全球住宿宾客回馈与调查软体市场规模、部署模式、回馈类型、饭店类型、地区及 2025-2026 年预测

酒店住宿回馈和调查软体市场规模和预测

2024 年住宿客人回馈与调查软体市场规模价值 17.9 亿美元，预计到 2032 年将达到 48.5 亿美元，2026 年至 2032 年的复合年增长率为 15.24%。

住宿宾客回馈与调查软体是专为饭店业打造的全面解决方案，旨在提升住宿体验并收集重要回馈。软体通常包含管理住宿预订、入住和退房的工具，以及收集住宿满意度和服务品质回馈的问卷。这使得饭店能够分析数据、了解趋势、改进服务并进行调整，以满足宾客的期望。

住宿宾客回馈和调查软体用于收集和分析住宿意见，以改善住宿体验并优化饭店营运。该程式使酒店能够从调查和评论中收集洞见，追踪宾客满意度并确定改进领域。它帮助饭店做出基于数据的决策，以管理其线上声誉，调整服务以满足宾客期望，并提高整体服务品质。

展望未来，全球饭店住宿回馈和调查软体的使用有望透过提升个人化和数据主导的洞察来提升住宿体验。这些软体解决方案将越来越依赖人工智慧和机器学习来分析住宿偏好、客製化服务并预测需求，从而带来更个人化的体验。

饭店住宿回馈与调查软体市场动态

影响全球住宿客人回馈和调查软体市场的关键市场动态是：

关键市场驱动因素

提升顾客体验的需求日益增长：饭店住宿回馈与调查软体市场的发展主要源自于人们对更佳体验日益增长的渴望。饭店和其他住宿设施提供者深知收集访客即时回馈对于提升服务品质和营运效率的重要性。利用回馈和调查技术，饭店可以深入了解访客满意度，发现有待改进的领域，并根据消费者的期望调整服务。

尖端技术日益融合：另一个关键因素是，人工智慧 (AI)、机器学习和数据分析等最尖端科技日益融入回馈和调查软体。这些技术能够对住宿回馈进行更高级的分析，从而获得更深入的洞察和预测分析，帮助饭店预测并执行满足住宿需求。

重视声誉管理：旅馆业重视声誉管理是饭店住宿回馈与调查软体市场发展的关键驱动力。在数位时代，线上评论和评分对顾客决策有重大影响。饭店正在快速投资回馈和调查系统，以监控和管理其线上声誉，快速回应住宿问题，并有效处理负面评论。

主要挑战

资料隐私和安全问题：维护资料隐私和安全是全球饭店住宿回馈和调查软体产业最重要的问题之一。随着人们对资料外洩以及《一般资料保护规范》(GDPR) 和《加州消费者隐私法案》(CCPA) 等隐私法规的担忧日益加剧，饭店必须确保住宿回馈资料的收集、储存和管理符合严格的资料保护法规。实施强而有力的安全措施，在保护敏感资料的同时，维护使用者信任至关重要。

与现有系统整合：另一个重大挑战是将回馈和调查工具整合到现有的饭店管理系统中，例如物业管理系统 (PMS)、客户关係管理 (CRM) 系统、预订引擎等。有效的整合对于顺畅的数据流和准确的分析至关重要。然而，相容性问题、不同的软体标准以及当前IT基础设施的复杂性可能会成为障碍。

即时数据分析和可操作性：另一个重大挑战是将回馈和调查工具整合到现有的饭店管理系统中，例如物业管理系统 (PMS)、客户关係管理 (CRM) 系统、预订引擎等。有效的整合对于顺畅的数据流和准确的分析至关重要。然而，相容性问题、不同的软体标准以及当前IT基础设施的复杂性可能会成为障碍。

主要趋势

进阶分析与人工智慧的融合：饭店住宿回馈和调查软体产业正在逐步应用进阶分析和人工智慧 (AI) 来提升从住宿回馈中获得的洞察。人工智慧分析技术使饭店能够处理来自调查、评论和社交媒体的大量数据，并检测出手动方法难以察觉的模式和趋势。

即时回馈和回应机制：另一个值得注意的发展是即时回馈和回应技术的采用。现代住宿回馈软体系统越来越多地配备了即时调查功能，使饭店能够收集并回应住宿在入住期间的情绪。这种即时回应使饭店能够当场解决问题，从而提高住宿的整体满意度并避免负面评价。

与其他饭店管理系统整合：将住宿回馈和调查软体整合到其他饭店管理系统中正变得越来越普遍。透过将回馈工具与您的饭店管理系统 (PMS)、客户关係管理 (CRM) 系统和预订引擎集成，您可以更全面地了解宾客的互动和偏好。

目录

第一章 引言

• 市场定义
• 市场区隔
• 调查方法

第二章执行摘要

• 主要发现
• 市场概览
• 市集亮点

第三章市场概述

• 市场规模和成长潜力
• 市场趋势
• 市场驱动因素
• 市场限制
• 市场机会
• 波特五力分析

4. 饭店住宿回馈与调查软体市场（依部署模式）

• 本地
• 云端基础

5.住宿客人回馈与调查软体市场（依回馈类型）

• 即时回馈
• 住宿后调查

6. 饭店住宿回馈与调查软体市场（依饭店类型）

• 奢华
• 经济型及中檔饭店

7. 饭店住宿回馈和调查软体市场（按地区）

• 北美洲
• 美国
• 加拿大
• 墨西哥
• 欧洲
• 英国
• 德国
• 法国
• 义大利
• 亚太地区
• 中国
• 日本
• 印度
• 澳洲
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中东和非洲
• 南非
• 沙乌地阿拉伯
• 阿拉伯聯合大公国

第八章市场动态

• 市场驱动因素
• 市场限制
• 市场机会
• COVID-19 市场影响

第九章 竞争态势

• 主要企业
• 市场占有率分析

第十章 公司简介

• GuestRevu
• TrustYou
• Revinate
• Loopon
• Service Metrics
• Medallia
• Helix
• ReviewPro
• CustomerCount
• Feedier
• Flexkeeping
• TripAdvisor
• Ask Nicely
• Clarabridge
• Local Measure

第十一章 市场展望与机会

• 新兴技术
• 未来市场趋势
• 投资机会

第十二章 附录

• 简称列表
• 来源和参考文献

Hotel Guest Feedback And Surveying Software Market Size And Forecast

Hotel Guest and Surveying Software Market Size was valued at USD 1.79 Billion in 2024 and is projected to reach USD 4.85 Billion by 2032, growing at a CAGR of 15.24 % from 2026 to 2032.

Hotel guest and surveying software is a comprehensive solution created for the hotel sector to improve visitor experiences and collect vital feedback. This software usually contains tools for managing guest reservations, check-ins, and check-outs as well as surveys to gather feedback on guest satisfaction and service quality. It enables hotels to analyze data, spot trends, improve services, and adjust offerings to match visitor expectations.

Hotel guest and survey software is used to improve the guest experience and optimize hotel operations by gathering and analyzing guest input. This program allows hotels to collect insights from surveys and reviews, track visitor happiness, and identify areas for development. It aids in managing an online reputation, adapting services to suit visitor expectations, and making data-driven decisions to improve overall service quality.

The future use of global hotel guest and survey software is expected to improve the visitor experience through improved personalization and data-driven insights. These software solutions will increasingly rely on artificial intelligence and machine learning to analyze guest preferences, customize services, and anticipate needs, resulting in a more personalized experience.

Global Hotel Guest and Surveying Software Market Dynamics

The key market dynamics that are shaping the global hotel guest and surveying software market include:

Key Market Drivers:

Increasing Demand for Enhanced Customer Experience: The hotel guest feedback and surveying software market is primarily driven by a rising desire for a better customer experience. Hotels and other lodging providers understand the value of collecting real-time feedback from visitors to improve service quality and operational efficiency. By utilizing feedback and survey technologies, hotels may acquire meaningful insights into visitor satisfaction, discover areas for development, and modify their services to match consumer expectations.

Growing Integration of Advanced Technologies: Another key factor is the increasing incorporation of cutting-edge technology like artificial intelligence (AI), machine learning, and data analytics into feedback and surveying software. These technologies enable more advanced analysis of guest feedback resulting in deeper insights and predictive analytics that assist hotels in anticipating and addressing guest requirements proactively.

Emphasis on Reputation Management: The emphasis on reputation management in the hospitality industry is a significant driver of the hotel guest feedback and surveys software market. In the digital age, internet reviews and ratings have a tremendous impact on customer decisions. Hotels are rapidly investing in feedback and survey systems to help them monitor and manage their online reputation, respond quickly to guest issues, and effectively address unfavorable reviews.

Key Challenges:

Data Privacy and Security Concerns: One of the most significant issues in the worldwide hotel guest feedback and surveys software industry is maintaining data privacy and security. With growing concerns about data breaches and privacy rules like GDPR and CCPA, hotels must guarantee that guest feedback data is gathered, stored, and managed per strict data protection laws. Implementing strong security measures to protect sensitive data while preserving user confidence is crucial.

Integration with Existing Systems: Another big problem is integrating feedback and survey tools into existing hotel administration systems including property management systems (PMS), customer relationship management (CRM) systems, and booking engines. Effective integration is required for a smooth data flow and precise analysis. However, compatibility concerns, various software standards, and the complexity of current IT infrastructures might be impediments.

Real-Time Data Analysis and Actionability: Another big problem is integrating feedback and survey tools into existing hotel administration systems including property management systems (PMS), customer relationship management (CRM) systems, and booking engines. Effective integration is required for a smooth data flow and precise analysis. However, compatibility concerns, various software standards, and the complexity of current IT infrastructures might be impediments.

Key Trends:

Integration of Advanced Analytics and AI: The hotel guest feedback and surveying software industry is progressively using advanced analytics and artificial intelligence (AI) to improve insights gleaned from guest feedback. AI-powered analytics allow hotels to process vast amounts of data from surveys, reviews, and social media, detecting patterns and trends that would otherwise go unnoticed during manual study.

Real-Time Feedback and Response Mechanisms: Another noteworthy development is the adoption of real-time feedback and reaction technologies. Modern guest feedback software systems increasingly include real-time survey features allowing hotels to gather and respond to guest sentiments during their stay. This immediate response allows hotels to handle concerns on the spot, increasing overall guest happiness and preventing unfavorable ratings.

Integration with Other Hotel Management Systems: The integration of guest feedback and survey software into other hotel management systems is becoming more common. Integrating feedback tools with property management systems (PMS), customer relationship management (CRM) systems, and booking engines provides a more complete picture of visitor interactions and preferences.

Global Hotel Guest and Surveying Software Market Regional Analysis

Here is a more detailed regional analysis of the global hotel guest and surveying software market:

North America:

North America dominates the global hotel guest feedback and survey software market. This dominance is fuelled mostly by the region's highly developed hospitality industry and the presence of major hotel chains and luxury brands, particularly in the United States and Canada. These hotels understand the importance of receiving visitor feedback to improve their services, personalize guest experiences, and increase customer satisfaction. In North America, guest feedback is an important part of maintaining good service standards, managing online reputation, and creating brand loyalty which drives demand for feedback and surveying software.

Furthermore, North America's strong emphasis on customer experience and innovation in digital hospitality tools contributes significantly to the market's growth. Hotels in the region are constantly looking for innovative ways to stay competitive in a saturated market which has resulted in increased investment in feedback and survey technologies. The rising use of online travel agents (OTAs), review sites, and social media has increased the demand for effective guest feedback systems.

Asia Pacific:

Asia-Pacific is the most rapidly expanding region in the worldwide hotel guest feedback and surveying software market. This expansion is fuelled by the region's rapidly increasing tourist and hospitality industries, particularly in China, India, Japan, and Southeast Asian countries. As the middle class increases and disposable earnings rise, so does the demand for travel and luxury accommodations. Hotels in this region are increasingly using innovative feedback and survey tools to meet rising client expectations and improve service quality.

In addition, the Asia-Pacific region has emerged as a significant worldwide travel hub increasing rivalry among hotels and resorts. To differentiate themselves in this highly competitive market, hospitality operators are focussing on improving client experience and happiness through real-time feedback and personalized services. The use of artificial intelligence (AI) and data analytics technologies in feedback and surveying platforms has accelerated growth in the region positioning Asia-Pacific as a significant market for guest experience management advances. As a result, the region is likely to maintain its position as the market's growth leader.

Global Hotel Guest and Surveying Software Market: Segmentation Analysis

The Global Hotel Guest and Surveying Software Market is segmented based on Deployment Model, Type of Feedback, Hotel Type, and Geography.

Hotel Guest and Surveying Software Market, By Deployment Model

• On-Premises
• Cloud-Based

Based on the Deployment Model, the global hotel guest and surveying software market is bifurcated into, On-Premises, and Cloud-Based. In the global hotel guest and surveying software market, Cloud-based solutions are gaining traction in the global hotel guest feedback and surveys software market because of their flexibility, scalability, and cost-effectiveness. Cloud-based technologies enable hotels to receive real-time feedback, handle data from different locations, and interface with other hotel management systems. They also provide easier updates and fewer upfront expenses than on-premises options.

Hotel Guest and Surveying Software Market, By Type of Feedback

• Real-Time Feedback
• Post-Stay Surveys

Based on the Type of Feedback, the global hotel guest and surveying software market is bifurcated into Real-Time Feedback and post-stay Surveys. Real-time feedback is becoming increasingly popular in the worldwide hotel guest feedback and surveying software market because of its ability to provide immediate insights into visitor satisfaction during their stay. Hotels gain from real-time feedback by correcting issues as they happen, thereby improving the visitor experience while they are still on the premises. This proactive strategy leads to increased client happiness, loyalty, and retention.

Hotel Guest and Surveying Software Market, By Hotel Type

• Luxury Hotels
• Budget and Mid-Range Hotels

Based on the Hotel Type, the global hotel guest and surveying software market is bifurcated into Luxury Hotels, Budget, and Mid-Range Hotels. Luxury hotels dominate the global hotel guest feedback and surveying software industry. These establishments prioritize personalized, high-quality service and use modern feedback systems to keep and improve guest happiness. Luxury hotels make significant investments in visitor feedback tools to acquire real-time information, improve the overall guest experience, and maintain their premium brand reputation.

Hotel Guest and Surveying Software Market, By Geography

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Rest of the world

Based on Geography, the global hotel guest and surveying software market is classified into North America, Europe, Asia Pacific, Middle East and Africa, and the Rest of the world. North America dominates the global hotel guest feedback and survey software industry. This dominance is fuelled by the presence of several hospitality chains, high technological adoption rates, and a strong emphasis on customer experience. Hotels in North America invest substantially in innovative feedback solutions to remain competitive, improve visitor happiness, and manage their internet reputations. The region's well-developed IT infrastructure and emphasis on personalized services help it maintain its market leadership.

Key Players

The "Global Hotel Guest and Surveying Software Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are GuestRevu, TrustYou, Revinate, Loopon, Service Metrics, Medallia, Helix, ReviewPro, CustomerCount, Feedier, Flexkeeping, TripAdvisor, Ask Nicely, Clarabridge, and Local Measure.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• In June 2020, Oracle launched its AI-driven data and analytics platform.
• In July 2020, Accor launched its hotel management software.
• In August 2020, TripAdvisor launched its hotel guest feedback and surveying software.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Hotel Guest Feedback And Surveying Software Market, By Deployment Model

• On-Premises
• Cloud-Based

5. Hotel Guest Feedback And Surveying Software Market, By Type of Feedback

• Real-Time Feedback
• Post-Stay Surveys

6. Hotel Guest Feedback And Surveying Software Market, By Hotel Type

• Luxury Hotels
• Budget and Mid-Range Hotels

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• GuestRevu
• TrustYou
• Revinate
• Loopon
• Service Metrics
• Medallia
• Helix
• ReviewPro
• CustomerCount
• Feedier
• Flexkeeping
• TripAdvisor
• Ask Nicely
• Clarabridge
• Local Measure

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References