全球大脑训练软体市场规模（按类型、应用、地区和预测）

大脑训练软体市场规模与预测

2024 年大脑训练软体市场规模为 101.9764 亿美元，预计到 2032 年将达到 511.7377 亿美元，2026 年至 2032 年的复合年增长率为 22.34%。

市场的主要成长要素是认知健康意识。全球脑力训练软体市场报告对市场进行了全面评估，包括对关键细分市场、趋势、市场驱动因素、限制因素、竞争格局以及影响市场的关键因素的全面分析。

定义全球大脑训练软体市场

大脑训练（也称为认知训练）是一系列旨在维持和提高认知能力的常规活动。 「认知能力」通常指流体智力的方面，例如执行功能和工作记忆。大脑训练软体旨在提高认知能力，尤其是记忆力和注意力。它透过创建新的神经通路来提高大脑的处理能力。它也有助于增强人类的认知能力，使人们变得更聪明。记忆训练软体主要针对短期记忆、长期记忆、工作记忆和知觉速度，而注意力训练则旨在提高专注力、专注力、分散注意力和持续注意力。神经可塑性（大脑重组神经连接并形成新神经连接的能力）经常被大脑训练软体用来提高认知功能。这些程序中的练习旨在透过反覆练习来针对和提高特定的认知功能。

多发性硬化症患者的认知障碍发病率显着上升，这表明可能需要专门设计用于解决与这种疾病相关的认知挑战的大脑训练软体。多发性硬化症 (MS) 是一种慢性免疫介导的中枢神经系统疾病，其特征是大脑和脊髓广泛病变，导致各种症状。认知障碍 (CI) 在多发性硬化症患者中很常见，发生率为 43% 至 70%。最常受影响的领域包括新的学习和记忆、注意力、资讯处理速度和执行功能。这些功能的受损通常会导致 MS 患者的职业形象、社会参与度和生活品质下降。个人化允许用户根据他们特定的认知需求客製化培训，而游戏化使培训更具吸引力和乐趣。多发性硬化症 (MS) 患者在使用基于电脑的程式后显着提高了认知测试分数。

使用基于电脑的认知训练软体的多发性硬化症患者的记忆力显着提高。越来越多关于认知训练和大脑可塑性的科学研究为大脑训练软体的有效性提供了一些证据。虽然还需要进一步研究，但现有研究已经证实了这些程序的可靠性。大脑训练软体市场竞争激烈，现有参与者和新参与企业不断推出创新产品。供应商经常提供基于订阅的模式，允许用户存取一系列练习和功能。人口老化是大脑训练软体的主要驱动力。随着年龄的增长，人们越来越担心认知能力下降，并积极寻找在减缓与老龄化相关的认知能力下降的同时保持认知功能的方法。尤其是行动和穿戴式科技的进步，使得大脑训练软体更容易取得和使用。

全球大脑训练软体市场概况

大脑训练软体是指旨在激发和刺激认知功能的程序和应用程序，旨在增强记忆力、注意力、解决问题能力和整体认知能力等心理能力。这些软体工具通常基于神经可塑性（大脑根据经验进行适应和重组的能力）的原理开发。市场的主要成长要素之一是对认知健康的认识。随着人们越来越意识到保持认知健康和大脑健康的重要性，人们开始寻求增强认知功能的工具和策略。大脑训练软体通常被宣传为一种提高记忆力、注意力和整体认知能力的方法。

随着我们寿命的延长和身体状况的改善，认知健康（即学习、记忆和思考的能力）变得越来越重要。大脑训练软体使用户可以轻鬆了解自己的认知健康状况。这些提供神经认知评估和大脑健康平台的行动应用程式使最终用户能够直接从行动电话上筛检认知健康的关键要素。此外，人口老化是大脑训练软体需求的主要驱动力。随着年龄的增长，人们更加担心认知能力下降，并寻找维持和提高认知能力的方法。自 20 世纪初以来，填字游戏一直是训练认知技能的流行方式。它们需要批判性思考和解决复杂问题的能力，这使它们成为保持头脑敏锐和锻炼大脑的好方法。

填字游戏可以提升专注力、创造力、解决问题能力、记忆力，甚至语言习得能力。研究表明，解决填字游戏可以将与老龄化相关的认知衰退延缓长达7年！填字游戏由一个填满线索的网格组成，正确的答案将整个谜题中的单字串联起来。解答谜题需要认知技能来解读线索并确定哪些单字与每个线索相符。据行业专家称，全球大脑训练软体市场正在日益扩张。市场领导者会计算记忆力、注意力、语言和执行功能的综合规模。

大脑训练软体在全球范围内面向该行业的多个主要品牌。一些行业领先公司包括 Lumos Labs、Happy Neuron、Posit Science、Cognifit Inc.、Elevate、Sudoku、Braingle、Peak、Brain Fitness Pro、Brain Age Concentration Training 等。该行业的公司更注重高效成长、提高业务效率和生产力、满足高安全要求以及维持永续发展。市场领导者专注于确保在该行业的主导地位。这些企业重视增强竞争优势的机会。

目录

第一章 全球大脑训练软体市场介绍

• 市场定义
• 市场区隔
• 调查时间表
• 先决条件
• 限制

第 2 章 已验证的市场研究调查方法

• 资料探勘
• 数据三角测量
• 自下而上的方法
• 自上而下的方法
• 调查流程
• 业界专家的重要见解
• 资料来源

第三章执行摘要

• 市场概览
• 生态测绘
• 绝对的商机
• 市场吸引力
• 全球大脑训练软体市场的区域分析
• 全球大脑训练软体市场类型
• 全球大脑训练软体市场（按最终用途划分）
• 未来市场机会
• 全球市场区隔
• 产品生命线

第四章 全球大脑训练软体市场展望

• 全球大脑训练软体市场的演变
• 驱动程式
  • 司机1
  • 司机2
• 限制因素
  • 约束因素 1
  • 约束因素 2
• 机会
  • 机会1
  • 机会2
• 波特五力模型
• 价值链分析
• 定价分析
• 宏观经济分析

第五章 全球大脑训练软体市场（按类型）

• 概述
• 记忆
• 笔记
• 执行职能及其他
• 语言

第六章 全球大脑训练软体市场（按应用）

• 概述
• 成人
• 孩子们

第七章全球大脑训练软体市场（按地区）

• 概述
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 阿根廷
  • 其他拉丁美洲
• 中东和非洲
  • 阿拉伯聯合大公国
  • 沙乌地阿拉伯
  • 南非
  • 其他中东和非洲地区

第八章全球大脑训练软体市场的竞争格局

• 概述
• 各公司市场排名
• 主要进展
• 公司地理分布
• 各公司产业足迹
• ACE矩阵

第九章 公司简介

• Lumos Labs（Lumosity）
• Elevate
• Peak
• CogniFit Inc
• Happy Neuron
• Posit Science
• Sudoku
• Braingle
• Brain Fitness Pro
• Brain Age Concentration

第十章 已验证的市场情报

• 关于已验证的市场情报
• 动态资料视觉化

Brain Training Software Market Size And Forecast

Brain Training Software Market size was valued at USD 10197.64 Million in 2024 and is projected to reach USD 51173.77 Million by 2032, growing at a CAGR of 22.34% from 2026 to 2032.

The major driving growth factors in the market are cognitive health awareness. The Global Brain Training Software Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Brain Training Software Market Definition

Brain training (also known as cognitive training) is a set of regular activities designed to maintain or improve one's cognitive skills. The term "cognitive ability" typically refers to aspects of fluid intelligence such as executive function and working memory. Brain training software aims to improve cognitive abilities, particularly memory and attention. It helps to improve the brain's processing capacity by creating new neural pathways. It also contributes to the enhancement of human cognitive abilities, making them more intelligent and smarter. Memory training software primarily targets short-term memory, long-term memory, working memory, and perceptual speed, whereas attention training improves focus, concentration, divided attention, and sustained attention. Neuroplasticity, the brain's ability to reorganize and form new neural connections, is frequently used in brain training software to improve cognitive function. The exercises in these programs are designed to target and improve specific cognitive functions with repeated practice.

The significant incidence of cognitive impairment in people with multiple sclerosis indicates a potential need for brain training software that is specifically designed to address the cognitive challenges associated with this disease. Multiple sclerosis (MS) is a chronic immune-mediated disease of the central nervous system characterized by the presence of widespread lesions in the brain and spinal cord, which cause a variety of symptoms. Cognitive impairment (CI) is common among people with multiple sclerosis (PwMS), with rates ranging from 43 to 70%. The most commonly affected domains include new learning and memory, attention, information processing speed, and executive functions. Impairments in these functions frequently lead to reduced occupational profile, social participation, and quality of life among people with MS. Personalization enables users to tailor their training to specific cognitive needs, whereas gamification makes training more engaging and enjoyable. People with multiple sclerosis (MS) improved their cognitive test scores significantly after using a computer-based program.

Patients with MS who used computer-based cognitive training software showed significant improvement in their memory domain performance. The growing body of scientific research on cognitive training and brain plasticity has provided some evidence for the efficacy of brain training software. While more research is needed, existing studies have helped to establish the credibility of these programs. The Brain Training Software Market is extremely competitive, with both established players and new entrants constantly introducing innovative products. Providers frequently offer subscription-based models that give users access to a variety of exercises and features. The aging population is a major driver of brain training software. As people age, cognitive decline becomes a concern, and they are actively looking for ways to maintain cognitive function while delaying age-related cognitive decline. Technological advancements, particularly in mobile and wearable technology, have made brain training software more accessible and convenient.

Global Brain Training Software Market Overview

The Brain training software refers to programs or applications designed to engage and stimulate cognitive functions with the goal of enhancing mental abilities such as memory, attention, problem-solving, and overall cognitive performance. These software tools are often developed based on principles of neuroplasticity, the brain's ability to adapt and reorganize itself in response to experiences. One of the major driving growth factors in the market are cognitive health awareness. As awareness about cognitive health and the importance of maintaining a healthy brain increases, individuals are seeking tools and strategies to enhance their cognitive functions. Brain training software is often marketed as a way to improve memory, attention, and overall cognitive performance.

As we live longer and hopefully in better health, cognitive health-the capacity to learn, remember, and think-becomes increasingly important. Software for brain training makes it easier for users to understand their cognitive health. End users can utilize these mobile apps, which offer a neurocognitive evaluation and brain health platform, to screen for important components of their cognitive health right from their phone. Furthermore, the aging population is a significant driver of the demand for brain training software. As people age, they may be more concerned about cognitive decline and are looking for ways to maintain or improve cognitive abilities. Since the early 1900s, crossword puzzles have been a well-liked method of cognitive training. Because they force players to think critically and solve complicated problems, they are an excellent way to improve mental sharpness and exercise your brain.

Crossword puzzles improve concentration and focus, creativity, problem-solving abilities, memory recall, and even language acquisition. Crossword puzzle solving has been demonstrated in studies to help delay the aging-related loss in cognitive performance by up to seven years! Crossword puzzles are made up of grids full of hints that, when correctly answered, link the words in the puzzle as a whole. You must use your cognitive abilities to interpret the clues and determine which words fit into each clue in order to solve these puzzles. According to Industry experts, the global Brain Training Software Market is increasing day by day. The market leaders have calculated the combined size of the memory, attention, language, and executive function.

The Brain Training Software faces several major brands in this industry across Globe. Some of the leading industry players are Lumos Labs, Happy Neuron, Posit Science, Cognifit Inc., Elevate, Sudoku, Braingle, Peak, Brain Fitness Pro, Brain age concentration training and others. Companies in this sector are focusing more of an emphasis on efficient growth, enhancing operational effectiveness and productivity, meeting high safety requirements, and sustaining sustainable development. The market-leading players are focusing on securing a leading position in this industry. These players are heavily focusing on the opportunity to strengthen their competitive advantage.

Global Brain Training Software Market Segmentation Analysis

The Global Brain Training Software Market is segmented on the basis of Type, Application, and Geography.

Brain Training Software Market, By Type

• Memory
• Attention
• Language
• Executive Function
• Others

Based on Type, the market is bifurcated into Memory, Attention, Language, Executive Function, and Others. Based on type, Memory dominate the Global Brain Training Software Market and are projected to grow at a higher CAGR during the forecast period. The capacity of the CPU to store, retrieve, and regenerate data is referred to as memory. It holds information that a person's senses pick up from their environment on a temporary basis. For instance, even in the absence of other people, a person can recall every aspect of a room, including the placement of the furniture. the capacity to both retrieve memories from the past and retain or apply new information. The WHO projects that by 2050, the number of people over 60 will double to 2 billion, with aging naturally leading to declines in cognitive abilities such as processing speed and executive function. This has heightened interest in brain training software and cognitive enhancement tools aimed at stimulating the brain to improve memory, processing speed, and executive function, especially as memory decline can indicate mild cognitive impairment (MCI), a precursor to dementia.

Brain Training Software Market, By Application

• Child
• Adult

Based on Application, the market is bifurcated into Child and Adult. The Adult segment holds the largest market share and is expected to grow at a higher CAGR during the projected period. Brain training software for adults focuses on enhancing memory and attention, while also targeting executive functions like reasoning, decision-making, and problem-solving through specialized tools. These tools facilitate cognitive interventions for in-depth neuropsychological research, with platforms like CogniFit streamlining data management for researchers. Given the aging global population, managing cognitive decline is crucial, prompting the development of Cognitive Mobile Games (CMG) to stimulate brain function.

Brain Training Software Market, By Geography

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East And Africa

Based on Geography, the Global Brain Training Software Market is bifurcated into Asia Pacific, Europe, North America, Middle East And Africa, and Latin America. North America accounted for the largest market share for the Global Brain Training Software Market. The market for brain training software in North America has grown steadily in recent years. Growing demand for brain fitness products, growing awareness of cognitive health, and technological developments are all factors driving market expansion. The aging of the population and the growing emphasis on mental health are projected to drive significant market expansion in the upcoming years. People in North America are becoming more conscious of the significance of cognitive fitness and brain health. Because more people are aware of this, there is a growing need for brain training software to improve cognitive skills like memory, concentration, and problem-solving.

• As a center for technological improvements, North America has seen notable developments in brain training software. Programs for brain training have become more engaging and successful with the use of virtual reality (VR), machine learning, and artificial intelligence (AI). The need for brain training software has increased due to North America's aging population. Senior citizens are looking for strategies to keep their cognitive abilities intact and stave off age-related cognitive decline. Software for brain training provides an easy-to-use method for enhancing cognitive functions and delaying cognitive aging.

Key Players

The "Global Brain Training Software Market" study report will provide a valuable insight with an emphasis on the Global market. The major players in the market are Lumos Labs (Lumosity), Elevate, Peak, CogniFit Inc, Happy Neuron, Posit Science, Sudoku, Braingle, Brain Fitness Pro, Brain Age Concentration are few major companies operating in the Global Brain Training Software Market.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, benchmarking and SWOT analysis.

Key Developments

• In February 2022, Brain HQ Partner with Centers of Excellence, which are premier academic hospitals and research institutes interested in applying brain plasticity science to aid their patients. The Center of Excellence program emphasizes collaborative learning about how to deliver cognitive training in real-world settings. The initiative aims to acknowledge expertise, share learning, gather best practices, and improve overall understanding of the impact of scientifically proven cognitive training across various brain health-related domains.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL BRAIN TRAINING SOFTWARE MARKET

• 1.1 Market Definition
• 1.2 Market Segmentation
• 1.3 Research Timelines
• 1.4 Assumptions
• 1.5 Limitations

2 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 2.1 Data Mining
• 2.2 Data Triangulation
• 2.3 Bottom-Up Approach
• 2.4 Top-Down Approach
• 2.5 Research Flow
• 2.6 Key Insights from Industry Experts
• 2.7 Data Sources

3 EXECUTIVE SUMMARY

• 3.1 Market Overview
• 3.2 Ecology Mapping
• 3.3 Absolute Market Opportunity
• 3.4 Market Attractiveness
• 3.5 Global Brain Training Software market Geographical Analysis (CAGR %)
• 3.6 Global Brain Training Software market, By TYPE (USD Million)
• 3.7 Global Brain Training Software market, By End Use (USD Million)
• 3.8 Future Market Opportunities
• 3.9 Global Market Split
• 3.10 Product Life Line

4 GLOBAL BRAIN TRAINING SOFTWARE MARKET OUTLOOK

• 4.1 Global Brain Training Software Market Evolution
• 4.2 Drivers
  • 4.2.1 Driver1
  • 4.2.2 Driver 2
• 4.3 Restraints
  • 4.3.1 Restraint1
  • 4.3.2 Restraint 2
• 4.4 Opportunities
  • 4.4.1 Opportunity1
  • 4.4.2 Opportunity 2
• 4.5 Porters Five Force Model
• 4.6 Value Chain Analysis
• 4.7 Pricing Analysis
• 4.8 Macroeconomic Analysis

5 GLOBAL BRAIN TRAINING SOFTWARE MARKET, BY TYPE

• 5.1 Overview
• 5.2 Memory
• 5.3 Attention
• 5.4 Executive Function and others
• 5.5 Language

6 GLOBAL BRAIN TRAINING SOFTWARE MARKET, BY APPLICATION

• 6.1 Overview
• 6.2 Adult
• 6.3 Child

7 GLOBAL BRAIN TRAINING SOFTWARE MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Italy
  • 7.3.5 Spain
  • 7.3.6 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Latin America
  • 7.5.1 Brazil
  • 7.5.2 Argentina
  • 7.5.3 Rest of Latin America
• 7.6 Middle-East And Africa
  • 7.6.1 UAE
  • 7.6.2 Saudi Arabia
  • 7.6.3 South Africa
  • 7.6.4 Rest of Middle-East and Africa

8 GLOBAL BRAIN TRAINING SOFTWARE MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Ranking
• 8.3 Key Developments
• 8.4 Company Regional Footprint
• 8.5 Company Industry Footprint
• 8.6 ACE Matrix

9 COMPANY PROFILES

• 9.1 Lumos Labs (Lumosity)
  • 9.1.1 Company Overview
  • 9.1.2 Company Insights
  • 9.1.3 Product Benchmarking
  • 9.1.4 Key Development
  • 9.1.5 Winning Imperatives
  • 9.1.6 Current Focus & Strategies
  • 9.1.7 Threat from Competition
  • 9.1.8 SWOT Analysis
• 9.2 Elevate
  • 9.2.1 Company Overview
  • 9.2.2 Company Insights
  • 9.2.3 Product Benchmarking
  • 9.2.4 Key Development
  • 9.2.5 Winning Imperatives
  • 9.2.6 Current Focus & Strategies
  • 9.2.7 Threat from Competition
  • 9.2.8 SWOT Analysis
• 9.3 Peak
  • 9.3.1 Company Overview
  • 9.3.2 Company Insights
  • 9.3.3 Product Benchmarking
  • 9.3.4 Key Development
  • 9.3.5 Winning Imperatives
  • 9.3.6 Current Focus & Strategies
  • 9.3.7 Threat from Competition
  • 9.3.8 SWOT Analysis
• 9.4 CogniFit Inc
  • 9.4.1 Company Overview
  • 9.4.2 Company Insights
  • 9.4.3 Product Benchmarking
  • 9.4.4 Key Development
  • 9.4.5 Winning Imperatives
  • 9.4.6 Current Focus & Strategies
  • 9.4.7 Threat from Competition
  • 9.4.8 SWOT Analysis
• 9.5 Happy Neuron
  • 9.5.1 Company Overview
  • 9.5.2 Company Insights
  • 9.5.3 Product Benchmarking
  • 9.5.4 Key Development
  • 9.5.5 Winning Imperatives
  • 9.5.6 Current Focus & Strategies
  • 9.5.7 Threat from Competition
  • 9.5.8 SWOT Analysis
• 9.6 Posit Science
  • 9.6.1 Company Overview
  • 9.6.2 Company Insights
  • 9.6.3 Product Benchmarking
  • 9.6.4 Key Development
  • 9.6.5 Winning Imperatives
  • 9.6.6 Current Focus & Strategies
  • 9.6.7 Threat from Competition
  • 9.6.8 SWOT Analysis
• 9.7 Sudoku
  • 9.7.1 Company Overview
  • 9.7.2 Company Insights
  • 9.7.3 Product Benchmarking
  • 9.7.4 Key Development
  • 9.7.5 Winning Imperatives
  • 9.7.6 Current Focus & Strategies
  • 9.7.7 Threat from Competition
  • 9.7.8 SWOT Analysis
• 9.8 Braingle
  • 9.8.1 Company Overview
  • 9.8.2 Company Insights
  • 9.8.3 Product Benchmarking
  • 9.8.4 Key Development
  • 9.8.5 Winning Imperatives
  • 9.8.6 Current Focus & Strategies
  • 9.8.7 Threat from Competition
  • 9.8.8 SWOT Analysis
• 9.9 Brain Fitness Pro
  • 9.9.1 Company Overview
  • 9.9.2 Company Insights
  • 9.9.3 Product Benchmarking
  • 9.9.4 Key Development
  • 9.9.5 Winning Imperatives
  • 9.9.6 Current Focus & Strategies
  • 9.9.7 Threat from Competition
  • 9.9.8 SWOT Analysis
• 9.10 Brain Age Concentration
  • 9.10.1 Company Overview
  • 9.10.2 Company Insights
  • 9.10.3 Product Benchmarking
  • 9.10.4 Key Development
  • 9.10.5 Winning Imperatives
  • 9.10.6 Current Focus & Strategies
  • 9.10.7 Threat from Competition
  • 9.10.8 SWOT Analysis

10 VERIFIED MARKET INTELLIGENCE

• 10.1 About Verified Market Intelligence
• 10.2 Dynamic Data Visualization