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市场调查报告书
商品编码
1737088

全球小型企业忠诚度计画软体市场规模（按产品、应用、地区和预测）

Global Small Business Loyalty Program Software Market Size By Product (Cloud-Based, On-Premises), Application (Small Enterprises, Medium Enterprises), By Geographic Scope And Forecast
出版日期: | 出版商: Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

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简介目录

中小企业忠诚度计画软体的市场规模与预测

2024 年，中小型企业忠诚度计画软体市场规模价值 110.4 亿美元，预计到 2032 年将达到 326.2 亿美元，2026 年至 2032 年的复合年增长率为 14.50%。

随着科技的发展，忠诚度计画软体如今已植入行动应用程式、网站甚至社群媒体管道。零售企业已开始使用这类忠诚度计画软体，以确保世界一流的购物体验并维护客户对其品牌的忠诚度。 《全球中小企业忠诚度计画软体市场》报告对市场进行了全面评估，全面分析了关键细分市场、趋势、市场驱动因素、市场限制、竞争格局以及市场中至关重要的因素。

定义全球中小企业忠诚度计画软体市场

全球中小企业忠诚度计画软体市场将企业的成功归因于客户。忠诚度计画软体可协助企业扩大回报并与新旧客户建立长期关係。许多组织和零售商为定期购物的客户提供客户忠诚度计画，因为客户忠诚度对他们的成功至关重要。为了与新旧客户保持良好的关係，这些计划列出了免费的奖励、产品和优惠券。此类计划还将覆盖范围扩大到每天购物的顾客。此外，这些计划提供新颖的奖励，可提高客户回应率，从而提高客户维繫。为了降低忠诚度计画的成本，各金融机构也专注于各种合作关係。

各行各业的公司都在迅速从以产品为中心的策略转向以客户为中心的方法。无论何时，简单的以客户为中心都能带来长期的商业价值。由于客户忠诚度的目的是奖励公司的长期客户，因此制定以客户为中心的策略并保持较高的客户维繫率正在刺激对忠诚度计画的需求。客户满意度和忠诚度是相互关联的。升级的技术有助于利用人工智慧和机器学习来检查消费行为。人工智慧和机器学习用于忠诚度计画，以改善消费者体验并影响购买习惯。人工智慧可以监控忠诚度积分帐户并侦测诈欺行为。

全球中小企业忠诚度计画软体市场概览

忠诚度计画软体是一种策略性行销方法，企业主要致力于透过奖励来增加现有消费者。客户提案是客户对是否购买品牌的主观评估，该评估基于来自各个行销学科（产品行销、品牌建立和忠诚度行销）的综合价值组合。全通路和多通路计画的日益普及以及技术进步是产业发展的驱动力。 B2C 公司正在采用忠诚度计画软体解决方案，以期从客户体验管理中获得真正的收益，同时提升收益和声誉。

行动应用忠诚度计画有助于企业持续与客户互动，进而提升品牌忠诚度并推动市场成长。此外，企业对以客户为中心的关係的日益重视以及智慧型手机技术的快速普及，有望加速全球中小企业忠诚度计画软体市场的发展。客户忠诚度计画数量的不断增长及其覆盖范围向日常购物客户的扩展，预计将在预测期内扩大全球市场的成长机会。总体而言，这些因素预计将在不久的将来增加对客户忠诚度计画软体的需求。

为了实现显着成长，领先的参与企业正在其忠诚度平台中引入个人化功能，这有助于吸引客户注意力并提升整体体验。顾客希望从品牌的个人化推荐、优惠券和促销活动中获益。此类计划正在被各行各业采用，因为它们能够提高客户满意度。零售商更倾向于客製化的忠诚度计画，以提升销售额、客户忠诚度计画、线上流量和利润。

目录

第 1 章：全球小型企业忠诚度计画软体市场简介

  • 市场概览
  • 研究范围
  • 先决条件

第二章执行摘要

第三章：已验证的市场研究调查方法

  • 资料探勘
  • 验证
  • 第一手资料
  • 资料来源列表

第四章 中小企业忠诚度计画软体的全球市场展望

  • 概述
  • 市场动态
    • 驱动程式
    • 限制因素
    • 机会
  • 波特五力模型
  • 价值链分析

第五章。全球小型企业忠诚度计画软体市场（按产品）

  • 概述
  • 云端基础
  • 本地

第六章全球小型企业忠诚度计画软体市场（按应用）

  • 概述
  • 小型企业
  • 中型公司

7. 全球小型企业忠诚度计画软体市场（按地区）

  • 概述
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 其他欧洲国家
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 其他亚太地区
  • 其他的
    • 拉丁美洲
    • 中东和非洲

8. 全球小型企业忠诚度计画软体市场的竞争格局

  • 概述
  • 各公司市场排名
  • 重点发展策略

第九章 公司简介

  • Apex Loyalty
  • Comarch
  • Epsilon
  • Tibco
  • Spoton
  • Kobie Marketing
  • Martiz-Motivation
  • Salesforce
  • Aimia
  • AnnexCloud

第十章 附录

  • 相关调查
简介目录
Product Code: 50226

Small Business Loyalty Program Software Market Size And Forecast

Small Business Loyalty Program Software Market size was valued at USD 11.04 Billion in 2024 and is projected to reach USD 32.62 Billion by 2032, growing at a CAGR of 14.50% from 2026 to 2032.

Loyalty program software has held pace with changing technologies and can now be found implant in, mobile apps, websites, and even in our social media channels. Retail businesses have already been using this loyalty program software to keep their customers simply loyal to their brand by ensuring a world-class shopping experience. The Global Small Business Loyalty Program Software Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Small Business Loyalty Program Software Market Definition

The Global Small Business Loyalty Program Software Market describes the success of the business which is determined by its customers. The loyalty program software helps business to expand their returns and build long-lasting relations with their old and new customers. Many organizations and retailers provide customer loyalty programs to customers who make regular purchases because client loyalty is critical for success. For keeping a positive relationship with new and existing clients, these programs offer free rewards, merchandise, and coupons. These programs expand their coverage to include clients who buy things daily. Moreover, programs present novel benefits for enhancing client response rates, which results in increased customer retention. Different alliances are also being focused on by various financial institutions to cut loyalty program costs.

Businesses across several industry sectors are fast turning from product-centric strategies to customer-centric methods. In addition, a simple customer focus, gives long-lasting business value, regardless of time. Because the aim of customer loyalty is to please reward a company's old customers, working on customer-centric tactics and become necessary to maintain a high customer retention rate, fueling the demand for loyalty programs. Customer satisfaction and loyalty are inter-linked. The upgraded technology can help us use artificial intelligence and machine learning to examine consumer behavior. Artificial intelligence and Machine learning are used in loyalty programs to improve the consumer experience and affect purchase habits. Artificial intelligence can keep an eye on loyalty point accounts and detect fraud.

Global Small Business Loyalty Program Software Market Overview

Loyalty Program Software is a strategic marketing method in which a firm mainly focuses on increasing existing consumers through rewards. The customer proposition is the subjective evaluation by the customer of whether or not to acquire a brand based on the integrated combination of the value they receive from each of these marketing disciplines including product marketing, branding, and loyalty marketing. Increased use of omnichannel and multi-channel programs and technical improvements has become the growth drivers for the industry. Loyalty Program software solutions are adopted by B2C companies, which are trying to gain the real-life benefits of customer experience management for their bottom-line and reputation simultaneously.

Loyalty programs on mobile apps help organizations stay continuously occupied with their customers thereby, boosting brand loyalty as well as fueling market growth. Moreover, increasing focus on customer-centric relationships as well as the rapid usage of smartphone technologies is likely to accelerate the global Small Business Loyalty Program Software Market. With the growing number of customer loyalty programs expanding their coverage to include daily purchasing customers, the opportunity for growth in the global market is expected to increase during the forecast period. These factors, collectively, are projected to increase the demand for Customer Loyalty Program Software in the near future.

Primary players have introduced personalization features into their loyalty platforms to derive significant growth. Its feature aids in capturing the customer's attention and improving their overall experience. Customers are interested in personalized recommendations, coupons, and promotions from brands to benefit from them. Such programs increase customer satisfaction, which drives their adoption across industries. Retailers prefer customized loyalty programs to increase sales, customer loyalty programs, online traffic, and profit.

Global Small Business Loyalty Program Software Market Segmentation Analysis

The Global Small Business Loyalty Program Software Market is segmented on the basis of Product, Application, And Geography.

Small Business Loyalty Program Software Market, By Product

  • Cloud-Based
  • On-Premises

Based on Product, The market is segmented into Cloud-Based and On-Premises. Cloud-based customer loyalty management software gives a network-based solution accessible from any location with an active internet connection. The cloud-based software allows real-time updates on customer queries and response rates at reasonable prices. On-premises software is installed and runs on computers on the premises of the person or organization using the software, rather than at a remote facility such as a server farm or cloud.

Small Business Loyalty Program Software Market, By Application

  • Small Enterprises
  • Medium Enterprises

Based on Application, The market is segmented into Small Enterprises and Medium Enterprises. Small and medium-sized businesses are critical drivers of economic growth. The rising popularity of cloud-based deployment is expected to encourage small and medium businesses to use cloud-based loyalty management solutions. Small and medium businesses, can save money by using cloud-based loyalty management solutions.

Small Business Loyalty Program Software Market, By Geography

  • North America
  • Europe
  • Asia Pacific
  • Rest of the world
  • Small Business Loyalty Program Software Market By Geography
  • On the basis of Geography, The Global Small Business Loyalty Program Software Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. The Asia-Pacific Small Business Loyalty Program Software Market is expected to grow at the fastest rate. Some of the world's fastest-growing economies, such as India and China, are found in the Asia-Pacific.

Key Players

The "Global Small Business Loyalty Program Software Market" study report will provide a valuable insight with an emphasis on the global market including some of the major players such Martiz-Motivation, Aimia, AnnexCloud, Apex Loyalty, Salesforece, Comarch, Epsilon, Tibco, Spoton and Kobie Marketing.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

  • In May 2021, Salesforce introduced a new product of Loyalty management for the end-users such as retail, manufacturing, travel, and hospitality to boost engagement and trust.
  • In June 2021, Comarch Launches New AI-Powered Loyalty Program Enrollment Security Service. The AI-powered Enrollment Security Service uses historical data to detect fraudulent new registrations and changes to personal information.
  • In February 2020, Aimia Loyalty Platform Software as a service is now also available on Microsoft Azure.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL SMALL BUSINESS LOYALTY PROGRAM SOFTWARE MARKET

  • 1.1 Overview of the Market
  • 1.2 Scope of Report
  • 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

  • 3.1 Data Mining
  • 3.2 Validation
  • 3.3 Primary Interviews
  • 3.4 List of Data Sources

4 GLOBAL SMALL BUSINESS LOYALTY PROGRAM SOFTWARE MARKET OUTLOOK

  • 4.1 Overview
  • 4.2 Market Dynamics
    • 4.2.1 Drivers
    • 4.2.2 Restraints
    • 4.2.3 Opportunities
  • 4.3 Porters Five Force Model
  • 4.4 Value Chain Analysis

5 GLOBAL SMALL BUSINESS LOYALTY PROGRAM SOFTWARE MARKET, BY PRODUCT

  • 5.1 Overview
  • 5.2 Cloud-Based
  • 5.3 On-Premises

6 GLOBAL SMALL BUSINESS LOYALTY PROGRAM SOFTWARE MARKET, BY APPLICATION

  • 6.1 Overview
  • 6.2 Small Enterprises
  • 6.3 Medium Enterprises

7 GLOBAL SMALL BUSINESS LOYALTY PROGRAM SOFTWARE MARKET, BY GEOGRAPHY

  • 7.1 Overview
  • 7.2 North America
    • 7.2.1 U.S.
    • 7.2.2 Canada
    • 7.2.3 Mexico
  • 7.3 Europe
    • 7.3.1 Germany
    • 7.3.2 U.K.
    • 7.3.3 France
    • 7.3.4 Rest of Europe
  • 7.4 Asia Pacific
    • 7.4.1 China
    • 7.4.2 Japan
    • 7.4.3 India
    • 7.4.4 Rest of Asia Pacific
  • 7.5 Rest of the World
    • 7.5.1 Latin America
    • 7.5.2 Middle East and Africa

8 GLOBAL SMALL BUSINESS LOYALTY PROGRAM SOFTWARE MARKET COMPETITIVE LANDSCAPE

  • 8.1 Overview
  • 8.2 Company Market Ranking
  • 8.3 Key Development Strategies

9 COMPANY PROFILES

  • 9.1 Apex Loyalty
    • 9.1.1 Overview
    • 9.1.2 Financial Performance
    • 9.1.3 Product Outlook
    • 9.1.4 Key Developments
  • 9.2 Comarch
    • 9.2.1 Overview
    • 9.2.2 Financial Performance
    • 9.2.3 Product Outlook
    • 9.2.4 Key Developments
  • 9.3 Epsilon
    • 9.3.1 Overview
    • 9.3.2 Financial Performance
    • 9.3.3 Product Outlook
    • 9.3.4 Key Developments
  • 9.4 Tibco
    • 9.4.1 Overview
    • 9.4.2 Financial Performance
    • 9.4.3 Product Outlook
    • 9.4.4 Key Developments
  • 9.5 Spoton
    • 9.5.1 Overview
    • 9.5.2 Financial Performance
    • 9.5.3 Product Outlook
    • 9.5.4 Key Developments
  • 9.6 Kobie Marketing
    • 9.6.1 Overview
    • 9.6.2 Financial Performance
    • 9.6.3 Product Outlook
    • 9.6.4 Key Developments
  • 9.7 Martiz-Motivation
    • 9.7.1 Overview
    • 9.7.2 Financial Performance
    • 9.7.3 Product Outlook
    • 9.7.4 Key Developments
  • 9.8 Salesforce
    • 9.8.1 Overview
    • 9.8.2 Financial Performance
    • 9.8.3 Product Outlook
    • 9.8.4 Key Developments
  • 9.9 Aimia
    • 9.9.1 Overview
    • 9.9.2 Financial Performance
    • 9.9.3 Product Outlook
    • 9.9.4 Key Developments
  • 9.10 AnnexCloud
    • 9.10.1 Overview
    • 9.10.2 Financial Performance
    • 9.10.3 Product Outlook
    • 9.10.4 Key Developments

10 Appendix

  • 10.1 Related Research