全球线上婴儿用品市场规模（按产品类型、平台、应用、地区和预测）

母婴用品线上销售市场规模及预测

预计 2024 年线上婴儿用品销售市场规模将达到 132.9 亿美元，到 2032 年将达到 263.3 亿美元，2026 年至 2032 年的复合年增长率为 8.7%。

线上婴儿用品经销商与付款服务提供者合作，以确保高效率的交易处理和丰富的付款方式选择，最终提升用户的整体购物体验。便捷的支付体验是影响线上婴儿用品销售市场的关键方面。全球线上婴儿用品销售市场报告对市场进行了全面的评估，对关键细分市场、趋势、市场驱动因素、竞争格局以及影响市场的关键因素进行了全面的分析。

定义线上婴儿用品销售的全球市场

线上婴儿用品销售是指透过网站和行动应用程式等数位管道进行的婴幼儿产品交易。该行业正在迅速发展，为父母和其他照顾婴幼儿的成年人提供各种创新产品和服务。在网路上贩售婴儿用品（包括食物、玩具、服装和尿布）正日益流行，成为一种足不出户即可为婴幼儿购物的便捷方式。线上销售为父母和看护者提供实用且价格实惠的选择，提供众多领先品牌，价格极具竞争力。

此外，线上婴儿用品经销商会定期为消费者提供传统实体店无法提供的独家折扣、优惠券和宣传活动。越来越富裕的千禧世代父母正在寻找专业、优质的婴儿用品。线上企业必须为所有类别提供快速送货服务，但对于某些婴儿用品（例如尿布、婴儿食品和奶粉）而言，这一点尤其重要。如果想要竞争，网路商店必须提供无与伦比的客户体验，并专注于售后服务。即使他们不销售婴儿车或儿童安全座椅，也需要鼓励顾客在线上而不是在商店购买婴儿服装、尿布、鞋子、玩具、家具、食品、配件等。

全球婴儿用品线上销售市场概况

消费者持续接受网路购物，选择范围更广、价格更低，以及零售商数位化产品和配送选项的增强，是未来几年推动发展的两大关键驱动力。因此，许多领先公司现在正致力于提供更优质的销售体验。除了扩大产品阵容外，领先公司还在建立帐户管理和供应链管理策略，以扩大支出。他们还建立了具有教育意义且引人入胜的网站，以提升用户的浏览体验。网上购物的另一个优点是，机会就产品发表意见并阅读评论，从而做出明智的决定。

大型公司正在积极建立分销管道，以吸引不同类别的客户，并最大限度地提高产品在市场上的知名度。透过线上与线下结合的销售方式，零售商可以更了解消费者的需求和偏好。随着婴儿护理产品市场的扩张，线上婴儿用品销售市场也有望随之扩张。虽然小型独立零售商仍然占据着线上婴儿用品销售市场的主导地位，但近年来，由于奶瓶和襁褓需求相对稳定，Woolworths、Coles、Big W、Target、Kmart 和 Baby Bunting 等大型零售商和专卖店的市场份额有所增加。

然而，鑑于澳洲的出生率预计将继续下降，线上经销商需要换个想法才能继续成长。全通路商务的兴起也推动了线上婴儿用品销售市场占有率的成长。如今，人们在购买前会在网路上广泛研究产品。全国性和地方性企业提供最安全、最干净、天然和实用的婴儿用品。这些玩具的目标客户是孕妇和注重健康的消费者，他们关心自己为未出生的孩子涂上什么。父母的大趋势还包括天然、功效、安全和永续性。专家称，有机、安全和无毒的婴儿护理产品越来越受欢迎。

目录

第一章：全球线上母婴市场简介

• 市场概览
• 研究范围
• 先决条件

第二章执行摘要

第三章：已验证的市场研究调查方法

• 资料探勘
• 验证
• 第一手资料
• 资料来源列表

第四章 全球母婴用品线上销售市场展望

• 概述
• 市场动态
  • 驱动程式
  • 限制因素
  • 机会
• 波特五力模型
• 价值链分析

第五章全球线上婴儿用品市场（依产品类型）

• 概述
• 齿轮
• 玩具
• 服饰
• 尿布
• 婴儿用品
• 其他的

第六章 全球婴儿用品线上销售市场（依平台划分）

• 概述
• 移动的
• 电脑/平板电脑

第七章 全球婴儿用品线上销售市场（按应用）

• 概述
• 婴儿服装
• 身体保养

第八章 全球婴儿用品线上销售市场（按地区）

• 概述
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 阿根廷
  • 其他拉丁美洲
• 中东和非洲
  • 阿拉伯聯合大公国
  • 沙乌地阿拉伯
  • 南非
  • 其他中东和非洲地区

第九章全球线上婴儿用品市场的竞争格局

• 概述
• 各公司市场排名
• 主要发展策略

第十章 公司简介

• Alibaba Group Holding Ltd.
• Amazon.com Inc.
• Argos Ltd.
• Baby Care
• Baby Earth
• Babydash Sdn Bhd
• Babyshop Group
• Bed Bath and Beyond Inc.
• Best Buy Co. Inc.
• Brainbees Solutions Pvt. Ltd.
• Ebates Performance Marketing Inc.
• eBay Inc.
• DRESS CODE.
• Kidsroom
• Mumzworld.com
• Pupsik Studio LLP
• Qurate Retail Inc.
• Saks Direct Inc.
• The Walt Disney Co..
• Tru Kids Brand

第十一章 重大进展

• 产品发布/开发
• 合併与收购
• 业务扩展
• 伙伴关係与合作

第十二章 附录

• 相关调查

Online Baby Products Retailing Market Size And Forecast

Online Baby Products Retailing Market size was valued at USD 13.29 Billion in 2024 and is projected to reach USD 26.33 Billion by 2032, growing at a CAGR of 8.7% during the forecast period 2026-2032.

Online baby goods sellers are working with payment service providers to ensure efficient transaction processing and a choice of payment alternatives. This will eventually enhance the user's entire shopping experience. The ease of payment for customers is a crucial aspect influencing the Online Baby Products Retailing Market. The Global Online Baby Products Retailing Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Online Baby Products Retailing Market Definition

Online sales of baby items describe the trade of commodities for infants and young children through digital channels like websites and mobile applications. It is a sector expanding quickly, offering parents and other adults who care for babies and young children access to various innovative products and services. Selling baby things, including food, toys, clothes, and diapers, online has become more popular as a helpful method for parents to shop for their infants and young children without leaving the comfort of their homes. Offering parents and carers a practical and affordable option offers a vast selection of items from leading brands at competitive costs.

Additionally, online sellers of baby items regularly give their consumers exclusive deals, coupons, and promotions that are not accessible in conventional brick-and-mortar stores. Increasingly wealthy millennial parents are seeking specialized, high-end baby items. Online businesses must offer quick delivery in every category, but it is significant for some baby products, including diapers, infant food, and formula. If they want to compete, online merchants must deliver an unmatched customer experience focusing on after-sales assistance. Customers must be encouraged to purchase baby clothing and diapers, shoes, toys, furniture, food, and accessories online instead of in-store, even if the company does not offer strollers and car seats.

Global Online Baby Products Retailing Market Overview

The continuing adoption of online shopping by customers and the availability of more extraordinary selections and lower costs as retailers enhance their digital products and delivery choices in response to increasing sector conflict are two critical drivers that will fuel development in the upcoming years. As a result, many major companies are now emphasizing offering better sales experiences. In addition to growing their product offerings, players have expanded their expenditures by creating account management and supply chain management strategies. They are building educational and engaging websites to enhance user surfing. Another benefit of internet buying is the opportunity to voice opinions on items and read reviews to make educated judgments.

The big firms are actively building their distribution channels to appeal to different client categories and ensure maximum product awareness in the market. Retailers can better understand the requirements and preferences of consumers by selling through a combination of offline and online channels. As the market for infant care items expands, so will the market for online baby product selling. While small, independent companies still dominate the Online Baby Products Retailing Market, major retailers and specialized players like Woolworths, Coles, Big W, Target, Kmart, and Baby Bunting have increased their market shares in recent years, drawn by the comparatively steady demand for bottles and swaddles.

Online merchants must begin thinking differently to continue growing, though, as Australia's birth rate is predicted to continue declining for the near future. The expanding Omni channel commerce is another element boosting the market share for online baby product sales. Currently, people investigate products extensively online before making a purchase. National and local companies offer the safest, cleanest, most natural, and most practical baby products. These toys target pregnant women, and health-conscious consumers worried about the items they use on their unborn child's skin. The megatrends for parents also included nature, efficacy, safety, and sustainability. Experts claim organic, secure, and non-toxic infant care products are gaining popularity.

Global Online Baby Products Retailing Market Segmentation Analysis

The Global Online Baby Products Retailing Market is Segmented on the Basis of Type, Platform, Application, And Geography.

Baby Products Retailing Market, By Type

• Gear
• Toy
• Apparel
• Diaper
• Feeding Product
• Others

Based on Type, the market is bifurcated into Gear, Toy, Apparel, Diaper, Feeding Product, and Others. The Feeding Product segment accounted for the largest market share in 2022 and is projected to grow at a significant CAGR during the forecast period. The demand for feeding solutions designed for convenience has been fueled by the increase in working parents and the tendency towards nuclear households. The rise of this market has also been aided by the growing focus on providing babies and toddlers with the most significant nutrition possible.

Online Baby Products Retailing Market, By Platform

• Mobile
• PC/Tablet

Based on Platform, the market is bifurcated into Mobile and PC/Tablet. The Mobile segment accounted for the largest market share in 2022 and is projected to grow at the highest CAGR during the forecast period. Globally, mobile usage has increased in recent years, and individuals are more at ease purchasing their cell phones. The ease of accessibility, mobility, and convenience of mobile shopping have all contributed to the vast growth of this market.

Online Baby Products Retailing Market, By Application

• Baby wear
• Body care

Based on Application, the market is bifurcated into Baby wear, Body care. The body care segment accounted for the largest market share in 2022 and is projected to grow at the highest CAGR during the forecast period. Retailers focusing on infant care goods have a profitable potential due to the increasing value placed on health and safety and the rising desire for natural and eco-friendly alternatives. Maintaining that the infant wear market is still essential, with sustained demand supported by regular purchases and current fashions, is significant.

Online Baby Products Retailing Market, By Geography

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America

Based on Geography, the Global Online Baby Products Retailing Market is classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. North America accounted for the largest market share and is projected to grow at a significant CAGR during the forecast period. Technological improvements in the region, altering consumer tastes, and growing digitization have produced an environment that is beneficial to the growth of this industry. The demand for online baby items has grown due to the increasing connection, driving the market's expansion.

Key Players

The "Global Online Baby Products Retailing Market" study report will provide valuable insight with an emphasis on the global market including some of the major players such as Alibaba Group Holding Ltd., Amazon.com Inc., Argos Ltd., Baby Care, Baby Earth, Babydash Sdn Bhd, Babyshop Group, Bed Bath and Beyond Inc., Best Buy Co. Inc., Brainbees Solutions Pvt. Ltd., Ebates Performance Marketing Inc., eBay Inc., DRESS CODE, Kidsroom, Mumzworld.com, Pupsik Studio LLP, Qurate Retail Inc., Saks Direct Inc., The Walt Disney Co., and Tru Kids Brand, and among others. This section provides a company overview, ranking analysis, company regional and industry footprint, and ACE Matrix.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis.

Key Developments

• In October 2022, R for Rabbit, an Indian D2C baby product brand, recently introduced a new range of baby care products under the name 'Pure & Beyond,' reinforcing its presence in the baby care segment. The company launched an exclusive range of baby cream, lotion, soap, body wash, shampoo, baby powder, and baby oils with a strong commitment to safety and quality.
• In May 2022, The India unit of Abbott Laboratories managed to complete a recall of baby formula products produced at the company's disturbed Michigan facility in the United States. Following the infections, the company has launched dozens of types of Similac, Alimentum, and EleCare powdered formulas in the United States and around the world.
• Ace Matrix Analysis
• The Ace Matrix provided in the report would help to understand how the major key players involved in this industry are performing as we provide a ranking for these companies based on various factors such as service features & innovations, scalability, innovation of services, industry coverage, industry reach, and growth roadmap. Based on these factors, we rank the companies into four categories as Active, Cutting Edge, Emerging, and Innovators.
• Market Attractiveness
• The image of market attractiveness provided would further help to get information about the region that is majorly leading in the Global Online Baby Products Retailing Market. We cover the major impacting factors that are responsible for driving the industry growth in the given region.
• Porter's Five Forces
• The image provided would further help to get information about Porter's five forces framework providing a blueprint for understanding the behavior of competitors and a player's strategic positioning in the respective industry. Porter's five forces model can be used to assess the competitive landscape in the Global Online Baby Products Retailing Market, gauge the attractiveness of a certain sector, and assess investment possibilities.

TABLE OF CONTENTS

1 INTRODUCTION OF THE GLOBAL ONLINE BABY PRODUCTS RETAILING MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL ONLINE BABY PRODUCTS RETAILING MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porter's Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL ONLINE BABY PRODUCTS RETAILING MARKET, BY TYPE

• 5.1 Overview
• 5.2 Gear
• 5.3 Toy
• 5.4 Apparel
• 5.5 Diaper
• 5.6 Feeding Product
• 5.7 Others

6 GLOBAL ONLINE BABY PRODUCTS RETAILING MARKET, BY PLATFORM

• 6.1 Overview
• 6.2 Mobile
• 6.3 PC/Tablet

7 GLOBAL ONLINE BABY PRODUCTS RETAILING MARKET, BY APPLICATION

• 7.1 Overview
• 7.2 Baby wear
• 7.3 Body care

8 GLOBAL ONLINE BABY PRODUCTS RETAILING MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 The U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 The U.K.
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Argentina
  • 8.5.3 Rest of LATAM
• 8.6 Middle East and Africa
  • 8.6.1 UAE
  • 8.6.2 Saudi Arabia
  • 8.6.3 South Africa
  • 8.6.4 Rest of the Middle East and Africa

9 GLOBAL ONLINE BABY PRODUCTS RETAILING MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 Alibaba Group Holding Ltd.
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 Amazon.com Inc.
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 Argos Ltd.
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 Baby Care
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 Baby Earth
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 Babydash Sdn Bhd
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 Babyshop Group
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 Bed Bath and Beyond Inc.
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 Best Buy Co. Inc.
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments
• 10.10 Brainbees Solutions Pvt. Ltd.
  • 10.10.1 Overview
  • 10.10.2 Financial Performance
  • 10.10.3 Product Outlook
  • 10.10.4 Key Developments
• 10.11 Ebates Performance Marketing Inc.
  • 10.11.1 Overview
  • 10.11.2 Financial Performance
  • 10.11.3 Product Outlook
  • 10.11.4 Key Developments
• 10.12 eBay Inc.
  • 10.12.1 Overview
  • 10.12.2 Financial Performance
  • 10.12.3 Product Outlook
  • 10.12.4 Key Developments
• 10.13 DRESS CODE.
  • 10.13.1 Overview
  • 10.13.2 Financial Performance
  • 10.13.3 Product Outlook
  • 10.13.4 Key Developments
• 10.14 Kidsroom
  • 10.14.1 Overview
  • 10.14.2 Financial Performance
  • 10.14.3 Product Outlook
  • 10.14.4 Key Developments
• 10.15 Mumzworld.com
  • 10.15.1 Overview
  • 10.15.2 Financial Performance
  • 10.15.3 Product Outlook
  • 10.15.4 Key Developments
• 10.16 Pupsik Studio LLP
  • 10.16.1 Overview
  • 10.16.2 Financial Performance
  • 10.16.3 Product Outlook
  • 10.16.4 Key Developments
• 10.17 Qurate Retail Inc.
  • 10.17.1 Overview
  • 10.17.2 Financial Performance
  • 10.17.3 Product Outlook
  • 10.17.4 Key Developments
• 10.18 Saks Direct Inc.
  • 10.18.1 Overview
  • 10.18.2 Financial Performance
  • 10.18.3 Product Outlook
  • 10.18.4 Key Developments
• 10.19 The Walt Disney Co..
  • 10.19.1 Overview
  • 10.19.2 Financial Performance
  • 10.19.3 Product Outlook
  • 10.19.4 Key Developments
• 10.20 Tru Kids Brand
  • 10.20.1 Overview
  • 10.20.2 Financial Performance
  • 10.20.3 Product Outlook
  • 10.20.4 Key Developments

11 KEY DEVELOPMENTS

• 11.1 Product Launches/Developments
• 11.2 Mergers and Acquisitions
• 11.3 Business Expansions
• 11.4 Partnerships and Collaborations

12 Appendix

• 12.1 Related Research