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全地形车市场按产品类型、引擎类型、应用、乘客容量、区域范围和预测划分

All-Terrain Vehicle Market By Product Type, By Engine Type, By Application, By Seating Capacity, By Geographic Scope And Forecast

出版日期: 2025年05月02日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

价格

简介目录

全地形车市场规模及预测

预计全地形车市场规模在 2024 年将达到 14.4 亿美元，到 2032 年将达到 20.2 亿美元，2026 年至 2032 年的复合年增长率为 4.75%。

全地形车 (ATV) 是一种机动越野车，专为在各种地形上行驶而设计。它通常配备低压轮胎和用于控制转向的车把，既可用于休閒，也可用于其他用途。
全地形车（ATV）分为两种类型：I 型，供单人驾驶，无乘客；II 型，设计用于驾驶员和有指定座位的乘客。
现代全地形车通常配备自动变速箱、防翻滚保护和安全带等安全功能，但仍需要小心操作以避免事故。
全地形车在北美的乡村和户外休閒区特别受欢迎，经常用于探险和实用目的。

全地形车的全球市场动态

影响全球全地形车市场的关键市场动态是：

关键市场驱动因素

休閒活动需求不断增长：越野赛事和冒险乐园等户外运动和休閒活动的普及度日益增长，推动了对全地形车的需求。
用途广泛：全地形车可用于多种目的，包括休閒、农业、工业工作以及搜索和救援，这使得它们在各个领域都具有吸引力并支持持续的市场成长。
农业和军事应用：全地形车在农业中的应用日益增多，例如耕地和照料牲畜，以及在军事应用中用于恶劣环境下的机动性，都对市场增长做出了重大贡献。
技术进步：电动全地形车、引擎效率提升以及先进的安全功能等技术创新，使全地形车更具吸引力，吸引了更多消费者。例如，美国消费品安全委员会报告称，2007年至2019年间，全地形车相关死亡人数下降了38.6%，部分原因是安全法规的改进。

主要挑战

前期成本高：全地形车 (ATV) 的售价可能很高，这可能会让潜在买家却步，尤其是在可支配收入较低的新兴市场。在美国，新款全地形车的平均价格在 5,000 美元到 15,000 美元之间，高阶车型的价格甚至超过 20,000 美元。
安全隐患与事故：全地形车 (ATV) 相关事故的不断增加，构成了严峻挑战。事故数量的增加可能导致监管力道加大，并引发人们对全地形车的负面认知，进而影响其销售和市场成长。预计 2024 年将报告约 291 起全地形车相关事故死亡事件，其中大部分涉及驾驶员。
环境问题：随着人们对环境问题和越野车生态影响的认识不断提高，在优先考虑环境保护的地区，可能会加强监管，减少对越野车的需求。例如，美国地质调查局的一项研究发现，与未受干扰的森林地表相比，全地形车道可使土壤流失量增加高达40倍。
监管限制：公共场所使用全地形车的法律限制可能会阻碍市场成长。许多地区对全地形车的行驶地点有严格的法律规定，这可能会限制全地形车的使用和吸引力。
供应链中断：由于新冠疫情等全球事件，全地形车市场受到衝击，导致製造工厂暂时关闭、供应链中断，影响了生产和供应能力。

主要趋势：

电动全地形车 (ATV) 销售成长：消费者对环保交通途径的需求不断增长，导致电动全地形车销量大幅成长。根据美国消费品安全委员会 (美国 Consumer Product Safety Commission) 的报告，2019 年至 2020 年，电动全地形车 (ATV) 的销量增加了 47%。
技术进步：电池技术和电动动力传动系统的创新正在提升全地形车的性能和效率。製造商正致力于开发强大的电动动力传动系统，以便在崎岖的地形中提供所需的扭矩，这对于电动车型的广泛普及至关重要。例如，一项研究发现，2022 年 65% 的新全地形车将配备 GPS 导航和智慧型手机连接等功能。
探险运动日益普及：人们对户外休閒活动和探险运动的兴趣日益浓厚，推动了全地形车（ATV）的需求。这一趋势在北美和欧洲等地区尤其强劲，这些地区的消费者正在寻找可用于越野骑行、狩猎和农场作业的多功能车辆。
政府对电动车的奖励：政府对电动全地形车提供的激励和补贴鼓励消费者考虑电动选项，这支持了整个电动全地形车市场的成长。

An All-Terrain Vehicle (ATV) is a motorized off-road vehicle designed for traveling on a variety of terrains. It typically features low-pressure tires, handlebars for steering control, and can be used for both recreational and utility purposes.
An All-Terrain Vehicles (ATV) are categorized into two types: Type I, intended for a single operator with no passenger, and Type II, designed for an operator and a passenger with a designated seating position.
Modern ATVs often come with safety features like automatic transmission, rollover protection, and safety harnesses, though they require careful handling to avoid accidents.
ATVs are popular in rural and outdoor recreation areas, especially in North America, where they are frequently used for both adventure and practical applications

Global All-Terrain Vehicle Market Dynamics

The key market dynamics that are shaping the global all-terrain vehicle market include:

Key Market Drivers:

Growing Demand for Recreational Activities: There is an increasing popularity of outdoor sports and recreational activities, such as off-road events and adventure parks, which drives the demand for ATVs.
Versatile Usage: The versatility of ATVs, which can be used for recreation, farming, industrial work, search and rescue, and more, makes them appealing across various sectors, supporting sustained market growth.
Applications in Agriculture and Military: The growing use of ATVs in agriculture for tasks like field plowing and animal handling, as well as their adoption in military applications for mobility in challenging environments, significantly contributes to market growth.
Technological Advancements: Innovations such as electric ATVs, improved engine efficiency, and advanced safety features enhance the appeal of ATVs, attracting more consumers. For instance, The U.S. Consumer Product Safety Commission reported a 38.6% decrease in ATV-related fatalities between 2007 and 2019, partly due to improved safety regulations.

Key Challenges:

High Initial Costs: The purchase price of ATVs can be significant, which may deter potential buyers, especially in developing markets where disposable income is lower. The average price of a new ATV in the U.S. ranges from $5,000 to $15,000, with high-end models exceeding $20,000.
Safety Concerns and Accidents: The growing number of accidents related to ATVs poses a serious challenge. Increased incidents can lead to stricter regulations and a negative perception of ATVs, impacting sales and market growth. In 2024, approximately 291 deaths were reported due to ATV-related incidents, primarily involving drivers.
Environmental Concerns: Increasing awareness of environmental issues and the impact of off-road vehicles on ecosystems can lead to stricter regulations and reduced demand in areas where environmental protection is prioritized. For instance, A study by the U.S. Geological Survey found that ATV trails can increase soil loss by up to 40 times compared to undisturbed forest floors.
Regulatory Restrictions: Legal limitations on the use of ATVs in public spaces can hinder market growth. Many regions have strict laws governing where ATVs can be operated, which can restrict their usage and appeal.
Supply Chain Disruptions: The ATV market has experienced disruptions due to global events like the COVID-19 pandemic, which led to temporary closures of manufacturing facilities and supply chain interruptions, affecting production and availability.

Key Trends:

Growth of Electric ATVs: There is a significant shift towards electric ATVs, driven by increasing consumer demand for eco-friendly transportation solutions. The U.S. Consumer Product Safety Commission reported that electric ATV sales increased by 47% between 2019 and 2020.
Technological Advancements: Innovations in battery technology and electric powertrains are enhancing the performance and efficiency of ATVs. Manufacturers are focusing on developing robust electric powertrains that can deliver necessary torque for challenging terrains, which is vital for the widespread adoption of electric models . For instance, A survey found that 65% of new ATV models in 2022 included features like GPS navigation and smartphone connectivity.
Rising Popularity of Adventure Sports: The increasing interest in outdoor recreational activities and adventure sports is boosting the demand for ATVs. This trend is particularly strong in regions like North America and Europe, where consumers are seeking versatile vehicles for trail riding, hunting, and farming .
Government Incentives for Electric Vehicles: The availability of government incentives and subsidies for electric ATVs is encouraging consumers to consider electric options. This trend supports the overall growth of the electric ATV market .

Global All-Terrain Vehicle Market Regional Analysis

Here is a more detailed regional analysis of the global all-terrain vehicle market.

North America:

North America is expected to hold the largest market share of the all-terrain vehicle over the forecast period.
North America accounts for over 50% of the global ATV demand, with the United States alone representing a substantial portion of this market. According to Yamaha Factbook 2022, the U.S. market contributes more than half of the world's ATV sales, highlighting its central role in the industry .
The use of ATVs in various sectors, including sports, agriculture, and military applications, drives demand. The increasing popularity of outdoor recreational activities and adventure sports further enhances the market's growth. According to the Motorcycle Industry Council, over 70% of ATVs sold in the U.S. are manufactured in North America.
The rise of adventure tourism in North America has led to a surge in demand for ATVs, as they are essential for exploring rugged terrains and participating in off-road events .

Europe:

Europe is expected to be the fastest-growing region during the forecast period.
There is a rising trend in recreational activities and adventure sports across Europe, which has led to increased participation in off-road sports. This cultural shift supports the growth of the ATV market as more consumers seek vehicles for outdoor adventures.
European manufacturers are at the forefront of developing advanced ATV models that incorporate the latest technologies, such as improved safety features and enhanced performance capabilities. This focus on innovation attracts consumers looking for high-quality vehicles.
European governments are investing in infrastructure that supports outdoor activities, including the development of trails and parks for ATV use. This investment not only promotes recreational use but also encourages safe and responsible riding practices.
The demand for ATVs in agricultural and forestry applications is expanding, as these vehicles are effective for tasks such as herding, timber cutting, and maintenance of nature parks. This practical application enhances the market's growth potential in rural areas.

All-Terrain Vehicle Market: Segmentation Analysis

The Global All-Terrain Market is segmented based on Product Type, Engine Type, Seating Capacity, Application, and Geography.

All-Terrain Vehicle Market, By Product Type

Sport ATV
Utility ATV
Recreational ATV

Based on Product Type, the market is segmented into Sport ATV, Utility ATV and Recreational ATV. Sport ATVs accounted for the largest market share. The sports segment accounted for more than 47.2% of the market share in 2024, indicating a strong preference for high-performance ATVs among consumers seeking recreational activities and adventure sports.

All-Terrain Vehicle Market, By Engine Type

Below 400cc
400-800cc
Above 800cc

Based on Engine Type, the market is segmented into Below 400cc, 400-800cc and Above 800cc. The 400-800cc segment dominates the All-Terrain Vehicle (ATV) market. The 400-800cc segment held the highest market share in 2024, accounting for over 47.2% of the global ATV market. The demand for high power with greater efficiency is leading to the dominance of this segment over the forecast period.

All-Terrain Vehicle Market, By Application

Sports and Leisure
Agriculture Industry
Out-door Work
Military Forces
Others

Based on Application, the market is segmented into Sports and Leisure, Agriculture Industry, Out-door Work, Military Forces and Others. The sports and leisure segment dominates the all-terrain vehicle (ATV) market. This segment holds a significant share of the ATV market, driven by the increasing popularity of recreational activities and adventure sports. This segment is particularly favored by consumers seeking high-performance vehicles for off-road racing, trail riding, and other leisure activities.

All-Terrain Vehicle Market, By Seating Capacity

One Seat
>=Two Seat

Based on Seating Capacity, the market is segmented into One Seat and >=Two Seat. >=Two Seat segment dominates the All-Terrain Vehicle (ATV) market. The >=two seat segment holds a significant share of the ATV market. The increasing popularity of recreational activities and family-oriented outdoor experiences has led to a higher demand for ATVs that can accommodate more than one passenger. These vehicles are often used for group outings, adventure tourism, and family recreational activities.

All-Terrain Vehicle Market, By Geography

North America
Europe
Asia-Pacific
South America
Middle East & Africa
On the basis of Geography, the Global All-Terrain Vehicle Market is classified into North America, Europe, Asia Pacific and Rest of the World. North America is expected to hold the largest market share of the all-terrain vehicle over the forecast period followed by Europe. North America accounts for over 50% of the global ATV demand, with the United States alone representing a substantial portion of this market. According to Yamaha Factbook 2022, the U.S. market contributes more than half of the world's ATV sales, highlighting its central role in the industry .

Key Players

The "Global All-Terrain Vehicle Market" study report will provide a valuable insight with an emphasis on the global market including some of the major players such as Polaris, Inc., Honda Motor Company, Ltd,, Textron, Inc., Kawasaki, Suzuki Motor Corporation, Yamaha Motor Company Limited, KTM AG, BRP, Inc., CFMoto, Linhai, Arctic Cat, Hisun, TGB, Kymco.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Latest Developments

In March 2024, Honda announced the launch of its side-by-side and ATV models. Honda is returning with remarkably capable multipurpose offerings. Included are the Pioneer 520 and Pioneer 500, two of Honda's smallest side-by-sides, which return for the 2024 model year and are praised for their excellent performance and outstanding value.
In August 2024, Honda announced the company's three smallest ATV models will return in 2024 and they also have different vibrant new colors. The TRX250X and TRX90X sport ATVs, as well as the FourTrax Recon multipurpose ATVs, all share the trait of being compact but strong, which has helped these models gain a long-term following among consumers.

1 INTRODUCTION OF GLOBAL ALL-TERRAIN VEHICLE MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL ALL-TERRAIN VEHICLE MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL ALL-TERRAIN VEHICLE MARKET, BY PRODUCT TYPE

5.1 Overview
5.2 Sport ATV
5.3 Utility ATV
5.4 Recreational ATV

6 GLOBAL ALL-TERRAIN VEHICLE MARKET, BY ENGINE TYPE

6.1 Overview
6.2 Below 400cc
6.3 400-800cc
6.4 Above 800cc

7 GLOBAL ALL-TERRAIN VEHICLE MARKET, BY APPLICATION

7.1 Overview
7.2 Sports and Leisure
7.3 Agriculture Industry
7.4 Out-door Work
7.5 Military Forces
7.6 Others

8 GLOBAL ALL-TERRAIN VEHICLE MARKET, BY CAPACITY

8.1 Overview
8.2 One Seat
8.3 >=Two Seat

9 GLOBAL ALL-TERRAIN VEHICLE MARKET, BY GEOGRAPHY

9.1 Overview
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
- 9.2.3 Mexico
9.3 Europe
- 9.3.1 Germany
- 9.3.2 U.K.
- 9.3.3 France
- 9.3.4 Rest of Europe
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 Japan
- 9.4.3 India
- 9.4.4 Rest of Asia Pacific
9.5 Rest of the World
- 9.5.1 Latin America
- 9.5.2 Middle East & Africa

10 GLOBAL ALL-TERRAIN VEHICLE MARKET COMPETITIVE LANDSCAPE

10.1 Overview
10.2 Company Market Ranking
10.3 Key Development Strategies

11 COMPANY PROFILES

11.1 Polaris Inc.
- 11.1.1 Overview
- 11.1.2 Financial Performance
- 11.1.3 Product Outlook
- 11.1.4 Key Developments
11.2 Honda Motor Company Ltd
- 11.2.1 Overview
- 11.2.2 Financial Performance
- 11.2.3 Product Outlook
- 11.2.4 Key Developments
11.3 Yamaha Motor Company Limited
- 11.3.1 Overview
- 11.3.2 Financial Performance
- 11.3.3 Product Outlook
- 11.3.4 Key Developments
11.4 Kawasaki
- 11.4.1 Overview
- 11.4.2 Financial Performance
- 11.4.3 Product Outlook
- 11.4.4 Key Developments
11.5 Arctic Cat
- 11.5.1 Overview
- 11.5.2 Financial Performance
- 11.5.3 Product Outlook
- 11.5.4 Key Developments
11.6 Suzuki Motor Corporation
- 11.6.1 Overview
- 11.6.2 Financial Performance
- 11.6.3 Product Outlook
- 11.6.4 Key Developments
11.7 Hisun
- 11.7.1 Overview
- 11.7.2 Financial Performance
- 11.7.3 Product Outlook
- 11.7.4 Key Developments
11.8 BRP Inc.
- 11.8.1 Overview
- 11.8.2 Financial Performance
- 11.8.3 Product Outlook
- 11.8.4 Key Developments
11.9 TGB
- 11.9.1 Overview
- 11.9.2 Financial Performance
- 11.9.3 Product Outlook
- 11.9.4 Key Developments
11.10 Kymco
- 11.10.1 Overview
- 11.10.2 Financial Performance
- 11.10.3 Product Outlook
- 11.10.4 Key Developments

12 Appendix

12.1 Related Research

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License/价格

全地形车市场按产品类型、引擎类型、应用、乘客容量、区域范围和预测划分

All-Terrain Vehicle Market By Product Type, By Engine Type, By Application, By Seating Capacity, By Geographic Scope And Forecast

全地形车市场规模及预测

全地形车的全球市场动态

目录

第一章 全球全地形车市场简介

第二章执行摘要

第三章：已验证的市场研究调查方法

第四章 全地形车全球市场展望

5. 全球全地形车市场（依产品类型）

6. 全球全地形车市场（依引擎类型）

7. 全球全地形车市场（按应用）

8. 全球全地形车市场（依载客量）

9. 全球全地形车市场（按地区）

10. 全球全地形车市场的竞争格局

第十一章 公司简介

第十二章 附录

All-Terrain Vehicle Market Size And Forecast