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市场调查报告书
商品编码
1736964
全球仪錶板摄影机市场规模(按通路类型、技术、车辆类型、区域范围和预测)Global Dashboard Camera Market Size By Channel Type (Single, Dual), By Technology (Basic, Advanced, Smart), By Vehicle Type (Passenger Cars, Commercial Vehicles), By Geographic Scope And Forecast |
2024 年仪表板摄影机市场规模价值 46.4 亿美元,预计到 2032 年将达到 127.3 亿美元,2026 年至 2032 年的复合年增长率为 13.44%。
仪錶板摄影机,又称为行车记录仪,是一种小型视讯记录设备,安装在车辆的仪表板或挡风玻璃上,用于连续记录汽车前方的视野,某些型号还可以记录汽车的内部和后方。
行车记录器有多种用途,包括在发生事故时提供证据、防止虚假索赔、透过监控行为提高驾驶员安全性等。行车记录器可以连续录製或在事件发生时激活,保存对保险索赔和法律纠纷至关重要的影像,有效地充当道路上的公正证人。
影响行车记录器市场的关键市场动态包括:
关键驱动因素
道路交通事故和安全隐患的不断上升:全球道路交通事故发生率的上升是行车记录器市场的主要驱动力。根据世界卫生组织 (WHO) 统计,每年约有 130 万人死于道路交通事故。行车记录器作为事故发生时提供证据并鼓励人们养成良好驾驶习惯的工具,变得越来越重要。例如,美国公路安全保险美国(IIHS) 的一项研究发现,配备正面预防事故系统的车辆与未配备该系统的车辆相比,发生正面碰撞的几率降低了 50%。
ADAS(高级驾驶辅助系统)的普及率不断提升:行车记录器与 ADAS 的整合正在推动市场扩张。根据 Verified Market Research 的数据,全球 ADAS 市场规模预计将从 2023 年的 349.3 亿美元成长至 2032 年的 737.4 亿美元,复合年增长率为 10.8%。这一增长推动了对更先进的行车记录器的需求,这些记录器可以与车道偏离预警和正面碰撞预警等 ADAS 功能协同工作。
行车记录器用户保费折扣增加:保险公司越来越多地为安装行车记录器的投保人提供保费折扣,推动了这一领域的发展。根据英国英杰华保险公司 (Aviva Insurance) 的一项调查,目前有 27% 的驾驶者使用行车记录仪,其中 42% 的驾驶者因此获得了保费折扣。调查也显示,如果行车记录器能带来保费折扣,72% 的受访者会考虑使用,显示市场还有进一步扩张的潜力。
主要问题
隐私问题:隐私问题是行车记录器市场面临的最大挑战之一。许多人,尤其是在隐私法规严格的地区,担心未经同意拍摄他人的后果。比利时和奥地利等一些国家限制行车记录器的使用,导致使用者面临法律后果。这些担忧阻碍了潜在消费者投资这些设备,从而限制了市场的成长和渗透率。
安装成本高:高级行车记录器的安装成本高昂,令许多用户望而却步。虽然简易型号的市场越来越普及,但具备双通道录影和卓越夜视等功能的高品质设备仍然价格不菲。这个定价问题限制了注重成本的消费者和小型企业的采用,从而降低了整体市场渗透率和成长速度。
主要趋势
高清和 4K 摄影机的普及率不断提升:随着消费者对更高品质的影像,以便更清楚地获取事故证据,对高解析度摄影机的需求日益增长。这一趋势源于对精准影像的需求,这些影像记录能够有效地用于保险索赔和诉讼。随着更高品质的影像记录对个人和商用车辆使用者日益重要,製造业正将重点转向这些先进的版本。
线上分销管道日益普及:网路分销管道的兴起也影响着行车记录器的销售和购买方式。由于电商的便利,越来越多的消费者选择线上平台购买行车记录器。此举不仅带来了更广泛的选择和更具竞争力的价格,还能让买家获得用户评论和评级,从而帮助他们做出决策。因此,製造商正在转变策略,提升线上影响力,并透过数位管道推动分销。
Dashboard Camera Market size was valued at USD 4.64 Billion in 2024 and is projected to reach USD 12.73 Billion by 2032, growing at a CAGR of 13.44% from 2026 to 2032.
A dashboard camera, or dashcam, is a small video recording device put on a vehicle's dashboard or windscreen. It continuously records the view in front of the vehicle, with some models additionally recording the inside or rear view.
Dashcams serve a variety of objectives, including providing proof in the event of an accident, protecting against false claims, and improving driver safety by monitoring behaviors. They can record continuously or activate during events, storing footage that can be critical for insurance claims and legal conflicts, effectively serving as an unbiased witness on the road.
The key market dynamics that are shaping the dashboard camera market include:
Key Drivers
Increasing Road Accidents and Safety Concerns: The rising incidence of road accidents worldwide is a primary driver of the dashboard camera market. According to the World Health Organization (WHO), road traffic crashes kill roughly 1.3 million people each year. Dashboard cameras are increasingly considered as a tool for providing evidence in the event of an accident and encouraging better driving habits. For example, a study by the Insurance Institute for Highway Safety (IIHS) discovered that vehicles equipped with front accident prevention systems had 50% fewer front-to-rear crashes than vehicles without such systems.
Growing Adoption of Advanced Driver Assistance Systems (ADAS): The integration of dashboard cameras and ADAS is driving market expansion. According to Verified Market Research, the global ADAS market is expected to increase from $34.93 billion in 2023 to $73.74 billion by 2032, with a CAGR of 10.8%. This expansion is fueling demand for more advanced dashboard cameras that can work in concert with ADAS capabilities such as lane departure warnings and front collision alerts.
Rising Insurance Premium Discounts for Dashboard Camera Users: Insurance companies are increasingly offering premium discounts to policyholders who install dashboard cameras, resulting in market development. According to a survey conducted by Aviva Insurance in the United Kingdom, 27% of motorists currently use a dashboard camera, with 42% receiving an insurance reduction as a result. According to the same survey, 72% of respondents would consider utilizing a dashcam if it resulted in an insurance discount, indicating the possibility for additional market expansion.
Key Challenges:
Privacy Concerns: Privacy concerns are one of the most significant challenges facing the dashboard camera market. Many people are concerned about the consequences of filming others without their agreement, particularly in areas with strict privacy regulations. Dashcam use is restricted in several countries, such as Belgium and Austria, which result in legal consequences for users. This concern discourages potential consumers from investing in these gadgets, restricting market growth and adoption rates.
High Installation Costs: The high installation costs for advanced dashboard cameras make them prohibitively expensive for many users. While simple models are getting more accessible, high-quality devices with features such as dual-channel recording and better night vision are still pricey. This pricing issue restricts adoption among cost-conscious consumers and small businesses, reducing total market penetration and growth potential.
Key Trends:
Increased Adoption of HD and 4K Cameras: The demand for high-resolution cameras has increased as consumers look for greater video quality to provide more lucid evidence in accidents. This trend is being pushed by the demand for precise footage that may be used effectively in insurance claims and legal cases. Higher-quality recordings are becoming increasingly important for both personal and commercial vehicle users, prompting a shift in manufacturing focus to these advanced versions.
Growing Popularity of Online Sales Channels: The increasing prominence of Internet sales channels is influencing how dashboard cameras are marketed and purchased. With the convenience of e-commerce, consumers are increasingly resorting to online platforms for dashcams. This move enables a greater reach and more competitive price, as well as access to user evaluations and ratings, which help buyers make judgments. As a result, manufacturers are shifting their tactics to improve online presence and expedite distribution via digital channels.
Here is a more detailed regional analysis of the dashboard camera market:
North America:
According to Verified Market Research, North America is estimated to dominate the market over the forecast period. North America, particularly the United States, has one of the world's highest rates of vehicle ownership, which coincides with a high frequency of traffic accidents. According to the US Department of Transportation's National Highway Traffic Safety Administration (NHTSA), there were an estimated 6,756,000 police-reported traffic crashes in the United States alone in 2019. This high accident rate increases the demand for dashboard cameras to provide evidence and improve driving safety. The NHTSA also claims that the economic impact of motor vehicle crashes in the United States is around USD 242 Billion per year, highlighting the importance of preventative and documentary measures such as dashboard cams.
Furthermore, insurance companies in North America are increasingly offering premium discounts to policyholders who install dashboard cameras, resulting in market development. According to a survey conducted by the Insurance Research Council, 22% of American drivers utilize a dashboard camera, with 35% reporting an insurance discount. Additionally, legal issues are driving dashboard camera use. According to the National Conference of State Legislatures, 37 states and Washington, D.C. have passed legislation allowing dashboard camera film to be used in court proceedings. The legal recognition of dashboard camera evidence encourages more drivers to install these devices to protect themselves in the event of an accident or dispute.
Asia Pacific:
The Asia Pacific region is estimated to exhibit the highest growth within the market during the forecast period. The Asia Pacific region is experiencing a spike in vehicle ownership, resulting in more road traffic and a greater demand for dashboard cameras. According to the International Organization of Motor Vehicle Manufacturers (OICA), vehicle sales in Asia increased by 4% in 2021 to 35.8 million units. China contributed to 26.3 million automobile sales. The increase in automobile ownership is correlated with an increase in road accidents. For example, the World Health Organization states that the Western Pacific region, which includes much of East Asia, accounts for 23% of global road traffic fatalities. This combination of increased vehicle ownership and road safety concerns is pushing dashboard camera use in the region.
Furthermore, several countries in the Asia Pacific region are enacting stronger road safety legislation and initiatives, which will indirectly benefit the dashboard camera market. For example, in India, the Ministry of Road Transport and Highways reported 449,002 road accidents in 2019, with 151,113 deaths. In reaction to such high accident rates, the Indian government mandated the installation of vehicle location monitoring systems and emergency buttons in all new public sector vehicles beginning in January 2019. This form of law encourages the use of dashboard cameras as part of larger car safety systems throughout the region.
The Global Dashboard Camera Market is segmented based on Channel Type, Technology, Vehicle Type, and Geography.
Based on Channel Type, the Dashboard Camera Market is segmented into Single and Dual. The dual channel segment is estimated to dominate the dashboard camera market during the forecast period due to its capacity to record both on-road and in-vehicle activity at the same time. This functionality is especially appealing to ride-sharing services such as Uber and Lyft, where extensive monitoring is required for safety and liability reasons. Furthermore, dual channel dashcams frequently include additional features such as motion detection and GPS tracking, making them appealing to both individual customers and commercial fleets seeking improved security and evidence-collecting capabilities.
Based on Technology, the Dashboard Camera Market is segmented into Basic, Advanced, and Smart. The basic segment is estimated to dominate the dashboard camera market due to the price and ease of installation of these devices, which make them available to a large customer base. Basic versions provide adequate capability for the majority of users, particularly in developing countries where cost-effective solutions are chosen, ensuring their continued popularity and market presence.
Based on Vehicle Type, the Dashboard Camera Market is divided into Passenger Cars and Commercial Vehicles. The passenger car segment is estimated to dominate the global market. This segment benefits from increased consumer awareness of car safety and the rising occurrence of road accidents, which boost demand for dashcams as a safety measure. Furthermore, the increase in passenger car sales, particularly electric vehicles, is driving the adoption of dashboard cameras among individual drivers seeking increased road safety and responsibility.
Based on Geography, the Dashboard Camera Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America is estimated to hold the largest share of the dashboard camera market owing to the growing popularity of automobile safety systems and strong regulatory requirements for vehicle safety features. Consumer knowledge of the benefits of dashcams, especially in resolving insurance claims and combating fraud, is driving up demand for them. This trend is further reinforced by the integration of advanced driver assistance systems (ADAS) into the automotive sector, which has made North America a dominating participant in this market segment.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.