2026 年至 2032 年线上社群管理软体市场（按部署类型、组织规模和地区划分）

线上社群管理软体市场评估（2026-2032）

对促进社群建立和互动的客户参与工具的需求日益增长，推动了线上社群管理软体市场的强劲成长。企业正在意识到培育线上社群以提高用户参与度和培养品牌忠诚度的策略价值。根据Verified Market Research分析师预测，线上社群管理软体市场规模预计将从2024年的约67亿美元下降到2032年的197.9亿美元。

随着数位化的不断发展，企业正在寻找创造性的方法来利用技术来改善社区体验并提高客户维繫。因此，线上社群管理软体市场正在蓬勃发展。这将有助于市场在 2026 年至 2032 年期间以 14.5% 的复合年增长率成长。

线上社群管理软体市场定义/概述

线上社群管理软体 (OCMS) 是一款支援创建、管理和参与线上社群的应用程序，具有论坛、使用者群组和教育资源等功能。 OCMS 的主要用途包括改善客户互动、使用者之间的协作以及知识共用和协助的平台。组织使用该软体来提高品牌忠诚度、收集消费者回馈、增加用户参与度，并最终透过培养动态、互动的社群来改善整体客户经验，从而推动销售和创新。

哪些方面影响线上社群管理软体市场的成长？

公司越来越意识到与客户沟通对于建立忠诚度和促进品牌宣传的价值。线上社群管理软体可让企业开发用于客户回馈、帮助和讨论的互动式平台，从而提高参与度和客户体验。对以客户为中心的日益重视推动了对强大的社区管理解决方案的需求，这些解决方案可以实现有意义的互动和关係建立。

远距工作和数位协作的兴起推动了对员工、客户和合作伙伴可以联繫和交换资讯的线上社群的需求。社群管理软体为您提供创建和管理虚拟社群所需的工具，促进协作、知识交流和网路建设。这一趋势正在推动此类软体在科技、教育和医疗保健等各行各业的接受。

此外，公司使用线上社群管理软体来收集有关用户活动、偏好和情绪的有用资讯。这些见解使更有针对性的行销、产品开发和客户服务策略成为可能。随着企业寻求透过有针对性的数据主导倡议来改善用户体验并推动成长，监控社群互动和提取可操作数据的能力变得越来越重要。

线上社群管理软体市场面临的主要挑战是什么？

将线上社群管理软体整合到当前系统中可能会给企业带来重大障碍。许多企业使用遗留系统或多个不同的平台，因此很难确保与新软体解决方案的兼容性。这种复杂性增加了安装时间和成本，使得潜在用户不愿意使用这些技术。结果，公司错失了更好的社区参与和管理带来的好处。

此外，采用线上社群管理软体的成本是一个主要障碍，尤其是对于新兴企业和中小型企业（SME）而言。高昂的前期资本成本和持续的订阅费用阻碍了许多企业采用此类解决方案。如果潜在客户认为该计划相对于他们的预算和预期的投资收益来说太昂贵，他们就会选择不太全面或免费的计划，从而限制整体市场的成长潜力。

目录

第一章 引言

• 市场定义
• 市场区隔
• 调查方法

第二章执行摘要

• 主要发现
• 市场概览
• 市集亮点

第三章市场概述

• 市场规模和成长潜力
• 市场趋势
• 市场驱动因素
• 市场限制
• 市场机会
• 波特五力分析

4. 线上社群管理软体市场（按部署类型）

• 云端基础
• 本地

5. 线上社群管理软体市场（依组织规模）

• 大公司
• 中小企业

第六章区域分析

• 北美洲
• 美国
• 加拿大
• 墨西哥
• 欧洲
• 英国
• 德国
• 法国
• 义大利
• 亚太地区
• 中国
• 日本
• 印度
• 澳洲
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中东和非洲
• 南非
• 沙乌地阿拉伯
• 阿拉伯聯合大公国

第七章市场动态

• 市场驱动因素
• 市场限制
• 市场机会
• COVID-19 市场影响

第八章 竞争态势

• 主要企业
• 市场占有率分析

第九章 公司简介

• Higher Logic
• Vanilla Forums
• Sprinklr
• Khoros（formerly Lithium）
• Discourse
• Wild Apricot
• CMNTY Platform
• Ning
• Brilliant Directories
• inSided

第十章 市场展望与机会

• 新兴技术
• 未来市场趋势
• 投资机会

第十一章 市场展望 附录

• 简称列表
• 来源和参考文献

Online Community Management Software Market Valuation - 2026-2032

The growing need for customer engagement tools that promote community building and interaction is fueling the robust growth of the online community management software market. Businesses are realizing the strategic value of fostering online communities to improve user engagement and foster brand loyalty. According to the analyst from Verified Market Research, the online community management software market is estimated to reach a valuation of USD 19.79 Billion by 2032 over the forecast subjugating around USD 6.7 Billion in 2024.

In an increasingly digital world, businesses are looking for creative ways to leverage technology to improve community experiences and increase customer retention. This has resulted in a booming online community management software market. It enables the market to grow at a CAGR of 14.5% from 2026 to 2032.

Online Community Management Software Market: Definition/Overview

Online Community Management Software (OCMS) is an application that allows you to create, administer, and participate in online communities using features like forums, user groups, and instructional resources. Its key applications include improved customer interaction, user collaboration, and a platform for knowledge sharing and assistance. Organizations use this software to increase brand loyalty, collect consumer feedback, and boost user engagement, eventually driving sales and innovation by fostering dynamic, interactive communities that improve the overall customer experience.

What are the Aspects Influencing the Growth of the Online Community Management Software Market?

Businesses are increasingly recognizing the value of communicating with customers to establish loyalty and foster brand advocacy. Online community management software enables businesses to develop interactive platforms for customer feedback, assistance, and discussions, which improves engagement and customer experience. The increased emphasis on customer-centric tactics is generating demand for powerful community management solutions that enable meaningful interactions and relationship-building.

The proliferation of remote work and digital collaboration has increased the demand for online communities where employees, customers, and partners may connect and exchange information. Community management software provides the tools needed to create and administer virtual communities, promoting collaboration, knowledge exchange, and networking. This tendency has resulted in the growing acceptance of such software across a variety of industries, including technology, education, and healthcare.

Furthermore, businesses are using online community management software to gather useful information about user activity, preferences, and mood. These insights enable more targeted marketing, product development, and customer service strategies. The capacity to monitor community interactions and extract actionable data is becoming increasingly important as firms seek to improve user experiences and drive growth through focused and data-driven initiatives.

What are the Primary Challenges Faced by the Online Community Management Software Market?

Integrating online community management software with current systems presents considerable hurdles for organizations. Many firms use old systems or multiple dissimilar platforms, making it challenging to verify compatibility with new software solutions. This complexity causes greater installation time and expenses, deterring potential users from using these technologies. As a result, companies miss out on the advantages of better community participation and management.

Furthermore, the expense of installing online community management software is a significant obstacle, particularly for startups and small to medium-sized businesses (SMEs). High initial investment expenses, as well as continuing subscription fees, hinder many businesses from implementing such solutions. If potential clients believe that the program is overly expensive in comparison to their budget or projected return on investment, they choose less comprehensive or free alternatives, limiting the market's overall growth potential.

Category-wise Acumens

What Factors Contribute to the Increasing Demand for Cloud-based Deployment?

According to VMR analyst, the cloud-based segment is estimated to dominate within the online community management software market during the forecast period. Cloud-based community management software is easier to install and operate than on-premises solutions since it eliminates the need for complicated infrastructure configuration and maintenance. This makes it more accessible to firms, particularly small and medium-sized enterprises (SMEs) that have limited IT resources.

Cloud-based solutions can have lower upfront costs and more flexible subscription structures, making them more affordable for organizations. Organizations can grow their usage based on their needs without investing in expensive hardware or software licenses, which is especially useful for SMEs with limited budgets.

Furthermore, users of cloud-based community management software always have access to the newest features and security updates because the provider updates the software automatically. Also, cloud solutions provide scalability, allowing enterprises to readily manage rising user populations and greater demand without requiring manual updates.

What Benefits Does the Online Community Management Software Offer to Large Enterprises?

The large enterprise segment is estimated to hold the largest share of the online community management software market during the forecast period. Large enterprises have more financial resources, so they can invest in comprehensive and feature-rich community management software. This financial capability allows them to develop advanced solutions that improve user engagement, expedite community interactions, and deliver powerful analytics, thereby maximizing the benefits of community management activities.

Large enterprises handle vast user bases and various community needs, necessitating scalable systems that can respond to rising demand. Online community management software developed for large organizations is flexible enough to accommodate growing user numbers and complicated interactions, guaranteeing that these businesses can efficiently manage their communities without compromising performance.

Furthermore, large enterprises recognize the strategic value of fostering great customer relationships through community engagement. They can use online community management software to build specialized venues for consumer engagement, feedback, and assistance, resulting in increased customer loyalty and satisfaction. This emphasis on increasing brand engagement fuels the desire for sophisticated community management systems customized to the demands of large enterprises.

Country/Region-wise Acumens

What are the Drivers Contributing to the Dominance of North America in the Market?

North America is estimated to dominate the online community management software market during the forecast period. North American businesses are at the forefront of digital transformation, emphasizing customer involvement, community building, and online presence. This focus increases the demand for online community management software, which helps to develop vibrant digital communities. The region's superior IT infrastructure and readiness to invest in cutting-edge technology help to drive widespread adoption of such software, reinforcing its market position.

Many of the top software and technology companies in North America create and market community management solutions. The large presence of these companies encourages innovation, competition, and ongoing improvement of software skills. Their influence, combined with a well-established technology ecosystem, propels expansion in the online community management software market, ensuring a continual supply of cutting-edge products and services.

Furthermore, businesses across North America are increasingly emphasizing improved customer experience and engagement as part of their competitive strategy. Online community management software enables meaningful customer interactions, feedback collection, and assistance, all of which are essential for customer retention and brand loyalty. This emphasis on customer-centric methods promotes the adoption of community management solutions, bolstering North America's market leadership.

What Factors Influence the Market of Online Community Management Software in the Asia Pacific Region?

The Asia Pacific region is estimated to exhibit the highest growth within the market during the forecast period. The Asia Pacific region is rapidly digitalizing, with increased internet and smartphone adoption in nations such as India, China, and Southeast Asia. This digital growth is encouraging businesses to use online community management software to interact with the rising online audience. The increasing digital landscape provides an opportunity for businesses to establish strong online communities, hence driving regional market growth.

Businesses in Asia Pacific are increasingly focusing on customer engagement, retention, and experience to differentiate themselves in competitive marketplaces. Online community management software allows businesses to build active consumer groups, collect feedback, and provide support. As more businesses focus on customer-centric initiatives, the demand for complete community management solutions increases, resulting in significant market growth in the region.

Furthermore, the proliferation of small and medium-sized organizations (SMEs) and startups in Asia Pacific is fueling the expansion of the online community management software market. These firms use community platforms to engage customers, build brand loyalty, and deliver seamless customer service. With rising competition and demand for scalable solutions, cost-effective community management software is gaining traction, propelling the market forward.

Competitive Landscape

The online community management software market is highly competitive, with several established competitors contending for market share. Vendors in this market provide a diverse range of solutions geared to the demands of organizations of all kinds, from small and medium enterprises to major multinationals.

Some of the prominent players operating in the online community management software market include:

Higher Logic

Vanilla Forums

Sprinklr

Khoros

Discourse

Wild Apricot

CMNTY Platform

Ning

Brilliant Directories

inSided

Latest Developments:

In July 2023, Khoros, a pioneer in customer engagement software, introduced its next-generation Khoros Communities solution, with the potential to change the industry. Innovative technology will make it easier for businesses to establish brand-owned spaces where customers can interact, self-serve, collaborate, and exchange knowledge about products, services, and experiences.

Online Community Management Software Market, By Category

• Deployment Type:
• Cloud-based
• On-Premises
• Organization Size:
• Large Enterprises
• Small and Medium Enterprises (SMEs)
• Region:
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa Sitemap

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Online Community Management Software Market, By Deployment Type

• Cloud-based
• On-premises

5. Online Community Management Software Market, By Organization Size

• Large Enterprises
• Small and Medium Enterprises (SMEs)

6. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

7. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

8. Competitive Landscape

• Key Players
• Market Share Analysis

9. Company Profiles

• Higher Logic
• Vanilla Forums
• Sprinklr
• Khoros (formerly Lithium)
• Discourse
• Wild Apricot
• CMNTY Platform
• Ning
• Brilliant Directories
• inSided

10. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

11. Appendix

• List of Abbreviations
• Sources and References