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全球网路印刷软体市场规模（按功能、最终用户、部署模式、区域覆盖范围和预测）

Global Web to Print Software Market Size By Functionality, By End-User, By Deployment Mode, By Geographic Scope And Forecast

出版日期: 2025年08月28日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

价格

简介目录

印刷软体市场规模及预测

预计 2024 年网路印刷软体市场规模将达到 11.9 亿美元，2031 年将达到 21.7 亿美元，2024 年至 2031 年的复合年增长率为 7.8%。

网路印刷软体是一个数位平台，允许用户在线上创建、自订和订购印刷材料。这项技术透过提供使用者友善的介面，弥合了网页设计与传统印刷製作之间的差距，使客户能够设计从名片到横幅的各种内容。

该软体通常包括模板、拖放编辑工具和即时预览等功能，以简化建立可列印文件的过程。

事实上，企业和个人都使用网路印刷软体来满足各种用途。对于企业而言，它透过提供一个集中式线上系统，简化了创建行销资料、促销和公司文件的流程。

客户可以轻鬆选择模板，输入自订内容并调整设计，无需任何高级图形设计技能。这种高效性不仅有利于印刷服务提供者（他们可以更有效率地管理订单和生产），也有利于客户（他们可以更快地生产高品质的印刷品）。

全球网路印刷软体市场动态

影响全球网路印刷软体市场的关键市场动态是：

关键市场驱动因素

客製化需求日益增长：随着企业和消费者对个人化产品的需求日益增长，对能够轻鬆客製化且设计灵活的网路印刷解决方案的需求也日益增长。这一趋势将推动客製化印刷产品软体的普及。例如，领先的网页印刷公司 Canva 于 2023 年 6 月宣布推出其 Print API，允许企业将 Canva 的设计功能直接整合到其平台中，进一步促进客製化。

数位印刷技术的进步：数位印刷领域的技术创新，包括品质提升和生产速度加快，正在提升网路印刷解决方案的吸引力。这些进步支撑了对高效、高品质印刷服务日益增长的需求。美国劳工统计局2022年报告称，预计2021年至2031年，数位印刷业的就业人数将增加2%。虽然增速低于平均水平，但仍代表着该行业的稳健成长。

电子商务和线上服务的成长：电子商务平台和线上服务的扩张正在扩大网路印刷解决方案的市场。企业越来越多地利用线上工具来简化订购流程并涵盖更广泛的客户群。根据美国人口普查局的数据，电子商务销售额将占2023年第四季零售总额的14.8%，高于2022年同期的14.0%，这表明线上商务将持续成长。

成本效益和营运效率：网路印刷软体可降低与手动设计和生产流程相关的成本。透过自动化各种任务，公司可以降低营运成本并提高整体效率。根据 Keypoint Intelligence 2023 年的一项研究，使用网路印刷解决方案的公司报告称，与传统的印刷订购方式相比，营运成本平均降低了 18%。

云端基础方案的采用云端基础技术的转变使得从任何地方存取网路印刷平台变得更容易，从而促进了协作和可扩展性。这一趋势使网路印刷解决方案更易于存取且功能更丰富，从而支持了其成长。根据Gartner预测，到2023年，全球公有云服务市场规模将成长23.1%，达到5,923亿美元。

主要挑战

初始投资成本高昂：网路印刷软体需要大量的前期成本，包括授权费、系统整合费和硬体需求。这种资金障碍对于中小型企业来说可能是一个障碍。

与现有系统的整合复杂：将网路印刷解决方案与现有 ERP 或 CRM 系统整合可能非常困难，并且需要进行大量客製化。这种复杂性可能会延迟实施并增加实施成本。

使用者培训和采用挑战：有效使用网路印刷软体通常需要培训才能充分利用其功能。变革的阻力和陡峭的学习曲线可能会阻碍组织内部的采用。

安全和资料隐私问题：处理敏感的客户资讯和设计文件会引发安全和资料隐私问题。确保资料安全并保持合规性是一项重大挑战。

技术限制和相容性问题：不同的浏览器相容性和软体更新可能会导致效能和功能不一致的问题。确保不同平台和设备的顺畅运作可能会很困难。

主要趋势：

与人工智慧的融合：网路印刷解决方案正越来越多地融入人工智慧，以增强设计自动化和个人化。人工智慧主导的工具透过提案更智慧的设计建议和简化客製化流程，提升使用者体验和效率。根据美国国家标准与技术研究院 (美国) 2023 年的报告，从 2021 年到 2023 年，印刷业的人工智慧应用将成长 32%，而网路印刷解决方案将为这一成长做出重大贡献。

采用云端基础的平台：向云端基础的网路印刷解决方案的转变正在提高灵活性、可访问性和扩充性。这一趋势促进了协作和远端访问，从而满足了日益增长的线上印刷服务需求。例如，2024年3月，网路印刷市场的领导者Vistaprint宣布将其设计和订购系统全面迁移到云端基础架构，以提高可扩展性并减少尖峰时段的停机时间。

注重行动端优化：网路印刷平台正在增强行动友善介面和应用程序，使用户能够透过智慧型手机或平板电脑便捷地设计、客製化和订购印刷材料。根据美国联邦的《2023年消费者和行动金融服务》报告，68%的智慧型手机用户在过去12个月内使用其设备进行过线上购物，高于2022年的61%。

Web-to-print software is a digital platform that allows users to create, customize, and order printed materials online. This technology bridges the gap between web design and traditional print production by offering a user-friendly interface where customers can design everything from business cards to banners.

The software typically includes features such as templates, drag-and-drop editing tools, and real-time previews, which streamline the process of creating print-ready files.

In practice, web-to-print software is utilized by businesses and individuals alike for various applications. For businesses, it simplifies the process of producing marketing materials, promotional items, and corporate documents by providing a centralized online system.

Customers can easily select templates, input their own content, and make design adjustments without needing advanced graphic design skills. This efficiency benefits both print service providers, who can manage orders and production more effectively, and clients, who can quickly produce high-quality printed materials.

Global Web to Print Software Market Dynamics

The key market dynamics that are shaping the global web to print software market include:

Key Market Drivers

Increasing Demand for Customization: As businesses and consumers seek more personalized products, the need for web-to-print solutions that offer easy customization and design flexibility grows. This trend drives the adoption of software that enables tailored print materials. For instance, In June 2023, Canva, a major player in the web-to-print space, launched its Print API, allowing businesses to integrate Canva's design capabilities directly into their own platforms, further facilitating customization.

Advancements in Digital Printing Technology: Innovations in digital printing, such as improved quality and faster production speeds, enhance the appeal of web-to-print solutions. These advancements support the growing demand for efficient and high-quality print services. The U.S. Bureau of Labor Statistics reported in 2022 that employment in digital printing is expected to grow 2% from 2021 to 2031, which is slower than average but still indicates steady growth in the industry.

Growth of E-Commerce and Online Services: The expansion of e-commerce platforms and online services has created a larger market for web-to-print solutions. Businesses are increasingly leveraging online tools to streamline their ordering processes and reach a broader customer base. The U.S. Census Bureau reported that e-commerce sales accounted for 14.8% of total retail sales in the fourth quarter of 2023, up from 14.0% in the same quarter of 2022, indicating continued growth in online commerce.

Cost-Effectiveness and Operational Efficiency: Web-to-print software reduces costs associated with manual design and production processes. By automating various tasks, it helps businesses lower operational expenses and improve overall efficiency. A study by Keypoint Intelligence in 2023 found that businesses using web-to-print solutions reported an average reduction in operational costs of 18% compared to traditional print ordering methods.

Rising Adoption of Cloud-Based Solutions: The shift towards cloud-based technologies facilitates easier access to web-to-print platforms from anywhere, promoting greater collaboration and scalability. This trend supports the growth of web-to-print solutions by making them more accessible and versatile. According to Gartner, the global public cloud services market grew by 23.1% in 2023 to reach USD 592.3 Billion, indicating the overall trend towards cloud-based technologies across industries.

Key Challenges:

High Initial Investment Costs: Implementing web-to-print software can involve significant upfront expenses, including licensing fees, system integration, and hardware requirements. This financial barrier can be a deterrent for smaller businesses.

Complex Integration with Existing Systems: Integrating web-to-print solutions with existing ERP or CRM systems can be challenging and may require substantial customization. This complexity can slow down adoption and increase implementation costs.

User Training and Adoption Challenges: Effective use of web-to-print software often requires training for users to fully utilize its features. Resistance to change and a steep learning curve can hinder widespread adoption within organizations.

Security and Data Privacy Concerns: Handling sensitive customer information and design files raises security and data privacy issues. Ensuring robust protection against breaches and maintaining compliance with regulations is a significant challenge.

Technological Limitations and Compatibility Issues: Variability in browser compatibility and software updates can lead to inconsistent performance or functionality issues. Ensuring smooth operation across different platforms and devices can be problematic.

Key Trends:

Integration with Artificial Intelligence: Web-to-print solutions are increasingly incorporating AI to enhance design automation and personalization. AI-driven tools offer smarter design suggestions and streamline the customization process, improving user experience and efficiency. According to a report by the National Institute of Standards and Technology (NIST) in 2023, AI adoption in the printing industry grew by 32% from 2021 to 2023, with web-to-print solutions being a significant contributor to this growth.

Adoption of Cloud-Based Platforms: The shift towards cloud-based web-to-print solutions allows for greater flexibility, accessibility, and scalability. This trend facilitates easier collaboration and remote access, supporting the growing demand for online printing services. For instance, In March 2024, Vistaprint, a major player in the web-to-print market, announced a complete migration of its design and ordering systems to a cloud-based infrastructure, aiming to improve scalability and reduce downtime during peak ordering periods.

Emphasis on Mobile Optimization: Web-to-print platforms are enhancing their mobile-friendly interfaces and apps to enable users to design, customize, and order print materials conveniently from their smartphones and tablets. The Federal Reserve's 2023 Consumers and Mobile Financial Services report found that 68% of smartphone owners had used their devices to make online purchases in the past 12 months, up from 61% in 2022.

Global Web to Print Software Market Regional Analysis

Here is a more detailed regional analysis of the global web to print software market:

Europe:

Europe holds a leading position in the global web-to-print software market due to its well-established print industry and early embrace of digital transformation. The region's strong infrastructure supports the widespread adoption of web-to-print solutions, which streamline print production and offer enhanced customization options. Europe's advanced technological landscape and high demand for digital printing services reinforce its dominance in this sector.

The European market is notable for its blend of traditional print houses and innovative startups, creating a dynamic and competitive environment. Established companies leverage web-to-print solutions to modernize their operations, while emerging startups drive fresh ideas and technological advancements. This diversity fosters a rich ecosystem where both innovation and experience contribute to the evolution of web-to-print technology.

European consumers and businesses are increasingly prioritizing sustainability, which is significantly influencing the web-to-print market. There is a growing demand for eco-friendly print solutions, such as recycled materials and sustainable inks, prompting software providers to integrate environmental considerations into their platforms. This shift reflects a broader trend towards greener practices within the print industry, aligning with Europe's commitment to environmental responsibility.

Asia-Pacific:

The Asia-Pacific region is rapidly growing in the web-to-print software market, driven by increasing internet penetration, rapid urbanization, and a burgeoning middle class. As more people gain online access and urban centers expand, the demand for efficient and customizable print solutions is rising. This growth is fueled by both consumer and business needs for high-quality, personalized printed materials in an increasingly digital economy.

China stands out as a pivotal market for web-to-print solutions due to its massive population and rapidly expanding e-commerce sector. The country's significant consumer base and technological advancements make it a key driver of demand for digital printing technologies. As Chinese businesses and consumers seek more personalized and efficient print options, web-to-print software becomes increasingly integral to meeting these needs.

India, along with other emerging economies in the region, presents substantial opportunities for web-to-print market expansion. As these countries experience growth in their print industries and digital infrastructure, the demand for web-to-print solutions is rising. The expanding middle class and increasing adoption of digital technologies contribute to a growing market for customized print products and services, making this region a focal point for future development.

Global Web to Print Software Market: Segmentation Analysis

The Global Web to Print Software Market is Segmented on the basis of Functionality, End-User, Deployment Mode, and Geography.

Web to Print Software Market, By Functionality

Basic Web to Print Software

Advanced Web to Print Software

Based on Functionality, the Global Web to Print Software Market is bifurcated into Basic Web to Print Software and Advanced Web to Print Software. Advanced web to print software currently dominates the market due to its comprehensive features that cater to complex and high-volume print requirements. This segment offers enhanced functionalities such as advanced customization, automation, and integration with other business systems, making it highly sought after by enterprises with sophisticated printing needs. However, the basic web to print software segment is the fastest-growing, driven by small and medium-sized businesses seeking cost-effective and user-friendly solutions. As these businesses increasingly adopt digital printing technologies, the demand for straightforward, accessible software solutions is rapidly expanding.

Web to Print Software Market, By End-User

Printing and Publishing

Retail and E-commerce

Corporate

Based on End-User, the Global Web to Print Software Market is bifurcated into Printing and Publishing, Retail and E-commerce, Corporate. The printing and publishing industry currently dominates the web-to-print software market due to its extensive use of printing solutions for various media and materials. This sector's need for efficient and customizable print production processes drives significant demand for web-to-print technologies. However, the retail and e-commerce segment is the fastest-growing, as businesses in this industry increasingly adopt web-to-print solutions to offer personalized products and streamline online ordering. The rise of digital commerce and consumer demand for customized items is fueling rapid growth in this sector.

Web to Print Software Market, By Deployment Mode

On-premises

Cloud-based

Hybrid

Based on Deployment Mode, the Global Web to Print Software Market is bifurcated into On-Premises, Cloud-Based, Hybrid. Cloud-based deployment is currently the dominant segment in the web-to-print software market due to its flexibility, scalability, and ease of access from various devices and locations. This mode allows businesses to efficiently manage and scale their printing operations while reducing infrastructure costs. However, the hybrid deployment mode is the fastest-growing segment, as it combines the advantages of both on-premises and cloud-based solutions. This approach provides businesses with enhanced customization and security features, making it increasingly popular among organizations seeking a balance between control and flexibility in their web-to-print operations.

Web to Print Software Market, By Geography

North America

Europe

Asia Pacific

Rest of the World

Based on Geography, the Global Web to Print Software Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America currently dominates the web-to-print software market due to its advanced digital infrastructure, high internet penetration, and early adoption of e-commerce technologies. The United States, in particular, leads in this region with a strong demand for personalized print solutions driven by various industries. Conversely, the Asia-Pacific region is the fastest-growing segment, fueled by increasing internet access, rapid urbanization, and a rising middle class. Emerging economies such as China and India are significantly contributing to this growth, as businesses and consumers in these markets increasingly adopt web-to-print solutions to meet their expanding needs for customized print materials.

Key Players

The "Global Web to Print Software Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Lucid Software, PrintSites, PrintingForLess, Vpress, EonCode, Rocketprint Software, Amicon Technologies, Infomaze Technologies, Biztech IT Consultancy, PageFlex, Radix web, Print Science.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Web to Print Software Market Key Developments

In September 2021, Cimpress acquired a major web-to-print software provider, strengthening its market position. The acquisition aims to integrate advanced web-to-print technology into Cimpress's global network, enhancing its ability to offer a diverse range of customized print solutions. This strategic move is expected to expand Cimpress's technological capabilities and improve service delivery across its platforms.
In January 2024, Adobe launched new features for Adobe Experience Manager that enhance web-to-print capabilities. The update introduces seamless integration between Adobe's design tools and web-to-print platforms, allowing users to create and manage print-ready content more effectively. These features include improved asset management and automated print workflows, streamlining the design-to-print process.
In November 2022, EFI announced the release of a new cloud-based web-to-print software solution. EFI's new platform offers scalable, on-demand printing capabilities with enhanced collaboration features and real-time analytics. This cloud-based solution aims to provide users with greater flexibility and efficiency in managing print jobs and optimizing production workflows.
In January 30, 2022, Dow Chemical Company inked an exclusive deal to sell Locus Performance products' sophorolipid surfactants in the home and personal care products market. Sophorolipids are biosurfactants with a sophorose sugar head and a C16 or C18 fatty acid tail, which can be free-floating or attached to the lactone ring is formed by combining sugar units.

1. Introduction

Market Definition
Market Segmentation
Research Methodology

2. Executive Summary

Key Findings
Market Overview
Market Highlights

3. Market Overview

Market Size and Growth Potential
Market Trends
Market Drivers
Market Restraints
Market Opportunities
Porter's Five Forces Analysis

4. Web To Print Software Market, By Functionality

Basic Web to Print Software
Advanced Web to Print Software

5. Web To Print Software Market, By Target Industry

Printing and Publishing
Retail and E-commerce
Corporate

6. Web To Print Software Market, By Deployment Mode

On-premises
Cloud-based
Hybrid

7. Regional Analysis

North America
United States
Canada
Mexico
Europe
United Kingdom
Germany
France
Italy
Asia-Pacific
China
Japan
India
Australia
Latin America
Brazil
Argentina
Chile
Middle East and Africa
South Africa
Saudi Arabia
UAE

8. Market Dynamics

Market Drivers
Market Restraints
Market Opportunities
Impact of COVID-19 on the Market

9. Competitive Landscape

Key Players
Market Share Analysis

10. Company Profiles

Lucid Software
PrintSites
PrintingForLess
Vpress
EonCode
Rocketprint Software
Amicon Technologies
Infomaze Technologies
Biztech IT Consultancy
PageFlex
Radix web
Print Science

11. Market Outlook and Opportunities

Emerging Technologies
Future Market Trends
Investment Opportunities

12. Appendix

List of Abbreviations
Sources and References

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License/价格

全球网路印刷软体市场规模（按功能、最终用户、部署模式、区域覆盖范围和预测）

Global Web to Print Software Market Size By Functionality, By End-User, By Deployment Mode, By Geographic Scope And Forecast

印刷软体市场规模及预测

全球网路印刷软体市场动态

关键市场驱动因素

目录

第一章 引言

第二章执行摘要

第三章 市场概况

第四章 网路印刷软体市场（依功能）

第五章 网路印刷软体市场（依目标产业）

6. 网路印刷软体市场（依部署模式）

第七章区域分析

第八章市场动态

第九章 竞争态势

第十章：公司简介

第十一章 市场展望与机会

第十二章 附录

Web To Print Software Market Size And Forecast