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市场调查报告书
商品编码
1845771
腌菜市场规模:按类型、按包装、按分销管道、按最终用户、按地区和预测Pickle Market Size by Type, By Packaging, By Distribution Channel, By End-user, By Geographic Scope and Forecast |
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2024 年腌菜市场规模价值 112.6 亿美元,预计到 2031 年将达到 146 亿美元,2024 年至 2031 年的复合年增长率为 3.30%。
腌菜是指用醋腌製的水果或蔬菜,味道浓郁。在世界各地,腌菜通常由水果、蔬菜、肉类和鱼贝类製成。
然而,最受欢迎的腌菜是用水果和蔬菜製成的。腌菜中经常使用一些香草和香辛料,例如芥菜籽、肉桂、孜然籽、香芹籽和抗菌植物,以延长产品的保质期。腌菜不仅可以保存食物,还能增添独特的风味和口感。
影响腌菜市场的主要市场动态是:
关键市场驱动因素
发酵食品对肠道健康的益处日益凸显:人们对腌菜等发酵食品的健康益处的认识日益加深,这推动了市场扩张。根据 Verified Market Research 的数据,2023 年全球发酵食品市场规模达 324.6 亿美元,预计 2024 年至 2031 年的复合年增长率将达到 8.78%。腌菜作为该市场的重要组成部分,有望从这一趋势中获益。
方便食品需求不断增长:消费者忙碌的生活方式推动了对腌菜等即食方便食品的需求。根据美国经济研究局的数据,外食(包括方便食品)占食品总支出的比例从2009年的50.1%上升到2019年的54.8%,显示人们对方便食品的需求日益增长。
素食者和纯素人数不断增长:素食者和纯素人数的增加推动了腌菜产业的发展,使腌菜成为一种受欢迎的植物性食品选择。根据2018年盖洛普民意调查,超过5%的美国公民认为自己是素食主义者,高于2012年的2%。根据植物性食品协会(PBFA)和优质食品研究所(GFI)的数据,美国植物性食品销售额将在2020年成长27%,达到70亿美元。
主要挑战:
原料成本波动:蔬菜、水果、醋和香辛料等主要原料的价格随季节波动,影响生产成本和定价。这种波动会影响利润率,尤其对小型生产商而言。
对钠和糖含量的健康担忧:消费者日益意识到高钠和高糖摄取的健康风险,这推动了对低盐低糖替代品的需求。传统的腌菜钠和糖含量都很高,可能会受到严格审查,这可能会减缓市场成长。
来自自製和手工产品的竞争:在印度等地区,消费者偏好自製腌菜和非正规部门的偏好,这对大型商用製造商构成了挑战。
主要趋势:
对有机和洁净标示产品的需求不断增加:消费者越来越多地寻求不含人工防腐剂和添加剂的有机腌菜和洁净标示腌菜,这一趋势是由日益增长的健康和永续性问题推动的。
推出创新的腌菜口味:随着各公司尝试辣蒜和甜辣腌菜片等独特组合以满足不断变化的消费者偏好,市场上创新的腌菜口味(包括美食和融合口味)正在激增。
腌菜口味产品不断扩展:腌菜口味正从传统的罐装产品扩展到其他食品类别。必胜客和克劳森等品牌已推出腌菜口味披萨以及食品和饮料产品,反映出腌菜口味在整个食品行业日益受到欢迎。
网路零售的成长:越来越多地使用电子商务平台购买腌菜正在扩大市场规模,特别是在消费者重视宅配的便利性和网上选择的广泛性的地区。
水果腌菜
腌菜
腌菜
腌菜市集依类型分为蔬菜腌菜、水果腌菜和肉类腌菜。由于消费者越来越偏爱酸甜口味,注重健康饮食习惯,预计水果腌菜将占据腌菜市场的主导地位。用芒果、柠檬和浆果等多种水果製成的水果腌菜,风味独特,营养丰富,吸引了许多消费者。烹饪中融入多种口味的趋势日益增长,民族料理也日益流行,推动了各地对水果腌菜的需求。
腌菜标示:依容器/包装
瓶子
小袋
能
腌菜市场按包装类型细分为罐装、袋装和罐头。瓶装泡菜因其广泛的消费者接受度和许多实用优势,预计将占据全球腌菜市场的主导地位。玻璃罐保存期限长,能够长时间保持腌菜的风味、质地和品质。玻璃罐透明,方便消费者购买前目测产品,增强信任度与吸引力。此外,玻璃罐的可重复使用和可回收性符合日益增长的环保意识,对环保意识的消费者极具吸引力。
超级市场/大卖场
便利商店
网路零售
其他的
腌菜市场按分销管道细分为超级市场/大卖场、便利商店、线上零售商和其他通路。由于腌製品在大型零售连锁店中广泛供应且易于获取,预计超级市场/大卖场将主导腌菜市场。这些零售商为消费者提供种类繁多的腌菜,包括有机泡菜、手工泡菜和美食泡菜,以满足不同偏好的需求。消费者对一站式购物的偏好进一步巩固了超级市场/大卖场在该市场的地位。这些商店为泡菜产品提供了较高的曝光度,从而鼓励消费者衝动购买。
家庭使用
食品服务业
腌菜市场依用途分为家用和餐饮服务用。由于腌製品作为日常膳食中的配菜和调味品的需求稳定,家用泡菜预计将占据腌菜市场的主导地位。尤其是在亚太地区,自製或商店购买的腌菜已成为日常饮食中不可或缺的一部分。家庭烹饪和健康意识的提升进一步推动了家庭腌菜的需求。消费者越来越青睐天然、有机、无防腐剂且易于购买的各种包装形式的泡菜。再加上从超级市场、便利商店和线上平台购买腌菜的便利性,家用腌菜市场进一步巩固了其主导地位。
亚太地区
北美洲
欧洲
世界其他地区
按地区划分,腌菜市场分为亚太地区、北美、欧洲和世界其他地区。预计亚太地区将占据市场主导地位,这主要归功于印度、中国、日本和韩国等国家对腌製品的浓厚文化底蕴和广泛消费。泡菜是这些国家传统饮食中不可或缺的一部分,是日常消费品,对市场扩张贡献巨大。尤其是印度,其食品加工产业蓬勃发展,生产腌菜,广泛供应国内和出口市场。此外,透过现代零售通路和线上平台,亚太地区腌菜供应日益丰富,消费者更容易腌菜,进一步刺激了需求。政府对食品加工的支持以及促进本地生产的努力也是该地区在全球腌菜市场占据领先地位的关键因素。
我们的市场分析还包括关于这些主要企业的专门部分,我们的分析师在其中提供对所有主要企业的财务报表的见解以及产品基准化分析和 SWOT 分析。竞争格局部分还包括对上述参与者的关键发展策略、市场份额和全球市场排名的分析。
Pickle Market size was valued at USD 11.26 billion in 2024 and is projected to reach USD 14.6 billion by 2031, growing at a CAGR of 3.30% from 2024 to 2031.
Pickles can be distinguished as pieces of fruit and vegetables preserved in vinegar to give them a potent flavor. Around the world, pickles are frequently made from fruit, vegetables, meat, and seafood.
The most popular types, though, are pickles made from fruit and vegetables. Several herbs and spices, including mustard seeds, cinnamon, cumin seeds, carom seeds, and antibacterial plants, are frequently used in pickling to extend the shelf life of the product. Pickling extends special taste and texture to it in addition to preservation.
The key market dynamics that are shaping the pickle market include:
Key Market Drivers:
Growing popularity of fermented foods for gut health: The growing knowledge of the health advantages of fermented foods, such as pickles, drives market expansion. According to Verified Market Research, the global fermented ingredients market was worth USD 32.46 Billion in 2023 and is predicted to increase at an 8.78% compound annual growth rate (CAGR) between 2024 and 2031. Pickles, as a crucial segment of this market, are profiting from this trend.
Rising demand for convenience foods: Consumers' busy lifestyles are driving demand for ready-to-eat and convenient food options, such as pickles. According to the USDA Economic Research Service, the share of total food expenditures spent on food out from home (including convenience foods) climbed from 50.1% in 2009 to 54.8% in 2019, demonstrating an increasing desire for convenient food options.
Expanding vegetarian and vegan population: The growing number of people following vegetarian and vegan diets is boosting the pickle business, as pickles are a popular plant-based food choice. According to a Gallup survey conducted in 2018, over 5% of US citizens consider themselves vegetarian, up from 2% in 2012. Plant-based food sales in the United States increased by 27% in 2020, reaching $7 billion, according to the Plant Based Foods Association (PBFA) and The Good Food Institute (GFI).
Key Challenges:
Fluctuating Raw Material Costs: The prices of key ingredients, such as vegetables, fruits, vinegar, and spices, are subject to seasonal fluctuations, impacting production costs and pricing. This instability affects profit margins, particularly for smaller producers.
Health Concerns over Sodium and Sugar Content: Increasing consumer awareness about the health risks associated with high sodium and sugar intake is leading to a demand for low-sodium, low-sugar alternatives. Traditional pickles, often high in both, are being scrutinized, which could slow market growth.
Competition from Homemade and Artisanal Products: In regions like India, many consumers prefer homemade pickles or products from the unorganized sector, as these are perceived to use purer ingredients and offer customization. This preference challenges large-scale commercial manufacturers.
Key Trends:
Rising Demand for Organic and Clean-Label Products: Consumers are increasingly seeking organic pickles and those with clean labels, free from artificial preservatives and additives. This trend is driven by a growing focus on health and sustainability.
Introduction of Innovative Pickle Flavors: The market is seeing a surge in innovative pickle flavors, including gourmet and fusion varieties. Companies are experimenting with unique combinations, such as spicy garlic and sweet-and-spicy pickle chips, to cater to evolving consumer tastes.
Expansion of Pickle-flavored Products: Pickle flavor is extending beyond traditional jars into other food categories. Brands like Pizza Hut and Claussen have introduced pickle-flavored pizzas and beverages, reflecting the growing popularity of pickle-inspired flavors across the food industry.
Growth in Online Retail: The increasing use of e-commerce platforms for purchasing pickles is expanding market reach, especially in regions where consumers value the convenience of home delivery and the wider variety of options available online.
Fruit Pickles
Vegetable Pickles
Meat Pickles
Based on Type, the pickle market is segmented into Vegetable Pickles, Fruit Pickles, and Mixed Pickles. The fruit pickle segment is estimated to dominate the pickle market due to the increasing consumer preference for sweet and tangy flavors combined with health-conscious eating habits. Fruit pickles, incorporating a variety of fruits like mangoes, lemons, and berries, offer a unique blend of taste and nutritional benefits, appealing to a wide range of consumers. The rising trend of incorporating diverse flavors in cuisines and the growing popularity of ethnic foods drive the demand for fruit pickles across various regions.
Pickle Marker, By Packaging
Jars
Pouches
Cans
Based on Packaging Type, the pickle market is segmented into Jars, Pouches, and Cans. The jars packaging segment is estimated to dominate the global pickle market due to its widespread consumer acceptance and numerous practical advantages. Glass jars offer superior preservation qualities, maintaining the flavor, texture, and quality of pickles over extended periods. The transparency of glass jars allows consumers to visually inspect the product before purchase, enhancing trust and appeal. Furthermore, the reusability and recyclability of glass jars align with growing environmental concerns, appealing to eco-conscious consumers.
Supermarkets/Hypermarkets
Convenience Stores
Online Retail
Others
Based on distribution channel, the pickle market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online Retail, and Others. The supermarkets/hypermarkets segment is estimated to dominate the pickle market due to the widespread availability and accessibility of pickled products in large retail chains. These outlets offer consumers a wide range of pickles, including organic, artisanal, and gourmet varieties, which cater to diverse tastes and preferences. The growing trend of consumer preference for one-stop shopping has further solidified the position of supermarkets/hypermarkets in this market. These stores provide high visibility for pickled products, encouraging impulse purchases.
Household
Food Service Industry
Based on application, the pickle market is segmented into Household and Food Service industry. The household segment is estimated to dominate the pickle market due to the consistent demand for pickled products as essential side dishes or condiments in everyday meals. Households prefer pickles for their long shelf life, diverse flavors, and cultural significance, particularly in regions like Asia-Pacific where homemade or store-bought pickles are a staple in daily diets. The growing trend of home-cooked meals and health-conscious eating has further propelled the demand for pickles in households. Consumers are increasingly seeking natural, organic, and preservative-free options, which are readily available in various packaging formats. This, combined with the ease of purchasing pickles from supermarkets, convenience stores, or online platforms, strengthens the household segment's dominance in the pickle market.
Asia Pacific
North America
Europe
Rest of the World
Based on geography, the pickle market is classified into Asia Pacific, North America, Europe, and the Rest of the World. The Asia-Pacific region is estimated to dominate the market, primarily due to the strong cultural significance and widespread consumption of pickled products in countries like India, China, Japan, and Korea. In these nations, pickles are a staple in traditional meals and are consumed daily, contributing significantly to the market's expansion. The region's dominance is further fueled by a thriving food processing industry, particularly in India, where pickles are widely produced both domestically and for export. Furthermore, the rising availability of pickles through modern retail channels and online platforms in Asia-Pacific has made them more accessible to consumers, further boosting demand. Government support for food processing and initiatives promoting local production are also key factors contributing to the region's leadership in the global pickle market.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.