全球消费包装商品市场规模：食品饮料、个人护理及家居、健康保健产品及地区的范围及预测

消费包装商品（CPG）市场规模及预测

预计 2024 年消费包装商品 (CPG) 市场规模将达到 2,173 万美元，到 2032 年将达到 2,675 万美元，2026 年至 2032 年的复合年增长率为 2.90%。

消费品包装 (CPG) 市场是经济中涉及消费者经常购买和使用的产品的领域。这些产品的特点是周转率率高，这意味着它们销售速度快，而且通常价格低廉且使用寿命短。

CPG 市场及其产品的主要特征包括：

频繁购买：消费者经常购买和补充这些物品，从每週的杂货购买到日常购买。

寿命短：CPG 产品的消耗和使用速度相对较快，而汽车、家电和家具等「耐用品」的寿命更长，更换频率较低。

日用品：这个市场的产品都是日常生活必需品。

销售量大，利润低：由于购买频率高，这些商品的销售量很大，但每单位的利润率通常相对较低。

激烈竞争：市场竞争激烈，许多品牌争夺有限的零售货架空间和消费者註意力。行销和品牌建立是成功的关键。

全球消费包装商品（CPG）市场驱动因素

消费品 (CPG) 市场是一个充满活力且不断发展的产业，不断受到多种因素交互作用的影响。对于希望在这种竞争格局中取得成功的企业来说，了解这些关键驱动因素至关重要。本文，我们将深入探讨推动 CPG 市场向前发展的因素：

不断变化的消费者偏好：消费者偏好正在发生显着变化，越来越注重健康。有机、天然、低糖和植物来源产品的偏好飙升，反映出全球正向更健康的生活方式转变。除了健康之外，便利性仍然至关重要，这推动了即食、即煮和便携产品的成长，这些产品适合繁忙的都市区方式。永续性也是一个重要的考虑因素，消费者越来越青睐环保、可生物降解和可回收的包装。此外，营养和美容产品个人化趋势的兴起，凸显了人们对满足个人需求和偏好製化解决方案的渴望。

电子商务与全通路零售：电子商务革命对快速消费品市场产生了重大影响，推动了线上杂货和直销 (DTC) 模式的快速成长。企业正在利用数据和人工智慧来进行高度精准的行销宣传活动、提供个人化的购物体验，并预测消费者需求。线上线下（实体店）通路的整合正在打造无缝的全通路零售体验，使普纳及其他地区的消费者能够轻鬆地在不同购买平台之间切换，从而提升便利性和品牌忠诚度。

数位转型与科技应用：数位转型是现代消费品营运的核心。人工智慧和数据分析是优化库存管理、更精准的需求预测以及更深入洞察消费行为的重要工具。物联网 (IoT) 和智慧包装正在彻底改变产品互动，提供诸如追踪追溯、新鲜度指示器甚至互动式内容等功能。此外，製造和供应链自动化正在显着提高整个消费品产业的效率并降低营运成本。

新兴市场与都市化：新兴市场正成为快速消费品产业的重要成长引擎。亚太、拉丁美洲和非洲等地区的中产阶级队伍不断壮大，可支配收入不断增加，催生了庞大的新兴消费群。都市化，尤其是在普纳等人口密集的城市，正在推动对包装和加工食品的需求，因为城市生活方式通常需要更快捷、更方便的饮食选择和更容易获得的消费品。

经济因素：经济因素在消费者的购买决策中扮演关键角色。通货膨胀和价格敏感度往往会导致消费者对自有品牌和物有所值产品的需求增加，因为消费者寻求优化支出。近期的全球经济动盪也凸显了供应链韧性的重要性，促使消费品公司专注于多元化和在地化策略，以降低风险并确保稳定的产品供应。

永续性与监管压力：永续性不再只是一种趋势，而是快速消费品（CPG）业务的一个基本面，并且深受监管压力的影响。世界各国政府正在加强对塑胶使用、标籤准确性和食品安全标准的监管。因此，企业的ESG（环境、社会和管治）目标正日益左右着包装选择、采购和整体生产方式，推动产业朝着更负责任、更环保的方向发展。

品牌忠诚度与创新：在竞争激烈的市场中，品牌忠诚度是一项宝贵的资产。快消品公司不断创新，以吸引并留住消费者的兴趣——从新的产品配方、令人兴奋的口味到独特实用的包装。强大的品牌形象加上有效的行销策略，对于在琳琅满目的选择中脱颖而出并与消费者建立持久的联繫至关重要。

社群媒体与网红文化：社群媒体和网红文化已成为快速消费品市场中产品发现和品牌知名度的强大催化剂。 TikTok、Instagram 和 YouTube 等热门应用程式迅速传播潮流，并向消费者展示新产品。用户生成内容 (UGC) 和网红行销在塑造品牌知名度、推动购买决策和营造产品热度方面发挥关键作用，使其成为快速消费品行销人员的必备工具。

全球消费包装商品（CPG）市场限制

作为全球经济的重要组成部分，消费品 (CPG) 市场面临着许多挑战，严重限制了其成长。从激烈的竞争、不断变化的消费者需求，到复杂的供应链和监管压力，这些因素正在重塑製造商和零售商的竞争格局。对于想要在这个充满活力的行业中取得成功的企业来说，了解这些限制至关重要。

激烈的竞争与价格压力：快速消费品市场竞争激烈，既有全球巨头，也有敏捷的本地生产商，还有层出不穷的自有品牌，以及颠覆性的新兴品牌。激烈的竞争给货架空间、消费者註意力和市场份额带来了巨大的压力。由于许多产品差异化程度较低，企业往往被迫大力促销产品，最终提供的折扣和优惠会降低利润率。规模较小、较敏捷的品牌通常利用创新的产品配方和诱人的定价策略，在与老牌传统企业竞争中逐渐占优势。

供应链中断与原料波动：消费品公司在复杂的全球供应链中经营，极易受到供应链中断的影响。地缘政治紧张局势、极端气候事件以及物流受阻（例如港口拥堵和劳动力短缺）等事件都可能严重延误生产并增加营运成本。此外，关键商品（包括棕榈油和小麦等必需原料以及塑胶和金属等包装材料）的价格波动会直接影响收益，挤压利润率，并使长期财务规划成为一项重大挑战。这需要强而有力的风险管理和多元化的原料采购策略。

监管障碍和合规成本：快消品 (CPG) 行业正受到严格审查，面临复杂且不断变化的监管网络。这些法规涵盖产品安全、准确标籤、合理的健康声明以及合乎道德的广告行为等关键领域。合规要求因地区而异，美国食品药物管理局 (FDA)、欧洲食品安全局 (EFSA) 和印度食品安全局 (FSSAI) 等机构都各自製定了各自的标准。针对特定产品的规则以及环境和包装要求（例如《欧洲绿色新政》引入的强制要求）大大增加了合规负担和成本，促使企业投资于永续的实践和材料。

永续材料高成本：随着消费者环保意识的增强，对永续解决方案（尤其是包装）的需求正在飙升。然而，向永续包装材料（例如可生物降解、可堆肥和可回收材料）的转型面临巨大的经济障碍。由于专业的製造流程、缺乏规模经济以及原材料价格上涨，这些材料的生产成本通常较高。虽然投资永续性可以提升品牌形象并吸引环保意识的消费者，但它也会对公司的财务资源和盈利带来巨大压力。

目录

第一章 引言

• 市场定义
• 市场区隔
• 调查时间表
• 先决条件
• 限制

第二章调查方法

• 资料探勘
• 二次调查
• 初步调查
• 专家建议
• 品质检查
• 最终审核
• 数据三角测量
• 自下而上的方法
• 自上而下的方法
• 调查流程
• 资料类型

第三章执行摘要

• 全球消费品市场概览
• 全球消费包装商品市场估计与预测（百万美元）
• 全球消费品市场的生态地图
• 竞争分析：漏斗图
• 全球消费品市场：绝对商机
• 全球消费品市场吸引力分析（按地区）
• 全球消费包装商品（CPG）市场吸引力分析（按食品和饮料）
• 全球消费包装商品（CPG）市场吸引力分析（按个人护理和家居产品）
• 全球消费包装商品 (CPG) 市场吸引力分析（按健康与保健产品）
• 全球消费品市场区域分析
• 全球消费包装商品（CPG）市场（依食品和饮料类别）
• 全球消费包装商品（CPG）市场（按个人护理和家居产品）
• 全球消费包装商品（CPG）市场（按健康和保健产品）
• 全球消费品市场（按地区划分）（百万美元）
• 未来市场机会

第四章 市场展望

• 全球消费品市场：回顾
• 全球消费品市场展望
• 市场驱动因素
• 市场限制
• 市场趋势
• 市场机会
• 波特五力分析
  • 新进入者的威胁
  • 供应商的议价能力
  • 买方的议价能力
  • 个人护理和家居产品替代品的威胁
  • 现有竞争对手之间的竞争
• 价值链分析
• 定价分析
• 宏观经济分析

第五章 食品饮料市场

• 概述
• 全球消费包装商品 (CPG) 市场：食品和饮料基点份额 (bps) 分析
• 饮料
• 包装食品

第六章：个人护理与家居用品市场

• 概述
• 全球消费包装商品 (CPG) 市场：个人护理和家居产品基点份额 (BPS) 分析
• 个人保健产品
• 家居用品

第七章：健康与保健产品市场

• 概述
• 全球消费包装商品 (CPG) 市场：健康与保健产品基点份额 (bps) 分析
• 营养补充品
• 机能性食品

第八章 区域市场

• 概述
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 阿根廷
  • 其他拉丁美洲
• 中东和非洲
  • 阿拉伯聯合大公国
  • 沙乌地阿拉伯
  • 南非
  • 其他中东和非洲地区

第九章 竞争态势

• 概述
• 主要发展策略
• 公司的地理分布
• 王牌矩阵
  • 积极的
  • 前线
  • 新兴
  • 创新者

第十章：公司简介

• OVERVIEW
• PROCTER & GAMBLE（P&G）
• NESTLE
• PEPSICO
• THE COCA-COLA COMPANY
• UNILEVER
• JOHNSON & JOHNSON
• KELLOGG COMPANY
• MARS
• INCORPORATED
• KRAFT HEINZ COMPANY
• MONDELEZ INTERNATIONAL

Consumer Packaged Goods (CPG) Market Size And Forecast

Consumer Packaged Goods (CPG) Market size was valued at USD 21.73 Million in 2024 and is projected to reach USD 26.75 Million by 2032, growing at a CAGR of 2.90% from 2026 to 2032.

The Consumer Packaged Goods (CPG) Market is a sector of the economy that deals with products that are purchased and used by consumers on a regular basis. These goods are characterized by a high turnover rate, meaning they are sold quickly, and are typically low cost and non durable.

Key characteristics of the CPG market and its products include:

Frequent Purchase: Consumers buy and replenish these items frequently, from weekly grocery trips to daily purchases.

Short Lifespan: CPG products are consumed or used up relatively quickly. This is in contrast to "durable goods" like cars, appliances, or furniture, which have a long lifespan and are replaced infrequently.

Everyday Necessity: The products in this market are essential for daily life.

High Volume and Low Margin: Due to their frequent purchase, these goods are sold in high volumes, but often have a relatively small profit margin per unit.

Intense Competition: The market is highly competitive, with many brands vying for limited retail shelf space and consumer attention. Marketing and branding are critical for success.

Global Consumer Packaged Goods (CPG) Market Drivers

The Consumer Packaged Goods (CPG) Market is a dynamic and ever evolving sector, constantly shaped by a confluence of factors. Understanding these key drivers is crucial for businesses aiming to thrive in this competitive landscape. Here's a detailed look at the forces propelling the CPG market forward:

Changing Consumer Preferences: Consumer preferences are undergoing a significant transformation, with a strong lean towards health and wellness. There's a surging demand for organic, natural, low sugar, and plant based products, reflecting a global shift towards healthier lifestyles. Beyond health, convenience remains paramount, driving the growth of ready to eat, ready to cook, and on the go products tailored for busy urban lifestyles. Sustainability is also a major consideration, with consumers increasingly favoring eco friendly, biodegradable, and recyclable packaging. Furthermore, the rise of personalization in nutrition and beauty products underscores a desire for tailored solutions that cater to individual needs and preferences.

E Commerce & Omnichannel Retailing: The e commerce revolution has profoundly impacted the CPG market, witnessing rapid growth in online grocery and direct to consumer (DTC) models. Businesses are leveraging data and AI for highly targeted marketing campaigns and personalized shopping experiences, anticipating consumer needs even before they arise. The integration of online and offline (brick and mortar) channels is creating a seamless omnichannel retailing experience, allowing consumers in Pune and beyond to switch effortlessly between purchasing platforms, enhancing convenience and brand loyalty.

Digital Transformation & Technology Adoption: Digital transformation is at the heart of modern CPG operations. AI and data analytics are indispensable tools for optimizing inventory management, forecasting demand with greater accuracy, and gaining deep insights into consumer behavior. The Internet of Things (IoT) and smart packaging are revolutionizing product interaction, offering features like track and trace capabilities, freshness indicators, and even interactive content. Additionally, automation in manufacturing and supply chains is significantly increasing efficiency and reducing operational costs across the CPG sector.

Emerging Markets & Urbanization: Emerging markets are becoming pivotal growth engines for the CPG industry. The rising middle class and increasing disposable income in regions like Asia Pacific, Latin America, and Africa are creating vast new consumer bases. Urbanization, particularly in densely populated cities such as Pune, is driving a greater demand for packaged and processed food products as urban lifestyles often necessitate quicker, more convenient meal solutions and readily available consumer goods.

Economic Factors: Economic factors play a crucial role in shaping consumer purchasing decisions. Inflation and price sensitivity often lead to an increased demand for private labels and value for money products, as consumers seek to optimize their spending. The recent global disruptions have also highlighted the critical importance of supply chain resilience, prompting CPG companies to focus on diversification and localization strategies to mitigate risks and ensure consistent product availability.

Sustainability & Regulatory Pressure: Sustainability is no longer just a trend but a fundamental aspect of CPG operations, heavily influenced by regulatory pressure. Governments worldwide are implementing stricter regulations around plastic use, labeling accuracy, and food safety standards. Consequently, corporate ESG (Environmental, Social, and Governance) goals are increasingly dictating packaging choices, sourcing practices, and overall production methods, driving a more responsible and eco conscious industry.

Brand Loyalty & Innovation: In a highly competitive market, brand loyalty is a prized asset. CPG companies are constantly engaged in innovation - from new product formulations and exciting flavors to distinctive and functional packaging to capture and retain consumer interest. A strong brand identity coupled with effective marketing strategies is crucial for standing out and fostering lasting connections with consumers who are constantly exposed to a plethora of choices.

Social Media & Influencer Culture: Social media and influencer culture have become powerful accelerators of product discovery and brand perception within the CPG market. Platforms like TikTok, Instagram, and YouTube rapidly spread trends and expose consumers to new products. User generated content (UGC) and influencer marketing play a significant role in shaping brand perception, driving purchase decisions, and creating a buzz around products, making them indispensable tools for CPG marketers.

Global Consumer Packaged Goods (CPG) Market Restraints

The Consumer Packaged Goods (CPG) Market, a cornerstone of global economies, faces a multitude of challenges that significantly restrain its growth. From intense competition and evolving consumer demands to supply chain complexities and regulatory pressures, these factors are reshaping the landscape for manufacturers and retailers alike. Understanding these restraints is crucial for businesses aiming to thrive in this dynamic sector.

Intense Competition & Price Pressure: The CPG market is a battleground, teeming with global behemoths, nimble local producers, a proliferation of private labels, and disruptive insurgent brands. This fierce rivalry creates immense pressure on shelf space, consumer attention, and market share. With many products exhibiting minimal differentiation, companies are frequently forced into aggressive promotional battles, offering discounts and deals that ultimately erode profit margins. Smaller, more agile brands, often leveraging innovative product formulations or compelling pricing strategies, are increasingly gaining traction against established legacy giants, forcing industry leaders to continuously adapt their strategies to maintain relevance.

Supply Chain Disruptions & Raw Material Volatility: CPG firms operate within intricate global supply chains, making them highly susceptible to disruptions. Events such as geopolitical tensions, extreme climate events, or logistical setbacks (like port congestion or labor shortages) can severely delay production and inflate operational costs. Furthermore, the volatile prices of key commodities including essential ingredients like palm oil and wheat, as well as packaging materials such as plastics and metals directly impact the bottom line, squeezing profit margins and making long term financial planning a significant challenge. This necessitates robust risk management and diversification strategies for raw material sourcing.

Regulatory Hurdles & Compliance Costs: The CPG industry is heavily scrutinized, facing a complex and ever evolving web of regulations. These mandates span critical areas such as product safety, precise labeling, substantiated health claims, and ethical advertising practices. Compliance requirements vary significantly across different regions, with bodies like the FDA in the US, EFSA in Europe, and FSSAI in India each imposing distinct standards. Beyond product specific rules, environmental and packaging mandates, such as those introduced by Europe's Green Deal, are adding substantial compliance burdens and costs, pushing companies to invest in sustainable practices and materials.

High Cost of Sustainable Materials: As eco consciousness among consumers grows, the demand for sustainable solutions, particularly in packaging, has surged. However, the transition to sustainable packaging materials including biodegradables, compostables, and recycled content presents a significant financial hurdle. These materials often come with higher production costs due to specialized manufacturing processes, a current lack of economies of scale, and elevated raw material prices. While investing in sustainability can enhance brand image and appeal to environmentally aware consumers, it concurrently places considerable strain on a company's financial resources and profitability.

Global Consumer Packaged Goods (CPG) Market: Segmentation Analysis

The Global Consumer Packaged Goods (CPG) Market is segmented on the basis of Food and Beverage, Personal Care and Household Products, Health and Wellness Products, and Geography.

Consumer Packaged Goods (CPG) Market, By Food and Beverage

Beverages

Packaged Foods

Based on the Food and Beverage, the Global Consumer Packaged Goods (CPG) Market is bifurcated into Beverages and Packaged Foods. Packaged Foods dominate the Food and Beverage segment of the global Consumer Packaged Goods (CPG) Market. This dominance is due to several factors including the rising demand for convenient, ready to eat meals and snacks driven by increasingly busy lifestyles and the growing number of working individuals. Additionally, advancements in food processing and packaging technologies have enhanced the shelf life, safety, and variety of packaged foods making them more appealing to consumers.

Consumer Packaged Goods (CPG) Market, By Personal Care and Household Products

Personal Care Products

Household Products

Based on the Personal Care and Household Products, the Global Consumer Packaged Goods (CPG) Market is bifurcated into Personal Care Products and Household Products. Personal care products dominate the Consumer Packaged Goods (CPG) Market driven by the growing consumer focus on health, wellness, and self care. This segment includes skincare, haircare, cosmetics, and hygiene products which have seen increase in demand due to heightened awareness of personal health and grooming. The rise of beauty and wellness trends along with innovative product launches has further fueled this dominance. Consumers are more willing to invest in premium personal care products that offer specific benefits such as anti aging, organic, or eco friendly formulations.

Consumer Packaged Goods (CPG) Market, By Health and Wellness Products

Nutritional Supplements

Functional Foods

Based on the Health and Wellness Products, the Global Consumer Packaged Goods (CPG) Market is bifurcated into Nutritional Supplements and Functional Foods. Functional foods are dominant in the Health and Wellness segment of the Consumer Packaged Goods (CPG) Market. This dominance is driven by the increasing consumer demand for food products that provide health benefits beyond basic nutrition. Functional foods such as those fortified with vitamins, minerals, probiotics, and other bioactive compounds are perceived as convenient ways to enhance health and prevent diseases. The growing awareness of the link between diet and health coupled with busy lifestyles that favor convenient yet nutritious options boosts the popularity of functional foods.

Consumer Packaged Goods (CPG) Market, By Geography

North America

Europe

Asia Pacific

South America

Middle East & Africa

The Consumer Packaged Goods (CPG) Market is a dynamic and ever evolving industry that encompasses a wide array of everyday products, from food and beverages to personal care and household items. The market's performance is heavily influenced by regional factors, including consumer behavior, economic conditions, technological advancements, and cultural trends. A detailed geographical analysis is crucial for understanding the diverse dynamics, key growth drivers, and current trends that shape the CPG landscape across different parts of the world.

United States Consumer Packaged Goods (CPG) Market

The United States represents a mature and significant CPG market, characterized by a high per capita consumption and a strong focus on innovation. The market is currently undergoing a rapid digital transformation, with e commerce and direct to consumer (DTC) models playing an increasingly important role.

Dynamics and Growth Drivers: The robust digital infrastructure and high internet penetration in North America have fueled the growth of online shopping for CPG products. Consumers prioritize convenience, leading brands to invest in digital presence and DTC strategies. There is a growing consumer focus on health and wellness, driving demand for products that are organic, plant based, gluten free, or offer specific health benefits. This trend is motivating CPG companies to innovate and expand their product lines.

Current Trends: Consumers are increasingly demanding environmentally friendly practices, including sustainable sourcing and eco friendly packaging. CPG companies are responding by investing in recycled, biodegradable, or compostable materials to meet this demand. Brands are using first party data to tailor products and marketing messages to individual consumer preferences. This includes everything from custom product offerings to personalized rewards through on pack QR codes.

Europe Consumer Packaged Goods (CPG) Market

The European CPG market is highly developed and diverse, with varying consumer preferences and regulations across different countries. The market is strongly influenced by a high level of consumer health consciousness and a collective push towards sustainability.

Dynamics and Growth Drivers: Regulatory pressures and heightened consumer awareness are driving a strong demand for sustainable and eco friendly products and packaging. The focus on a circular economy is a key driver for innovation in materials and production. In many European countries, an aging population is leading to an increased emphasis on wellness and healthy living products. This includes a growing market for functional foods and beverages, as well as OTC healthcare products.

Current Trends: CPG companies are using the internet and social media to launch creative advertising campaigns, particularly with a focus on ethical sourcing and brand purpose, which resonates with European consumers. Consumers are willing to pay more for high quality, ethically sourced, and responsibly produced products. This trend is particularly visible in food, beverages, and personal care items.

Asia Pacific Consumer Packaged Goods (CPG) Market

The Asia Pacific (APAC) region is the largest and most dynamic CPG market, primarily driven by a massive and rapidly expanding consumer base. The market is characterized by significant diversity in consumer behavior, economic development, and cultural preferences.

Dynamics and Growth Drivers: The rapid economic growth and expanding middle class, particularly in countries like China and India, are fueling a higher demand for all CPG segments, including packaged foods, beverages, and personal care. As more of the population moves to urban centers, lifestyles are changing, leading to a greater demand for convenient, ready to consume products.

Current Trends: The proliferation of e commerce and digital platforms has transformed how consumers in APAC shop for CPG products, providing greater convenience and accessibility, even in rural areas. Similar to Western markets, there is a growing demand for products with nutritional benefits, natural ingredients, and sustainable packaging.

Personalization and Premiumization: CPG companies are leveraging data to tailor products and marketing to local needs, while also responding to consumer willingness to pay for premium and ethically sourced products.

Latin America Consumer Packaged Goods (CPG) Market

The Latin American CPG market is marked by unique challenges and opportunities. While the region presents a large consumer base, it is also characterized by market fragmentation, economic fluctuations, and complex regulatory environments.

Dynamics and Growth Drivers: Leading CPG companies in the region are making significant progress in product innovation and portfolio management, which is becoming a key engine for growth. The region is seeing a shift towards more modern and data driven retail practices. Online channels are gaining a stronger presence, and companies are focusing on differentiated promotions and merchandising.

Current Trends: Consumers are becoming more price sensitive and are looking for value driven purchasing decisions. This is leading companies to focus on pricing strategies and promotional guidelines. Companies are working to manage sales across various channels-from traditional brick and mortar stores to e commerce and social media-to create a seamless consumer experience.

Middle East & Africa Consumer Packaged Goods (CPG) Market

The CPG market in the Middle East & Africa (MEA) is rapidly changing, influenced by a young, urban population, digital innovation, and evolving consumer spending patterns.

Dynamics and Growth Drivers: A young and internet savvy population, especially in the Gulf Cooperation Council (GCC) countries, is driving exponential growth in e commerce. Online grocery shopping is becoming increasingly popular. Countries in the GCC are investing heavily in non oil sectors, which is leading to increased consumer spending and a booming retail sector.

Current Trends: Economic uncertainty and inflation have made consumers more price conscious. Many are trading down to cheaper grocery options, which is a key trend for brands to manage. Consumers are becoming more health conscious, leading to a rising demand for plant based products and functional juices with added health benefits.

Key Players

The "Global Consumer Packaged Goods (CPG) Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Procter & Gamble (P&G), Nestle, PepsiCo, The Coca Cola Company, Unilever, Johnson & Johnson, Kellogg Company, Mars, Incorporated, Kraft Heinz Company, and Mondelez International.

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 MARKET DEFINITION
• 1.2 MARKET SEGMENTATION
• 1.3 RESEARCH TIMELINES
• 1.4 ASSUMPTIONS
• 1.5 LIMITATIONS

2 RESEARCH METHODOLOGY

• 2.1 DATA MINING
• 2.2 SECONDARY RESEARCH
• 2.3 PRIMARY RESEARCH
• 2.4 SUBJECT MATTER EXPERT ADVICE
• 2.5 QUALITY CHECK
• 2.6 FINAL REVIEW
• 2.7 DATA TRIANGULATION
• 2.8 BOTTOM-UP APPROACH
• 2.9 TOP-DOWN APPROACH
• 2.10 RESEARCH FLOW
• 2.11 DATA TYPES

3 EXECUTIVE SUMMARY

• 3.1 GLOBAL CONSUMER PACKAGED GOODS (CPG) MARKET OVERVIEW
• 3.2 GLOBAL CONSUMER PACKAGED GOODS (CPG) MARKET ESTIMATES AND FORECAST (USD MILLION)
• 3.3 GLOBAL CONSUMER PACKAGED GOODS (CPG) MARKET ECOLOGY MAPPING
• 3.4 COMPETITIVE ANALYSIS: FUNNEL DIAGRAM
• 3.5 GLOBAL CONSUMER PACKAGED GOODS (CPG) MARKET ABSOLUTE MARKET OPPORTUNITY
• 3.6 GLOBAL CONSUMER PACKAGED GOODS (CPG) MARKET ATTRACTIVENESS ANALYSIS, BY REGION
• 3.7 GLOBAL CONSUMER PACKAGED GOODS (CPG) MARKET ATTRACTIVENESS ANALYSIS, BY FOOD AND BEVERAGE
• 3.8 GLOBAL CONSUMER PACKAGED GOODS (CPG) MARKET ATTRACTIVENESS ANALYSIS, BY PERSONAL CARE AND HOUSEHOLD PRODUCTS
• 3.9 GLOBAL CONSUMER PACKAGED GOODS (CPG) MARKET ATTRACTIVENESS ANALYSIS, BY HEALTH AND WELLNESS PRODUCTS
• 3.10 GLOBAL CONSUMER PACKAGED GOODS (CPG) MARKET GEOGRAPHICAL ANALYSIS (CAGR %)
• 3.11 GLOBAL CONSUMER PACKAGED GOODS (CPG) MARKET, BY FOOD AND BEVERAGE (USD MILLION)
• 3.12 GLOBAL CONSUMER PACKAGED GOODS (CPG) MARKET, BY PERSONAL CARE AND HOUSEHOLD PRODUCTS (USD MILLION)
• 3.13 GLOBAL CONSUMER PACKAGED GOODS (CPG) MARKET, BY HEALTH AND WELLNESS PRODUCTS(USD MILLION)
• 3.14 GLOBAL CONSUMER PACKAGED GOODS (CPG) MARKET, BY GEOGRAPHY (USD MILLION)
• 3.15 FUTURE MARKET OPPORTUNITIES

4 MARKET OUTLOOK

• 4.1 GLOBAL CONSUMER PACKAGED GOODS (CPG) MARKET EVOLUTION
• 4.2 GLOBAL CONSUMER PACKAGED GOODS (CPG) MARKET OUTLOOK
• 4.3 MARKET DRIVERS
• 4.4 MARKET RESTRAINTS
• 4.5 MARKET TRENDS
• 4.6 MARKET OPPORTUNITY
• 4.7 PORTER'S FIVE FORCES ANALYSIS
  • 4.7.1 THREAT OF NEW ENTRANTS
  • 4.7.2 BARGAINING POWER OF SUPPLIERS
  • 4.7.3 BARGAINING POWER OF BUYERS
  • 4.7.4 THREAT OF SUBSTITUTE PERSONAL CARE AND HOUSEHOLD PRODUCTSS
  • 4.7.5 COMPETITIVE RIVALRY OF EXISTING COMPETITORS
• 4.8 VALUE CHAIN ANALYSIS
• 4.9 PRICING ANALYSIS
• 4.10 MACROECONOMIC ANALYSIS

5 MARKET, BY FOOD AND BEVERAGE

• 5.1 OVERVIEW
• 5.2 GLOBAL CONSUMER PACKAGED GOODS (CPG) MARKET: BASIS POINT SHARE (BPS) ANALYSIS, BY FOOD AND BEVERAGE
• 5.3 BEVERAGES
• 5.4 PACKAGED FOODS

6 MARKET, BY PERSONAL CARE AND HOUSEHOLD PRODUCTS

• 6.1 OVERVIEW
• 6.2 GLOBAL CONSUMER PACKAGED GOODS (CPG) MARKET: BASIS POINT SHARE (BPS) ANALYSIS, BY PERSONAL CARE AND HOUSEHOLD PRODUCTS
• 6.3 PERSONAL CARE PRODUCTS
• 6.4 HOUSEHOLD PRODUCTS

7 MARKET, BY HEALTH AND WELLNESS PRODUCTS

• 7.1 OVERVIEW
• 7.2 GLOBAL CONSUMER PACKAGED GOODS (CPG) MARKET: BASIS POINT SHARE (BPS) ANALYSIS, BY HEALTH AND WELLNESS PRODUCTS
• 7.3 NUTRITIONAL SUPPLEMENTS
• 7.4 FUNCTIONAL FOODS

8 MARKET, BY GEOGRAPHY

• 8.1 OVERVIEW
• 8.2 NORTH AMERICA
  • 8.2.1 U.S.
  • 8.2.2 CANADA
  • 8.2.3 MEXICO
• 8.3 EUROPE
  • 8.3.1 GERMANY
  • 8.3.2 U.K.
  • 8.3.3 FRANCE
  • 8.3.4 ITALY
  • 8.3.5 SPAIN
  • 8.3.6 REST OF EUROPE
• 8.4 ASIA PACIFIC
  • 8.4.1 CHINA
  • 8.4.2 JAPAN
  • 8.4.3 INDIA
  • 8.4.4 REST OF ASIA PACIFIC
• 8.5 LATIN AMERICA
  • 8.5.1 BRAZIL
  • 8.5.2 ARGENTINA
  • 8.5.3 REST OF LATIN AMERICA
• 8.6 MIDDLE EAST AND AFRICA
  • 8.6.1 UAE
  • 8.6.2 SAUDI ARABIA
  • 8.6.3 SOUTH AFRICA
  • 8.6.4 REST OF MIDDLE EAST AND AFRICA

9 COMPETITIVE LANDSCAPE

• 9.1 OVERVIEW
• 9.2 KEY DEVELOPMENT STRATEGIES
• 9.3 COMPANY REGIONAL FOOTPRINT
• 9.4 ACE MATRIX
  • 9.4.1 ACTIVE
  • 9.4.2 CUTTING EDGE
  • 9.4.3 EMERGING
  • 9.4.4 INNOVATORS

10 COMPANY PROFILES

• 10.1 OVERVIEW
• 10.2 PROCTER & GAMBLE (P&G)
• 10.3 NESTLE
• 10.4 PEPSICO
• 10.5 THE COCA-COLA COMPANY
• 10.6 UNILEVER
• 10.7 JOHNSON & JOHNSON
• 10.8 KELLOGG COMPANY
• 10.9 MARS
• 10.10 INCORPORATED
• 10.11 KRAFT HEINZ COMPANY
• 10.12 MONDELEZ INTERNATIONAL