全球精准葡萄栽培市场规模（依技术、应用、地区及预测）

精准葡萄栽培市场规模及预测

2024 年精准葡萄栽培市场规模为 1.7749 亿美元，预计到 2032 年将达到 3.581 亿美元，2026 年至 2032 年的复合年增长率为 9.17%。

精准葡萄栽培是一种先进的葡萄栽培方法，它利用技术和数据来改进葡萄园的管理程序。卫星影像、地理资讯系统 (GIS)、无人机和感测器等先进工具被用来收集葡萄园状况的精确数据。这些数据随后被用于做出明智的决策和有针对性的处理，使葡萄园的运作更有效率，并更好地适应每棵葡萄树的生长。

精准葡萄栽培是利用技术和数据分析来优化葡萄园管理实践，以提高葡萄的品质、产量和永续性。一项关键应用是位置特定管理，即根据土壤成分、地形和气候将葡萄园划分为较小的区域。

精准葡萄栽培正在运用最尖端科技来改善葡萄园管理和葡萄产量，从而改变葡萄酒产业。精准葡萄栽培未来的关键应用之一是能够透过数据主导的决策来改善葡萄园运作。利用感测器、无人机和卫星影像，葡萄种植者可以收集有关葡萄园土壤条件、湿度、葡萄树健康状况和小气候的大量资讯。

全球精准葡萄栽培市场动态

影响全球精准葡萄栽培市场的关键市场动态为：

关键市场驱动因素

精密农业技术：精密农业精密农业利用地理资讯系统 (GIS)、全球定位系统 (GPS) 和遥感探测等先进技术，收集葡萄园状况的精准资料。这些工具使葡萄园管理者能够准确了解葡萄园的异质性，包括土壤成分、产区和小气候。

数据主导决策：数据分析和预测模型用于优化葡萄园管理方法，这是精准葡萄栽培的关键。种植者利用感测器和监测系统的数据来评估葡萄藤的健康状况、土壤湿度和天气趋势。这些资讯使他们能够做出主动决策，例如根据土壤湿度数据调整灌溉计划，或仅在病害风险较高时使用杀菌剂。

提升葡萄品质和产量：精准葡萄栽培旨在透过根据葡萄园状况实施有针对性的干预措施，最大限度地提高葡萄品质和产量。利用精准数据，种植者可以控制水肥等投入，进而改善葡萄的风味、香气和含糖量。这项策略有助于酿造具有地理特色的优质葡萄酒，满足消费者对高品质、风土主导葡萄酒的需求。

主要挑战

数据准确性与整合：精准葡萄栽培最具挑战性的方面之一是确保从多个资讯来源收集的数据的准确性和整合性。葡萄园使用感测器、无人机、卫星和其他技术来收集土壤水分、温度、湿度、葡萄藤活力和葡萄品质等资讯。但将这些不同的资料来源整合到一个统一的平台并检验其准确性是一项挑战。

技术实施成本：对于许多葡萄园主，尤其是小型葡萄园主来说，实施精准葡萄栽培技术的成本可能高得令人望而却步。感测器、无人机、精密农业设备和数据分析系统都需要大量的前期投资。此外，为了高效使用这些技术，还需要持续的维护、软体更新和人员培训成本。

数据解读与决策支援：精准葡萄栽培提供大量数据，但准确理解这些数据并将其转化为实用见解是一项挑战。葡萄园管理者和酿酒师必须能够理解土壤条件、葡萄树健康状况、气候模式和葡萄品质等复杂资料集，才能做出明智的决策。

主要趋势

利用遥感探测和地理空间技术：遥感探测和地理空间技术，包括卫星影像、无人机和航空感测器，正在改善葡萄园管理。这些工具提供有关葡萄园参数的精确信息，例如土壤湿度、座舱罩健康和葡萄藤活力。地理空间技术使葡萄园管理者能够分析这些数据，并透过探测不同土壤质地和微气候的区域来创建精确的葡萄园地图。

拥抱物联网 (IoT) 和感测器技术：物联网和感测器技术对于即时监测葡萄园状况至关重要。葡萄园周围放置的物联网设备和感测器可以收集土壤湿度、温度、湿度和叶片湿度等资讯。这种持续的监测为种植者提供了有关葡萄健康和环境状况的宝贵数据，使他们能够做出主动的管理决策。

注重永续性和精准环境管理：永续性是推动精准葡萄栽培的主要趋势。越来越多的葡萄种植者开始采用精准环境管理技术，以减少葡萄园运作对环境的影响。精准葡萄栽培可精准施用水、肥料和农药等投入品，从而减少整体用量，并减少流入水道的径流。

目录

第一章 引言

• 市场定义
• 市场区隔
• 调查方法

第二章执行摘要

• 主要发现
• 市场概览
• 市集亮点

第三章市场概述

• 市场规模和成长潜力
• 市场趋势
• 市场驱动因素
• 市场限制
• 市场机会
• 波特五力分析

4. 精准葡萄栽培市场（依技术）

• 导引系统
• 遥感探测
• 可变速率技术

第五章精准葡萄栽培市场（依应用）

• 产量监测
• 作物侦察
• 字段映射
• 灌溉管理
• 气象追踪与预报
• 库存管理
• 农场工人管理

第六章区域分析

• 北美洲
• 美国
• 加拿大
• 墨西哥
• 欧洲
• 英国
• 德国
• 法国
• 义大利
• 亚太地区
• 中国
• 日本
• 印度
• 澳洲
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中东和非洲
• 南非
• 沙乌地阿拉伯
• 阿拉伯聯合大公国

第七章市场动态

• 市场驱动因素
• 市场限制
• 市场机会
• COVID-19 市场影响

第八章 竞争态势

• 主要企业
• 市场占有率分析

第九章 公司简介

• John Deere（US）
• Trimble（US）
• Topcon（Japan）
• Deveron UAS（Canada）
• TeeJet Technologies（US）
• Groupe ICV（France）
• Tracmap（New Zealand）
• QuantisLabs（Hungary）
• Terranis（France）

第十章 市场展望与机会

• 新兴技术
• 未来市场趋势
• 投资机会

第十一章 市场展望 附录

• 简称列表
• 来源和参考文献

Precision Viticulture Market Size And Forecast

Precision Viticulture Market size was valued at USD 177.49 Million in 2024 and is projected to reach USD 358.1 Million by 2032, growing at a CAGR of 9.17% from 2026 to 2032.

Precision viticulture is a cutting-edge approach to grape cultivation that uses technology and data to improve vineyard management procedures. Advanced tools including satellite photography, geographic information systems (GIS), drones, and sensors are used to collect exact data on vineyard conditions. This data is then examined to make informed decisions and perform focused treatments ensuring that vineyard operations are efficient and suited to each vine's unique demands.

Precision viticulture is the use of technology and data analytics to optimize vineyard management practices resulting in improved grape quality, yield, and sustainability. One important application is site-specific management which divides vineyards into smaller zones based on soil composition, terrain, and climate.

Precision viticulture is transforming the wine industry by employing cutting-edge technology to improve vineyard management and grape yield. One of the important future applications of precision viticulture is the capacity to improve vineyard operations through data-driven decision-making. Viticulturists may collect extensive information about soil conditions, moisture levels, grape health, and microclimates in vineyards using sensors, drones, and satellite photography.

Global Precision Viticulture Market Dynamics

The key market dynamics that are shaping the global precision viticulture market include:

Key Market Drivers:

Precision Farming Technologies: Precision farming uses advanced technologies like Geographic Information Systems (GIS), Global Positioning Systems (GPS), and remote sensing to collect exact data about vineyard conditions. These tools allow vineyard managers to construct precise maps of vineyard heterogeneity in soil composition, geography, and microclimates.

Data-Driven Decision Making: Data analytics and predictive modeling are used to optimize vineyard management practices which is important to precision viticulture. Growers use data from sensors and monitoring systems to evaluate vine health, soil moisture levels, and weather trends. This information allows for proactive decision-making such as modifying irrigation schedules depending on soil moisture data or using fungicides only when disease risk is high.

Improving Grape Quality and Yield: Precision viticulture aims to maximize grape quality and yield by implementing targeted interventions based on vineyard circumstances. Growers may improve grape flavor, aroma, and sugar content by controlling inputs such as water and fertilizers using accurate data. This strategy encourages the creation of premium wines with specific regional characteristics, thereby addressing customer demand for high-quality, terroir-driven wines.

Key Challenges:

Data Correctness and Integration: One of the most difficult aspects of precision viticulture is assuring the correctness and integration of data collected from several sources. Sensors, drones, satellites, and other technology are used in vineyards to collect information about soil moisture, temperature, humidity, plant vigor, and grape quality. However, integrating these disparate data sources into a cohesive platform and verifying their accuracy can be challenging.

Cost of Technology Adoption: Adopting precision viticulture technologies can be too expensive for many vineyard owners, particularly small producers. Sensors, drones, precision agricultural equipment, and data analytics systems all need a considerable initial investment. In addition, there are continuous expenditures associated with maintenance, software updates, and personnel training to use these technologies efficiently.

Data Interpretation and Decision Support: While precision viticulture creates a lot of data, it can be difficult to accurately understand it and turn it into usable insights. To make informed judgments, vineyard managers and winemakers must be able to comprehend complicated data sets about soil conditions, vine health, weather patterns, and grape quality.

Key Trends:

Use of Remote Sensing and Geospatial Technology: Remote sensing and geospatial technology including satellite imagery, drones, and aerial sensors are improving vineyard management. These tools provide precise information on vineyard parameters such as soil moisture, canopy health, and grape vigor. Vineyard managers can use geospatial technology to analyze this data and build exact maps of their vineyards detecting areas with different soil qualities or microclimates.

Adoption of the Internet of Things (IoT) and Sensor Technology: IoT and sensor technologies are critical for monitoring vineyard conditions in real-time. IoT devices and sensors deployed around the vineyard gather information on soil moisture, temperature, humidity, and leaf wetness, among other things. This constant monitoring gives producers valuable data regarding vine health and environmental conditions allowing them to make proactive management decisions.

Focus on Sustainability and Precision Environmental Management: Sustainability is a major trend driving precision viticulture methods. Growers are increasingly turning to precision environmental management approaches to reduce the environmental impact of vineyard operations. Precision viticulture allows for the accurate application of inputs such as water, fertilizers, and pesticides resulting in lower overall usage and less runoff into rivers.

Global Precision Viticulture Market Regional Analysis

Here is a more detailed regional analysis of the global precision viticulture market:

Europe:

In Europe, the Precision Viticulture Market is primarily driven by the region's rich winemaking legacy and the increasing use of sophisticated agricultural technologies. The European Union, particularly countries such as France, Italy, and Spain dominates global wine production accounting for over 65% of the total. One of the key drivers of the Precision Viticulture Market in Europe is the growing demand for efficient vineyard management and higher wine quality. According to the International Organisation of Vine and Wine (OIV), European wine output will exceed 156 million hectoliters in 2020, despite severe weather conditions and the COVID-19 epidemic.

This large production volume emphasizes the significance of precision viticulture techniques in ensuring yield and quality. According to the European Commission, the EU wine business generates an annual turnover of approximately €21.3 billion highlighting viticulture's economic significance in the region. Precision viticulture technology including remote sensing and GPS-guided gear can improve resource efficiency and profitability. A study published in the journal "Precision Agriculture" discovered that using precision viticulture techniques can result in a 10-15% increase in grape output and quality.

Asia Pacific:

In the Asia Pacific region, the precision viticulture market is expanding rapidly with China emerging as the fastest growing market. This is mostly due to China's rising wine output and consumption combined with the government's push for agricultural modernization.

The first important driver of the Precision Viticulture Market in Asia Pacific is the region's expanding wine industry. According to the International Organisation of Vine and Wine (OIV), China's total vineyard area will reach 785,000 hectares in 2020, making it the world's second-largest after Spain.

Climate change and water constraints are also encouraging the regional development of precision viticulture. According to the Asian Development Bank, declining groundwater supplies supply approximately 40% of the region's irrigation water. This has led to a greater emphasis on water-efficient farming practices such as precision irrigation in viticulture. In Australia, which is part of the Asia Pacific area, research by the Australian Wine Research Institute discovered that precision viticulture techniques can reduce water use by up to 30% while preserving or improving grape quality.

Global Precision Viticulture Market: Segmentation Analysis

The Global Precision Viticulture Market is segmented based on Technology, Application, and Geography.

Precision Viticulture Market, By Technology

• Guidance Systems
• Remote Sensing
• Variable Rate Technology

Based on the Technology, the Global Precision Viticulture Market is bifurcated into Guidance Systems, Remote Sensing, and Variable Rate Technology. In the global precision viticulture market, remote sensing is the dominant technology. This is primarily due to its ability to provide comprehensive, real-time data on vineyard conditions from a distance using satellites, drones, and aerial sensors. Remote sensing offers detailed insights into soil health, vine vigor, and environmental conditions enabling precise management practices such as targeted irrigation and pest control.

Precision Viticulture Market, By Application

• Yield Monitoring
• Crop Scouting
• Field Mapping
• Irrigation Management
• Weather Tracking & Forecasting
• Inventory Management
• Farm Labor Management
• Financial Management

Based on the Application, the Global Precision Viticulture Market is bifurcated into Yield Monitoring, Crop Scouting, Field Mapping, Irrigation Management, Weather Tracking & Forecasting, Inventory Management, Farm Labor Management, and Financial Management. In the precision viticulture market, yield monitoring is the dominant application. This is due to its direct impact on maximizing grape production and quality. By using sensors and data analytics to track and analyze grape yield in real time, growers can make informed decisions about vineyard management practices, optimize resource allocation, and enhance overall productivity. Yield monitoring helps identify high-performing and underperforming areas within a vineyard allowing for targeted interventions to improve yield consistency and quality.

Precision Viticulture Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the Global Precision Viticulture Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. Europe is the dominant region in the global precision viticulture market. This dominance is largely due to Europe's established wine industry which includes prominent wine-producing countries like France, Italy, and Spain. European vineyards are at the forefront of adopting precision viticulture technologies to enhance grape quality and optimize production. The region's strong focus on sustainable practices coupled with stringent regulations and high consumer demand for premium wines drives the adoption of advanced technologies such as remote sensing, IoT, and data analytics.

Key Players

The "Global Precision Viticulture Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are John Deere, Trimble, Topcon, Deveron UAS, TeeJet Technologies, Groupe ICV, Tracmap, QuantisLabs, and Terranis.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Precision Viticulture Market Key Developments

• In February 2023, Kubota Corporation announced its recent investment in Chouette, a French company. This new AgTech startup focuses on using artificial intelligence (AI) to evaluate images captured by cameras. Its AI technology is intended to detect diseases and analyze tree health. Chouette's proprietary algorithms use data insights to estimate the optimal amount of chemicals needed for spraying.
• In July 2023, the 2023 Sustainable Ag Expo released its initial roster of speakers, displaying a lineup of viticulture experts from famous academic institutions such as Cornell University, California Polytechnic State University, and the University of California, Davis.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Precision Viticulture Market, By Technology

• Guidance Systems
• Remote Sensing
• Variable Rate Technology

5. Precision Viticulture Market, By Application

• Yield Monitoring
• Crop Scouting
• Field Mapping
• Irrigation Management
• Weather Tracking & Forecasting
• Inventory Management
• Farm Labor Management

6. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

7. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

8. Competitive Landscape

• Key Players
• Market Share Analysis

9. Company Profiles

• John Deere (US)
• Trimble (US)
• Topcon (Japan)
• Deveron UAS (Canada)
• TeeJet Technologies (US)
• Groupe ICV (France)
• Tracmap (New Zealand)
• QuantisLabs (Hungary)
• Terranis (France)

10. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

11. Appendix

• List of Abbreviations
• Sources and References