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睡茄萃取物市场规模（按形式、应用、分销管道、区域范围和预测）

Ashwagandha Extract Market Size By Form, By Application (Dietary Supplements, Traditional Medicine, Food and Beverages), By Distribution Channel (Business to Business, Business to Consumer ), By Geographic Scope And Forecast

出版日期: 2025年05月13日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

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简介目录

睡茄萃取物市场规模及预测

2024 年，睡茄萃取物市场规模为 8.3308 亿美元，预计到 2032 年将达到 18.7874 亿美元，2024 年至 2032 年的复合年增长率为 10.7%。

南非醉睡茄萃取物是一种草药补充剂，由印度人参（也称为印度人参或冬樱桃）的根製成。

几个世纪以来，睡茄萃取物一直被用于传统的阿育吠陀医学中，因为它具有适应原特性，可以帮助身体适应压力并促进整体健康。

睡茄萃取物含有生物活性化合物，包括醉茄内酯、生物碱和黄酮类化合物，这些化合物被认为对睡茄的许多健康益处有所贡献。

睡茄萃取物通常用于减轻压力、控制焦虑、改善认知功能、增加能量、增强运动表现、支持免疫功能和促进整体活力。

此外，它有多种形式，包括胶囊、粉末和液体萃取物，并经常用于膳食补充剂和保健产品。

睡茄萃取物市场动态

影响睡茄萃取物市场的关键市场动态是：

关键市场驱动因素

增强健康意识：增强健康意识：世界各地日益增强的健康意识和向天然补充剂的转变大大增加了对睡茄萃取物的需求。睡茄因其缓解压力、抗炎和抗氧化特性而闻名，深受寻求整体健康实践的消费者的欢迎。

阿育吠陀和草药补充剂的趋势：阿育吠陀和草药的復兴和全球兴趣凸显了睡茄作为关键成分的地位。睡茄的适应原特性使其成为一种流行的补充剂成分，旨在改善身心健康，有助于推动市场成长。

科学研究和检验：越来越多的科学研究证实了睡茄的健康益处，增加了其合法性和商业性需求。研究显示睡茄在减轻压力、改善睡眠和整体健康方面的重要性，这促使睡茄在膳食补充剂行业中的吸引力日益增强。

扩大产品供应：市场上含有睡茄萃取物的新产品配方正在增加，包括膳食补充剂、机能性食品和饮料。这种扩张迎合了广泛消费者的兴趣和生活方式，加速了市场成长。

主要问题

品质和纯度问题：保持睡茄萃取物的稳定品质和纯度非常重要，但由于种植方法、萃取工艺等的差异，很难做到这一点。这种差异会影响最终产品的功效和安全性，导致消费者不信任并限制市场扩张。

来自合成替代品的竞争：市场面临来自声称具有类似优势的合成和实验室製造的竞争对手的竞争。这些替代品通常更便宜、品质更高，对注重预算的消费者对天然睡茄萃取物的需求构成了挑战，从而影响市场成长。

主要趋势

永续性和道德采购：随着消费者和组织更加重视环境责任，永续和道德的睡茄越来越受欢迎。这包括有机农业、公平贸易认证以及确保睡茄种植的长期可行性，以满足日益增长的需求，同时保持道德标准。

加入机能性食品和饮料：睡茄迅速应用于各种机能性食品和饮料中，包括能量棒、健康饮料、咖啡和茶。这种趋势吸引了那些寻求简单、美味的方式将睡茄的益处融入饮食中的人们。

个人化营养和保健产品：睡茄萃取物用于客製化营养补充剂和保健产品。这一趋势是由消费者对个人化健康解决方案的需求所推动的，这些解决方案可以解决压力、睡眠和认知功能等特定问题。

数位健康和电子商务的成长：疫情推动了健康和保健零售的数位化，这对睡茄萃取物的业务有很大帮助。电子商务平台和健康应用程式使消费者能够轻鬆获取资讯、评论和购买选项，从而推动了以睡茄为基础的商品的成长和可及性。

睡茄萃取物市场区域分析

以下是对睡茄萃取物市场更详细的区域分析：

亚太地区

根据 Verified Market Research 的调查，预计在预测期内亚太地区将占据睡茄萃取物市场的主导地位。亚太地区在阿育吠陀疗法中使用睡茄有着悠久的传统和文化遗产，这极大地巩固了其在阿育吠陀治疗中的主导地位。该地区对草药的广泛接受和信任正在推动对睡茄萃取物作为天然保健品的需求。

亚太地区民众健康意识的不断增强，加上中阶的不断壮大，导致对睡茄萃取物等膳食补充剂的需求增加。消费者对缓解压力、焦虑和其他健康问题的自然疗法的需求正在推动市场成长。

亚太地区部分地区的气候和土壤条件适合种植睡茄，因此可以生产出高品质的作物。这种农艺优势将促进该地区睡茄萃取物的生产和分销，增强其市场力量。

此外，亚太地区的一些政府已推出计划，推广睡茄等传统药物和补充品。研发资金以及草药补充剂标准化和检验措施正在推动该地区的产业发展。

北美洲

在北美，人们对适应原的兴趣日益浓厚，适应原是一种天然化学物质，例如睡茄，可以帮助身体抵抗压力。这种日益增长的理解和接受正在推动对旨在改善压力反应和整体健康的补充剂中睡茄萃取物的需求。

北美对健康、保健和自然疗法的显着趋势正在推动睡茄萃取物市场的发展。用于心理健康、睡眠和身体健康的天然补充品越来越受欢迎，其中睡茄成为最热门的竞争者。

此外，主要企业正在将睡茄萃取物融入各种创造性产品中，包括机能性食品、饮料和客製化营养解决方案。这种产品多样性满足了消费者对便利性和多样性的需求，加速了市场成长。

欧洲

在欧洲，消费者对天然和有机健康食品的兴趣日益浓厚，这是睡茄萃取物产业发展的主要动力。睡茄深受寻求全面、自然的压力管理、改善睡眠和整体健康的欧洲人的欢迎。

水疗中心、健康疗养院和整体健康诊所等健康业务在欧洲正在迅速发展。睡茄的适应原特性使其成为该领域治疗和产品的热门成分，从而推动了市场的成长。

此外，健康影响者和健康教练的教育努力以及人们对睡茄益处的认识不断提高，也促进了其在欧洲的流行。随着越来越多人意识到睡茄的缓解压力和增进的健康的作用，其需求也日益增长。

睡茄萃取物市场区隔分析

睡茄萃取物市场根据形式、应用、分销管道和地区进行细分。

睡茄萃取物市场（按形式）

粉末
锭剂
液体
其他的

根据形式，市场分为粉末、锭剂、液体和其他。由于睡茄粉的多功能性和使用方便性，粉末部分预计将主导睡茄醉茄萃取物市场。消费者选择粉末形式是因为其剂量灵活，并且易于加入各种食品和饮料中，包括冰沙、茶和膳食补充剂。此外，粉状产品通常保留了更高浓度的活性成分，因此成为希望最大程度发挥睡茄功效的人们的热门选择。

睡茄萃取物市场按应用

营养补充品
传统医学（阿育吠陀）
饮食
凉茶
能量饮料
冰沙
蛋白粉
机能饮料
小吃
乳製品和优格製品
注入水
其他的
其他的

根据应用，市场分为营养补充品、传统医药（阿育吠陀）、食品和饮料等。由于消费者对自然和整体健康和保健方法的认识和需求不断增强，预计膳食补充剂部分将在睡茄萃取物市场中以最高的复合年增长率成长。睡茄因其适应原特性而闻名，它可以帮助缓解压力、改善睡眠品质、增强免疫力并提高整体活力。预防性医疗保健的趋势和天然补充品的日益普及（尤其是在西方市场）极大地推动了这一领域的市场扩张。

睡茄萃取物市场按分销管道划分

B2B
B2C
大卖场/超级市场
专卖店
药局和药房
便利商店
网路零售通路
其他的

根据分销管道，市场分为B2B和消费者贸易（B2C）。预计在预测期内，企业对消费者 (B2C) 领域将占据市场主导地位，因为客户可以透过多种零售管道直接获得多种基于睡茄的产品。由于在家购物的便利性、轻鬆比较产品和价格的能力以及丰富的产品资讯和评论的广泛可用性，线上零售通路在 B2C 分销管道中变得越来越受欢迎。此外，新冠疫情期间全球向数位采购的转变进一步增加了消费者对电子商务平台的需求。

睡茄萃取物市场（按地区）

北美洲
欧洲
亚太地区
其他的

根据地区，睡茄萃取物市场分为北美、欧洲、亚太地区和亚太其他地区。由于南非睡茄与传统医学（尤其是阿育吠陀疗法）有着紧密的历史和文化融合，预计亚太地区将在预测期内占据主导地位。这种基本的文化接受，加上人们对健康和保健意识的提高，导致了对睡茄为基础的产品的强烈需求。此外，该地区拥有种植睡茄的理想农业条件，使我们能够以低成本生产高品质的萃取物。

主要参与企业

睡茄萃取物市场研究报告提供了针对全球市场的宝贵见解。市场的主要企业是喜马拉雅全球控股有限公司、Herbal Hills Pvt。有限公司、Glanbia Plc、Sabinsa Corporation、Indore Organics & Chemicals Ltd.、Nutrafur SA、 BASF SE、Konark Herbals & Extracts Pvt. Ltd.、FuturebIoTics Herbs、Gaia Herbs、Dacis India Ltd.、Patpaurveds Limited、Zandu. Nutraceuticals LLC。

我们的市场分析还设有专门针对这些主要企业的部分，我们的分析师在其中提供所有主要企业的财务报表见解以及产品基准化分析和 SWOT 分析。竞争格局部分还包括对上述参与企业的全球关键发展策略、市场占有率和市场排名的分析。

睡茄萃取物市场的最新趋势
2024 年 3 月，南非睡茄市场知名参与企业喜马拉雅全球控股有限公司宣布推出一系列经过专业检验的睡茄萃取物，针对压力和睡眠障碍等特定健康问题。
2024 年 3 月，另一家主要竞争对手 Sabinsa Corporation 进行了大量投资，以扩大其知名品牌萃取物 KSM-66 睡茄的生产设施。这项投资反映了市场对高品质睡茄萃取物日益增长的需求。

Increasing Health Consciousness: The global increase in health consciousness and the shift toward natural supplements has greatly increased the demand for Ashwagandha extract. Ashwagandha, known for its stress-relieving, anti-inflammatory, and antioxidant qualities, is popular among consumers seeking holistic wellness solutions.

Ayurveda and Herbal Supplement Trend: The resurgence and global interest in Ayurvedic and herbal medicines has highlighted Ashwagandha as an important element. Its adaptogenic properties make it a popular ingredient in supplements designed to improve physical and mental well-being, fueling market growth.

Scientific Research and Validation: An increasing corpus of scientific studies demonstrating Ashwagandha's health advantages has increased its legitimacy and commercial demand. Studies demonstrating its significance in stress reduction, sleep improvement, and overall wellness have contributed to its growing appeal in the nutraceutical business.

Expansion of Product Offerings: The market is experiencing an increase in novel product formulations incorporating Ashwagandha extract, which range from dietary supplements to functional foods and drinks. This expansion appeals to a wide range of consumer interests and lifestyles, accelerating the market's growth.

Key Challenges:

Quality and Purity Concerns: Ensuring consistent quality and purity of Ashwagandha extract is critical yet difficult due to factors such as varying farming practices and extraction processes. Variability has an impact on the end product's efficacy and safety, causing consumer distrust and limiting market expansion.

Competition from Synthetic Alternatives: The market is competing with synthetic and laboratory-created competitors that claim similar benefits. These alternatives are frequently less expensive and of higher quality, posing a challenge to the demand for natural Ashwagandha extract among budget-conscious consumers and thereby affecting market growth.

Key Trends:

Sustainability and Ethical Sourcing: Sustainable and ethically sourced Ashwagandha is becoming increasingly popular, as consumers and organizations place a higher value on environmental responsibility. This includes organic agricultural procedures, fair trade certifications, and assuring Ashwagandha cultivation's long-term viability to fulfill increased demand while maintaining ethical standards.

Incorporation in Functional Foods and Beverages: Ashwagandha is rapidly being used in a variety of functional foods and beverages, such as energy bars, health drinks, and coffees and teas. This trend appeals to people looking for easy and tasty ways to incorporate the advantages of Ashwagandha into their regular diet.

Personalized Nutrition and Wellness Products: The market is shifting toward individualized nutrition, with Ashwagandha extract being used in tailored dietary supplements and wellness products. This trend is being pushed by consumers' need for personalized health solutions that address specific issues such as stress, sleep, and cognitive function.

Digital Health and E-commerce Growth: The pandemic has propelled the digitalization of health and wellness retail, which has greatly helped the Ashwagandha extract business. E-commerce platforms and health applications are making it easier for customers to obtain information, reviews, and purchase options, hence promoting the growth and accessibility of Ashwagandha-based goods.

Ashwagandha Extract Market Regional Analysis

Here is a more detailed regional analysis of the ashwagandha extract market:

Asia Pacific:

According to Verified Market Research, Asia Pacific is estimated to dominate the ashwagandha extract market over the forecast period. Asia Pacific's long-standing tradition and cultural legacy of employing Ashwagandha in Ayurvedic treatment contribute greatly to its domination. The region's widespread acceptance and faith in herbal therapies drives up the demand for Ashwagandha extract as a natural health supplement.

Rising health consciousness among the Asia Pacific population, combined with a growing middle class, has resulted in increased demand for dietary supplements such as Ashwagandha extract. Consumers are looking for natural remedies to stress, anxiety, and other health issues, which is driving market expansion.

The climate and soil conditions in specific parts of Asia Pacific are suitable for farming Ashwagandha, resulting in high-quality crops. This agronomic advantage enables the region to easily produce and distribute Ashwagandha extract, bolstering its market domination.

Furthermore, several governments in the Asia Pacific region have launched projects to promote traditional medicines and supplements, such as Ashwagandha. Research & development funding, together with measures to standardize and validate herbal supplements, is driving the industry ahead in this region.

North America:

In North America, there is a growing interest in adaptogens, which are natural chemicals such as Ashwagandha that assist the body endure stress. This increased understanding and acceptance is driving demand for Ashwagandha extract in supplements designed to improve stress response and overall wellness.

The significant trend toward health, wellness, and natural therapies in North America is driving the Ashwagandha extract market. Natural supplements for mental health, sleep, and physical well-being are becoming increasingly popular, with Ashwagandha emerging as a top choice.

Furthermore, companies in North America are leading the way in putting Ashwagandha extract into a wide range of creative products, including functional meals, beverages, and tailored nutrition solutions. This product diversity addresses consumer desires for convenience and variety, accelerating market growth.

Europe:

Europe's growing consumer interest in natural and organic health goods is a major driver of the Ashwagandha extract industry. Ashwagandha has been a popular choice among Europeans looking for holistic and natural answers to stress management, sleep improvement, and overall wellness.

The wellness business in Europe, which includes spas, wellness retreats, and holistic health clinics, is quickly growing. Ashwagandha's adaptogenic characteristics make it a popular element in this sector's treatments and goods, fueling market growth.

Furthermore, Educational initiatives and increasing awareness of Ashwagandha's benefits, backed up by health influencers and wellness coaches, have helped it gain popularity in Europe. As more people learn about its stress-relieving and health-promoting benefits, demand rises.

Ashwagandha Extract Market: Segmentation Analysis

The Ashwagandha Extract Market is segmented based on Form, Application, Distribution Channel, And Geography.

Ashwagandha Extract Market, By Form

Powder
Tablets
Liquid
Others

Based on Form, the market is segmented into Powder, Tablets, Liquid, and Others. The powder segment is estimated to dominate the ashwagandha extract market due to the variety and convenience of use that powdered Ashwagandha provides. Consumers choose powder form because of its dosing flexibility and ease of inclusion into a variety of foods and beverages, including smoothies, teas, and nutritional supplements. Furthermore, the powdered version frequently preserves a high concentration of active components, making it a popular choice for people looking to get the full advantages of Ashwagandha.

Ashwagandha Extract Market, By Application

Dietary Supplements
Traditional Medicine (Ayurveda)
Food and Beverages
Herbal Teas
Energy Drinks
Smoothies
Protein Powders
Functional Beverages
Snacks
Diary and Yogurt Products
Infused Water
Others
Others

Based on Application, the market is segmented into Dietary Supplements, Traditional Medicine (Ayurveda), Food & Beverages, and Others. The dietary supplements segment is estimated to grow at the highest CAGR in the ashwagandha extract market due to growing consumer awareness and demand for natural and holistic approaches to health and wellness. Ashwagandha, with its adaptogenic characteristics, is well known for its potential to help manage stress, improve sleep quality, boost immunity, and boost overall vitality. The trend toward preventative healthcare, combined with the growing popularity of natural supplements, particularly in Western markets, has greatly boosted the expansion of this segment of the market.

Based on the Distribution Channel, the market is divided into Business to Business (B2B) and Business to Consumer (B2C). The business-to-consumer (B2C) segment is estimated to dominate the market over the forecast period due to customers' direct access to a diverse selection of Ashwagandha-based goods via multiple retail channels. Online retail channels have grown significantly in popularity among B2C distribution channels, owing to the convenience of shopping from home, the ability to readily compare products and prices, and the broad availability of extensive product information and reviews. Furthermore, the global move toward digital buying during the COVID-19 epidemic has increased consumers' demand for e-commerce platforms even more.

Ashwagandha Extract Market, By Geography

North America
Europe
Asia Pacific
Rest of the world

Based on Geography, the ashwagandha extract market is classified into North America, Europe, Asia Pacific, and the Rest of the world. Asia Pacific is expected to dominate during the forecasted period owing to its strong historical and cultural integration of Ashwagandha within traditional medicine, particularly in Ayurvedic treatments. This fundamental cultural acceptance, combined with an increased awareness of health and wellness, has resulted in a strong demand for Ashwagandha-based products. Furthermore, the location has ideal agricultural circumstances for cultivating Ashwagandha, which allows it to produce high-quality extracts at a lesser cost.

Key Players

The "Ashwagandha Extract Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Himalaya Global Holdings Ltd., Herbal Hills Pvt. Ltd., Glanbia Plc, Sabinsa Corporation, Indore Organics & Chemicals Ltd, Nutrafur SA, BASF SE, Konark Herbals & Extracts Pvt. Ltd., Futurebiotics Herbs, Gaia Herbs, Dabur India Ltd, Patanjali Ayurved Limited, Zandu Pharmaceuticals Ltd, Swisse Wellness Pty Limited, Ingredion Incorporated and Capol Nutraceuticals LLC.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Ashwagandha Extract Market Recent Developments
In March 2024, Himalaya Global Holdings Ltd., a prominent player in the Ashwagandha market, announced the introduction of a new line of professionally verified Ashwagandha extracts aimed at specific health concerns such as stress and sleep disorders.
In March 2024, Sabinsa Corporation, another prominent competitor, obtained a significant investment to expand its manufacturing facilities for KSM-66 Ashwagandha, a well-known branded extract. This investment reflects an increasing market demand for high-quality ashwagandha extracts.

1. Introduction

Market Definition
Market Segmentation
Research Methodology

2. Executive Summary

Key Findings
Market Overview
Market Highlights

3. Market Overview

Market Size and Growth Potential
Market Trends
Market Drivers
Market Restraints
Market Opportunities
Porter's Five Forces Analysis

4. Ashwagandha Extract Market, By Form

Powder
Liquid
Tablets

5. Ashwagandha Extract Market, By Distribution Channel

Business to Business (B2B)
Business to Consumer (B2C)
Hypermarkets/Supermarkets
Specialty Stores
Drug Stores and Pharmacies
Convenience Stores
Online Retail Channels

6. Ashwagandha Extract Market, By Application

Dietary Supplements
Traditional Medicine (Ayurveda)
Food and Beverages
Herbal Teas
Energy Drinks
Smoothies
Protein Powders
Functional Beverages
Snacks
Diary and Yogurt Products
Infused Water

7. Regional Analysis

North America
United States
Canada
Mexico
Europe
United Kingdom
Germany
France
Italy
Asia-Pacific
China
Japan
India
Australia
Latin America
Brazil
Argentina
Chile
Middle East and Africa
South Africa
Saudi Arabia
UAE

8. Market Dynamics

Market Drivers
Market Restraints
Market Opportunities
Impact of COVID-19 on the Market

9. Competitive Landscape

Key Players
Market Share Analysis

10. Company Profiles

Himalaya Drug Company
Dabur India Ltd
Emami Limited
Patanjali Ayurved Limited
The Procter & Gamble Company (P&G)
Kerry Group PLC
Shree Baidyanath Ayurveda Bhawan Pvt Ltd
Taos Herb Company
Kairali Ayurvedic Group

11. Market Outlook and Opportunities

Emerging Technologies
Future Market Trends
Investment Opportunities

12. Appendix

List of Abbreviations
Sources and References

02-2729-4219

+886-2-2729-4219

License/价格

睡茄萃取物市场规模（按形式、应用、分销管道、区域范围和预测）

Ashwagandha Extract Market Size By Form, By Application (Dietary Supplements, Traditional Medicine, Food and Beverages), By Distribution Channel (Business to Business, Business to Consumer ), By Geographic Scope And Forecast

睡茄萃取物市场规模及预测

睡茄萃取物市场动态

关键市场驱动因素

睡茄萃取物市场区域分析

睡茄萃取物市场区隔分析

睡茄萃取物市场（按形式）

睡茄萃取物市场按应用

睡茄萃取物市场按分销管道划分

睡茄萃取物市场（按地区）

主要参与企业

目录

第一章 引言

第二章执行摘要

第三章市场概述

第四章睡茄萃取物市场（依形态）

第五章睡茄萃取物市场：依通路

第六章睡茄萃取物市场：依应用

第七章区域分析

第八章市场动态

第九章 竞争态势

第十章 公司简介

第十一章 市场展望与机会

第十二章 附录

Ashwagandha Extract Market Size And Forecast

Ashwagandha Extract Market Dynamics

Key Market Drivers