology (NIST) reported that smart home technology adoption, including automated shading systems, increased by 23% in 2023 compared to the previous year.

Rising Awareness of Aesthetic Appeal: The emphasis on architectural design and curb appeal is encouraging homeowners and property developers to invest in stylish awnings. Customized and aesthetically pleasing awnings improve the visual appeal of buildings and outdoor areas, contributing to their growing popularity. The National Association of Home Builders (NAHB) reported in a 2023 survey, 78% of homebuyers rated exterior appearance as "very important" in their purchase decision.

Key Challenges:

Maintenance and Durability Issues: Awnings require regular maintenance to ensure longevity and performance, as exposure to harsh weather conditions can lead to wear and tear. Consumers may face challenges related to cleaning, repairing, or replacing awnings, impacting their overall satisfaction.

Weather-Related Limitations: Extreme weather conditions such as heavy rain, strong winds, or snow can affect the functionality and lifespan of awnings. This limits their effectiveness in certain climates and requires additional consideration for installation and durability.

Regulatory and Compliance Challenges: In some regions, building codes and zoning regulations may restrict the installation of awnings or require specific approvals. Navigating these regulations can be complex and may add to the cost and time required for installation.

Limited Consumer Awareness: Many consumers may not fully understand the benefits and features of modern awnings, leading to underutilization or hesitation to invest. Increasing awareness and education about the advantages and technological advancements of awnings is crucial for market growth.

Key Trends

Smart Technology Integration: Smart technology integration in awnings has seen significant growth in recent years. According to the U.S. Department of Energy (DOE), smart home technologies, including automated shading systems, can reduce home energy use by up to 10%. This has led to increased adoption of smart awnings in both residential and commercial settings. In March 2024, Somfy Systems, a leading manufacturer of motorized solutions for awnings, reported a 30% year-over-year increase in sales of their smart awning motors. The company attributed this growth to the rising demand for convenience and energy efficiency. Additionally, in January 2024, Lutron Electronics launched a new line of smart awning controls compatible with major smart home platforms, further expanding the market for intelligent shading solutions.

Sustainable Materials: The use of sustainable materials in awning construction has become a prominent trend, aligning with broader environmental concerns. The U.S. Environmental Protection Agency (EPA) reported that in 2023, the use of recycled materials in construction products increased by 15% compared to the previous year. This trend is reflected in the awning industry, with manufacturers increasingly using eco-friendly fabrics and recycled materials. In April 2024, Sunbrella, a major awning fabric manufacturer, announced a new line of 100% recycled acrylic fabrics, developed in response to growing consumer demand for sustainable options. Furthermore, the U.S. Green Building Council noted that projects seeking LEED certification in 2023 saw a 25% increase in the use of sustainable shading solutions, including eco-friendly awnings.

Customization and Aesthetic Appeal: Customization and aesthetic appeal have become key factors driving awning market growth. The National Association of Home Builders (NAHB) reported that in a 2023 survey, 82% of homeowners considered exterior aesthetics "very important" or "extremely important" when making home improvement decisions. This emphasis on visual appeal has led to increased demand for customizable awning solutions. In February 2024, KE Outdoor Design launched a new digital customization tool that allows customers to visualize different awning designs on their homes before purchase, resulting in a 20% increase in custom orders within the first month of its release.

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Global Awning Market Regional Analysis

Here is a more detailed regional analysis of the global awning market:

North America

North America is a prominent region in the global awning market, significantly influenced by the strong demand for enhancing both residential and commercial outdoor spaces. In the United States and Canada, there is a notable trend towards improving outdoor living areas, such as patios, decks, and storefronts, which drives the high adoption of awnings. These installations not only enhance aesthetic appeal but also provide practical benefits such as protection from the sun, rain, and wind, extending the usability of outdoor spaces throughout the year.

The region's emphasis on home improvement and energy efficiency further supports the growth of the awning market. Awnings contribute to energy savings by reducing solar heat gain through windows, thus lowering cooling costs and improving HVAC efficiency. This is particularly attractive in North America, where energy efficiency is a major concern for both residential and commercial property owners. Technological advancements in awning design, such as the development of automated systems, weather-resistant materials, and energy-efficient fabrics, also play a crucial role in driving market growth.

Additionally, North America benefits from a well-established retail and service sector dedicated to awning products. This includes numerous companies specializing in the manufacturing, installation, and maintenance of awnings. The availability of a wide range of products, along with professional services that cater to various consumer needs and preferences, further enhances market penetration and growth.

Asia Pacific

The Asia-Pacific region is witnessing robust growth in the awning market, driven by several key factors including rapid urbanization, rising disposable incomes, and an increasing interest in enhancing outdoor lifestyles.

Urban centers across China, India, and Australia are seeing significant investments in real estate and infrastructure, which include the development of residential, commercial, and hospitality spaces that require functional and stylish outdoor solutions. This burgeoning real estate market creates a strong demand for a diverse range of awning products, catering to both aesthetic preferences and practical needs.

China and India, with their rapidly growing economies and expanding middle class, contribute substantially to the demand for awnings. As urban areas develop and disposable incomes rise, there is a greater focus on improving living environments and outdoor spaces. In Australia, the appeal of outdoor living is deeply ingrained in the culture, further fueling the market for high-quality awnings that enhance comfort and usability in outdoor settings.

The trend towards modern outdoor designs and eco-friendly solutions is also influencing the market dynamics. As consumers and businesses in the Asia-Pacific region increasingly seek innovative and energy-efficient products, the awning market is responding with advanced materials and technologies.

Global Awning Market: Segmentation Analysis

The Global Awning Market is Segmented on the basis of Product Type, Material, Application, and Geography.

Awning Market, By Application

• Residential Awnings
• Commercial Awnings

Based on Application, the Global Awning Market is bifurcated into Residential Awnings and Commercial Awnings. In the awning market, the residential awnings segment is currently dominating due to the widespread adoption of awnings for enhancing outdoor living spaces such as patios, decks, and gardens. Homeowners seek these solutions for their aesthetic appeal and functionality, including protection from the sun and rain. However, the commercial awnings segment is the rapidly growing area, driven by increasing demand from businesses and retail establishments for creating attractive storefronts and outdoor seating areas. The need for branding, customer comfort, and functional outdoor spaces in commercial environments is fueling this growth, making it a key area of expansion in the market.

Awning Market, By Material

• Fabric Awnings
• Metal Awnings

Based on Material, the Global Awning Market is bifurcated into Fabric Awnings, Metal Awnings. In the awning market, fabric awnings are the dominant segment, favored for their versatility, aesthetic appeal, and ease of customization. They are widely used in both residential and commercial applications due to their wide range of colors, patterns, and materials, which offer both functional benefits and visual enhancement. However, metal awnings are the rapidly growing segment, driven by their durability, low maintenance requirements, and suitability for harsher weather conditions. The increasing preference for long-lasting and robust solutions in commercial and industrial applications is fueling the growth of metal awnings, making them an important segment in the evolving market.

Awning Market, By Product Type

• Fixed Awnings
• Retractable Awnings

Based on Product Type, the Global Awning Market is bifurcated into Fixed Awnings, Retractable Awnings. In the awning market, fixed awnings currently dominate due to their durability and low maintenance requirements, making them a popular choice for both residential and commercial applications. Fixed awnings provide consistent protection from the elements and are commonly used for permanent installations. However, retractable awnings are the rapidly growing segment, driven by their flexibility and convenience. Retractable awnings offer users the ability to adjust coverage based on weather conditions and personal preference, catering to the increasing demand for customizable and adaptable outdoor solutions. This flexibility and ease of use are contributing to their swift expansion in the market.

Awning Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the Global Awning Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. In the global awning market, North America is the dominant region, driven by strong demand for outdoor living enhancements and a well-established market for both residential and commercial awnings. The United States and Canada are key contributors, with a high adoption rate of awnings for patios, decks, and storefronts, supported by a focus on home improvement and energy efficiency. Conversely, the Asia-Pacific region is the fastest-growing segment, fuelled by rapid urbanization, increasing disposable incomes, and a rising interest in modern outdoor lifestyles. Countries like China, India, and Australia are leading this growth, with expanding real estate markets and evolving consumer preferences driving the demand for diverse and innovative awning solutions.

Key Players

The "Global Awning Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Astrup Larsen, Caravanserai, Herculite Products, Inc., The Shade Factor, Somfy, Gibraltar Industries, Serge Ferrari Group, GLI International, Inc., Ware Awning Company.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Awning Market Key Developments

• In March 2021, Sunbrella introduced a new line of high-performance, UV-resistant fabrics for awnings. These fabrics are designed to offer superior durability and color retention, addressing the growing demand for long-lasting outdoor shading solutions.
• In July 2022, Dometic launched an innovative motorized awning system that integrates with smart home technology. The new system features automated deployment and retraction, as well as weather sensors, enhancing convenience and functionality for residential and commercial applications.
• In September 2023, The Shade Store unveiled a new collection of eco-friendly awnings made from recycled materials. This development aims to meet the increasing consumer demand for sustainable and environmentally responsible outdoor products.
• In January 2024, Outland Living announced the release of a new modular awning system designed for RVs and camping vehicles. The system offers customizable sizes and configurations, providing enhanced protection and versatility for outdoor enthusiasts.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Awning Market, By Product Type

• Fixed Awnings
• Retractable Awnings

5. Awning Market, By Material

• Fabric Awnings
• Metal Awnings

6. Awning Market, By Application

• Residential Awnings
• Commercial Awnings

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Astrup Larsen
• Caravanserai
• Herculite Products Inc.
• The Shade Factor
• Somfy
• Sunair Awnings
• Gibraltar Industries
• Serge Ferrari Group
• GLI International Inc.
• Ware Awning Company

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References