全球生态旅游市场：市场规模（依生态旅游活动类型、按目的地、按游客属性、按地区划分）、未来预测

生态旅游市场规模及预测

2024 年生态旅游市场规模价值 2,384.8 亿美元，预计到 2032 年将达到 4,394.6 亿美元，2026 年至 2032 年的复合年增长率为 7.94%。

生态旅游是一种永续的旅游形式，旨在支持环境保护和当地社区的福祉。生态旅游着重负责任地游览自然区域，最大限度地减少对环境的影响，并尊重当地文化。

生态旅游的目的是教育游客了解保育工作并让他们参与保护自然栖息地和生物多样性。

生态旅游有多种形式，包括国家公园、野生动物保护区和海洋保护区的导览。

生态旅游包括观鸟、健行和浮潜等活动，所有这些活动对生态系统的影响都最小。

生态旅游经营者经常与当地社区合作，提供真实的文化体验，确保旅游收入有利于当地经济并有助于保护计划。

全球生态旅游市场动态

影响全球生态旅游市场的关键市场动态是：

关键市场驱动因素

环保意识不断增强：随着越来越多的旅客寻求更环保的旅行方式，环保意识的不断增强以及传统旅游业的负面影响正在推动生态旅游的发展。根据联合国世界旅游组织 (UNWTO) 预测，到 2030 年，永续旅游业在全球旅游市场的占比预计达到 25%，年收益将达到 4,700 亿美元。

永续旅游需求不断增长：随着消费者的碳意识排放，对永续和负责任的旅游体验的需求激增，从而促进了生态旅游活动。全球永续旅游委员会报告称，2023年全球永续认证的住宿设施数量较2022年增加了32%。

政府措施和政策：许多政府正在透过政策、奖励和建立保护区来推动生态旅游，鼓励对永续旅游实践的投资和发展。根据国际生态旅游协会2023年的报告，全球目前有62%的国家製定了具体的生态旅游政策或策略，高于2020年的48%。

社区参与与效益：生态旅游专注于透过创造就业机会和保护文化来造福当地社区，吸引了那些希望为目的地做出积极贡献的游客。根据世界旅游业理事会2023年的研究，生态旅游计划每单位投资创造的就业机会比传统大众旅游高出10倍。

主要挑战

环境恶化：儘管生态旅游的初衷是好的，但如果管理不善，它可能会导致环境恶化，包括栖息地破坏和污染，从而抵消保育工作的效果。

缺乏基础设施：许多生态旅游目的地通常位于偏远和发展中地区，面临基础设施不足的挑战，无法支持永续旅游实践并为游客提供积极的体验。

过度旅游：热门的生态旅游目的地可能会遭受过度旅游，即游客的涌入超过了环境的承载能力，导致资源枯竭和生态系统破坏。

经济依赖：过度依赖生态旅游使社区容易受到游客数量波动、季节变化和全球景气衰退的影响，影响当地社区的生计。

文化侵蚀：儘管生态旅游旨在保护当地文化，但它也存在文化侵蚀和商业化的风险，因为传统习俗和价值观可能会为了满足游客的期望而改变。

主要趋势

科技整合：生态旅游中科技的应用日益普及，虚拟实境旅游、环保旅行应用程式以及预订永续住宿设施的数位平台等技术进步提升了整体体验和便利性。例如，Expedia 集团于 2024 年 3 月推出了一项全新的人工智慧「生态旅行规划师」功能，让用户能够创建永续的行程并预订获得生态认证的住宿设施。

社区旅游：当地社区主导接待和引导游客，确保旅游效益公平分享，并维护文化完整性。联合国开发计画署2024年的研究显示，东南亚参与社区旅游计划的社区，当地家庭收入平均增加了23%。

重视保育计划：生态旅游越来越多地与积极参与保育计划连结在一起，游客参与野生动物监测、栖息地修復和教育计画等活动，有助于加深与环境保护工作的连结。国际自然保护联盟 (IUCN) 报告称，2023 年，全球生态旅游的保育计划资金筹措较 2021 年增加了 15%。

目录

第一章 引言

• 市场定义
• 细分市场
• 分析方法

第二章执行摘要

• 主要发现
• 市场概览
• 市集亮点

第三章市场概述

• 市场规模和成长潜力
• 市场趋势
• 市场驱动因素
• 市场限制
• 市场机会
• 波特五力分析

4. 生态旅游市场（依生态旅游活动类型划分）

• 观赏野生动物
• 自然小径和徒步旅行
• 文化体验
• 冒险运动
• 生态系保护
• 游学
• 生态旅馆和永续住宿设施

第五章 生态旅游市集（依目的地）

• 国家公园及野生动物保护区
• 生态友善目的地
• 偏远或僻静的地区
• 以社区为基础的旅游倡议
• 海洋和沿海地区
• 山区和森林地区

第六章 生态旅游市场（依游客属性）

• 探险旅行者
• 大自然爱好者
• 遗产游客
• 家庭和团体旅行者
• 独自旅行者

第七章区域分析

• 北美洲
• 美国
• 加拿大
• 墨西哥
• 欧洲
• 英国
• 德国
• 法国
• 义大利
• 亚太地区
• 中国
• 日本
• 印度
• 澳洲
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 南非
• 沙乌地阿拉伯
• 阿拉伯聯合大公国

第八章市场动态

• 市场驱动因素
• 市场限制
• 市场机会
• 感染疾病 -19对市场的影响

第九章 竞争态势

• 主要企业
• 市场占有率分析

第十章 公司简介

• G Adventures
• Intrepid Travel
• ROW Adventures
• Steppes Travel
• Adventure Alternative
• Wilderness Safaris
• Ecoventura
• National Geographic Expeditions
• TUI Group
• Marriott International

第十一章 市场展望与机会

• 新兴技术
• 未来市场趋势
• 投资机会

第十二章 附录

• 简称列表
• 来源和参考文献

Ecotourism Market Size And Forecast

Ecotourism Market size was valued at USD 238.48 Billion in 2024 and is projected to reach USD 439.46 Billion by 2032, growing at a CAGR of 7.94% from 2026 to 2032.

Ecotourism is a form of sustainable travel that supports the conservation of the environment and the well-being of local communities. It focuses on responsible travel to natural areas, minimizing environmental impact, and fostering respect for local cultures.

Ecotourism aims to educate travelers about conservation efforts and involve them in the preservation of natural habitats and biodiversity.

Ecotourism is applied in various ways, such as guided tours in national parks, wildlife sanctuaries, and protected marine areas.

It includes activities like bird watching, hiking, and snorkeling, all conducted with minimal ecological disruption.

Ecotourism operators often collaborate with local communities to provide authentic cultural experiences, ensuring that tourism revenues benefit local economies and contribute to conservation projects.

Global Ecotourism Market Dynamics

The key market dynamics that are shaping the global ecotourism market include:

Key Market Drivers

Growing Environmental Awareness: Increasing awareness about environmental conservation and the negative impacts of conventional tourism are driving more travelers to seek eco-friendly travel options, supporting the growth of ecotourism. According to the United Nations World Tourism Organization (UNWTO), sustainable tourism could grow to 25% of global travel market by 2030, generating USD 470 Billion in annual revenues.

Rising Demand for Sustainable Travel: As consumers become more conscious of their carbon footprint, the demand for sustainable and responsible travel experiences has surged, leading to a boost in ecotourism activities. The Global Sustainable Tourism Council reported in 2023 that the number of certified sustainable accommodations worldwide increased by 32% compared to 2022.

Government Initiatives and Policies: Many governments are promoting ecotourism through policies, incentives, and the creation of protected areas, which encourages investment and development in sustainable tourism practices. The International Ecotourism Society reported in 2023 that 62% of countries worldwide now have specific ecotourism policies or strategies in place, up from 48% in 2020.

Community Engagement and Benefits: Ecotourism's emphasis on benefiting local communities through job creation and cultural preservation is attracting tourists who wish to contribute positively to the destinations they visit. A 2023 study by the World Travel & Tourism Council found that ecotourism projects generate up to 10 times more jobs per unit of investment compared to traditional mass tourism.

Key Challenges:

Environmental Degradation: Despite its intentions, poorly managed ecotourism can lead to environmental degradation, including habitat disruption and pollution, counteracting conservation efforts.

Lack of Infrastructure: Many ecotourism destinations, often in remote or developing regions, face challenges due to inadequate infrastructure, making it difficult to support sustainable tourism practices and provide a positive visitor experience.

Overtourism: Popular ecotourism sites can suffer from overtourism, where the influx of visitors exceeds the carrying capacity of the environment, leading to resource depletion and ecological damage.

Economic Dependence: Over-reliance on ecotourism can make local economies vulnerable to fluctuations in tourist numbers, seasonal variations, and global economic downturns, affecting community livelihoods.

Cultural Erosion: Ecotourism aims to preserve local cultures, but it also poses a risk of cultural erosion and commercialization, where traditional practices and values may be altered to meet tourists' expectations.

Key Trends

Integration of Technology: The use of technology in ecotourism is on the rise, with advancements like virtual reality tours, eco-friendly travel apps, and digital platforms for booking sustainable accommodations enhancing the overall experience and accessibility. For instance, In March 2024, Expedia Group launched a new AI-powered "Eco-Travel Planner" feature, which helps users create sustainable itineraries and book eco-certified accommodations.

Community-Based Tourism: There is a growing trend towards community-based tourism, where local communities play a central role in hosting and guiding tourists, ensuring that tourism benefits are distributed equitably and cultural integrity is maintained. A 2024 study by the United Nations Development Programme found that community-based tourism projects increased local household incomes by an average of 23% in participating communities across Southeast Asia.

Emphasis on Conservation Projects: Ecotourism is increasingly linked with active participation in conservation projects, where tourists engage in activities such as wildlife monitoring, habitat restoration, and educational programs, fostering a deeper connection with environmental preservation efforts. The International Union for Conservation of Nature (IUCN) reported in 2023 that ecotourism contributed to a 15% increase in funding for global conservation projects compared to 2021.

Global Ecotourism Market Regional Analysis

Here is a more detailed regional analysis of the global ecotourism market:

North America

North America, particularly the United States and Canada, stands out as a leading region in the ecotourism market due to its strong environmental awareness and extensive network of national parks and protected areas. The U.S. National Park Service reported 312 million recreational visits in 2022, a 5% increase from 2021.

Parks Canada recorded 24.9 million visitors to national parks and historic sites in the 2022-2023 fiscal year.

This region attracts eco-conscious travelers with its well-preserved natural landscapes and robust infrastructure. A 2023 survey by Booking.com found that 76% of North American travelers consider sustainable travel important, up from 71% in 2022.

The Global Sustainable Tourism Council reported a 40% increase in certified sustainable accommodations in North America between 2022 and 2024.

Additionally, high levels of disposable income and a strong commitment to sustainable practices further bolster the growth and development of ecotourism.

Asia Pacific

The Asia-Pacific region is witnessing rapid growth in ecotourism, fueled by its rich biodiversity and diverse natural landscapes. According to a 2023 report by the Pacific Asia Travel Association (PATA), the ecotourism market in Asia-Pacific grew by 18% from 2021 to 2023.

The United Nations World Tourism Organization (UNWTO) projected in 2024 that Asia-Pacific will account for 30% of global ecotourism revenue by 2030.

Countries such as Australia, Thailand, and Indonesia are popular destinations, known for their commitment to sustainable tourism practices and conservation efforts.

This growth is further supported by increasing environmental awareness and proactive government initiatives aimed at preserving natural habitats and promoting eco-friendly travel experiences. A 2023 survey by Tripadvisor found that 72% of travelers in Asia-Pacific prioritize eco-friendly accommodations, up from 63% in 2021.

The Global Sustainable Tourism Council reported a 50% increase in certified sustainable tourism businesses in Southeast Asia from 2022 to 2024.

Global Ecotourism Market: Segmentation Analysis

The Global Ecotourism Market is Segmented on the basis of Type of Ecotourism Activity, Destination, Traveler Demographics, and Geography.

Ecotourism Market, By Type of Ecotourism Activity

• Wildlife Watching
• Nature Trails and Hiking
• Cultural Immersion
• Adventure Sports
• Ecological Conservation
• Educational Tours
• Eco-lodges and Sustainable Accommodation

Based on Type of Ecotourism Activity, the Global Ecotourism Market is bifurcated into Wildlife Watching, Nature Trails and Hiking, Cultural Immersion, Adventure Sports, Ecological Conservation, Educational Tours, Eco-lodges and Sustainable Accommodation. In the ecotourism market, wildlife watching is currently the dominating segment, as it remains a major draw for travelers seeking immersive experiences with diverse animal species in their natural habitats. However, the Eco-lodges and Sustainable Accommodation segment is experiencing rapid growth due to increasing demand for eco-friendly lodging options that align with travelers' preferences for sustainability and minimal environmental impact. The rise in awareness about sustainable practices is driving this segment's expansion, with more accommodations adopting green certifications and offering eco-conscious amenities.

Ecotourism Market, By Destination

• National Parks and Wildlife Reserves
• Eco-friendly Destinations
• Remote and Off-the-Beaten-Path Locations
• Community-based Tourism Initiatives
• Marine and Coastal Areas
• Mountain and Forest Regions

Based on Destination, the Global Ecotourism Market is bifurcated into National Parks and Wildlife Reserves, Eco-friendly Destinations, Remote and Off-the-Beaten-Path Locations, Community-based Tourism Initiatives, Marine and Coastal Areas, Mountain and Forest Regions. In the ecotourism market, national parks and wildlife reserves are the dominant segment, as they offer well-established environments for wildlife viewing and nature experiences, attracting a large number of eco-conscious travelers. However, Community-based Tourism Initiatives are rapidly growing, driven by increasing interest in authentic, immersive experiences that support local cultures and economies. This segment is expanding as travelers seek more meaningful interactions with local communities and contribute to sustainable development and conservation efforts.

Ecotourism Market, By Traveler Demographics

• Adventure Travelers
• Nature Enthusiasts
• Culture and Heritage Seekers
• Family and Group Travelers
• Solo Travelers

Based on Traveler Demographics, the Global Ecotourism Market is bifurcated into Adventure Travelers, Nature Enthusiasts, Culture and Heritage Seekers, Family and Group Travelers, Solo Travelers. In the ecotourism market, nature enthusiasts are the dominating segment, as they prioritize experiences that allow them to engage deeply with natural environments and wildlife. However, Family and Group Travelers are rapidly growing, driven by an increasing desire for eco-friendly vacation options that accommodate multiple family members or friends, offering educational and bonding experiences in natural settings. This segment's growth is fueled by the appeal of nature-based activities that can be enjoyed collectively, promoting sustainable tourism while accommodating diverse traveler needs.

Ecotourism Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the Global Ecotourism Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. In the ecotourism market, North America is the dominating region, benefiting from its extensive network of national parks, wildlife reserves, and strong environmental awareness. However, the Asia Pacific region is rapidly growing, driven by its diverse natural landscapes, increasing tourism demand, and rising environmental consciousness. Countries like Australia, Thailand, and Indonesia are becoming key players by offering rich biodiversity and robust sustainable tourism practices, attracting a growing number of eco-conscious travelers.

Key Players

The "Global Ecotourism Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are G Adventures, Intrepid Travel, ROW Adventures, Steppes Travel, Adventure Alternative, Ecoventura, National Geographic Expeditions, TUI Group, Marriott International.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Ecotourism Market Key Developments

• In July 2023, the World Wildlife Fund (WWF) launched an initiative to develop eco-friendly tourism models in partnership with several Asian countries. This initiative aims to improve conservation efforts and support local economies by promoting responsible travel practices and protecting biodiversity hotspots.
• In October 2023, the United Nations World Tourism Organization (UNWTO) introduced a global ecotourism strategy to encourage sustainable development in emerging markets. This strategy includes guidelines for reducing the environmental impact of tourism and fostering community engagement in conservation efforts.
• In February 2024, Costa Rica's National Institute of Tourism announced the expansion of its ecotourism program, featuring new protected areas and eco-lodges. This expansion is designed to enhance visitor experiences while ensuring the preservation of the country's rich biodiversity and natural resources.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Ecotourism Market, By Type of Ecotourism Activity

• Wildlife Watching
• Nature Trails and Hiking
• Cultural Immersion
• Adventure Sports
• Ecological Conservation
• Educational Tours
• Eco-lodges and Sustainable Accommodation

5. Ecotourism Market, By Destination

• National Parks and Wildlife Reserves
• Eco-friendly Destinations
• Remote and Off-the-Beaten-Path Locations
• Community-based Tourism Initiatives
• Marine and Coastal Areas
• Mountain and Forest Regions

6. Ecotourism Market, By Traveler Demographics

• Adventure Travelers
• Nature Enthusiasts
• Culture and Heritage Seekers
• Family and Group Travelers
• Solo Travelers

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• G Adventures
• Intrepid Travel
• ROW Adventures
• Steppes Travel
• Adventure Alternative
• Wilderness Safaris
• Ecoventura
• National Geographic Expeditions
• TUI Group
• Marriott International

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References